׉?ׁB!בCט  u׉׉	 7cassandra://9UaR_dLt4zYA46KJ5igJO5gcwub9Xl25uELP6uFL91c }`qi׉	 7cassandra://Dq7-ajKgn6_tPHhO6rypSNIWroE6DgZCyC43k4uB6sU>`7׉	 7cassandra://sHtygKejpiwp7OSlqi9Amq5HCZhmoBW7h7U1PRlUeas`̦ ׉	 7cassandra://yv4cVx3lESRMehbDyh69aNBVsAQKHG8Dlzv1lSjvqFc 	̬͠~_סM_!ט   u׈   8V  ׈E_סM_!׉E (BLUE RIDGE
HEALTH
2020
DEFINING MOMENTS
׉	 7cassandra://sHtygKejpiwp7OSlqi9Amq5HCZhmoBW7h7U1PRlUeas`̦ _סM_!_סM_!(בCט   u׉׉	 7cassandra://hlG9Ru-gqbTqZ5AONUWMUq-Nt9MOV2igBq8utrTkbvc ` qi׉	 7cassandra://xKBFyz6rDfvYlRGb7assuj7HT2Qb4_ocgkf8B44bVVQS\`7׉	 7cassandra://CvbvVNEwBX1PuNMbjFku4B-Fp3mGYviTwQgWz30-73c`̦ ׉	 7cassandra://7R5a-41ArUDKohDaaas5coFuvFIzTVacUbTllBATl2w~͠~_סM_!ט  u׉׉	 7cassandra://Kz6ey-WOw4RZGBQ3v1jW7473vrEBpIMYCiVZIcIMPvg y`qi׉	 7cassandra://3KegV3yXW34tR7p24Xb-qhT20_JarztQYPmakJRS2KoT`7׉	 7cassandra://-5o8R9pzESflPH-bPG8zpV7Sl_wl_e5194Nj2WP7XCo`̦ ׉	 7cassandra://Ul0AmVFAbFAJTwbdMs09D8qG6-Oe5oY9_jDJpBWbGKMͥn͠~_סM_!׉E.MAJOR IMPACTS OF DONOR AND
FUNDER INVESTMENTS
Mobile Dental program more than doubles capacity to
serve rural areas and school based health centers with
grants from Duke Endowment/Blue Cross Blue Shield
and The Leon Levine Foundation
Opened a new on-site Pharmacy in our BRH – Haywood
location to ensure patients can get their medications
quickly and as affordable as possible
12 School Based Health Centers and 13 additional
counseling sites across 7 counties providing services to
school children and their families
NEW Street Outreach Program now providing unsheltered
patients with access to healthcare and a safe place to
isolate or quarantine if exposed to COVID-19 [See story
page 8]
Partnering with Highlands Cashiers Health Foundation to
open a new clinical site in 2021 to serve the HighlandsCashiers
Plateau.
Provided over 16,000 COVID-19 tests
Medication Assisted Treatment for Opiate Use Disorder
available at eight BRH sites
88,474 prescriptions filled. 66% of these prescriptions
were for uninsured patients
2020 HRSA Health Center
Quality Leader Award
׉	 7cassandra://CvbvVNEwBX1PuNMbjFku4B-Fp3mGYviTwQgWz30-73c`̦ _סM_!׉E5MESSAGE FROM OUR CEO
When faced with challenges, the most important thing we can do is stay
grounded. Stability conquers adversity. This steady approach has been
present at Blue Ridge Health for over 57 years and is ever-present still today.
Our focus on things that matter most are reflected in our mission statement:
“to provide healthcare that is accessible and affordable for ALL.” In a year like
2020, remaining grounded and focused on what matters most, the health of our
patients, was a Defining Moment.
We all have moments in our lives that can be considered defining moments –
times when a certain thing happened that changed our life trajectory. Nonprofit
organizations are the same. Taking time to reflect and focus on these moments
is what helps keep us grounded.
Our Impact Report for 2020 will be a reflection on a few of our Defining
Moments: patients and staff embracing new technologies in Telehealth; taking
our dental services on the road; creating a street outreach program to serve our
homeless and other vulnerable populations; managing the effects of diabetes
with innovative tools; and preparing to open a new clinic in Macon County. All
this and more while pivoting 57 years of well-oiled procedures and converting
them to COVID-19 response.
Blue Ridge Health remains grounded and as a result we remain strong. The
strength of our organization and the commitment of our passionate staff who
work tirelessly every day to deliver the highest quality care makes Blue Ridge
Health the healthcare partner you deserve.
Richard Hudspeth, MD
Chief Executive Officer
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BRH COVID RESPONSE
For 57 years, BRH has remained a steadfast safety-net resource for individuals
across Western North Carolina. Over the years, we responded swiftly to the
various healthcare challenges that have arisen to ensure the communities
we serve continue to receive the medical care they need, when and where
they need it. The COVID-19 public health crisis is no different. In a time span
of 3 days, we redesigned our 57 years of operational strategies so we could
continue to provide safe, quality healthcare to our patients. All of this was done
while maintaining our staffing team and ensuring a safe work environment for
the heroes within our organization.
While we were beginning to explore the notion of telehealth virtual visits within
our School Based Health Center programs, COVID-19 turned that exploration
into a full-tilt transformation. The processes and procedures within our medical
and behavioral health departments were transformed to telehealth. Dental
services were restricted to emergency procedures only, as elective and
preventative care visits were suspended. The pandemic has affected every
person and organization, and BRH is no different. We experienced a roughly
40% reduction in patient visits overnight. Though that number continues to
fluctuate, we realize that a complete recovery will not be attainable until a
proven vaccine is readily available.
The administration of COVID-19 tests has become a daily norm for our medical
and outreach staff, as tests are offered at all of our medical sites and during
other testing events throughout the communities we serve. Since the onset of
the pandemic, BRH has conducted over 16,000 tests and conveyed the results
of the tests to each patient personally. We also established a COVID Hotline,
so patients can speak with a nurse to triage their symptoms or simply ask
questions. This resource has served to help alleviate patient concerns during a
time that is fraught with uncertainty.
For an organization of our size, we have impressed ourselves with our ability
to remain agile and flexible as we face new challenges every day. It is through
this agility and the commitment and perseverance of our staff that BRH will
continue fulfilling our mission “To provide quality healthcare that is accessible
and affordable for ALL.”
׉	 7cassandra://kCBmCaYLiXsA2WAtTjOmg-w3wOfbLoHaQkvSNC9Gp2E`̦ _סM_!׉ESGIFTS ANYONE CAN MAKE
Annual Gifts are so very important to the care Blue Ridge Health is able to
provide our patients. Yet, how many time has your heart said, “I wish I could do
more?” In tumultuous times, we all may wish we had more to give, but have you
thought about how you might be able to make a significant difference through
a legacy gift? Leaving Blue Ridge Health a gift in your will or trust or making a
gift of stock or other highly appreciated asset is an easy way you can do more.
Kathryn McConnell, Director of Philanthropy, has 20+ years or experience in
working with planned giving, either through estate planning, stock gifts or other
real property assets, gifts from your retirement plan, or life income gifts that
benefit you the donor as well as the patients of Blue Ridge Health. Kathryn will
work with you, or if you wish, you and your professional advisors to help craft
a gift that makes sense for you and helps fulfill your passion to help those less
fortunate with their healthcare.
WANT TO DO MORE?
Contact Kathryn McConnell at 828-233-2209 or
email at kmcconnell@brchs.com
׉	 7cassandra://K6RQUekhTWyXN8mo6H-oMkhT5aWZjSu2wR8yj6xJogU`̦ _סM_!_סM_!(בCט   u׉׉	 7cassandra://EJF9JdVwJ8Np5GQio0HQlKhVQ6gMJEElQWLilHFvIqw ` qi׉	 7cassandra://pdLrjXaskRM1fJh5TX25DlGJiRej3-KHrrmZVO3chuIf`7׉	 7cassandra://bXqg2Qztlh_RWXrOUQYVSRB-hacvBH7ZUG8ztkWJdpsR`̦ ׉	 7cassandra://imPXjQfYgm2KaUWniEKFvHYVwBXVHaCbNkBOYWNne5o\̶͠~_סM_!ט  u׉׉	 7cassandra://LYjp-VYmT7ktNvCubzXueOxbh-Lzv09Op5xvB7xHWKM `qi׉	 7cassandra://GyUJZdNec4dSEqP3Sy8XL4yLcGeDYPqi3vNLiX2rHD4ba`7׉	 7cassandra://Z4crqieBBH3-K-LqzfxI5atHT2bApvh99A8GWrVD3So`̦ ׉	 7cassandra://0QVPne8xwtQ5cYoxYEofvl4U5mAL9W61LZnRzzlaKOAԅ̂͠~_סM_!׉E	PATIENT CENTERED MEDICAL HOME
A patient-centered medical home is a healthcare delivery model that is designed
to provide comprehensive and continuous medical care to help patients achieve
the greatest possible health outcomes, and assures patients get the care when
and where they need it. Mrs. Marjorie Livsey is no stranger to the importance
of accessible healthcare as a critical aspect of maintaining personal health and
wellness. Her husband was a substance abuse counselor and her daughter is
a Ph.D. Nurse in the Western North Carolina area who works to improve access
to medical care in our communities. As a patient at Blue Ridge Health – Givens
Gerber Park, she has experienced first-hand how our patient-centered model
and our commitment to providing healthcare that is accessible and affordable for
all can have a positive effect on everyone. Mrs. Livsey lives in the same building
as our Gerber Givens Park clinic and believes that "we should have a clinic like it
in every community because access to healthcare is important." She also notes
that, "what's good about having a clinic close to me is that my records are there
and they can be kept in one place. It's great to have access to healthcare so
closely without having to leave the community, and my provider is good about
picking up on things." Mrs. Livsey utilizes our clinic for regular physical exams
and other periodic visits, and she appreciates that her providers offer "great care
and are willing to listen." Our Givens Gerber Park clinic is another example of
how providing access to quality care close to home can help everyone in the
communities we serve live healthier, more fulfilling lives.
QUALITY CARE FOR YOU AND YOUR FAMILY
At Blue Ridge Health we hold ourselves to the highest standard of care. Our
commitment to quality means our patients receive the best level of care.
Blue Ridge Health Exceeds National Quality Measures set by the Health Resources
and services Administration (HRSA)
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Child and
Adolescent
Weight Assessment
and
Counseling
Adult Weight
Screening and
Follow-up
Tobacco Use
Screening and
Cessation
Ischemic
Vascular
Disease:
Asprin or Other
Antithrombotic
Therapy
BRH Average
HRSA Average
Colorectal
Cancer
Screening
Hepatitis C
Virus Testing
Childhood
Immunizations
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BRH - STREET OUTREACH PROGRAM
Blue Ridge Health – 7th Avenue was awarded two grants that will allow staff to
further support the homeless population in the communities we serve. Funds
from the NC Emergency Solutions Grant and the Community Foundation of
Henderson County are being used to respond strategically to COVID-19 and
has the potential to help countless individuals exit homelessness and stay safer
and healthier during the pandemic.
Trisha Ecklund, Vulnerable Population Program Coordinator, said, “The grant
awards are crucial in allowing us to connect patients with a safe place to
isolate or quarantine if they are unsheltered and are in need, and providing
access to care to those that may not have the resources otherwise. “We plan
to begin actual street outreach by going to local encampments and providing
individuals with food, water and hygiene packs with hopes to engage with them
and connect them to services they may otherwise not have sought out,” said
Ecklund. As part of the new street outreach program, Dr. Joshua Christian plans
to start visiting encampments providing street medicine to patients that are
unable or unwilling to visit the clinic in person.
These efforts will help our community gather a real-time accurate data list
of who is experiencing homelessness. Ecklund is excited to see how the
expansion of the services provided by the 7th Avenue clinic in Hendersonville
will impact our community and create a model that may be duplicated in other
communities across the BRH service area.
QUALITY HEALTHCARE THAT IS ACCESSIBLE AND
AFFORDABLE FOR ALL.
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WITH INNOVATIVE TECHNOLOGY
Diabetic Retinopathy is a complication of diabetes that affects the eyes. It's
caused by damage to the blood vessels at the back of the eye (retina) that
reflect light which creates vision. The condition can develop in anyone who
has type 1 or type 2 diabetes. Approximately 40% of patients diagnosed with
diabetes have some stage of Diabetic Retinopathy but less than half of them
are aware of it. The longer a patient has diabetes and the less controlled blood
sugar is, the more likely they are to develop this eye complication. Diabetic
Retinopathy is the most common cause of vision loss in people with diabetes
and a leading cause of visual impairment and blindness in working-age adults,
yet early detection and treatment can reduce vision loss by 90%. The barriers
to recommended eye examinations are numerous and include socioeconomic
factors and poor geographical access to care. Recent advances in digital
imaging have opened new avenues for assessing retinopathy, which will
provide better access to diagnosis and management for this treatable, but
often blinding, condition.
Thanks to the support of the Community Foundation of Western North Carolina
and the Dogwood Health Trust every BRH patient with a diabetes diagnosis will
be able to receive retinal screening. By training our primary care providers and
diabetes treatment professionals who have the greatest opportunity to educate
patients with diabetes or those at risk, BRH will be able to provide regular eye
examinations as part of these patients’ routine healthcare exams.
“APPROXIMATELY 40% OF
PATIENTS DIAGNOSED WITH
DIABETES HAVE SOME STAGE
OF DIABETIC RETINOPATHY,
BUT LESS THAN HALF OF
THEM ARE AWARE OF IT.”
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REVENUE SOURCES
OTHER $1,293,343
DONATIONS AND PRIVATE GRANTS $2,363,629
FEDERAL/STATE GRANTS AND CONTRACTS $8,797,367
INSURANCE AND PATIENT PAYMENTS $19,945,961
4%
7%
27%
62%
OPERATING EXPENSES
ADMINISTRATION
FACILITIES, RENT AND REPAIRS
SUPPLIES AND EQUIPMENT
OTHER PROGRAM EXPENSES
PERSONNEL
3%
6%
6%
14%
70%
PATIENT PAYER MIX
MEDICARE
PRIVATE INSURANCE
MEDICAID
UNINSURED
13%
19%
19%
49%
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EMBRACING CHANGE
In a matter of weeks, a new virus led to an unprecedented health emergency;
moving from a localized epidemic to a global health crisis. As we prepare for
the future, the scope of preparedness must broaden. Many operational changes
instituted because of COVID-19 will become part of our new normal and will
remain part of our daily operations. BRH will continue to fast forward our efforts to
upgrade and advance our use of digital tools. From a new electronic health record
platform, to continued expansion of telehealth services and video conferencing,
BRH will utilize innovative technologies to assist our staff in providing our patients
with the best care possible.
COLLABORATION
Collaboration is a pillar on which BRH was built. In the coming year BRH will
be opening a new clinic in the Highlands-Cashiers area due to a collaborative
effort between the Highlands Cashiers Health Foundation, Mountain Area Health
Education Center (MAHEC), Community Care Clinic of Highlands-Cashiers and BRH.
This collaboration will expand access to primary care on the Highlands-Cashiers
Plateau by opening a new Community Health Center and bringing additional
physicians and services to that area. Funding for this endeavor is provided by the
Highlands Cashiers Health Foundation.
EXPANSION
We’ve all heard the quote, “If you’re not growing you’re dying.” At BRH, we
believe, “If we’re not growing, we’re not doing our job.” If growth is not part of our
operation that means our communities are going without care, children are going
to school sick and neighbors are suffering with dental issues. In the coming year
BRH will be focusing growth in several areas. You read earlier about our expansion
into the Highlands Cashiers area. In 2021 you will see us expand our School Based
Health Centers into communities where children may not have access to healthcare
unless they can access it at school. The same will hold true for our Mobile Dental
program as we have plans to expand this service 2 to 3 fold.
THE FUTURE OF HEALTHCARE AND BLUE RIDGE HEALTH DEPENDS ON
COMMITMENT TO OUR PATIENTS, PASSION FOR OUR MISSION AND
CREATIVITY IN THINKING.
”
- RICHARD HUDSPETH, MD
CHIEF EXECUTIVE OFFICER
”
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DIRECTORS
Joshua Kennedy, Chair
Director
Polk County Consolidated
Human Services Agency
Bob Bednarek, Vice Chair
Retired Hospital CEO
Buncombe County
Matthew Gruebmeyer, Treasurer
Director Student Services
Henderson County Public Schools
Cheryl Harbin, Secretary
Retired Educator
Polk County
Mary Ann Holloker
Attorney
Transylvania County
Renèe Kumor
Author and Community Volunteer
Henderson County
Aida Ortiz-Antonio
Lifestyle Coach
Henderson County
Juan Ramirez
Agriculture Crew Leader
Henderson County
Linda Weldon
Retired Public Health Nurse
Buncombe County
STAFF LEADERSHIP TEAM
Richard Hudspeth, MD
Chief Executive Officer
Tammy Greenwell
Chief Operations Officer
Brian Morton
Chief Financial Officer
MaryShell Zaffino, MD
Chief Medical Officer
Michelle Hogsed
Director of Quality Management
׉	 7cassandra://Zt2iFbnNm7jvvNjqRO_us-XBdGjksWSFcK1UQ8-eUE8o`̦ _סM_!Ł_סM_!ā(, 3BRH 2020 Annual Report - Print Order - Single Pages_סQU\M+