׉?ׁBבCט  (u׉׉	 7cassandra://WLMt-hQIhGYfRPHwOrUO3XnHvbmzSxL1lb_4G23biAc E	` ׉	 7cassandra://Nc00GMEUp28Nre-ALRqTZYsIgZFrCvRQ2NhImYikpeAr`s׉	 7cassandra://vdNJuXlbk6ZZ5tZHYosKEt-B-X1emLZvRUI4bxTYmhY(` ׉	 7cassandra://v-l0XnOB_L7_5nUuTD6_2b3K4nIFA58YETm69vrBQ7k 6^:͠]X^b䰃=qZ+ט   (u׈         ׈EX^b䰃=qZ,׉EInmotion
Westward Expansion
MAY 2017
JPMorgan
Chase
FedEx Office
Toyota
JCPenney
One
Legacy
West
Frito-Lay
Expanded bus
service offers
more options for
commuting to
Plano’s Legacy
Business Park
KEY
Route 211
Route 346
Route 208
SPRING CREEK PKWY
The Shops
at Legacy
LEGACY DR
West Plano is booming.
Northwest
Plano Park
& Ride
In the Legacy West development –
west of the Dallas North Tollway,
that is – major corporations
are transforming once empty
fields into regional and national
headquarters. Developers are
creating mixed-use communities,
which will provide nearby
dining, shopping, entertainment
and housing.
As the population of this area
grows, so does the traffic.
And DART has responded.
Continued on Page 28
Liberty
Mutual
HEADQUARTERS DR
THE OFFICIAL NEWSLETTER OF DALLAS AREA RAPID TRANSIT
Granite
Park
P
G
A
R
NIT E
K
W
Y
PARKWOOD BLVD
COMMUNICATIONS PKWY
C
O
DALLAS NORTH TOLLWAY
R
211
P
O
R
A
T
E
346
D
R
N
SAM RAYBURN TOLLWAY
LEGACY DR
T
E
208
NY
SON PKWY
׉	 7cassandra://vdNJuXlbk6ZZ5tZHYosKEt-B-X1emLZvRUI4bxTYmhY(` X^b䰃=qZ-X^b䰃=qZ,(בCט   (u׉׉	 7cassandra://ZZqmLT1cHGzo_ddCZyy2wzEy--gVd-YNb-JHCW61wIw z`׉	 7cassandra://QwSpcRpYwwjSwdNuJ2vICla4B-31PD3c4icLAeL_pzEw`s׉	 7cassandra://sB3l5cW0U0FsoO2OL_EE0u3Pg7SfV6n7m4R1AVRKhto$` ׉	 7cassandra://KjpLPJ9Z0zs2BD0UpOXceQG-VpxjPEOqHg4idZaxFNw N͠]X^b䰃=qZ.ט  (u׉׉	 7cassandra://nc4uCd6aDOMvkNmJemzvIJpQyj43Y6F43VcdSF4bQ0E 9`׉	 7cassandra://OJz5-R-J1CsI8Xjc2J8G311akEPGHFowkthHow0W-CYxf`s׉	 7cassandra://0Hvy5uX_bZcN1fY7ZxbhjgBTEqCF9A8eYe6HWCYev_0$` ׉	 7cassandra://qZlU27FSXp5mdtbE4G4bbQP2yhA6B_RTlrmLwG69_yo 8͠]X^b䰃=qZ/׉E	(Westward Expansion
Crosstown travel in Plano became easier
once DART introduced Express Bus
Route 211 in March. The new route
travels nonstop between Parker Road
Station in East Plano and the Northwest
Plano Park & Ride in 26 minutes. Buses
continue to stop near major employers
along Communications Parkway and
Headquarters Drive, including the One
Legacy West office tower, Liberty
Mutual, JPMorgan Chase, FedEx
Office, Toyota and Frito-Lay.
Commuters will shave 17 minutes off
their transit commute by riding Express
service, and enjoy a faster and more
comfortable ride (see Page 6). During
peak hours, Express Route 211 buses
depart every 15 minutes.
Existing bus routes extend to
employment centers
Also in March, the agency extended
existing Express Bus Route 208 so
commuters from Downtown Dallas
could get to more Legacy West
companies. Buses continue from the
Northwest Plano Park & Ride on select
trips during the morning and afternoon
rush hours.
The agency reworked Local Bus
Route 346 to serve employment
destinations that other routes do not
reach, such as Granite Park, Yum!
Restaurants International and two Bank
of America corporate offices. Route 346
operates during peak periods only.
8Continued from front page
Collaboration is key
DART is working with city staff,
employers, developers and other
stakeholders to identify ways to increase
public transportation use in Plano’s
Legacy area. Their goal: decrease the
number of single-occupancy vehicles
on the road during peak traffic hours.
“You can’t fix traffic with money and
concrete alone,” Plano Mayor Harry
LaRosiliere said at his annual “State of
the City” address given in January.
“The only way to improve mobility in
Plano, and in our region, is a shift in
mind-set. As the northernmost city
with DART, we will continue to leverage
that asset.”
Creating a Complete Trip
In addition to expanding bus
service, Plano and DART are
exploring how to expand use
of other first-mile/last-mile
transportation options,
including:
• Bike sharing
• Car sharing
• Circulator shuttles
• Ride sharing
• Vanpools
• Walking or cycling
Rail customers now can transfer to Express Route 211 buses, which travel nonstop between Parker Road Station
(pictured above) and the Northwest Plano Park & Ride, then go to stops near several Legacy West employers.
2
׉	 7cassandra://sB3l5cW0U0FsoO2OL_EE0u3Pg7SfV6n7m4R1AVRKhto$` X^b䰃=qZ0׉E=Growing Travel Options
Mobility is key to keeping
Legacy West competitive
Within two years, more than 15,000
people will be working in Legacy West,
making the entire Legacy Business
Park one of the largest employment
centers in the state. Traffic is already a
major issue in West Plano and the city
predicts it will get worse.
Toyota Motor North America’s new
corporate headquarters and regional
headquarters for both Liberty Mutual
and JPMorgan Chase are all due for
completion later this year. Developer
Gaedeke Group has built One Legacy
West, a 14-story office tower, and The
Karahan Companies is creating the
mixed-use Legacy West urban village.
Study assessed traffic conditions
Plano, DART and Collin County
collaborated to fund the Plano Legacy
Business Area Mobility Study to better
understand the challenges that come
with this growth. Consultants from
Kimley-Horn researched both traffic
conditions and commuter opinions.
They found that most of the people in
the Legacy business area are office
employees commuting by car to work.
DART’s March 2017 bus service
improvements in the Legacy Business
Park are one tactic to help reduce the
number of vehicles on the roadways.
To complement that step, Plano’s
Transportation Engineering division
is retiming the traffic lights citywide
to synchronize traffic flow and reduce
the number of accidents that cause
backups and delays.
3
On select trips, Express Route 208 buses continue from the Northwest Plano Park & Ride to stops near
corporate campuses in the Legacy West area.
The city is actively promoting greater
use of DART’s bus and rail services,
as well as other traffic management
strategies like staggered commute times,
vanpools and car sharing. But these
proposals will require buy-in by
employers and employees alike.
“As Collin County continues to grow,
it is imperative that businesses continue
to encourage employees to seek
transportation solutions through public
transit, ride sharing or a multimodal
approach. Businesses in Plano have been
leading the charge in this area,” said
Jamee Jolly, president/CEO of the Plano
Chamber of Commerce.
Commute matters when
attracting talent
Jolly said she believes that good public
transportation and walkable
communities will play a large role in
attracting the next generation of
employers and employees to the city.
Justin Roche, general manager at
The Shops at Legacy, echoed those
sentiments. The tremendous job growth
is increasing competition for quality
employees, and, according to Roche,
DART’s expanded bus service will allow
shops and restaurants to draw from an
employee pool made larger by more
transportation options.
“Improvements to the public transit
system means that more people –
customers, visitors, employees and
residents – can easily enjoy all that
The Shops at Legacy and the Legacy
area have to offer,” Roche said.
׉	 7cassandra://0Hvy5uX_bZcN1fY7ZxbhjgBTEqCF9A8eYe6HWCYev_0$` X^b䰃=qZ1X^b䰃=qZ0(בCט   (u׉׉	 7cassandra://yrJ9RPfOYUX7uUgM0NFKNUZq7nfYOpwScyBx1pnBR6I J`׉	 7cassandra://f4T65AjQp-Ab82xKiXgAWhJoctKoHNTMFmDW-vAUet0o`s׉	 7cassandra://IZNc0rWHjPMSMH0YsxuEd-E7PkNX00rRxpnwzLEwlgo$m` ׉	 7cassandra://Uz-YZZUCgQ5K3Wnmaw-7q4RcDmgR3Mlpbhh5viwsYOw /͠]X^b䰃=qZ2ט  (u׉׉	 7cassandra://fXHwCf1q3Q6gC3DQMtWcpxeH14rx2g6FNE6jPnfmiM8 `׉	 7cassandra://p43zyTf4xa3mqOAlCGDiBp5LAMTRMZdA-aWQ_0vEjUsh`s׉	 7cassandra://ZtiQxfjUv5nMQI7A8693ImSD9eTm3jqieEzwt6C3_vo#` ׉	 7cassandra://nBdhIgRlm0aTTIP-cmvjroB7WVEHv9CkgVjV3h_OHqM d0f͠]X^b䰃=qZ3נX^c䰃=qZA 2̂9ׁHhttp://DART.org/DLinkׁׁЈ׉ED-Link Rocks Deep Ellum
Downtown circulator
extends route
Downtown Dallas visitors, residents and
workers have a new option for reaching
Deep Ellum.
D-Link (DART Bus Route 722) now
stops along Good-Latimer Expressway
between Elm and Main streets,
convenient to most of the district’s live
music venues, restaurants and shops.
As part of the March 13 service change,
DART expanded the downtown
circulator’s route to the popular
entertainment district. The hours of
service are 11 a.m. to 11:30 p.m.,
Monday through Saturday.
“D-Link going to this part of town is
exciting news for everyone who works
in, lives in or visits Downtown Dallas,”
said Shalissa Perry, chief marketing
officer for Downtown Dallas, Inc. “The
new stops make it even easier to explore
this eclectic neighborhood and discover
all of the great places to shop, dine and
enjoy an evening with friends.”
As awareness grows that D-Link now
serves Deep Ellum, Perry said she
believes more people will take advantage
of the free shuttle.
“There has been a paradigm shift in how
we view mobility,” Perry said. “Many
formerly car-centric consumers –
particularly those that live or work in
and around downtown – don’t want to
COST: Free
HOURS:
11 a.m.-11:30 p.m.
Monday-Saturday
FREQUENCY:
About every
15 minutes
SERVES:
• Deep Ellum
• Dallas Farmers Market
District
• Main Street District
• Reunion District
• Uptown
• Dallas Arts District
have to get in a car to go to lunch or run
an errand. Like me, they want a robust,
convenient public transit system that
provides them with options. DART
provides a real benefit to residents,
visitors and workers alike.”
D-Link buses are easy to spot with their
bright magenta-and-yellow paint
scheme. The service is free thanks to a
partnership among DART, Downtown
Dallas, Inc. and the city of Dallas.
8 Learn more:
DART.org/DLink
D-Link now stops in Deep Ellum, giving people a new transit option for getting to and from the lively
entertainment district.
4
׉	 7cassandra://IZNc0rWHjPMSMH0YsxuEd-E7PkNX00rRxpnwzLEwlgo$m` X^b䰃=qZ4׉E	DART Current and Future Rail Services
A-train to Denton (operated by DCTA)
NW PLANO
PARK & RIDE
PLANO
i
JACK HATCHELL
TRANSIT CTR.
Pres
g
NORTH CARROLLTON/FRANKFORD
TRINITY MILLS
CARROLLTON
ADDISON
RICHARDSON
DOWNTOWN CARROLLTON
DFW NORTH
TEX Rail Project (under
construction by FWTA)
Terminal B
DFW
AIRPORT
Terminal A
DFW
BELT LINE
NORTH LAKE
COLLEGE
LAS COLINAS
URBAN CENTER
BACHMAN
UNIVERSITY OF DALLAS
LOVE
FIELD
BURBANK
IRVING
To Fort Worth
CENTREPORT/
DFW AIRPORT
WEST IRVING
DOWNTOWN IRVING/
HERITAGE CROSSING
MEDICAL/
MARKET CENTER
UNIVERSITY
PARK
HIGHLAND
PARK
INWOOD/LOVE FIELD
SOUTHWESTERN
MEDICAL DISTRICT/
PARKLAND
MARKET
CENTER
VICTORY
UNION STATION
y
COCKRELL HILL
TRE to Fort Worth
BELL
RICHLAND HILLS
WESTMORELAND
8TH & CORINTH
DALLAS ZOO
TYLER/VERNON
HAMPTON
MORRELL
ILLINOIS
KIEST
FORT WORTH ITC
T&P STATION
VICTORY
WEST
TRANSFER
CTR.
WEST END
AKARD
ROSA
PARKS
PLAZA
UNION
STATION
UNION STATION
CONVENTION
CENTER
Projects under development in Downtown Dallas:
• Dallas CBD Second Light Rail Alignment (D2)
• Dallas Streetcar Central Link
EAST
TRANSFER
CTR.
ST. PAUL
DEEP
ELLUM
PEARL/ARTS DISTRICT
GLENN
HEIGHTS
GLENN HEIGHTS PARK & RIDE
UNT DALLAS
Rail System Legend
Currently Operating
DART Rail Red Line
DART Rail Blue Line
DART Rail Green Line
DART Rail Orange Line
DART Rail Orange Line
(Selected Weekday Trips Rush Hour Only)
Trinity Railway Express (TRE)
DCTA A-train
M-Line Trolley
Dallas Streetcar
FORT WORTH
RED BIRD
TRANSIT CTR.
VA MEDICAL CENTER
LEDBETTER
CAMP WISDOM
LAKE JUNE
BUCKNER
CONVENTION CENTER
CEDARS
MOCKINGBIRD
DALLAS
CITYPLACE/UPTOWN
DEEP ELLUM
BAYLOR UNIVERSITY MEDICAL CENTER
FAIR PARK
MLK, JR.
LAWNVIEW
HATCHER
WHITE ROCK
LOVERS
LANE
White
Rock
Lake
LAKE RAY
HUBBARD
TRANSIT CTR.
ROYAL LANE
WALNUT HILL/DENTON
IRVING CONVENTION CENTER
FOREST LANE
PARK LANE
WALNUT
HILL
S. GARLAND
TRANSIT CTR.
Lake Ray
Hubbard
LAKE HIGHLANDS
FOREST/JUPITER
LBJ/SKILLMAN
ROWLETT
FARMERS
BRANCH
FARMERS BRANCH
LBJ/CENTRAL
ADDISON
TRANSIT CTR.
SPRING VALLEY
GARLAND
DOWNTOWN
GARLAND
DOWNTOWN
ROWLETT
ARAPAHO CENTER
urnpike
T
12TH STREET
GALATYN PARK
CITYLINE/BUSH
PARKER ROAD
DOWNTOWN PLANO
SHILOH
ROAD
Inset Map
Planning/Design Underway
Cotton Belt
Proposed Cotton Belt station
5
T
e
r
e
Bu
i
v
s
n
i
r
i
R
t
o
r
PEARL/ARTS DISTRICT
ST. PAUL
AKARD
WEST END
Dallas North Tollway
d
e
h
n
t Ge
TEX Rail
׉	 7cassandra://ZtiQxfjUv5nMQI7A8693ImSD9eTm3jqieEzwt6C3_vo#` X^b䰃=qZ5X^b䰃=qZ4(בCט   (u׉׉	 7cassandra://Dtkv6s4yEuR8TVxTjAuks8zeJkWbB4ZI92FkrexKlCQ %`׉	 7cassandra://CqDo7MIkVt1er5jTmzoFCQwBaVUGhgd6G-dMf27iH58F~`s׉	 7cassandra://Zx3Cc20hrgwIhVt_JP2yoc5NEP_L5GmPJmvlASytBjE` ׉	 7cassandra://3MkQnDDTLRokuHNu14D2WImYmYWcFETIowYPoPwUeF4 ͠]X^b䰃=qZ6ט  (u׉׉	 7cassandra://ZfqkdiuZO_3ved7BdqCDEoTEvnAhPNN9pKXPJXG611g `׉	 7cassandra://40XrY1twAXESz9a-faOeb2KQy_Z9KZZgTsXPKZKSPbAU`s׉	 7cassandra://0ktW_R12f9qQ47Tte7-XhhYI5PGPKM3mpN-XP_spXZk` ׉	 7cassandra://U0ktz-W5RDFeA5viWYQzrS2WCPpIyVX8NKveao2yzrw y4͠]X^c䰃=qZ7נX^c䰃=qZC '̕9ׁHhttp://DART.org/ExpressׁׁЈנX^c䰃=qZB C̋9ׁH  http://www.DART.org/publicationsׁׁЈ׉E<DART Welcomes
MegaFest Attendees
MegaFest returns to the Kay Bailey Hutchison Convention
Center this June for the third time. An estimated 100,000
people from across North Texas and the country will attend
the event – and a lot of them will ride DART’s buses and
trains for the first time.
Hosted by Dallas-based The Potter’s House, MegaFest is a
four-day, family-oriented festival. Downtown Dallas has
become a preferred location for the event partly because of
DART, which can transport attendees to the convention center
and to airports, hotels, restaurants and other area attractions.
“Having a respected transportation partner like DART is
paramount in ensuring our city continues to show the world
the unlimited possibilities Dallas offers,” said Bruce Lankford,
director of conferences and events at The Potter’s House.
DART volunteers will be available at the conference venue
and select rail platforms to assist MegaFest participants and
give the transit agency a friendly face.
In turn, MegaFest promotes DART as the event’s official
transportation provider on its digital and social media
channels – exposing DART to a broad audience nationally
and locally. The agency hopes that some of these event-based
riders will continue to ride DART.
“It’s one thing for a consumer to see an ad or read a social
media post about riding DART. It’s quite another for them to
experience it first-hand,” said Nevin Grinnell, DART vice
president and chief marketing officer.
In 2015, DART transported MegaFest attendees by bus between event
venues and to light rail stations.
׉	 7cassandra://Zx3Cc20hrgwIhVt_JP2yoc5NEP_L5GmPJmvlASytBjE` X^c䰃=qZ8׉EDALLAS AREA RAPID TRANSIT
MARKETING & COMMUNICATIONS
P.O. BOX 660163
DALLAS, TX 75266-7203
Inmotion
Address Service Requested
THE OFFICIAL NEWSLETTER OF
DALLAS AREA RAPID TRANSIT
Nevin Grinnell
Vice President
Chief Marketing Officer
Morgan Lyons
Assistant Vice President
External Relations
Linda Webb-Mañon
Senior Manager
External Communications
Lyle Miller
Senior Manager
Creative Services
Denise Johnson
Manager
Customer Information/Production
Christine Wilson
Senior Graphic Designer
Karen Ptacek
Linda Webb-Mañon
Writers
Lupe Hernandez
Reginald Loftin
Photographers
To subscribe or update your
subscription, contact us:
Online: www.DART.org/publications
Phone: 214.749.3249
Mail:
CONNECT WITH DART
DART Board of Directors
Faye Moses Wilkins
Plano, Farmers Branch
Chair
Richard Carrizales
Dallas
Vice Chair
Gary Slagel
Richardson, University Park,
Addison, Highland Park
Secretary
Jerry Christian
Dallas
Assistant Secretary
Sue Bauman – Dallas
Mark C. Enoch – Garland, Rowlett,
Glenn Heights
Pamela Dunlop Gates – Dallas
Tim Hayden – Carrollton, Irving
Jonathan R. Kelly – Garland
Patrick Kennedy – Dallas
Michele Wong Krause – Dallas
Amanda Moreno – Dallas
Rick Stopfer – Irving
William Velasco II – Dallas, Cockrell Hill
Paul N. Wageman – Plano
6
132-016-0217 CW
DART is making the commute across
town a lot more comfortable these days.
On Express routes – those without stops
for a large portion of the trip – customers
are enjoying the newest buses in DART’s
fleet. These 46 coach-style buses feature
high-back reclining seats, arm rests and
overhead storage racks to accommodate
riders who are on the bus for longer
travel times.
The new vehicles look different, too.
A paint scheme of large blue and white
chevrons easily differentiates Express
buses from those used on local routes.
Customer Information (routes & schedules) 214.979.1111
DART Administrative Offices 214.749.3278
Express Yourself
Inmotion - Marketing Department
Dallas Area Rapid Transit
P.O. Box 660163
Dallas, TX 75266-7203
New Vehicles, New Look
DART held an event at the Red Bird Transit Center
in Dallas so customers could tour the new Express
coach-style buses.
8 Learn more:
DART.org/Express
׉	 7cassandra://0ktW_R12f9qQ47Tte7-XhhYI5PGPKM3mpN-XP_spXZk` X^c䰃=qZ9X^c䰃=qZ8(Inmotion May 2017X^_.(C