׉?4ׁB! בCט  {u׉׉	 7cassandra://qTXD7UM7pJtobpopfnj1pdparNqrib417qmOdoxRNAs H`׉	 7cassandra://UOWtDK2gSuJylcT9U-xjQ4AnQFIuPLJ1VGkb3MuZaT0aZ`S׉	 7cassandra://3tCySk6JWo4RqxY7ptnr-zbeX1L2Ka-VbYCry8jZp7g$`̵ ׉	 7cassandra://UOzwy6NTADLqowh-dzY4gKXyXSl0oYmV-kvcSLeMPKI ("͠`,B[!fxY'ט   {u׈   CNSvu  ׈E`,B[!fxY'׉E;Michelle Obama
Speaks Out on
attack of capitol:
“I Hurt for Our
Country”
Arts & Music
Des Moines will
be the first community
delivering Artist INC
outside M-AAA’s region.
January 2021 ISSUE
Inside
Improve Your Health!
Stay Woke
Disparities in
employment among
African American/Black
carceral citizens of Iowa
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׉	 7cassandra://8dO38Hq6P1AlCJW2RyVmc_T8LUg6T7DOHX38SOXHcrI"p`̵ `,B[!fxY'׉E 3n
ner Biden & Harris
The URBAN EXPERIENCE | 2021 3
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Editor-In-Chief
Dwana Bradley
Contributors
Copy Editor
Virgina Smith
Creative Director
Ash Easley
Donnetta Austin
Debra Carr
Terence Haynes
Angela Jackson
Celeste Lawson
Gary Lawson
Bert Moody
Lori Young
DeMarcus Hamilton
MAGAZINE OUTLETS
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Moines, IA 50314
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Campus
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50314
DSM Brew Coffee Co.
300 Martin Luther King Jr.
Pkwy, Suite 140, Des Moines,
Iowa 50309
Drake Diner
1111 25th Street, Des Moines, IA
50311
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Iowa 50317
Evelyn Davis Center
801 Suite #3, University Ave,
Des Moines IA 50314
Fields Pharmacy
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Moines, IA 50314
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Hy-Vee
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׉	 7cassandra://O6VtCcD8HL4E0WNVlz5b8N8y7fM9_htL01kMmnygYyA`̵ `,B[!fxY'׉EFeatures
09
12
Season of
Transition
14
Resolve to
improve your
health
ARTIST INC
18
25
Stay Woke
Rich Fresh:
Homelessnes to
fast becoming
one of the fastest
growing brands
in Hollywood
32
37
Why Does Trouble
Last Always?
Disparities in
employment
among African
American/Black
carceral citizens in
Iowa
Bring it Home
39
Michelle Obama
Speaks Out on
attack of capitol:
“I Hurt for Our
Country”
The URBAN EXPERIENCE | 2021 5
What’s
Inside?
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You made it! Happy
2021! Now we must
get use to saying 2021.
I always wondered why
do we say Happy New
Year? For many the new
year might not start
off so happy. In 2020
we’ve been though a
pandemic, lost some
amazing people, elected
a new administration,
lost our jobs, got sick,
and some of our family
due to a virus didn’t
make it to bring 2021
in with us, so it doesn’t
seem so happy.
I spent most of
December 2020 doing
some soul searching.
I reached within
myself and asked this
question, “what needs
improvement”, How can
I be a better me? And
I asked God to reveal
somethings about me.
Well, the saying goes
be careful what you ask
for. I came to term with
my flaws, my petty ways
and being extremely
hard on people. I
realized my past has
created a hardness to
me that I’ve carried into
my current reality and I
want to soften up. I’ve
built walls, I’ve shut
people out, and I’ve kept
my mouth shut in my
personal spaces. I had to
think about why walls.
Why was I covering
myself up from others?
Honestly, I needed to
protect myself from hurt
and pain. When walls
are created, and no one
can knock them down
then I don’t have to
worry about being hurt.
I thought about Dr. Phil
as he would say, “how’s
that working for you”?
Well in so many words
it’s not. Now what,
well it’s starts with
knocking down the
walls. Allowing myself
to be me and let people
in my pace. There is no
need in being hard on
myself for where I’m
at. I’ve accepted it. I’m
just grateful I’m seeing
things about myself at
43 and not 63. I’m not
going to start making
any type of resolutions.
I’m just going to say, I
will keep working on
me. I will keep reflecting
on all I do.
I’m excited about 2021.
There is so much in
store for me and I know
there is so much in store
for you. After doing my
reflection of the last
year, I am happy, happy
to be me and happy
to share my life with
others.
Take the time in 2021
to applaud yourself, you
made it, your still here,
and your best is going to
be right now in the year
2021! Happy Ne
arDwana Bradley
w Ye
arDwana Bradley
Editor in Chief
The Urban Experience
Magazine
The URBAN EXPERIENCE | 2021 7
׉	 7cassandra://TgWx5EHG0cF3gdWae-WepCYAdC2hEeXAxWsY_ZwEF7Y,`̵ `,B[!fxY'Ł`,B[!fxY'ā{בCט   {u׉׉	 7cassandra://QPbrz-aUa0WVZ1gJ3_sc95lsmTrelQVB8QsWXNRsFA0 n`׉	 7cassandra://4EqJzgrrbvzNSLaJ6hc6OdIxNe3Ltd9-YxpwVxmKgsA͎`S׉	 7cassandra://FJ3cgIlzBk9ub1yVwv1PWDAadfnVs8t2m6EEnD47hUQ(u`̵ ׉	 7cassandra://kZY4Yg_JbWyt7qJI486fnrDzjlSNlvrWsKcbWsKES5Q bd͠`,C[!fxY'ט  {u׉׉	 7cassandra://GUVMpRXqQ71OA9eAsRiIRXzrhnVGrtxhJD5iumLwkiI >t`׉	 7cassandra://f0_KCtHJsd4mqkIp6FbSEc2wEuigLM0ILC9e3zFtyqUw`S׉	 7cassandra://swi8KELk7s-SyN3vMkkw57sr3VxI_LzIWJQtpdDKO_Q&u`̵ ׉	 7cassandra://LZodNZzpyl_krPsh5Gbfko5siFGBshzoB3QH9guutDk +8L͠`,C[!fxY'נ`,C[!fxY( 
Z9ׁHhttp://maaa.orgׁׁЈנ`,C[!fxY( Vg9ׁHhttp://artistinc.arׁׁЈנ`,C[!fxY( `X9ׁH  http://www.artistincdesmoines.arׁׁЈ׉EDes Moines Art Festival is Seeking
Professional Artists & Individual Creatives
in the Des Moines Area to Apply
In October, The Des Moines Arts Festival® (DMAF)
announced their partnership with Mid-America Arts
Alliance to unveil the professional development
program Artist INC in Central Iowa (Artist INC Des
Moines). Artist INC Des Moines begins on March 8,
2021, to empower local artists.
Stephen King , Executive Director indicated that
“This launch marks a formalized step toward
reaching DMAF’s vision to strengthen a vibrant and
creative community.” Artist INC Des Moines seeks
to provide individual creatives with entrepreneurial
training skills and focuses on strategic development
unique to the arts sector.
Artist INC Des Moines is a professional development
opportunity for artists working in all creative
disciplines including music, visual arts, performing
arts, writing, dance and film. The program provides
cutting-edge training seminars that address the
specific daily business needs and challenges artists
of all disciplines face. Artist INC Des Moines is
limited to 25 participants for 2021.
Participants will be selected through a competitive
application process, followed by a selection by a
panel of community professionals and peers.
The program is open to artists (not enrolled in a
degree-seeking program) of any creative discipline
regardless of the point they are in their careers.
Along with the 25 participants, six local artists serve
as Artist Peer Facilitators.
Identifying individual artists
and creative
entrepreneurs as one of the cornerstones of Des
Moines’ arts and cultural ecosystem, the assessment
identified “Strengthening the Creative Economy
by developing the talent and skillset of creative
entrepreneurs and artists as one of the four cultural
priorities.” Artist INC is a program of Mid-America
Arts Alliance (M-AAA), a nonprofit regional arts
organization that strengthens and supports artists,
cultural organizations, and communities throughout
a six-state region (Arkansas, Kansas, Missouri,
Nebraska, Oklahoma, and Texas) and beyond.
Des Moines will be the first community delivering
Artist INC outside M-AAA’s region.
׉	 7cassandra://FJ3cgIlzBk9ub1yVwv1PWDAadfnVs8t2m6EEnD47hUQ(u`̵ `,B[!fxY'׉EArtist INC Des Moines represents a significant
step toward advancing DMAF’s top strategic
priorities to serve as a cross-discipline artist service
organization, acting as a nexus for capacity building
within the creative community, coordinating relevant
programming, administering communication, and
ensuring equity and inclusion using arts as a catalyst.
More information and details about the program can
be found at www.artistincdesmoines.art. Reminder -
Applications open from November 16, 2020 through
January 15, 2021.
Artist INC history:
Since 2009, Artist INC has filled a demand for
professional development for artists. In 2012, at the
invitation of the Emily Hall Tremaine Foundation, Artist
INC became one of a select group of programs across
the country as part of its “Marketplace Empowerment
for Artists” program. While the community of practice
for
artist
professional development has grown,
Artist INC remains the only stand-alone program in
the Midwest region dedicated exclusively to artist
entrepreneur training. In 2013, Artist INC became a
program of Mid-America Arts Alliance, acquiring the
program fully in 2017. For more information, go to
artistinc.art.
About Mid-America Arts Alliance:
Mid-America Arts Alliance strengthens and supports
artists, cultural organizations, and communities
throughout the
information, go to maaa.org.
region and beyond. For more
Advertise with Urban
Ask about our digital campaigns!
The URBAN EXPERIENCE | 2021 9
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 z(9ׁHhttp://StopHIVIowa.orgׁׁЈ׉E
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Real Possibilities is a trademark of AARP.
׉	 7cassandra://iLWF7cupIQdVJwBRGOVnXhjxJGw-QcoDEHuQ1MXUYBQ`̵ `,B[!fxY'׉E LET’S STOP HIV TOGETHER
Picture a world
without HIV stigma.
Wecan allstop HIVstigma by speaking up
against stigmatizing words or actions.
WHEN WE SPEAK UP AGAINST HIV STIGMA,
WE CAN STOP HIV TOGETHER.
StopHIVIowa.org
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by Donnetta Austin
Definition: A transition is the
process or period of changing
from one state or condition to
another.
A transition has transpired for
many of us. We have had to
face it and encounter it with an
uphill battle of circumstances
or situations rather you were
prepared, ready for it to happen
or not. How have you dealt
with this?
In the beginning do you have
questions such as is this reality
or am I dreaming? Are you
in denial of the truth of the
matter? Maybe you’re feeling
emotional, numb, or frustrated.
When unexpected life
events take place and out of
our control it can cause stress,
anxiety, depression , brokenness,
and overtake you to the
point of illness.
In the Bible there are many
scriptures that help me remember
who God said He is;
John 8:58 Jesus said to them
“truly, truly I say to you, before
Abraham was, I am”.
John 11:25 Jesus said to her,”I
am the resurrection and the
life. Whoever believes in me,
though he die, yet shall he live
John 15:5 I am the vine, you
are the branches. Whoever
abides in me and I in him, he
it is that bears much fruit, for
apart from me you can do
nothing.
Philippians 4:13 I can do all
things through him “Christ”
who strengthens me.
The upcoming new year may
possibly have some new challenges
that will test our faith.
Although we will push through
with the Armor of God and
conquer as warriors knowing
we are not alone.
By: Author Donnetta Austin
Email: be.encouragedbyone@
gmail.com
Amazon book “Never Retire
God”
Philippians 4:13
I can do
all things
through him
“Christ” who
strengthens
me.
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for at least 20 seconds, especially after
blowing your nose, coughing, or sneezing;
going to the bathroom; and before eating or
preparing food
• Avoid touching your eyes, nose, and mouth
with unwashed hands
• Cover your cough or sneeze with a tissue,
then throw the tissue in the trash
• Ensure that you refill and take all of your
medications as prescribed
• Stay home as much as possible
The URBAN EXPERIENCE | 2021 13
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Resolve to Improve Your Health!
By Ella Cummings and Dana Danley MD
For the New Year 2021, make a resolution to improve
your health! One simple and easy way is to add fruits
and vegetables to your diet. Just by adding three or
more fruits and vegetables per day, you can help lower
your risk of stroke and heart disease. With healthier
choices, you can reduce your risk of cancer and obesity
as well as improve blood pressure and diabetes.
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lHow can we add more fruits and
vegetables to our diet? Start with ones you
already like and are easy to prepare.
up bananas to your morning cereal or toast. Crunchy
fresh vegetables and fruits are favorites of kids, especially
with homemade dip. Yogurt with cinnamon or herbs is an easy
healthy choice. Keep a bowl of fruit on your kitchen table so it is easy
to reach for healthy snacks. Apples and grapes are favorite kid snacks. For
dinner, steaming green beans or carrots in the microwave make a quick side
dish.
The USDA has a lot of good tips and ideas on how to create a healthier eating style.
more about these, visit www.choosemyplate.gov. The Iowa Department of Public Health has a “Pick
a Better Snack” program which highlights different vegetables and fruits with recipes, activities, and
resources. These resources can be located at idph.iowa.gov/inn/pick-a-better-snack.
Eating healthy foods is crucial for good health. However, fruits and vegetables are often more
expensive. Start with buying what is in season and then look for frozen or canned foods. Choose
canned produce packed in water or juice instead of syrup. When choosing canned vegetables, look
for low sodium or no sodium options. Shopping for a variety of fresh, canned and frozen items is
the most economical and they all have similar nutritional value. Skip the potatoes and choose other
vegetables with different benefits and less carbohydrates. Try something new!
To help stretch your dollars, Double Up Food Bucks is a great program. It is free for anyone with
a SNAP EBT card. For every dollar spent on fruits and vegetables at participating locations, you
receive a dollar food buck voucher to purchase more fruits and vegetables. These can be spent on
the same day or saved for another visit or location. In Polk County, there are over 15 retailers who
participate in the program. Visit www.doubleupfoodbucks.org for more information.
Another resource that can help with your budget is “Spend Smart. Eat Smart.” It is an online tool
and downloadable app with ideas, recipes, and cooking videos. Learn how to make meal plans for
the week to include fruits and vegetables in each meal. There are lots of recipes to try for meals,
snacks, and even healthy desserts!
Eating more fruits and vegetables is a great way to improve your health. Imagine taking less
medications for blood pressure and diabetes or reducing your risk of weight problems or cancer.
Start by adding your favorite fruit or vegetable to one meal and then add to each meal. Try new
recipes! “Pick a Better Snack” and “Spend Smart. Eat Smart.” can help you with ideas.
The URBAN EXPERIENCE | 2021 15
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vegetables. With all the colors and textures, eating fruits
and vegetables can be easy and fun.
Broadlawns Medical Center is here to help you improve
your health in the New Year. Take the first step by
scheduling your annual physical exam at a Broadlawns
Clinic. All insurances are accepted.
• Broadlawns Primary Care Clinic (515) 282-CARE
• Broadlawns Family Health Center (515) 282-2334
• Broadlawns Cityville Clinic (515) 282-CITY
• Broadlawns East University Clinic (515) 282-EAST
Ella grew up in North Des Moines and is currently a
student at Luther College in Decorah, Iowa. She is
interested in medicine and global health. Dr. Danley
is a Board Certified Family Medicine Physician at the
Broadlawns Family Health Center. Both are advocates
of lifestyle changes and opportunities in our community
to improve patient health.
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I hate using the word
“woke,” especially when it’s the only
term that fits. It’s become a trigger word that
plucks at the heartstrings of socially engaged
Americans as we live out our current state of
cancel culture.
If you’ve been detached from modern day hippolitics,
“woke” refers to one’s cultural and
intellectual awareness of things that exist beyond
the surface.
Last week I had the pleasure of interviewing actor
and comedian T. Murph, co-star of the new hit TV
series Woke on Hulu. T.Murph plays Clovis in the
show; a hip, smooth talking opportunist that lives
in San Francisco with his two roommates, Gunther
and Keef. Keef, played by Lamorne Morris, is a
professional cartoonist on the verge of landing
a major commercial deal. Gunther is a carefree,
functional drug user with shaggy hair that enjoys
any stimulant on the menu—a modern day hippie,
if you will.
Keef realizes that blacks are willingly and
unwillingly being exploited and sets out to discover
to what extent these things occur. He began to
post signs all over the city that read “Black People
For Rent,” with a tear-away phone number at the
bottom. With no clue as to who was behind the
citywide campaign message that would trigger
anyone with a scintilla of American historical
context, the true feelings of passersby began to
emerge. Keef and his roommates had front row
seats.
This makes his white roommate, Gunther,
uncomfortable, as he begins to see racist remarks
and actions exhibited by other white people in
response to the ad. One day while out on the
city, he spots a white guy staring at the flyer with
interest that says to him, “well, if we can’t buy them
anymore, at least we can rent them.” At this point,
Gunther gets fed up and tears down the sign.
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stop the experiment, because it’s causing society’s
real sentiments toward blacks to surface; and he
simply doesn’t want to deal with it.
Like any politically conscious social media user, I
occasionally find myself in a spirited back and forth
with an opposing perspective, when time permits.
A couple weeks back, while scrolling through my
phone, I came across a jarring post on Facebook,
and I had the time. I was familiar with the author
of the post’s viewpoints, which are so far-right,
she’d make Mitch McConnell question his party
loyalty. The topic was government funded diversity
training. A commenter insisted that racism and
discrimination were no longer an issue in America,
because they had been legislated out of existence.
In fact, the general consensus among the author
and select commenters was that government
shouldn’t play a role in diversity training at all, and
that it’s actually incumbent upon the individuals
with inherent racial discrimination toward
historically marginalized groups to reach out and
invite them over for dinner to help fix their bias.
You can laugh, it’s fine.
The fact is, this idea of blacks being undeserving,
unequal to and lesser than was an
idea perpetuated by courtrooms, legislatures and
police stations—the government. So it’s incumbent
upon governmental bodies—federal, state and
municipal—to do their part to help turn the tide.
Blacks are not looking for handouts nor trying
to play victim. But to insist that the spirit of
racism has been fumigated from the institution of
government, corporate business and education
simply because laws were passed, or you haven’t
seen anyone be called a racial slur since the
Regan administration, demonstrates an obscene
sense of ignorance.
This misguided logic that
America is just fine, or has
already been fixed, underscores
the many factions of America
that have yet to wake up.
How is it in the age of unprecedented access
to information, people still deduce that kneeling
for the flag at the beginning of a football game
is intended to disrespect the military, when the
idea of kneeling for the flag actually came from a
member of the military? Is it the melatonin?
Not to mention the Kansas City Chiefs that got
booed in Week 1 of the NFL when they locked
arms with the Houston Texans in solidarity against
racial injustice. What is there to disagree with? Add
pink breast cancer patches on all the jerseys and
helmets, and there wouldn’t be a single opposing
jeer heard in the entire state! Meanwhile, JJ Watt
said after the game that he didn’t even know what
the booing was about. He obviously overslept.
The inconvenient truth is we can come together
in a public sports forum to discuss how much we
hate breast cancer—no problem.
The URBAN EXPERIENCE | 2021 19
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football game to underscore our collective hatred
of bigotry and injustice? I guess not. Some may
find it uncomfortable just reading about it. But the
fact is, these biases still exist; regardless of one’s
perspective
But what I can’t figure out is, what is it about
mainstream America that dismisses the negative
experiences of its peers as a non-issue? I don’t
have to be shot with a firearm or robbed at
gunpoint to know that gun violence is a problem.
But then again, I get it. Some people can’t
possibly believe anything is real unless they
experience it, personally. Even the president tried
to downplay the coronavirus; but perhaps he’s
“woke” now since he actually has it. However,
this same president used the first debate to tap
dances around denouncing white supremacy,
and instead deflected to a different movement
that lacks half the historically oppressive impact
of white supremacy after telling them to “stand
back and stand by” (whatever that means).
And another thing: why don’t we ever see “All
Lives Matter” chants in response to “Blue Lives
Matter?”
Hmm.
But you know what— maybe we’ve just come too
far too fast. Maybe we as a society are asking
too much of ourselves. Screw it. Never mind the
Black Lives Matter signs; never mind equity and
inclusion of minorities to corporate boards; scrap
giving special attention to underfunded schools
that lack the proper resources to succeed simply
because of the neighborhood they’re in. Let’s
just start back at the beginning and collectively
acknowledge the fact that racial bias toward
minorities exists! And until the essence and the
implicit nature of this social, legal and economic
bias is challenged on all corners of society, the
spirit of this epidemic will continue to rage among
us in perpetuity.
CLASSES BEGIN
JANUARY 19, 2021
Put 2020 behind you and look
forward to a better tomorrow that
includes a new and better YOU.
Make a fresh start this spring at DMACC to secure a brighter
future. Want to make more money, have more opportunities
for a promotion, or match a job with your personal interests?
If so, now is the time to apply to DMACC.
Here are just a few of the reasons to start your journey at DMACC…
›› FREE TUTORING, advising and more
›› Most AFFORDABLE TUITION and fees in the state
››
More than 200 DEGREES, PROGRAM AND
SHORT-TERM CERTIFICATES to choose from.
›› FLEXIBLE ONLINE schedule.
›› FACULTY who CARE ABOUT YOUR SUCCESS
›› A WELCOMING, FRIENDLY environment.
Call to make an
appointment with a
DMACC career advisor or
go online a DMACC.edu.
DMACC.edu | 800-362-2127 |
Des Moines Area Community College (DMACC) shall not engage in nor allow
discrimination covered by law against any person, group or organization. This
includes in its programs, activities, employment practices, hiring practices or the
provision of services. The full DMACC Nondiscrimination policy is available online at
nd.dmacc.edu. 13532-12-20-A
Fresh
THIS
Start
Enroll
Today
Spring!
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Acknowle
By Terence Haynes
Sister when I enter the room can you acknowledge me? I’m
not trying to talk to you but I’m talking to you. You smile till
we make I contact then you look away or you look like you
feel away, and your smile disappears. I’m already unsure
and sometimes insecure about everyone else in the room but
when I see my sister, my sister that alone feeling goes away.
Maybe because a womb like yours made room for me and
brought me into this world. Maybe because your earthy beauty
reminds me of the creation, I am formed by Gods hand
from the dust of the earth or maybe just maybe your softness
being a lady and gentleness in spirit makes my spirit be at
ease whatever it is please don’t look at me like everyone
else, please don’t set my feelings to the back of the shelf.
׉	 7cassandra://TMT40S1oVX6JFDhQvDROiu6UUDNpW5rtIrB-ga_BFpI`̵ `,B[!fxY'׉Ege
edge Me!
I’m your brother, your father, your uncle,
your cousin, your nephew, your neighbor,
your husband, your lover, your protector. I
was built for you. If nothing else...if I can’t
be any of those things to you, can you at
least acknowledge me as human?
I have emotions. I have feelings. I hurt. I
bleed. I have a heart. Please sister when I
walk into a room can your smile not disappear?
When we may eye contact can you
not look away? Please sister if I speak, can
you speak back? I exist, I’m real, I’m here.
Please Sister when I enter the room can
you acknowledge me
The URBAN EXPERIENCE | 2021 23
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Photographer: Legacy IV Productions
Model: Ebonni Nicole
Looking for a
new way to
Advertise?
We make the creative process Easy.
׉	 7cassandra://O7JROmekEM-8EH1z7ybPQFKOdhnG0yxsqCSgP7CNPxM"c`̵ `,B[!fxY'׉ERich Fresh:
Homelessnes to fast
becoming one of
the fastest growing
brands in Hollywood.
By Demarcus Hamilton
Almost two years away
from experiencing Covid-19
living on a park bench in Los
Angeles, Rich Fresh went from
homelessness, to becoming
one of the fastest growing
brands in Hollywood. Now,
Fresh speaks on dressing
celebrities, building a fashion
brand on Instagram, and what
fashion means to his mental
“You’ll
eventually
become
unsuccessful
if you have
unsuccessful
business
practices.”
The URBAN EXPERIENCE | 2021 25
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The fashion universe in many ways
parallels the United States Congress. Big
name dinosaurs hang around for decades,
finding new ways to reinvent themselves
and reestablish their dominance, season
after season. The often-intended result is
stymieing the opportunity for newcomers
with fresh ideas to push the country forward;
because it could possibly render them
obsolete. The same can be said for fashion.
Big box monikers dictate trends, sometimes
to the detriment of cultural progress. But on
occasion, a young congressional hopeful,
or in this case, a tailor, rises to catapult the
industry forward. Politicians use policy; Rich
Fresh uses neoprene. And he has a growing
list of high-profile constituents that he
measures himself.
How’d you get connected with Metro
Boomin?
I did The Weeknd’s ‘Heartless’ music video.
So all the clothes we’ve been seeing him in
all these images—the red jacket, the black
shirt with the black tie and the black pants;
the blue jacket—all that is my concept. Abel
(The Weeknd) hits me one night and says,
“Yo, bro, I got an idea for this music video.”
He was inspired by the movie Casino, so I
sat down and I watched Casino that night,
and I came up with these concepts. Then he
said, “Metro is in the video with me; you need
to do Metro’s shit, too!” So I’m like, aight. So
what Metro is wearing in the ‘Heartless’ video,
that’s all my work. He’s a super cool dude,
and he liked the experience. And he was
like, “Bro, I need to do more of this!”
And we went for it.
In 2019 alone, the Rich
Fresh aesthetic smote some
of Hollywood’s biggest stars:
comedian Kevin Hart (and his
wife and kids!), gospel songwriter
Kirk Franklin, 3x NBA champions
Dwayne Wade and Draymond Green,
screenwriter Lena Waithe, and R&B singer
John Legend, just to name a few. Oh, and
the suits worn by NBA big man Demarcus
Cousins and singing sensation Miguel at their
respective weddings? That’s him, too!
I caught up with Rich Fresh, fresh (straight)
off a red eye flight from Los Angeles into
Atlanta, where he just finished a fitting with
super producer Metro Boomin’. With his
tape measure still wrapped around his neck,
wearing pieces from his own collection, Fresh
recounted how his last decade of struggle has
teed him up for his eminent success of the
next.
“I used to dress terrible.
I figured out that girls
would pay more attention
to me if I dressed better;
so I got really into
fashion.”
How’d you get started?
I taught myself how to sew when I
was 13; I got really into fashion when I
was a young kid. I used to dress terrible. I
figured out that girls would pay more attention
to me if I dressed better; so I got really into
fashion. I taught myself how to sew, because
I figured that at some point, I would be able to
control my aesthetic. By the time I got to high
school, I was like one of the best-dressed
kids in school. It was like a real experience
because I’m like dating all these girls, I’m
super popular, and I’m still like, nerdy.
I’m still in all these small classes, but I’m
dating the basketball player’s girl, I’m dating
the football player’s girl. This is crazy! All of
this off of fashion.
׉	 7cassandra://7UaCjN2Uw4jqdGSzT1OCQGsJ1w-RPvY8NaG0_pfW3JU'`̵ `,B[!fxY'׉EMy confidence is like through
the roof.
And I was doing it for other
kids at my school. Like, they
would pay me money to come
shopping with me, just to see
how I do what I do. And so I
realized at a young age that
the fashion s*** was real. So
I committed myself to figuring
it out. It took a long time, I’ve
been at it since I was 19 years
old [39 now]; but I feel like I just
became financially successful
last year.
I was really a starving artist; I
was homeless, actually. Like
straight up homeless—shelter
homeless—not couch surfing
homeless.
It was the ugly homeless.
Sleeping on park benches, like,
that type of s***. And this was
just in 2018.
So a whole lot of s*** has
happened in a very short
period of time. God is great.
Many people couldn’t survive
the park bench piece of dream
chasing. What made you stick
to it that long without finding
$300 and catching a flight back
to your hometown of Memphis?
When I was coming up, I
used to read a lot of books.
They were like ‘you can do
anything’ type books. I was
reading self-help books. It just
so happened that I was gonna
need that s**t one day. I also
watched Pursuit of Happiness
probably 25 fu****g times. And
in Pursuit of Happiness, Will
Smith’s character was with
his kid. So, I’m one of those
people that do contrasts and
comparisons. Like, I don’t like
getting on roller coasters. But if
I see a 10-year-old girl get on
the roller coaster and she had
fun, I have to get on it, because
the contrast is too stark. If she
can do it, there’s no reason
why I can’t. So when I watched
Will Smith’s character going
through homelessness with
his son, in my brain, that just
tells me like ‘who are you to
complain?
’ This ni**a’s sitting here with
his son, your daughter’s in
New York; you don’t have
to have this experience with
your daughter. So this is your
experience.
“You’ll eventually become
unsuccessful if you have
unsuccessful business
practices.”
The URBAN EXPERIENCE | 2021 27
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practices force you into
homelessness?
I’m not one of those people
that spend too much time on
the ‘woe is me,’ because that
insinuates that someone else
did it to you. I’m real good at
self-assessing and identifying
where I f***ed up. So when I
was homeless, at first I was
mad because it was a client
who f***ed me. That’s the
physical reason why I got
homeless, that’s the reason
why it happened.
But what action did
I take to cause my
money to be gone that
forced me into being
homeless? I trusted
a client, I fronted him
the money, he f***ed
me. Boom! But the
real reason was my
business practices
were off. You’ll
eventually become
unsuccessful if you
have unsuccessful
business practices.
You might get
lucky every now
and then and it’ll
hit, but eventually you’ll be
unsuccessful. I was playing
Russian roulette with my
business, and eventually it
caught up to me. The first two
months, I was not a happy
person. I reached out to a
bunch of friends to see if I
could sleep on the couch,
and nobody would let me
stay on their couch. And it’s
like, we was justkickin’ it!
I hollered at friends that I
knew had money just to see
if they’ll let me borrow a little
bit to stretch out for a couple
weeks. No one would f**k
with me. The client still hadn’t
paid me, and he owed me like
$15,000. I’m waiting on this
dude to give me a check for
$15,000, I put all my money
in his order and I delivered it
to him. And I’m still waiting on
buddy to give me this $15,000
This is for you [I told myself].
You have to go through this.
This is necessary for your
growth. The only person that
can get you out of this is you;
and you need to know that.
You’re never going to get that
money from your client; you’re
never going to get any money
from your friends;you’re never
going to get none of them to
give you a couch to sleep on.
That’s not how it’s supposed
to go down. You got to get
through this the hard way so
you can climb out of
it yourself, and know
that you are a god.
So, I just took the $20
I had and kept flipping
it until I was able to
hire people. Before I
realized it, I had built
a luxury brand while
I was homeless with
$20 in my pocket.
(he ordered 6 suites). But I
spent two months, chasing a
ghost. I realized that’s what
I was doing; I was chasing
something that’s dead. It’s like
why am I trying to resuscitate
something that’s dead. I had
to realize nobody could get me
out of the situation.
I saw this happening
though, just like Will
Smith’s character. He
didn’t like it, but he had
to go through it until
he could craft a better
reality. I was f***ed
up. I mean I wasn’t on
drugs or nothing; I was just
broke! But while I was broke, I
would just fantasize about all
the money I was going to get,
the Maserati I was going to
get, the house I was going to
buy, the clients I would work
with. I could see it so vivid that
I could feel it.
You have to be exact with
׉	 7cassandra://j6XXpoyS9n5ZTb1pv8RnSU2ZwP6uSYdWugzzQcomLXc,`̵ `,B[!fxY'׉Ewhat you want, or else you
won’t get anything. But I put
out what I wanted, and it finally
caught up with me.
“…I bet on myself”
How were you able to build
a business with just $20 in
your pocket?
The way my business
operates, I do custom; I don’t
spend any money until the
money is made. So I have to
get at least half of the order
amount up front. So I could
have $20 in my pocket and
sell $2000 in suits. I don’t have
to sell a physical thing. In San
Diego, I was selling custom
suits before I even made any
for myself. I didn’t even have
anything to show anybody.
I just knew how to talk. And
when I would make a little bit
of money, I would take half
of that and make some more
stuff to reinvest in myself;
because I needed something
for the ‘Gram. No matter what
I put up on Instagram, if it’s
dope, it could facilitate another
sale. I would put up a pair
of pants on the ‘Gram, and
someone would hit me up to
order a suit. I did that while in
the shelter. I didn’t just keep
the money; I bet on myself.
And it didn’t hit all the time, but
it hit enough; and I was able to
get out of my situation.
What does fashion mean to
your mental health?
I was one of those emo[tional]
kids, because I didn’t think
life was worth living; I was
such a f*****g reject and it
sucked. I hated life. I was a
cool dude and couldn’t figure
out why does life suck so bad.
Then I figured out why and I
figured out how to fix it; and
it kept me from f*****g killing
myself—or killing somebody.
Fashion did that. It kept me
from settling in life. It made
me overly confident. It turned
an insecure 13 year old into
an over confident 15 year old.
And I had braces! But I was
still confident as f*** because
I was fresh. At that point, I
realized I didn’t want to be
an architect. I wanted to do
something that moves me; and
the only thing that moves me
in life is fashion.
Fresh said classmates used
to call him Ralph and Tommy,
because those were the
brands he always wore. But
despite his focus on fashion,
he could move the needle on
the grade charts, too. Fresh
managed to land a 33 on
the ACT, resulting in several
scholarship offers landmark
universities. However, seeing
that most college students
went on to work boring
corporate jobs, he wasn’t
interested. After trying 2
semesters at University of
Memphis, Fresh dropped
out and decided to become
a tailor. He started by doing
alterations for dry cleaners,
before opening up his own
shop with the same service.
Who’s your favorite celebrity
you’ve worked with?
I can’t say just one, because
I have a lot. But Lena Waithe
is definitely one of my favorite
f****ng humans beings on
earth… I’m really having fun
with The Weeknd; he’s just a
cool dude to work with. I’ve
really been working with the
whole camp; Belly is who I first
started doing the custom s**t
with… Demarcus cousins is
definitely one of my favorite
basketball players to work with
because he’s so animated. I
get excited about my stuff, but
it’s good when a client has the
same level of excitement. I
recently did Lionel Richie, and
he’s so much fun; he’s so into
the process. John Legend,
Kevin Hart— like I got some
legendary clients that are
just so dope. If they’re on my
[Instagram] page, I love them.
Who do you want to make
‘Fresh’?
The Obamas, Oprah, Ellen
DeGeneres, Tyler Perry, Will
Packer, I wish I would have
worked with Nipsey. I met up
with him twice. I was doing a
fitting for YG when they were
shooting the video for “Last
Time That I Checc’d”.
The URBAN EXPERIENCE | 2021 29
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mode; and his work mode
was so intense, it was so on.
I got to talk to him afterward,
and I saw him again at the
airport with Lauren. I took my
daughter over to meet him and
to meet Lauren, and I told him
I had Victory Lap on repeat.
Khaled also!
“They let Gucci use Dapper
Dan as a distraction, and made
ni**as forget that they [Gucci]
just spit in all of our faces”
Anybody you don’t care to
work with?
All the people that fell for the
Gucci bullshit. Because a
lot of these guys that I really
wanted to work with—Rick
Ross, Guwop [Gucci Man La
Flare]—I really wanted to work
with these ni**as but they fell
for the Gucci shit so tough.
They let Gucci use Dapper
Dan as a distraction, and made
ni**as forget that they [Gucci]
just spit in all of our faces,
and put big “G’s” on big black
people and prominent figures.
So a lot of these dudes I’d
rather not.
Right now, I wouldn’t do a
suit for Ross, I wouldn’t do a
suit for Floyd [Mayweather]; I
wouldn’t do a suit for Gucci. I
have no interest in working with
people that have recently had
“G’s” all over them.
(Fresh subsequently decided to
work with Rick Ross)
Are there any brands you
feel are overhyped?
Supreme. It’s a fucking word
on a t-shirt. It’s a machine.
It’s called the resale machine.
Back in the day, if you diluted
your brand the way Supreme
does, you wouldn’t have a
brand no more; but Supreme
came at the right time.
I’ll tell you a brand that doesn’t
get the love that it should get is
Fear of God. I think they design
the most beautiful f****ng shoe.
Like the tennis shoes, his
attention to detail; Jerry goes
another place when he does
his s**t. His s**t’s so clean.
“[Virgil Abloh] can write your
name on the side of a tennis
shoe with a permanent marker,
and triple the value of the
shoe.”
׉	 7cassandra://zVMzf9e3rQ4l0VXL2UrelDD0yT_SeeBWY0la471eU8Q0`̵ `,B[!fxY'׉EGWhat other brands out there
are you liking?
I love off-white. I think he got
the appropriate amount of love;
I don’t think he’s overhyped
at all. I think Virgil’s a f****ng
genius. He’s a straight up
alchemist. He can write your
name on the side of a tennis
shoe with a permanent marker,
and triple the value of the shoe.
That’s alchemy. He’s a legend,
and a lot of what he’s done has
compelled me to do what I’m
doing, because he’s the first
black in a lot of rooms.
What’s one thing every one
should have in their closet?
A blue suit with no belt loops.
If you don’t have belt loops,
you don’t have to worry about
finding a belt to go with your
shoes. That goes for women,
too. There’s generally no
environment that you can’t
wear a blue suit, even if
you take a white t-shirt and
some low-pro tennis shoes;
or a slipper; or a loafer; or
some Chelsea boots; or a
hard bottom or a heel. A
blue suit will take you to any
environment.
What makes your suits so
special?
Every single one of my clients
gets to meet me. They don’t
get to meet Tom Ford. It’s
made specifically to fit your
body. I’m going to come
and take a couple dozen
The URBAN EXPERIENCE | 2021 31
measurements, and I’m
going to make something in
Los Angeles that’s going to
be unlike anything anyone’s
ever seen; and you can’t get
it anywhere else. I know Tom
Ford suits open at like $3600.
And there’s no way in hell my
suits are going to be cheaper
than his sh*t! Demand the
price you want and you have to
stick to your fu***ng guns!
(Rich Fresh’s suits start at
$4200, so his clientele is
definitely the ‘checking-a-bag’
type.)
What do you want people to
know about Rich Fresh?
Rich Fresh is here forever.
This thing that came out of
nowhere, it came up for a
reason. This is not some
little cool, trendy sh*t. In 100
years, you’re going to still have
remnants of Rich Fresh. This is
the new establishment. I want
people to know that the idea of
impossible is foolish.
If you look at a drug dealer that
turns into a billionaire before
he’s 50 years old [Jay-Z]—you
can do whatever the f**k you
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` ׉	 7cassandra://f5Awlf5-XKLPUe8m7YtY8jgWw75wuIB0J7xE9lAnx2sʹ` S׉	 7cassandra://0SwYIQxsVS3wQhTTHz2FLBlcqDC0iRePRZyZod_UxWY&Y`̵ ׉	 7cassandra://s34UM9fuIZqWuZFk0mtFM_45BZT0L9WLvdsYAU8GfAID$͠`,H[!fxY(1׉E
Why Does Trouble Last
Always?
Disparities in employment among African
American/Black carceral citizens in Iowa
by Negus S. Rudison-Imhotep (Doctoral Candidate).
The ethnic and racial diversity of the
United States of America residents is one of the
country’s distinctive strengths; however, African
Americans/Blacks and other non-white workers
face sweeping racial injustices in educational
accomplishment, employment, and revenue.
Supplemental workforce strategies are needed
to counter centuries of deliberate, intrinsically
racist strategies and advance racial equity in
academic attainment, engagement, and income.
As long as these discrepancies endure, the
nation is demeaning its economic effectiveness.
Ethics workforce diversity is a crucial driver of
America’s economic development as it is one of
the most critical clairvoyants of business sales
revenue, customer numbers, and productivity.
In all, Iowa is a microcosm of our nation.
In the United States, 72% of the federal
inmates are African American and Latinx, and
these same groups disproportionately represent
the state and county incarceration population
(Hernandez, Muhammad, & Thompson, 2015;
Nellis, 2016). African Americans constitute
roughly 13% of the national inhabitants while
representing a disproportionate percentage
of incarcerated. Many non-violent African
American/Black carceral citizens will be
released from detention, and many have few or
no resources.
Mass incarceration is conceivably the
greatest unyielding and intensified public
catastrophe in the postindustrial United States.
Historical evidence conveys an analogy of the
permanence of racism and implicit biases in the
past and present American society. Non-violent
African American carceral citizens contend
with enormous obstacles through the reentry
process, and obtaining gainful employment
is strategic to reducing recidivism (Griffith &
Young, 2017; Heiner, 2016; Hurt, 2017; Jeffers,
2017; Mahaffey et al., 2018; Miller, & Alexander,
2015; Nellis, 2016; Scott, 2016; Skinner-Osei, &
Stepteau-Watson, 2018).
Structural racism and employment
discrimination promulgate a reentry
passageway designed to construct negative
consequences. Fifty-five years have elapsed
since Title VII of the Civil Rights Act of 1964
was ratified to make prerequisites to contest
sanctioned discrimination in African Americans
(Blessett, & Littleton, 2017; Bridges, 2018;
Flake, 2015). Many non-violent African
American carceral citizens continue to struggle
with employment discrimination. Debate exists
about proposed amendments to Title VII of the
Civil Rights Act of 1964 that strive for stability
with employers’ safety fears and carceral
citizens’ need for employment.
׉	 7cassandra://WV8kZssAsT_FKFqU3r_MNEtMcNj439coW8QsDoOcArU%`̵ `,B[!fxY'׉E[The collateral consequences of
possessing a record in the United States
disclose that roughly 48,000 legal sanctions are
set in place that obstructs the socioeconomic
and political progression for carceral citizens
(Martin, Huffman, Koon-Witt, & Brame, 2019;
Miller, & Stuart, 2017; Nellis, 2016). Hiring nonviolent
African American carceral citizens may
aid in the support and reconciliation of Black
families. Designing best practice approaches
that recognize individual needs, programs
can also customize services in common
needs among population groups (Christian,
Seamster, & Ray, 2019; Formon, Schmidt, &
Henderson, 2018; Martin, Huffman, Koons-Witt,
& Brame, 2019). The United States has the
largest prison population worldwide, while the
Bureau of Justice Statistics reveals that 95%
of those detained will be released. Non-violent
African American carceral citizens grapple
with immense interference through the reentry
process, and attaining lucrative employment
is strategic to reducing recidivism (De Giorgi,
2017; Egleton, Banigo, McLeod, & Vakalahi,
2016; Flake, 2015; Heiner, 2016; Leung, 2018;
Skinner-Osei, & Stepteau-Watson, 2018). If
the problem persists of being prohibited from
lucrative employment, countless non-violent
African American carceral citizens resort to
criminal methods of existence that accelerate
their return to prison. African Americans/Blacks
often face some of the poorest employment
probabilities and contempt on the job; this event
may draw a parallel with the condition of being a
carceral citizen and being an African American
(Narayan, 2017; Williams, Wilson, & Bergeson,
2019).
Reaching employment that supplies fair
wages is an imperative element in reducing
recidivism. Empirical evidence-based data
for employment discrimination conveys that
businesses are generally less likely to employ
African Americans because of the high rate of
crime and incarceration (Curry, 2017). Carceral
non-violent African Americans must deal with
the historical effects of structural racism,
which continues to weigh on contemporary
obstructions of reentry (Truesdale-Moore, 2017).
Anti-Black economic injustice ubiquity remains
a crucial component that reveals how racial
capitalism affects and eventually overwhelms
African American families through the ostracism
of African Americans/Blacks from the system of
wealth formation (Narayan, 2017; Ogungbure,
2019; Onwuachi-Willig, 2019).
Discriminatory Black Codes and Jim
Crow laws developed to retain African people’s
oppression, certifying that the heritage of the
Negro Act of 1740 and connected regulations
remained existent during the country for more
than two hundred years (Alderman, Inwood, &
Tyner, 2018). Therefore, the history of African
labor in the United States is imperative not only
to comprehend American xenophobia but also to
“any dialogue of the nation’s production, politics,
and the prospect of labor in today’s global
economy.” American workforces agonizing from
similar economic and political circumstances are
considered “buyers instead of manufacturer, as
a user instead of a provider, and as problems
instead of blessings.” Reminding us that due to
the Trans-Atlantic Slave Trade, Africans were
brought to the Americas “specifically, for their
labor” and that their descendants remain “the
most subjugated and unsatisfactory element of
the modern capitalist workforce (Brown & Allen,
2018; Owens, 2015).
$31,992 is the median income in the
African American household in Iowa in 2018.
The median income of their white counterparts
was $59,955. In 2018 the poverty rate for African
Americans in Iowa was 30.7 percent.
The URBAN EXPERIENCE | 2021 33
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The corresponding rate for Iowa is 11.2
percent. $31,001 was the median income of
African American families in Iowa in 2018.
The median income of white families in Iowa
was $76,068. The per capita money income
for African Americans was $15,759. The
corresponding per capita money income for the
state was $31,559. The percentage of families
with children under 18 below the poverty level
in 2018 was 37.8 percent. The corresponding
rate for Iowa is 11.8 percent (Iowa Data Center,
2020).
Employment is a critical element in
reducing recidivism for carceral citizens (De
Giorgi, 2017; Hurt, 2017; Scott, 2016). Yet,
the label felon’s stigmatization is quite often
intensified for nonviolent African American
carceral citizens seeking to be integrated into
the labor market (Baur, Hall, Daniels, Buckley,
& Anderson, 2018; Martin, Huffman, KoonsWitt,
Brame, 2019). According to the Bureau of
Labor Statistics (2019) official report, there are
more than 6 million job openings in the United
States for which the concerned organizations
cannot find suitable candidates. Thus, the
discrimination which is being meted out to the
nonviolent African American carceral citizens
in the United States regarding employment
becomes a cause of concern when the statistics
offered by the Bureau of Labor Statistics
are taken into consideration. It is germane
to note that many of these carceral citizens
have adequate educational and vocational
qualifications, making them qualified to work in
these positions. Yet, they are not being offered
these positions because of stigmatization and
discrimination, which is currently adversely
affecting the prospects and the nation’s growth
under discussion (Wohl, 2017).
Stakeholders, business leaders,
officials, and other senior management firms
feel this issue as a significant concern. The
United States leads the world in incarcerating
its populace (Erzen, Gould, & Lewen, 2019;
Wilson, Alamuddin, & Cooper, 2019). The more
significant part of these individuals requires
employments to continue their means of
support following release from incarceration
(Formon, Schmidt, & Henderson, 2018).
Specific theories and laws on discrimination
must be applied in the appropriate management
of carceral citizens (Ali, Lyons, & Ryan, 2017).
It isn’t easy to decide to hire carceral citizens
in many organizations that require the input
of stakeholders (Jaiyeoba, 2015). There
are differing views regarding hiring carceral
citizens in general. There is a desperate need
to increase investigation regarding the family
structure in African American families crushed
by deprivation and additional systematic
prerequisites. The family’s function can be
better comprehended in African American men
and women (Williams, Wilson, & Bergeson,
2019).
gO
dIGITAL
aDVERTISE
WITH
׉	 7cassandra://T614ytQ8avlu11XTu4ClAG1Q0GQ2_b6SCRugSMbIYEU%V`̵ `,B[!fxY'׉EThe URBAN EXPERIENCE | 2021 35
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by Gary Lawson
As we journey into the new year
(2021), I have looked back over
time and reminisced some of the
major community undertakings
my daughter, Celeste, has
conceived and/or piloted in a
quiet manner, that has had or will
have a vital impact on Iowans.
She possesses many of the
qualities of a servant leader,
meaning in this case that she
places a high priority on servant
leadership and volunteering her
service for the betterment of
others.
For example, some of you
may be familiar with her work
as a board member of the
Connect Foundation, such as
when she played a key role in:
1) developing the nomination
criteria used by the Iowa African
American Hall of Fame; and 2)
serving on the committee that
transferred the Iowa African
American Hall of Fame to the
custody of officials at Iowa State
University.She also served as the
inaugural Vice Chair of Education
for the Iowa Juneteenth
Observance. Two of her greatest
accomplishments included
the development of statewide
student essay contests and adult
education awards for the Iowa
Juneteenth Observance.
More recently, you may have
read the November/December
2020 issue of the Urban
Experience Magazine that
documents Celeste’s involvement
with conducting an exclusive
interview with Dr. Jack Thomas,
President of Central State
University.
Central State University is part
of the nation’s Historically Black
Colleges and Universities family,
each known as an HBCU. What
you may not know is that Celeste
initiated outreach efforts to
Central State University for the
purpose of conducting a ‘virtual’
student recruitment activity with
Des Moines Public Schools
(DMPS).
Why? Although the results of
her research made a strong
case for improved assistance
for minority students desiring to
pursue higher education, it is
being done for the purpose of
providing all junior and senior
high school students, regardless
of race/ethnicity/gender, with
opportunities for receiving an
academic scholarship, an athletic
scholarship or possibly financial
assistance in pursuit of a college
education…which is extremely
important during these times of
the COVID-19 pandemic.
To collaboratively coordinate this
project, Celeste also reached
out to Dwana Bradley, the
present Chair of the School
Board. Chairperson Bradley has
graciously connected Celeste
with the appropriate staff at
Des Moines Public Schools. In
essence, Celeste is ‘volunteering’
her time as the Project
Coordinator for the first student
recruitment activity between
Central State University and
Des Moines Public Schools.
The future could be very
promising for participating
students and their families…only
time and commitment will tell.
Let’s bring it on home now…
The aforementioned are just a
couple of the projects for which
Celeste was/is affiliated.
׉	 7cassandra://jmQ7eivfKDgXUBak90D2LMee79NZxNiHGEZ2a-CmMpY)r`̵ `,B[!fxY'׉ElDuring January of 2019,
Celeste…as did I… struggled
with her mother’s passing from
metastatic breast cancer. Since
then, and because of my health,
she has committed to caring for
me during the current COVID-19
pandemic.
Even so, I am amazed by how
she has also committed to
serving others as it relates to
healthcare.
First, she began researching
metastatic breast cancer. She
discovered that in Iowa, African
Americans, and those living in
rural areas, had the highest death
rates associated with metastatic
breast cancer.
By December of 2019, Celeste
was contacting and meeting with
state elected officials concerning
what was being done to educate
Iowans on the disproportionate
metastatic breast cancer death
rates experienced by African
American and rural Iowans.
Although Celeste discovered
that there were some impressive
efforts by Iowa organizations to
address breast cancer, such as
making October Breast Cancer
Awareness Month, she was
unable to find a similar specific
campaign centered on metastatic
breast cancer in Iowa and,
as a result, set her sights on
addressing the disproportionate
deaths in the African American
and rural communities associated
with metastatic breast cancer.
Celeste met with Iowa African
American State Representatives,
who are members of the Black
Caucus, as early as March
of 2020, in order to find a
solution. The result was a
plan for initially introducing a
resolution within the House of
Representatives and move the
metastatic breast cancer issue
forward. However, the legislative
session experienced an early
adjournment due to the onset
of the COVID-19 pandemic and
Celeste was advised by Black
Caucus members to pursue a
proclamation by the Governor
until such time work could
resume in the Iowa legislature.
The proclamation was a joint
effort constructed by members
of the Iowa Legislative Black
Caucus and Celeste. The
proclamation designated
October 13, 2020, as Metastatic
Breast Cancer Awareness Day.
That was a great contribution
considering there had been no
such focus in the past, however,
Celeste believed that the nature
and devastating impact of
metastatic breast cancer should
be addressed annually, and
one way to do that was to work
with the organization that had
championed October as Breast
Cancer Awareness Month as a
partner in the process.
Celeste thankfully accepted the
proclamation route until such
time further work could be done
on an official annual Metastatic
Breast Cancer Awareness Day in
October that reflects the alarming
impact on the African American
and rural communities.
In addition…and demonstrating
how difficult it has been to
educate the general public about
the first Metastatic Breast Cancer
Awareness Day proclamation…
press releases were sent to
major media outlets in Des
Moines and we were aware of
only one media source that ran
an article…and that was the
Des Moines Business Record
(https://businessrecord.com/
Content/Default/All-Latest-News/
Article/Proclamation-claims-Oct13-2020-as-Metastatic-BreastCancer-Awareness-Day-inIowa/-3/248/91541).
Recently,
I was informed that
work is currently ongoing by
legislators to make Metastatic
Breast Cancer Awareness
Day an annual observance.
May their work as legislators
incorporate Celeste’s historic
contribution, thereby serving as
an ‘encouragement’ for other
members of the general public to
get involved, just as Celeste has
advocated for building a better
government…of the people…by
the people…and for the people…
In closing, I am unabashedly…
and hopefully understandably…
proud of her relentless, selfless,
and volunteered dedication to
community service.
…We are home now.
The URBAN EXPERIENCE | 2021 37
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Out on Violence at
Capitol: “I Hurt for Our
Country
׉	 7cassandra://lLZlqGH1974BT8-_dmkrTe5mYmCr0s_RmztNS1dypAI/`̵ `,B[!fxY'׉EThe former first lady offered a
lengthy message on Thursday,
referencing the mass riots that
took place in Washington, D.C.,
and looking onward to the future
of the United States.
Michelle Obama released
a statement on Thursday
referencing the violent riots that
took place this week at Capitol
Hill in Washington, D.C., where
massive groups of pro-Trump
supporters tried to thwart a
peaceful transfer of power to
incoming President-elect Joe
Biden.
As lawmakers sheltered in
place and evacuated, the rioters
smashed windows, broke into
offices and displayed angry
behavior that resulted in 1,100
District of Columbia National
Guard members being mobilized
to support law enforcement
and control the escalating
scene. Trump, who had, earlier
on Wednesday, egged on the
rioters, eventually urged them to
“go home” and the Capitol was
secured.
In her message, the former first
lady said that her heart “had
fallen harder and faster than I
can remember.” She wrote that
she watched the events unfold,
“a gang — organized, violent,
and mad they’d lost an election
— laid siege to the United States
Capitol.”
“I hurt for our country,” Obama
said, adding that she wishes she
had the solutions to make things
better. “Now is the time for those
who voted for this president to
see the reality of what they’ve
supported — and publicly and
forcefully rebuke him and the
actions of that mob.”
The riots left Obama with many
questions about the future of the
country, particularly its security,
extremism and propaganda. She
focused on one question that
she has been unable to shake:
“What if these rioters had looked
like the folks who go to Ebenezer
Baptist Church [the Atlanta
church where Martin Luther King
Jr. was pastor, and currently
led by Senator-elect Raphael
Warnock] every Sunday? What
would have been different?”
Toward the end of the statement,
Obama commented on the work
that now must be done to restore
peace and repair what is broken,
which she acknowledged is not
the work of any one individual or
political party.
“It’s up to each of us to
do our part,” she wrote.
“To reach out. To listen.
And to hold tight to the
truth and values that
have always led this
country forward.
Read Obama’s entire statement
below.
I woke up yesterday elated by
the news of Reverend Raphael
Warnock’s election victory.
He’ll be Georgia’s first Black
senator, and I was heartened
by the idea that the Senior
Pastor of Ebenezer Baptist
Church—the home parish of
Dr. King and a spiritual and
organizational hub during the
Civil Rights Movement—would
be representing his state in the
United States Senate.
In just a few hours, though, my
heart had fallen harder and faster
than I can remember. Like all
of you, I watched as a gang—
organized, violent, and mad
they’d lost an election—laid siege
to the United States Capitol.
They set up gallows. They
proudly waved the traitorous flag
of the Confederacy through the
halls.
The URBAN EXPERIENCE | 2021 39
׉	 7cassandra://ykH8FGMw6_skyKWWW-RItmsOKA8OwYl9wT0v9R2308w'`̵ `,B[!fxY'`,B[!fxY'{בCט   {u׉׉	 7cassandra://ZqIgkR-vm10YVVIO9ZqJyk3epWPKd4l2cxWSe2FF9GQ t`׉	 7cassandra://YxvXECygRQyPfe6Tud4L-K1UubL7TeBk0iIp70bPg3sq`S׉	 7cassandra://4zkNkFLBTfMHKwOISbtWFNznMuOGDG7clY7mfb7lmDw `̵ ׉	 7cassandra://pJVt4WZGrXj-ovM-bUy9USQuuPvh-mgEFb4NtnjfEpc @(͠`,I[!fxY(>ט  {u׉׉	 7cassandra://aFEL8ZpiguFUO3N7Cg5Ilmgvh8KaXPpYLt5HXSteXuM )`׉	 7cassandra://kijUBU8QY8_qGK4AxR58JmODPKDTeHi71rWpvBIKSNg͖`S׉	 7cassandra://rxR_XzCTE6q_qDrVKKgV-G6rwFgdChOLV2enQrTgFko,`̵ ׉	 7cassandra://j0GdYSKEgz3SvJ7PrFcF6GU0Jv30-prYWdsEYyz998M +,͠`,I[!fxY(?׉E	)They desecrated the center of
American government. And once
authorities finally gained control
of the situation, these rioters and
gang members were led out of
the building not in handcuffs, but
free to carry on with their days.
The day was a fulfillment of
the wishes of an infantile and
unpatriotic president who can’t
handle the truth of his own
failures. And the wreckage lays
at the feet of a party and media
apparatus that gleefully cheered
him on, knowing full well the
possibility of consequences like
these.
It all left me with so many
questions—questions about the
future, questions about security,
extremism, propaganda, and
more. But there’s one question
I just can’t shake: What if these
rioters had looked like the folks
who go to Ebenezer Baptist
Church every Sunday? What
would have been different?
I think we all know the answer.
This summer’s Black Lives Matter
protests were an overwhelmingly
peaceful movement—our nation’s
largest demonstrations ever,
bringing together people of every
race and class and encouraging
millions to re-examine their own
assumptions and behavior. And
yet, in city after city, day after
day, we saw peaceful protestors
met with brute force. We saw
cracked skulls and mass arrests,
law enforcement pepper spraying
its way through a peaceful
demonstration for a presidential
photo op.
And for those who call others
unpatriotic for simply taking a
knee in silent protest, for those
who wonder why we need to be
reminded that Black Lives Matter
at all, yesterday made it painfully
clear that certain Americans are,
in fact, allowed to denigrate the
flag and symbols of our nation.
They’ve just got to look the right
way.
What do all those folks have to
say now?
Seeing the gulf between the
responses to yesterday’s riot and
this summer’s peaceful protests
and the larger movement for
racial justice is so painful. It hurts.
And I cannot think about moving
on or turning the page until we
reckon with the reality of what
we saw yesterday. True progress
will be possible only once we
acknowledge that this disconnect
exists and take steps to repair it.
And that also means coming to
grips with the reality that millions
voted for a man so obviously
willing to burn our democracy
down for his own ego.
I hurt for our country. And I wish
I had all the solutions to make
things better.
׉	 7cassandra://4zkNkFLBTfMHKwOISbtWFNznMuOGDG7clY7mfb7lmDw `̵ `,B[!fxY'׉E~I wish I had the confidence that
people who know better will act
like it for more than a news cycle
or two. All I know is that now is
a time for true patriotism. Now is
the time for those who voted for
this president to see the reality
of what they’ve supported—and
publicly and forcefully rebuke
him and the actions of that mob.
Now is the time for Silicon Valley
companies to stop enabling
this monstrous behavior—and
go even further than they have
already by permanently banning
this man from their platforms
and putting in place policies to
prevent their technology from
being used by the nation’s
leaders to fuel insurrection. And
if we have any hope of improving
this nation, now is the time for
swift and serious consequences
for the failure of leadership that
led to yesterday’s shame.
Thankfully, even in the darkness,
there are glimmers of hope.
It’s something I imagine
Reverend Warnock has preached
about before—and I’m still
heartened beyond belief that
he’s headed to Washington. I’m
glad his fellow Georgian, Jon
Ossoff is, too, and that together
they’ll help give control of
Congress back to the only party
that’s shown that it can put our
democracy above its own shortterm
political fortunes.
I pray that every American,
especially those who disagree
with them, will give our new
Congress, President-Elect Biden,
and Vice-President-Elect Harris
the chance to lead us in a better
direction.
But make no mistake: The work
of putting America back together,
of truly repairing what is broken,
isn’t the work of any individual
politician or political party. It’s up
to each of us to do our part. To
reach out. To listen.
And to hold tight to the truth
and values that have always led
this country forward. It will be an
uncomfortable, sometimes painful
process. But if we enter into it
with an honest and unwavering
love of our country, then maybe
we can finally start to heal.
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our Black
Owned
Businesses
Bottle and Bottega
James and Bridget Neely
Wine & Painting
https://www.bottleandbottega.com/des-moines/
This
year The Urban Experience
Magazine celebrates 5 years.
This isn’t a list of all the Black
owned businesses in our city.
The businesses listed below have
been either featured or supported
the Urban Experience Magazine
in the last five year. Put your
business card in the Urban Experience
Magazine for $25 a month
for the first year. Reach out to us
at:
contactdsmurban@gmail.com for
more details.
Urban City Magazine
Howell Dixon
Magazine/Podcast
https://urbancitymag.co/
Ruby B’s Catering
Bradley Family
Restaurant
515) 681-4028
https://www.facebook.com/
rubybskitchen/
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Bo James
https://hiphopeinc.wixsite.com/hiphopeinc
Tranzitions Salon & Beauty Bar
Ty Daye & Courtney
Beauty Salon
https://www.facebook.com/TranZitionsBeautySalon/
Roots
to Branches
Ricki King
https://www.rootstobranchesgenealogy.com/
Black Women 4 Healthy Living
Brandi Miller
Health
https://www.facebook.com/groups/
bw4hl/?ref=share
MAV Nu Direction
Calvetta Berry
https://www.facebook.com/ma.vs.73
Iowa Juneteenth Observance
Dwana Bradley
www.iowajuneteenth.com
Van Esther
Vanessa Lewis
www.vanesther.com
Made Easley Advertising
Ash Easley
www.asheasley.myportfolio.com
NAACP Des Moines Branch
Kameron Middlebrooks
https://www.naacpdesmoines.org/
NAACP Iowa/Nebraska Branch
Betty Andrews
www.iowanebraskanaacp.org
SoulFit
Zakiya English
https://www.facebook.com/DsmSo
The URBAN EXPERIENCE | 2021 43
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NOSE, & THROAT
SPECIALISTS
Adult & Pediatric Services for:
• Hearing Screenings
• Ear Tubes
• Sinus Problems
• Hearing Loss
• Balance Problems
• Ear Infections
• Tonsil or Adenoid Infections
• Ringing in Ear (Tinnitus)
• Hearing Aid Evaluations
• Recurrent Sore Throat
• Allergies
EAR, NOSE, & THROAT
Matt Brown, MD • Bill Fanter, PA-C
Aaron Hahn, AuD
Courtney Thayer, AuD
(515) 282-7750
1801 Hickman Road, Des Moines, IA
www.broadlawns.org
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