׉?ׁB!בCט  {u׉׉	 7cassandra://L1LSmmdadQ39jjqZCCOTG_AX3x5HX7rBIFQAiDMkpn0 i`׉	 7cassandra://nyYiSCisTacmjnF1kXveDS4XD9OoV4RVGe6n4Fpg630m
`S׉	 7cassandra://nOB2IoIeXle10uN9aq_qguI75Ya03eR9Wyi9Ht0pa_M*`̵ ׉	 7cassandra://ZAJCMr97c2TgJjkCv_I7moWWGQ03FC9kcfETEJWRxSU 	|͠_cd,ט   {u׈   .|  ׈E_cd,׉E Issue 01
October 2020
- STORY
- PRODUCTION VALUES
- FABRICS AND TECHNOLOGIES
- SIZING
- INTERNATIONAL MARKET
- COLLECTIONS
ACTIVEWEAR PIONEER
AND CONCEPT SETTER
EST.
1983
׉	 7cassandra://nOB2IoIeXle10uN9aq_qguI75Ya03eR9Wyi9Ht0pa_M*`̵ _cd,ہ_cd,ځ{בCט   {u׉׉	 7cassandra://0NBKUxqhQ8lynvkiKHD64HYjY8reZcG1vfgfeJCmdXE L`׉	 7cassandra://OXkNjRP8b0-mqFIAVEozCpAroD2-pXCg_peY2UioMT4E`S׉	 7cassandra://4UunRBZPBIw53TJByjJta9o_f_-fGhR0Geq21_UKB7c8`̵ ׉	 7cassandra://PMTSpDajGFV1q4n0Ol-IegQJnp0PhlTPktBD-Ld3J3Ma͠_cd,ט  {u׉׉	 7cassandra://cuT52gUeT7fz8GxcvjX9r-B2nJj0y5awhMrs6OZrQbs f`׉	 7cassandra://A9WnIy-rP3upCmV_bjaRvIVJ_BFYA0uKTGOuBdaoR1En"`S׉	 7cassandra://tQufcaI0A5DBeMXu-zvTA5tFUzThHUuCXwZ_yFIaU9E#`̵ ׉	 7cassandra://1cZ83forJWAJmKGtouXJClT2SjTWFR-DlNDRuCdJaVc ͠_cd,׉ESTORY
B
T
rasil Sul is a worldwide activewear
pioneer and concept
setter. The brand was founded
in 1983 and began its activities
with the founder herself producing
and selling Brazilian bikinis in a
one woman show.
he bikinis were a huge success
and as the market developed
and demanded stylish and comfortable
gym suits, the company
launch its first activewear line
design for exercising. Not long after
that BrasilSul was a huge reference in the
sports fashion segment, with fresh and
high quality design.
׉	 7cassandra://4UunRBZPBIw53TJByjJta9o_f_-fGhR0Geq21_UKB7c8`̵ _cd,׉EAT
he call for a sale spot came
out and in 1992 the company
opened its first store, in
Porto Alegre, southern Brazil.
Coincidentally, it was also the
year when the brand reached the international
market, spreading over the
activewear concept.
D
uring all these years,
besides investing in high
quality and innovation for
its product line, BrasilSul’s
goal is to build a strong
partnership with national and international
clients. Nowadays, there are
2 international flagships stores: one
in Aruba and one Paraguai, besides
online clients, and sports shops all
over the world.
׉	 7cassandra://tQufcaI0A5DBeMXu-zvTA5tFUzThHUuCXwZ_yFIaU9E#`̵ _cd,݁_cd,܁{בCט   {u׉׉	 7cassandra://LOqYzGdD9Rot1rTsIR-YAK9EROmxuypbPRAofeqFP-g l`׉	 7cassandra://oUwq6reHvNGjBfIJ2keCGZnH2tVtYw-Elr0tQKfLHv0:~`S׉	 7cassandra://XDDqvk7TvjBdsGyhEfmWxQkjJt3kFOrvK9KOXGBW2Kg`̵ ׉	 7cassandra://wIwQd3CvDqzA4m8X2WO3-2s9_4fUSagShXzjSQ0bpRw͠_cd,ט  {u׉׉	 7cassandra://Ng-MlOegv95JjImrjHfoL3i26qOPHj_6iNewIy1o77s G[`׉	 7cassandra://gUmDiPA9n6KatSlCwCOKCL0czWSo-Xq7Ub6e_NVy1ZgXM`S׉	 7cassandra://2Pj5LRoqsI-bPhJi9E7PEu8v1u2odBRlBURqxf5dwu0M`̵ ׉	 7cassandra://WkI9gpiSj5Bi-x1Jsfbq9uccPgqUI8JoVkD0A-B0KvY͠_cd,׉Ehe brand’s production conception
is 100% Brazilian
- from high-tech fabrics
to regulated labor. All the
products are made from the
best quality materials available and
the goal with each collection is a
unique and innovative design.
very year BrasilSul’s product
development department
launches 5 collections, that
are developed in a careful
process that evolves trend
T
E
research, internal development of
exclusive prints, thoughtful design
to reach all markets and the constant
search for innovation.
׉	 7cassandra://XDDqvk7TvjBdsGyhEfmWxQkjJt3kFOrvK9KOXGBW2Kg`̵ _cd,׉EPRODUCTION VALUES
ETHICAL AND ORGANIZED
PRODUCTION
REGULAR AND CERTIFICATED
AUDITS
We strive to be a
conscious brand for conscious
consumers and
we are always aiming
for a high level of environmental
and social
responsibility.
FAIR WAGES AND GOOD
WORKING CONDITION
SAFE, CLEAN AND FAIR
ENVIRONMENT
ENABLED AND CERTIFIED
FACTORY
We always design,
source and manufacture
our clothes ensuring fair
wages and good working
conditions. This means
that every person who
works with us is treated
with respect and works in
safe, clean and fair conditions.
Our number 1
commitment is creating
in a way which is most
considerate of humanity
and the environment.
CONTROL OF WORK
RELATED ACCIDENTS
MONITORED SUPPLY CHAIN
The goal is to have
a system which
works without
leaving a negative
footprint.
׉	 7cassandra://2Pj5LRoqsI-bPhJi9E7PEu8v1u2odBRlBURqxf5dwu0M`̵ _cd,߁_cd,ށ{בCט   {u׉׉	 7cassandra://PnRym3sdinP-H6ueuVzv17SSZvigfZTju1NLYpj-DT4 `׉	 7cassandra://OtffnqZ5wyuiijURaEo-KaotTny8tU1hm6L6gECRJjgG`S׉	 7cassandra://MSQSQ5GfJupZjDHBYcm5ATS9FwVPk7WfQgnlkuonw8s5`̵ ׉	 7cassandra://ZHxNnFwLYQE2c-ZYIF0yNgO0rmlpIiM6etkn-gXpe9Yͤ͠_cd,ט  {u׉׉	 7cassandra://Jy38eRhog2_HzeJH6Ul_C2JNuWLOk_1V1Sr0eo-IfYM @`׉	 7cassandra://dAtiE0SLJHugXmOGeBjT_Nymplv8iTCv76UxYZqLGIoE`S׉	 7cassandra://QmVIn0VO-17uwKAg7DkLsses2nGmDF230JUVr2TgNac!`̵ ׉	 7cassandra://FBHg7j5h8PphtviDzCedFmvA-8fFGekibH2N6VB_VWM͟͠_cd,׉EWe are pioneers of activewear fashion, and since
the beginning of our history, we have always
sought the best suppliers and the best raw materials
for our products.
Like us, partner weavers are very concerned about
the environment.
Our products have higher quality, durability, comfort
and technology - attributes that the Brazilian
Textile Industry has to spare.
We work with fabrics considered
classic, that never tire and
never go out of fashion, and
with each collection we look for
differentials, news, prints.
For this reason, we have options of materials made
from recycled raw material - for example PET
bottle - others use reuse water in their production
and we always choose to work with recycled cotton
materials of certified origin.
“We only use 100% Brazilian,
certified and high quality raw
materials.”
Most of the fabrics we use have UV50 + protection,
an important item and of great help for the practice
of outdoor sports, and antibacterial treatment
- which prevents odors.
׉	 7cassandra://MSQSQ5GfJupZjDHBYcm5ATS9FwVPk7WfQgnlkuonw8s5`̵ _cd,׉ESIZING
We always chose to work with one size - a novelty
for the time, which only pieces with elastane could
provide. For years our numbering worked this way,
however, almost a decade ago, due to demand, it
was necessary to adapt.
But what exactly does that mean?
After several feasibility studies and an analysis of the
greatest needs and demands of
consumers, we chose to work
with two sizes. We then developed
a size larger than the
hitherto worked.
Currently, we work with P / M
numbering, which matches the
old single size, and M / G, which
is a larger number.
That each size serves different people, with different
bodies. What also influences a lot is the body structure
and the way the person likes his clothes. Tighter
and firmer, really tight? More comfortable, firm but
not so tight?
“We are always looking for
democratic fashion - with the
common goal of achieving
well-being through clothing. “
For this, we set up a table that
is a guide. Do you mean that
a person who wears 42 cannot
wear a P / M? No! The table
is just a guide, which indicates
the average sizes and our suggested
use.
As practically 100% of our products contain elastane
in the fabric composition, the size range is quite
wide.
׉	 7cassandra://QmVIn0VO-17uwKAg7DkLsses2nGmDF230JUVr2TgNac!`̵ _cd,_cd,{בCט   {u׉׉	 7cassandra://y-Pgy9FtowQ5Pw-J9XJ6nh552eOJ8onvzbedtwW-hZY 6	`׉	 7cassandra://ep3bsXNJyVSEL-OlMruZ95Ipu_vTj1aUdetHmAX5kSYJ`S׉	 7cassandra://7QYQ-07jfgpjC4dZfRL9KYlPQ7uxiTt8GEnoZQuII70`̵ ׉	 7cassandra://WfjCeQFUX7Egj-9yPYBjmUILfx0hFW9_y01W-eAEXxIl̄͠_cd,ט  {u׉׉	 7cassandra://GBhHI2ayvTBLIjxLoVMWroUTsz5UOBkHIW8IhjeuqxY `׉	 7cassandra://t4IiCP_ipfIw1FD8B1FYhAbCxufNmbYqViKBF0Dh5-oJ`S׉	 7cassandra://9MUsqClYtUYMJjvCQLuFwnvj_fxxQKjhjRmZ0HIU8Ec5`̵ ׉	 7cassandra://frNcNAA3dTVg4RddHMyPdnbSI32bOLyqzPWlfmVpVbE ?Q͠_cd,׉E SIZING
TOPS
SIZE
BRASIL
USA
EUR
BUST - CM
BOTTOMS
SIZE
BRASIL
USA
EUR
HIPS - CM
P/M
S/M
34-38
4-88
34-38
83-92 CM
M/G
M/L
40-44
10-12
40-44
92-101 CM
P/M
S/M
M/G
M/L
34-38
4-88
34-38
90-99 CM
40-44
10-12
40-44
99-108 CM
׉	 7cassandra://7QYQ-07jfgpjC4dZfRL9KYlPQ7uxiTt8GEnoZQuII70`̵ _cd,׉E?INTERNATIONAL MARKET
W
W
e are present
in
several
countries,
exporting
sportswear that is genuinely
Brazilian since 1992.
Our customers are distributors,
e-commerce
stores, multi-brand stores,
as well as stores that carry
our brand, in Aruba and
Paraguay.
e have total
expe rt is e
in serving
international
customers,
fluent in English and
Spanish. We are always
attentive to cultural differences,
so, in addition
to selling the product,
we provide a first-rate
service, with differentiated
service, seeking
adaptations for each
market and understanding
the different needs.
׉	 7cassandra://9MUsqClYtUYMJjvCQLuFwnvj_fxxQKjhjRmZ0HIU8Ec5`̵ _cd,_cd,{בCט   {u׉׉	 7cassandra://QPC585Jtd-Q6JiV_U_7siWDJNoyeFtIpLsCWH-TwyQo b`׉	 7cassandra://xq6nLHtqCC530MvD_DeVckSXO6NDZWfC08CIYvtwo6kZ`S׉	 7cassandra://D-Jrk27jopmZtwmjz7xHkkVeXfZEHE-BzfuP38i3ZzU`̵ ׉	 7cassandra://msHucaZ5ZpKD4OWB780iiRX0-UedGJah5MWmcqgSw2E$͠_cd,ט  {u׉׉	 7cassandra://x5QCSUQ16VzSH6Q92Z_Q5PnLZlaLO5OfEM-hvmjrGFg `׉	 7cassandra://8vhwr7_ihVYJRvROi2FzSjjDf5nn_BRwZ3ObZPchCDQ]`S׉	 7cassandra://j-TsGXSH8MAJkf4j6PFrdFg3tun8BERW5dXjTFHAKg4"`̵ ׉	 7cassandra://ABQkitXXHdVNNsa2_OYa8sUr_GskOYP6mMag-GUrhqM |(͠_cd,׉ECOLLECTIONS
5 COLLECTIONS/YEAR
Dynamic calendar to ensure that our
partners always receive news.
100%
MADE IN BRAZIL
We are a proud Brazilian company. All
of our production is based in Brazil.
37 YEARS EXPERTISE
Extensive experience in anatomical
modeling, seamless seams and finishes.
BEST RAW MATERIALS
We always choose the best of the
Brazilian Textile Industry.
CONSTANT INNOVATION
Team of experts working all year
round to ensure stylish and up-to-date
products.
FULL MIX
OF PRODUCTS
We always have pieces available
focused on summer and winter, to
serve different markets.
IMPECCABLE MODELING
Extensive experience in enhancing the
woman’s body through clothes.
We always seek to include a
complete mix of activewear fashion,
from the freshest to the hottest
pieces, due to the markets
operating in different seasons.
2020/2
Within the availability of materials
at every moment, we work
with the best mix possible, to
please different types of market.
Each launched collection begins
with extensive market research,
fashion, and trends.
We create and produce 5 collections
annually. Always looking
for news and trends for our
customers.
2019/5
2015/3
2014/6
׉	 7cassandra://D-Jrk27jopmZtwmjz7xHkkVeXfZEHE-BzfuP38i3ZzU`̵ _cd,׉EqWe set up a product development
team specialized in activewear
and with extensive expertise
in technological fabrics.
2018/2
We work with great effort and
care in the issues of modeling,
finishing and sewing of our
pieces.
2017/4
2018/4
2019/3
Our ultimate goal is always the
same: that all our customers feel
safe, firm and comfortable when
using our products.
2015/1
׉	 7cassandra://j-TsGXSH8MAJkf4j6PFrdFg3tun8BERW5dXjTFHAKg4"`̵ _cd,_cd,{,INST-2020-English_ca.|g: