׉?4ׁB! +בCט # #u׉׉	 7cassandra://J5VDsrKNAbB3NuM0Fx5q7tzVaU83N5z3ubXCYtXU5GI `4׉	 7cassandra://PG6rxH9ZB0GQHZf4nfJ4Abmv2Qyn5nmcFkV7nrb2VgEv`F׉	 7cassandra://T-3iU_TWcFZDNe_qvqO5F-O28G-WVHck-tMk5L6F7jo*`̮ ׉	 7cassandra://FEsZadYZ81HBEkx8qzIUhi_YSz2TXRaxr5tFokiNClU ^]/n͠`xL7<׈E`xK7<续׉E JANNUAL REPORT
Next Generation
2019-2020
Best
Employer
Chosen by employees
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׉	 7cassandra://J7svmmqjlWXmMn8O-o1RrTWFagtewxxRHOKAkeUqncI$`̮ `xK7<绯׉EdContents
04
Foreword
Sustainable growth
of our relationships
30
58
Sustainable growth
of our operations
Our highlights
10
38
Sustainable growth
of the world we
operate in
70
Plantify Partners
Europe
78
Our next
generation people
#NEXTGENERATION
Sustainable growth
of our people
20
52
Sustainable growth
of our business
76
Green Sparkle
80
Mission & Vision
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2020
#NEXTGENERATION
Renske, the daughter of Rob van der Meer.
4
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Foreword
2020
Dear Partner,
We look back on an unusually
turbulent year. It was a year dominated
by the coronavirus pandemic which
had an enormous impact on our joint
business as well as our personal lives.
A year that brought lots of challenges
and provided many valuable insights.
In this annual report, we reflect on our
flourishing collaboration with partners
and colleagues and look to the future
with growing confidence..
We did not manage to achieve our
revenue targets in 2020, but we
recall with gratitude a memorable
year. Strong sales following the initial
lockdown, robust cost management
and the addition of new customers
all ensured that we still achieved the
same revenue levels as in 2019.
However, the most important benchmark
by which to evaluate 2020 is our
mission: the sustainable growth of our
people, our relationships, our business
and the world we operate in. During
the last 12 months, we managed to
strengthen our organisation across all
these vital areas. The crisis period only
confirmed what wonderful colleagues
we have and our relationships with
both our retail customers and our
suppliers have continued to grow. We
are very proud to have also welcomed
two new customers in 2020: PraxisTuin
and Jumbo Supermarkets.
Due to further progress in digitalisation
and robotisation, great strides
have been made with Reguardz, our
e-fulfilment business, and we now
successfully deliver plants to consumers
in multiple countries. And as part
of our internationalisation strategy,
we opened our own logistics hub in
the United Kingdom. The establishment
of Plantify Partners Europe and
the associated strategic partnership
forged with the Belgian family business
Floréac was a great way to end
the year.
The coronavirus will continue to have
a major impact in 2021. Nevertheless,
we face the coming year and the years
ahead with confidence because, here
at Royal Lemkes, our focus is long
term. That is why the theme of this
annual report is 'Next Generation'. It is
also why our own (grand)children have
been placed in the spotlight. After all,
they are our greatest source of love
6
׉	 7cassandra://ZbESTD_V1r5Cy-FQNWtB_LRLYcrA8VszCMoXbCI4hXU`̮ `xK7<绳׉EThe executive management team.
and inspiration and it is for them that
we are trying to make our company
and the supply chain, from grower to
consumer, ever more sustainable. We
will continue to do business honestly
and transparently to ensure that we fit
into a new economy as a Next Generation
organisation.
As we greatly value our internal and
external collaborations and constantly
raise the bar through long-term partnerships,
our motto for 2021 is ‘Working
together for future generations’.
Thank you for your continued support
and trust in Royal Lemkes. On behalf
of the executive management team,
we wish you much reading pleasure!
Michiel de Haan
Managing Director
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Meet the team
Cees van der Meij (1962)
Owner of Royal Lemkes
For Cees, being
human means taking
responsibility for
everything that you
have been entrusted
with: colleagues,
customers and the
world around us.
Fortunately, as we get
older, our experience
grows and our circle
of influence expands.
Cees’ views about
the future, new
technologies and
alternative earning
models are highly
appreciated both
within and beyond
the sector. While
his much-valued
perspectives certainly
help achieve better
returns, Cees
passionately believes
that a better world
starts with yourself.
Michiel de Haan (1966)
Managing Director
Before entering our
beautiful sector
some five years ago,
Michiel spent 12
years in the FMCG
industry and another
12 years managing
large retailers,
including supermarket
chain Dirk van den
Broek and DIY store
Praxis. Michiel is
a self-proclaimed
sustainability freak
and is energised by
authentic people who
are always striving to
grow and develop.
His top priority is to
become a wise and
happy grandfather:
“I look forward to the
conversations with
my grandchildren
when they ask what
we did to combat the
challenges that we
face today: climate
change, loss of
biodiversity and the
plastic soup.”
Michiel van Veen (1982)
Director of Supply Chain
& Business Innovation
Some seven years
ago, Michiel started
as Director of
Logistics & IT at
Royal Lemkes and
has since progressed
to become Director
of Supply Chain &
Business Innovation.
With a background in
logistics, he is always
on the lookout for
solutions to improve
the service offered
to customers and
make a difference by
working with others.
Michiel is responsible
for transport, logistics
resources and the
supply chain as
well as innovative
initiatives such as our
e-commerce sister
company, Reguardz.
Jeannette Jongeleen
(1972)
HR & Facilities Manager
Jeannette started
as HR Manager
with Royal Lemkes
seven years ago and
is responsible for
all aspects of staff
policy and facilities
management.
Jeannette has
previously held
several HR positions
with pension
administrator MN
and the Rotterdam
Philharmonic
Orchestra. Last year,
Jeanette completed
her MBA. Her motto
is: “Be honest and
clear and never
shy away from the
difficult conversations
because those are
often the best.”
8
׉	 7cassandra://1FuvKA8zeTgRr0jEA07cYAbXA78jB3_h0cL9v2KpcQA`̮ `xK7<绵׉E?Leon Verschoor (1971)
Director of Operations
& Digital
Leon has been
helping organisations
go digital for more
than 20 years. With his
extensive knowledge
and continuous quest
for improvement,
Leon inspires Royal
Lemkes to become
better every day.
“Working in a
beautiful sector with
such lovely products
is a pleasure. But the
greatest pride and joy
for everyone is all the
fantastic colleagues
we get to work with
to meet and exceed
our customers’
expectations on a
daily basis.”
Jan Slingerland (1971)
Finance Manager
Jan has been with
Royal Lemkes for
more than 25 years.
He started at our
subsidiary company
Edelman Green and
is now responsible
for our finance
department. With
the help of a strong
team, Jan handles
accounting, quality
and financial control
as well as internal
auditing at Royal
Lemkes. His motto is:
“To know your future,
you must know your
past.”
Huib Kranendonk (1982)
Sales Director
Since 2015, Huib
has held various
commercial positions
at Royal Lemkes. Prior
to this, he was (among
other things) a
consultant for several
reputable retailers.
Why did he make
the move to Royal
Lemkes? “First and
foremost, because
of the company’s
mission and values.
And as the grandson
and son-in-law of
growers, I had always
been attracted to
horticulture.” Huib
feels a deep sense
of responsibility
when it comes to
customers and his
work is always guided
by the principles of
transparency and
reciprocity.
Alice van Veen (1971)
Commercial Manager
Alice started 22
years ago as a day
trader at Koninklijk
Tuinbouwbedrijf
Lemkes and has
since held various
commercial positions
at Royal Lemkes.
She is currently
responsible for
sourcing, ASH (IKEA)
and marketing and
communications.
Alice is studying
for an MBA and is
a board member
at Bloemenbureau
Holland. Her motto is:
“Never a dull moment.
The best is yet to
come.”
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highlights
#NEXTGENERATION
Bram and Teun, the sons of Monica Huldy.
10
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͠`xN7<׉EVMAJOR MOMENTS
Our highlights
January
New customer: PraxisTuin
We delivered the first plants to Praxis
garden centres.
Electric-only fleet
From now on, our employees can only
choose fully electric vehicles as a lease
car option.
February
UK hub
As part of our internationalisation
strategy, we opened a logistics hub in
the United Kingdom to better serve
our British customers.
March
Family Day
A fantastic day when we gave our
family and friends a peek into our
beautiful company.
Best Employer***
Once again, we were voted the best
employer in the Netherlands in the trade
and retail category.
12
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Shouldering the load together
in the hall
Our (office) staff supported their
logistics colleagues in the hall due to
coronavirus restrictions during peak
season.
May
Record number of online deliveries
Due to the coronavirus crisis, we
home-delivered a record number of
plants to consumers via our online
service.
Introduction meeting
In 2020, we organised three online
introductory meetings for our new
employees. Welcome to Royal Lemkes!
June
New customer: Jumbo Supermarkets
Hello Jumbo! From now on, we are
the plant category partner of this
successful supermarket chain.
׉	 7cassandra://aRzDTTvBYwfP_nmlqXafzGZbpz3zrAmt9MKKAojEGbE,`̮ `xK7<绺`xK7<绹FבCט   #u׉׉	 7cassandra://uwUTC_SbYVtWGMoKccNZqnPQDaHyi0VMP-UhvD6yDHg ,`4׉	 7cassandra://K6N2K68iOPUdE3GqOEZ4Gvk4Mf3-pSULIiGL5uGrYNo@`F׉	 7cassandra://GWGHvO_3qUHIPaaEQPwFjdWJTz4FXsaZDqkXr-pkAXoe`̮ ׉	 7cassandra://M_OEY8amHarSpjBaYkH0W6gf4di3WRYKqDfXvBrzt2Q 6<͠`xN7<ט # #u׉׉	 7cassandra://7lYjNwTXTv-x410pzwvqgfSXX-2zLYXyi933bhlZlmM `4׉	 7cassandra://zy5kZDqtAHh0-B4hIuaSGqMvuzHyrmG9X9U4XSeSbp8=4`F׉	 7cassandra://d5SBWlMEiW-GNJuk2cIepMZstpSRW5uSj5A4_PG84g8`̮ ׉	 7cassandra://ShY5qVWbudrj92joLOovodiUgZbIRS-_cy_oAJMYFu8 ߈'͠`xN7<׉E;July
E-CMR
We launched E-CMR with our carriers,
thereby contributing to less
paper usage, improved real-time
insight into loading and unloading
times and better safeguarding of
packaging transactions.
August
Argos launch
Argos is the system that fully scans
incoming trolleys, reads optical codes
and measures plant heights.
September
Transport Day
A successful event for our carriers
aimed at building sustainable
relationships and a greener future.
Sustainable Thursday
With this annual event, we inspire our
colleagues and partners regarding
sustainability issues.
14
׉	 7cassandra://GWGHvO_3qUHIPaaEQPwFjdWJTz4FXsaZDqkXr-pkAXoe`̮ `xK7<绻׉EzOctober
OutSystems
In collaboration with the IT specialists
from Motion10, we developed
OutSystems, our own software
platform.
November
Talent Development Programme
Start of the development programme
for our young, talented employees.
Traineeship
Three young professionals started a
two-year traineeship.
December
Plantify Partners Europe
Launch of Plantify Partners Europe
(PPE), a European network of family
firms in the horticultural sector. Royal
Lemkes and Floréac became the first
Plantify Partners.
Ready for Brexit
All preparations were completed
to enable us to keep transporting
our plants to the United Kingdom
from 2021.
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REVENUE IN 2020
2020
35
Export countries
•
•
•
•
•
+ 50 million
+ 40 million
+ 25 million
+ 10 million
0 +
Top 5 countries
Germany
France
Great Britain
The Netherlands
Austria
1
2
3
16
4
5
׉	 7cassandra://haThtYwDWtlXX-py_OOKI5MBd0tItzIuSjB1Ddsibyc`̮ `xK7<绽׉EHANNUAL REVIEW
2020
€288
Million in revenue
125,000,000
Plants delivered
23,227
Different products
600
Suppliers
4,000
Stores
739,282
Kilometres of loaded
trucks
Top 5 outdoor plants
Lavandula
Hydrangea
Citrus
Blooming
perennials
Buxus
1
Top 5 indoor plants
Phalaenopsis
Areca
Ficus
Cactus/Succulent
Dracaena
2
3
4
5
1
2
3
4
5
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Bram (7) & Teun (5)
“ Plants give us oxygen so that we
can breathe.”
“Mum does something
with plants where
Sinterklaas always comes
to visit. She does her
best and is very handy.
Flowers smell really nice
and plants also give
us oxygen so that we
can breathe. When will
Sinterklaas come again?”
Monica Huldy
Process Manager Garden Centres
18
׉	 7cassandra://m9mG1_mFm9TbFHiPvpHX7ja7XY8b5jLeB-krwEhCbP8`̮ `xK7<绿׉E\QUOTE
Evy (7)
& Elif (4)
“ Dad is very good at
sending trucks away
with plants.”
“Our dad is really nice and
good at his job! Even when
we make a lot of noise at
home. He works with plants
and sends trucks all over the
place. We also like pretty
plants: pink plants, olive trees
and butterfly plants.”
Randy van Zelst
Transport Team Leader
׉	 7cassandra://-XN_HqNvdHxbtDZJpMq8-3_mKNEty1wrc1gh2NrEOOAd`̮ `xK7<`xK7<绿FבCט   #u׉׉	 7cassandra://THtk1R7zQgY7byAiZ8M18GLK43H1OFazdBx6mBeR5BA {`4׉	 7cassandra://g8wOvdYPYb8gjywobuklR9xg_gPPMnjMMG2nHN9jJvYV`F׉	 7cassandra://0NSq4IoRAYOT6pG6Gwc5-Te-v2ecyXT2ld8jDnNCPpc!`̮ ׉	 7cassandra://YEzNJ85eO7GTE3VCtdVq4NmSH7HdK8RdMoOOllMe17g D ͠`xO7<%ט # #u׉׉	 7cassandra://7XZxPtxr6aDPXuUyothx-pdOpbosAIVR2lQnT6pUF3o `4׉	 7cassandra://4DvXQoX2r3IFeGCbR7F_gj3Ngi8mX8AMZMs6S_Q31lYW,`F׉	 7cassandra://EgzBcYDGmCnk-YfQpWRo9QBypiS1PCc5tiGyBF_wylk!u`̮ ׉	 7cassandra://s6sQ9AN472oP3yHeuKf2ZkZHMCsAYMVIQM7w0l-5Nys z͠`xO7<&׉E fSustainable
growth
of our
people
#NEXTGENERATION
Yolanda Moor with her daughters, Merel and Britt.
20
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Best Employer
2020***
It is important to us that our
employees feel at home at Royal
Lemkes and have the opportunity
to develop their skills and qualities.
Our effort was rewarded in 2020
with the accolade Best Employer***
in the Netherlands in the Retail and
Trade category.
2019-2020
Best
Employer
Chosen by employees
Winner in the Retail
and Trade category.
22
׉	 7cassandra://PTTzyErdKqGGfvR7xCU9YXh5n5QavR9aKPQvrBdrotI`̮ `xK7<׉EbHR STRATEGY
Our people make
the difference
SUSTAINABLE GROWTH
We believe that a company’s corporate culture contributes significantly
to its success. Our HR strategy is an essential aspect of this. We strive to
have employees who are both engaged and inspired and who develop
sustainably. We therefore focus heavily on personal growth, vitality and
diversity.
PERSONAL GROWTH
We stimulate, support and help our employees so that they can grow
professionally and personally. That is why, in 2020, many colleagues again
attended a workshop or training course through our Plantify Academy.
Programme
Leadership programmes
Personal Leadership Programme (PPL7)
Talent Development Programme (TDP 3)
Pizza with Covey
Personal Growth Programme
Mid-Management Training
Total
Professional programmes
Plant courses
Language courses
Green Sales training courses (IT system)
Various Microsoft courses
Stress management workshop
Total
Number of participants
13
10
15
8
19
65
37
25
146
14
5
227
In addition, several colleagues have followed tailored training courses,
including MBAs, higher professional education and NEVI programmes.
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Our people
make the difference
Talent Development Programme.
In 2020, many colleagues were promoted or advanced to another
department. Thanks to our annual staff review and a consistent HR cycle,
we are able to successfully stimulate staff development. This is part of our
sustainable growth objective.
24
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INFLOW/OUTFLOW/ADVANCEMENT
2019
2020
31
55
22
33
Outflow
87
90
41
49
Inflow
24
49
22
27
Advancement
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Whether it concerns gender, age, experience, nationality or character,
diversity makes our organisation more colourful, more beautiful and more
successful. We have 10+ different nationalities and a dynamic blend of
young talent and colleagues with many years’ experience.
TOTAL NUMBER OF EMPLOYEES
In 2020, we had an average of 296 employees. In 2019, that number was 261, an
increase of 13.4 per cent. The increase was primarily due to the hiring of a large group
of operational employees who had been working with us on a temporary basis for
quite some time.
AGE
DISTRIBUTION
< 20 years
21
31
41
51
61
14
to 30 years
to 40 years
to 50 years
to 60 years
to 67 years
68 years
Total
YEARS OF
SERVICE
< 1 year
1
6
11
68
71
64
63
15
1
296
56
to 5 years
to 10 years
to 15 years
16 to 20 years
21
to 25 years
26 to 30 years
31
to 35 years
36 to 40 years
41
to 45 years
46 to 50 years
51
to 53 years
137
35
25
15
11
4
5
2
4
1
1
26
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AVERAGE AGE
296 employees
131
44.26%
165
55.74%
47
43.8
41.3
SICKNESS ABSENTEEISM
Long
2020
2019
2018
3.66%
3.02%
2.61%
2.28%
1.66%
0.82%
Moderate
0.76%
0.00%
0.01%
Short
0.62%
0.91%
0.96%
VITALITY
Fit and healthy employees are
crucial to success. Vitality not only
results in lower absenteeism but
also enhances creativity, loyalty
and teamwork. Since the health of
a person dictates their vitality and
sustained employability, we help
our employees stay healthy in a
number of ways.
In 2020, we had a slightly different
approach to this than in previous
years. In addition to the existing
support for physical and mental
health, we focused on safe working
from home by facilitating
workstation equipment to work
remotely in a responsible way. Free
online fitness was made available
and we also helped prevent stress
caused by working from home
while looking after children who
were unable to attend school.
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Sustainable
growth
“ The sustainable
growth of our people
is key to the success
of Royal Lemkes.
Connecting with each
other promotes trust."
Jeannette Jongeleen
HR & Facilities Manager - Royal Lemkes
28
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create engagement,
the foundation for
building personal
and professional
development.”
Jeannette with her daughter, Laura.
׉	 7cassandra://sdpcg-2loNhY1VEHzZvJj_lCexphRmTJsryJhYi4aeM`̮ `xK7<ʁ`xK7<ɁFבCט   #u׉׉	 7cassandra://-4XWnSrpPOyH3hxU5M5U81hmUeWA8kPRUnxPIvgLBDs `4׉	 7cassandra://Rck43gW2uRLucrFkZthdEPcebTu4Mc42O57LX-aelh8_`F׉	 7cassandra://3wNyUfG2ZDOZ9nIX6xwr0A37vF5pomra2rvfkZ-ewjQ" `̮ ׉	 7cassandra://RQOwhjtmdyGmzfzLxE7MisESdS-W9rOiKxk0aZS-ewM lf*͠`xP7<5ט # #u׉׉	 7cassandra://KTbg-XUhtJyZ2pnn7atoS05DM_6IMSZkBupXEKCxFVg +`4׉	 7cassandra://XFYs0OAod4NahKo0TvtJJemEOOs5H-eGGd5hho5x0qkd`F׉	 7cassandra://0kayitPFVvrHPwtqtb1HG-jZb9qC3kR9t5e6VlYAQeQ!`̮ ׉	 7cassandra://J0rSWhF5jQFXONUT-nFL-3M33w9PPKzOhEluzQOBKIQ Cv͠`xP7<6׉E oSustainable
growth
of our
relationships
#NEXTGENERATION
Shay
and Lynn, the daughters of Kimberley Houwaart.
30
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Our customers
Our customers are renowned European retailers from various segments
with whom we maintain an exclusive or preferred partnership.
New partnerships
In addition to B&Q, since 2019 we have been supplying our plants to two
more retailers under the Kingfisher banner: Castorama and Brico Depot.
We entered into a partnership with PraxisTuin (Netherlands) in 2020,
providing the total product range, and in June we also became the plant
category partner of the Dutch supermarket chain Jumbo.
In 2020, we delivered to approximately 4,000 stores:
1,000 Garden centres (Jardiland, OBI, PraxisTuin, Truffaut)
1,200 DIY stores (B&Q, Brico Depot, Castorama, Praxis, Brico)
1,500 Supermarkets (ALDI, Système U, Jumbo)
300 Home furnishing stores (IKEA)
32
׉	 7cassandra://4SGqNv-41SV7iJ4koFXpfKfU-c6HQHabPdIBvDRWouA`̮ `xK7<׉EMaxeda:
Kingfisher:
Partner for 29 years
Partner for 2 years
Partner for 2 years
Partner for 19 years
Partner for 1 year
Partner for 10 years
Partner for 13 years
Partner for 32 years
Partner for 8 years
Partner for 1 year
Partner for 27 years
Partner for 8 years
Partner for 13 years
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Strategic sourcing
Together, we create a distinctive
product range at the lowest
possible supply chain costs.
Five years ago, the sourcing strategy
for Royal Lemkes was decided.
Every year, we work on its
implementation and further
development with a strict policy and
adjust the strategy to the fastchanging
retail and grower
landscape when necessary.
Progress
• In 2020, we collaborated with 600
suppliers (900 in 2017) and the
best breeders worldwide.
• Our strategic objective is to have
80 per cent of our purchasing
value with the top 100 growers to
meet large-scale retail conditions.
In 2020, that figure was 71 per cent.
We are well on the way to
achieving our goal but the greatest
potential still lies ahead.
• We work with key growers using a
supplier management model,
thereby investing in long-term
relationships. Our data-driven
approach enables us to create a
sustainable supply chain and a
distinctive range at the lowest
possible costs for optimal shelf
profitability.
• We also strive to build close
relationships with growers outside
of the top 100. As garden centres
are interested in a range that is
both deep and broad, we provide a
large variety of options for this
comprehensive and important
target group.
At the end of 2018, we shaped our
sustainable sourcing policy. In 2020,
we established its four main themes:
1. Insight into and reduction of the
footprints of 50 key growers
2. Reduction of the use of plastic in
the supply chain
3. Reduction in CO₂ emissions
4. Working conditions in the supply
chain
The chapter ‘Our sustainable dream’
(page 40), outlines the steps we took
this year.
34
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Our sourcing ambitions?
“ Maximising the impact on shelf profitability
— we achieve this by re-evaluating our
suppliers and our scale and by intensifying
cooperation.”
Alice van Veen
Commercial Manager - Royal Lemkes
Alice with her son, Gijs.
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Automation of purchasing agreements
We started using Lucom in 2019. This software tool enables us to
digitally handle purchasing agreements with growers. It increases
insight, efficiency and cost savings for growers as well as for Royal
Lemkes. In 2020, Lucom was fully implemented and we logged all
agreements digitally. The software was also expanded with a feature to
digitally record quality audits at the grower's premises.
Photo: At our annual Suppliers’ Day, we invited our top 100 suppliers and
discussed the latest opportunities and developments in the retail sector.
Kingfisher - Tim Clapp.
36
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growth
of the
world we
operate in
#NEXTGENERATION
Liz, Dave and Luuk, the grandchildren of Cees van der Meij.
38
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Our sustainable dream
It has been an exceptional year and our mission of sustainable growth now
seems more urgent than ever. After all, sustainable operations make for a
resilient business, which is essential for a future-proof economy. We have
therefore further strengthened our sustainability ambitions for the next
10 years.
Our dream for 2030
• To sell twice as many plants as in 2020: from 125 million to 250 million.
• ‘Positive plants’: the plants we supply make a positive contribution to
the environment.
• All employees throughout the entire supply chain are proud to be part of this.
In the past year, along with our colleagues, suppliers, customers, NGOs, the
government, competitors and other sector partners, we have taken steps
towards achieving this dream. Unfortunately, the pandemic slightly delayed
the implementation of sustainability in the supply chain.
The highlights of 2020
• Royal Lemkes was once again energy neutral.
• The Royal Lemkes fleet became 35 per cent electric and has an electriconly
policy.
• 91 per cent of our products were certified according to the FSI Basket
of Standards.
• 50 growers calculated their individual footprints.
• A baseline measurement was performed on plastic trays and three pilots
will start soon to drastically reduce the use of plastic.
• A hybrid edition of Sustainable Thursday took place.
40
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This year, we organised a special edition of Sustainable Thursday with
25 executives from our sector and a livestream online audience. Politician
and writer Jan Terlouw provided a bird's eye view of the history of
humankind and showed us how we can create a more sustainable and fairer
future. Director of MVO Nederland Maria van der Heijden and Wiebe Draijer,
chairman of the board at Rabobank, also provided insight and inspiration.
The speakers encouraged everyone to think about how a future-proof
sector can be achieved by working together. And not forgetting the younger
generation, a special chair was set up where we could imagine our (future)
grandchildren sitting. Inspired by Nelson Mandela and John Lennon,
our CEO, Michiel de Haan, concluded with a vision for the sector in 2030:
Imagine. Together we can.
Ex-politician and
writer Jan Terlouw.
Maria van der Heijden, director of MVO Nederland.
42
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That by 2030 we emit almost no CO2 at all from
greenhouse production.
We know it can be done because it is already happening
Imagine that chemicals are rarely required anymore.
We know it can be done because it is already happening.
Imagine that transport largely runs on electricity
and hydrogen.
We know it can be done because it is already happening.
Imagine that we use almost no plastic and that the
plastic still in use is circular.
Imagine that every employee in our global sector is even
prouder than they are today.
IMAGINE. JUST IMAGINE.
As John Lennon wrote in his beautiful song, Imagine.
You may say I am a dreamer, but I am not the only one.
I hope you will join me.
Wiebe Draijer, chairman of the board at Rabobank.
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The United Nations Sustainable Development Goals (SDGs) help us give
substance to our mission of sustainable growth. The UN has drawn up
17 SDGs to tackle the world's most pressing problems, such as hunger,
inequality, biodiversity loss and climate change. At Royal Lemkes, we focus
on the SDGs that will allow us to make the biggest impact.
SUSTAINABILITY THEME 1
Climate
Our contribution to SDG 13
In 2020, our own operations were once again energy neutral. The CO₂
emissions from gas and electricity, the fleet, business travel and (from 2021
onwards) our packaging materials, which we have not yet been able to
reduce, are compensated through the FairClimateFund. This fund finances
and implements climate projects.
Making the supply chain sustainable is only possible if parties in the chain
cooperate and take responsibility together. Mapping out the climate
impact of our products provides insight into reduction opportunities. Along
with IKEA, we therefore encouraged 50 growers to have their individual
production footprints calculated as part of the ‘Greener Plants’ project. In
2021, we will expand our collaboration and work with these 50 growers to
further reduce our impact to help us achieve our goal of ‘positive plants’
by 2030. We will also encourage a new group of growers to calculate their
footprint.
• Since 1 January 2020, new lease vehicles are electric-only and the fleet is
now 35 per cent electric: 24 electric cars and 64 conventional cars.
• 10 employees have a lease bike.
44
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1400000
1200000
1000000
800000
600000
400000
200000
0
2012 2013 2014 2015 2016 2017 2018 2019
gas and electricity
business fleet
business travel
2020
350000
300000
250000
200000
150000
100000
50000
0
CO₂ emissions
Revenue in € million
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׉	 7cassandra://WpElAXupzAHzWLHB5rNJ53FXLa0aJf1cOa_0ZsT4hpM%`̮ `xK7<׉E2SUSTAINABILITY THEME 2
Natural resources
Our contribution to SDGs 12 and 14
A circular economy is a closed cycle in which natural resources,
components and products lose as little value as possible and their reuse is
optimised. The Dutch government is striving for a circular economy by 2050
and the use of primary raw materials must be halved by 2030. In line with
our dream of ‘positive plants’, Royal Lemkes strives to be circular by 2030.
To achieve this, we use the 3R approach: Reuse, Reduce, Recycle.
In the past year, this approach has involved the following activities.
• Reduce: reducing plastic consumption (thanks to a reduction in film),
reusing attachments and more conscious use of top sleeves.
• Reduce: saving three pallets of paper by switching to E-CMR (digital
consignment note). In total, the use of 309,000 sheets of paper was
avoided.
• Recycle: donating used IT equipment to Stichting Leergeld, giving it
a second life.
• Reuse: rolling out the ambition of a
circular cultivation pot by 2030 along with
competitor Van Dijk Flora.
• Reduce: implementing baseline
measurement on plastic trays. From 2021 to
2030, we will focus on reducing plastic by
at least 10 per cent per year, based on the
baseline measurement. Three pilots will
start at the beginning of 2021 to achieve
these reductions.
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Biodiversity
Our contribution to SDGs 12, 13 and 15
The percentage of sustainably traded product* rose from 87 to 91 per cent.
As a result, the FSI (Floriculture Sustainability Initiative) target of 90 per cent
sustainably traded product by the end of 2020 has been achieved thanks to
our growers.
FSI has expressed a new ambition for 2025: in addition to
responsible production and trade, the initiative also aims to
promote transparency and a responsible horticulture supply
chain. Through a data-driven approach, this will be our
focus in the coming years.
* Sustainably traded product: GAP certified (Good Agricultural Practice) and
also GSCP certified (Global Social Compliance Programme) in high-risk
countries.
48
׉	 7cassandra://IUYKFONlVd5_6j2BNWQB-Sq5LYNiPexdBoicvOYMv5Q`̮ `xK7<׉EUSUSTAINABILITY THEME 4
Working conditions in
the supply chain
Our contribution to SDGs 1 and 8
Within the framework of the International Responsible Business Conduct
(IRBC) Agreement that we signed in July 2019, Royal Lemkes actively
participated in several working groups. The groups are developing plans of
action for the following themes: the living wage, impact of crop protection
agents, climate change and due diligence (throughout the entire operation).
The IRBC Agreement will run for three years in close cooperation with FSI to
ensure continuity and assurance in structuring the actions.
SUSTAINABILITY THEME 5
Society
Our contribution to SDGs 3, 6 and 9
We donate our used IT equipment to Stichting Leergeld. This foundation
helps prevent the social isolation of children living in poverty. In 2020, we
provided two pallet boxes of useful equipment. We also donate plants to
care homes and collaborate with DSW, a social enterprise.
Through the Royal Lemkes Foundation, we financially supported various
projects, such as the Plastic Soup Foundation, Stichting Waterpas and
Stichting Daad en Woord.
׉	 7cassandra://7ACcrNwVSZaWF4Qtnk0b-e_K7TWvKe0RfzTKPNR5Cbk`̮ `xK7<ށ`xK7<݁FבCט   #u׉׉	 7cassandra://vTXtsDYnGdJJ4NKtOQCeBqPY1L1ZqIMzsU9bbaQiBDA Bj`4׉	 7cassandra://kVDLCx5wQ2pnyDirEm_9wh_k2Q1_XwGZ1FjKYhHgohE<`F׉	 7cassandra://92Om0NbmqeUDlzsUs7vs_W6MiYbdL0XYI-wb8-iNhHM`̮ ׉	 7cassandra://w2-RhqFzoqrUIpg4h1kjI_pEEGkDBT8zNoezFMJCYBM b͠`xS7<Sט # #u׉׉	 7cassandra://916VZEYRSDekRTCrc7qtkqJoAGRdcWJYfUXxSAQL9Z4 n`4׉	 7cassandra://43NfcWV93VI6rIHneSNzYidiSQjyH_dJyLITq3OxNPkF`F׉	 7cassandra://nZ_Y0Q6-mzwIo762wSIhGonB6PQLFv63WWtV4FgCFyM`̮ ׉	 7cassandra://ylDf5ITdH9giabi79OYzPMwuPcXH-vB-SikULmRz9B4 8͠`xS7<T׉EQQUOTE
Renske (12)
“ My dad knows all the Latin names of
plants by heart!”
“My father is always
there for everyone. I am
proud of him for getting
up so early every day
and for always being
sociable, even when
he comes home late.
He knows all the Latin
names of plants
by heart.”
Rob van der Meer
Product Management Team Leader
50
׉	 7cassandra://92Om0NbmqeUDlzsUs7vs_W6MiYbdL0XYI-wb8-iNhHM`̮ `xK7<׉EQUOTE
Ailana (3)
“I love hugs and sunflowers!”
Daniëlla van der Eijk
Sr. Process Manager ASH/IKEA
“Mum does something at work
and lots of other things too. I
don't think she is very good at it.
I want to become a policeman.
I love Mummy and hugs and
sunflowers.”
׉	 7cassandra://nZ_Y0Q6-mzwIo762wSIhGonB6PQLFv63WWtV4FgCFyM`̮ `xK7<`xK7<߁FבCט   #u׉׉	 7cassandra://bny8p-HgfzfScopwkOwnj8GWPOUjYpBYcBDCi3PfiXg F`4׉	 7cassandra://bO6RH8-q9t17CDQQtwvx1nR7M-ht_shUmMPDpWvT7X4K`F׉	 7cassandra://0trPnp3xX52Ub-ThtrR1Vjmc7aO3wn-RplIxCk1gxU8`̮ ׉	 7cassandra://Kg9P7fXCkHQdf43m_wtvfxtkM-EwXfeaK018oQDvGEw g(͠`xS7<Vט # #u׉׉	 7cassandra://GkpDcZrINOzFymTNs34A75TDaZ5Fo4hzmuxtYuzKe4M YW`4׉	 7cassandra://jKgVIZrAU2yMNmqxhES8LA25f5VobHwnBgOZiwLz0nQG`F׉	 7cassandra://Pi-1-3SU2ODsrHAaYjaX4UzE-llng0cB1mA9iwRLNHIG`̮ ׉	 7cassandra://3uOdvkPXh7A9rw_gqRPJcbp011ABsi0gDJn34BXTzY8 v͠`xS7<X׉E VSustainable
growth
of our
business
#NEXTGENERATION
Thiamo, the son of Jurgen Isri.
52
׉	 7cassandra://0trPnp3xX52Ub-ThtrR1Vjmc7aO3wn-RplIxCk1gxU8`̮ `xK7<׉E׉	 7cassandra://Pi-1-3SU2ODsrHAaYjaX4UzE-llng0cB1mA9iwRLNHIG`̮ `xK7<`xK7<FבCט   #u׉׉	 7cassandra://XRYiBD7PLxvb6K1VrH89eOkkAlJ1TSF8z7OE1WdVDLQ [`4׉	 7cassandra://4A8vzxnsqgM0j7tWAD5lUi9wFYGRkndZIFnB-Th_stE2T`F׉	 7cassandra://WueIiFNBKCbsI520i3VcSToVys96aKxNgsgC7HJoOVE)`̮ ׉	 7cassandra://oZvdKeU0ID7RaGDqodKaBft6RR6ALO3C5B08HTSRZlIlw͠`xT7<Zט # #u׉׉	 7cassandra://X_PWGe4mHX-MqdNijuVReVzbG4GaQzORBFMDCkw0rn4 `4׉	 7cassandra://rai2UIndnytruAODgnbIkH2xTigug-xSayQyRyuCap0`F׉	 7cassandra://L9UjzhSq7yb2oj3IOcJT-wETj33n_19GohXs5PU1NQ0
`̮ ׉	 7cassandra://Xw7xmVxg_gyZEeOj30Mr1ELHY6IHqQs_ClEWhlxElUU@G\͠`xT7<[׉E0GROWING SUSTAINABLY TOGETHER
Financial results
Although revenue and profit are not our main motives, we do believe in the
importance of economies of scale. Growth helps us to professionalise our
business and expand our impact. We believe in a ‘minimal viable profit’
and for our company that means 1.5 to 2 per cent. This is important for
continued investment in areas like internalisation, IT and robotics.
In 2020, our revenue remained stable at €288 million. Based on positive
developments with almost all our customers and the expansion of our
customer base with Jumbo Supermarkets and PraxisTuin, we expected
revenue to grow to €315 million. Unfortunately, the coronavirus pandemic
threw a spanner in the works. Despite the setback, we managed our costs
well and the result is still in line with expectations.
Our forecast for 2021 was again very positive with an ambitious turnover of
more than €335 million. Due to the coronavirus lockdown in the first
quarter of 2021, this now seems unlikely. As we will continue to fully invest
to serve our customers in the best possible way, both now and in the future,
the pandemic will have a negative effect on our result.
Solvency has fallen slightly to the level of our own internal standard of 25%.
Equity has remained the same with a growing balance sheet total.
54
׉	 7cassandra://WueIiFNBKCbsI520i3VcSToVys96aKxNgsgC7HJoOVE)`̮ `xK7<׉ETREVENUE DEVELOPMENT
320
310
300
290
280
270
260
250
240
230
220
210
200
288
288
265
249
249
222
2015
2016
Net-revenue in € million
2017
2018
2019
2020
RESULT DEVELOPMENT
1.50%
1.40%
1.30%
1.20%
1.10%
1.00%
0.90%
0.80%
0.70%
2015
Pre-tax profit (%)
2016
2017
2018
2019
2020
*Result includes Reguardz results
1.34
1.28
1.18
1.15
1.09
1.28*
׉	 7cassandra://L9UjzhSq7yb2oj3IOcJT-wETj33n_19GohXs5PU1NQ0
`̮ `xK7<`xK7<FבCט   #u׉׉	 7cassandra://9tcnnfVxRCVIHGoJ6rKLGqaKvaHACnlt0WUNs5DMd6w `4׉	 7cassandra://hnFskrzKFuAATX_nrmtuHLeB0fhyvbMrIPwf6WuUdusC`F׉	 7cassandra://chztwjVKr5ma2WYO5CDh66rWZ4Apf4krYwKE6KIaY80`̮ ׉	 7cassandra://3zPeXaP6p2uVqdT0zpf-7ul_jN5i4bNOFnHE_Pow-ws a`͠`xT7<]ט # #u׉׉	 7cassandra://aZeZ3bq-xnhIl5XAQUOz9abhwPlaPzyD4y0L_oc9zec `4׉	 7cassandra://M1jB1J52qLYKk6OmI7a2fQzxOhgAJAPcIOJptmN7gC8K`F׉	 7cassandra://s8jlXWdIbOgI6ARzOOMRminVHusG8P5mk3EgWZ5Tu_Q`̮ ׉	 7cassandra://miJ6K-FtiKFl5nMSno9HRaJdSAE2djnE37N4b6eJV_8 %|͠`xT7<^׉E QUOTE
Luuk (8)
“ I really like the glass
terrarium at my
grandmother’s house.”
QUOTE
Sem (10)
“ The Medinilla magnifica
is the prettiest plant
I have found on the
internet.”
Jacqueline van Idsinga
Management Assistant
56
׉	 7cassandra://chztwjVKr5ma2WYO5CDh66rWZ4Apf4krYwKE6KIaY80`̮ `xK7<׉E“Soooo, I really don't know what
my granny does at work. But I
do know that she is very good at
mountain climbing and kissing
granddad. I like the glass terrarium
at her house. I love my granny
very much.”
"Grandma is very good at
making things. And she loves
roller coasters and reading
stories. I have no idea what
she does at work. I found the
Medinilla magnifica to be the
most beautiful plant on the
internet."
׉	 7cassandra://s8jlXWdIbOgI6ARzOOMRminVHusG8P5mk3EgWZ5Tu_Q`̮ `xK7<`xK7<FבCט   #u׉׉	 7cassandra://kfH7wkle5yPcPa1iIk9t6pTwVshUqfn-PBGNaEFxzS4 I`4׉	 7cassandra://jQs7f2sZ5vRqFlG1yysPkPqt2dOoh7f83i25g9PYXtIMD`F׉	 7cassandra://0GVsayhMjtHJIYMBLkirpWRzcNIjAgtZ1qDmyrKC9-A`̮ ׉	 7cassandra://CtwyWPnLHywLF7wjWBEqAk6MNP7_UPb-hVPTlkrrSRE f*͠`xT7<`ט # #u׉׉	 7cassandra://J0cHxL-eyNPybGjbhOPKrUa1gP5UYLHAuWs5ZWSv2HE `4׉	 7cassandra://lgY9J5ohfdRgF5ApktoQXPg3SZiIGDA3QCsSdEXqBaIG`F׉	 7cassandra://-xn0vQn_zenJ67end1ngw00IfojxRmGF8O6pmYH9MZ0&`̮ ׉	 7cassandra://gZaZSHKZQ2Ttw8AjOiLYgqszqdPPrB7pvFZlQzbcDdI `f͠`xT7<a׉E YSustainable
growth
of our
operations
#NEXTGENERATION
David Verweij with his son, Roy.
58
׉	 7cassandra://0GVsayhMjtHJIYMBLkirpWRzcNIjAgtZ1qDmyrKC9-A`̮ `xK7<׉E׉	 7cassandra://-xn0vQn_zenJ67end1ngw00IfojxRmGF8O6pmYH9MZ0&`̮ `xK7<`xK7<FבCט   #u׉׉	 7cassandra://0VJvyDvQyfYw3Xsj2z6wvxWzec_D52_I6d2jWmYQkc0 h"`4׉	 7cassandra://MEcaPwGNxZZiPpsuPp77E8qFaZOcoC98puzy3RnUkUwSd`F׉	 7cassandra://vnq76jV9HBE-vBfW3sQrGEkBacmM6djE0HaXIUNRfxI:`̮ ׉	 7cassandra://DO4Ep-ObdrhHPJbbg1RC7ukmlX319QREiU9b3sKbH6o J͠`xT7<cט # #u׉׉	 7cassandra://BCvKfFjOowVIQLNnOOc2xRXXPXsmdR_pGHyzP6uQiBA ?`4׉	 7cassandra://S_AVpZkJ6VkliLeJ6PGO8WJMVw0jdnxyqczzNyoUWtkTN`F׉	 7cassandra://Za9sCdtvTLbwc16K-1-QoZkMgKd3_Sze8hZ0yZUiAsw`̮ ׉	 7cassandra://IQ7B9WYp-uI9pOBOiL0dYs5MDsyqnAGQap8Z5neg424 w͠`xT7<d׉EOPERATIONS & SUPPLY CHAIN
A future-proof supply
chain
It was an eventful year. A year of
starting and stopping.
The teams showed enormous flexibility
and demonstrated that they are
future-ready. This is also evident from
the 'on time, in full, no error' performance
that we measure daily in our
dashboards and discuss during Lean
meetings. The operations, transport
and customer service departments
performed above standard.
In addition, we reinvested in better
teams, processes and innovations.
These innovations should lead to
further growth in our services during
the coming years, thereby contributing
to our strategy for customer
intimacy and operational excellence.
Examples of innovations in our
operational processes include pilots
with robots and vision technology
(Argos).
60
׉	 7cassandra://vnq76jV9HBE-vBfW3sQrGEkBacmM6djE0HaXIUNRfxI:`̮ `xK7<׉ELast year, we opened a branch in the
United Kingdom, especially for our
valued retail partner B&Q. This is
where southern European plants in
particular are prepared for shipment.
The preparation for Brexit was time
consuming but resulted in a flawless
introduction at the beginning of 2021.
Our project team set an example for
other organisations and received a lot
of appreciation from the government
and in the media.
To achieve operational excellence, it is
always important to plan and look
ahead. Thanks to the supply chain
team, multiple departments work
together on clear forecasts and
feasible schedules for operations and
transport.
With the new Danish CC TAG5 container
label, the logistics resources
department is making the transition
from administration to control. This
enables us to deploy our cargo
carriers proactively, transparently and
as effectively as possible for our
supply chain partners.
׉	 7cassandra://Za9sCdtvTLbwc16K-1-QoZkMgKd3_Sze8hZ0yZUiAsw`̮ `xK7<`xK7<FבCט   #u׉׉	 7cassandra://V74mQfBg-5wy7pfs3BAMk2kneZ9ZojTLolkJ0ovijcQ `4׉	 7cassandra://U9wvse4GEYLKuLcv1i-daGyDzL2QcZyrazqaHSZmtPwV`F׉	 7cassandra://uWI5eIlezlFrU5s9MWlS7nNFh5VU9SpO_39mlzRuQPE`̮ ׉	 7cassandra://4g-ZIMhnxBvyWaz0d_t-SM9ziIFQG-bON_g3bkHuSSU z͠`xU7<fט # #u׉׉	 7cassandra://6D5lJr_He65rVT_82JGoASnOc72z2vdTT0b5oHamQYA )`4׉	 7cassandra://RWIYr1o44dTP7a2G4jWWII6dmva0tDF_RCJqQVZoT9AO`F׉	 7cassandra://NPZ8qB0qpM9deAlYct1ZVyEuszRNL3uHnvdEwH_ZUVo`̮ ׉	 7cassandra://B9oQcfGzdN0eJ3aW6fXMSL_s6YCyYW_bxRaLpnbNg1A ͠`xU7<g׉EADDITIONAL SERVICES
Trade marketing
More than ever, our retail partners
are open to connecting with us in
the area of trade marketing. This
requires new (digital) competences
and skills from us as well and in
Samenvatting 2018
2020, we took the first step in this
direction by reorganising the
marketing and communications
team. We also invested in extra
capacity to optimally support our
customers and thus
increase shelf profitability.
Our
experts translated
trends and consumer
wishes into beautiful
shelf presentations,
concepts and brands.
Examples include the
development of the
‘Home Office Heroes’
and ‘Climate Change’
concepts and the
shopper campaign
‘Urban Jungle’ for
Jumbo Supermarkets.
Optimism
62
׉	 7cassandra://uWI5eIlezlFrU5s9MWlS7nNFh5VU9SpO_39mlzRuQPE`̮ `xK7<׉E׉	 7cassandra://NPZ8qB0qpM9deAlYct1ZVyEuszRNL3uHnvdEwH_ZUVo`̮ `xK7<`xK7<FבCט   #u׉׉	 7cassandra://rNeFdKcx_sW3pmbSoYX2vK_ljWBGDap3-9ZyJoK0Tlc n[`4׉	 7cassandra://drHP3ti1WKLNnWPdk6qU319z6_z0Cvl-yoYupCY07Bk6`F׉	 7cassandra://ttxssqD6ReKRrBWiAgBivZaVHBtjBwpzML1WWGqKfEsT`̮ ׉	 7cassandra://T47McHa9lar2epuBK99Y9FhXupl4cCf2Y6zWhRJ81Jo(͠`xU7<jט # #u׉׉	 7cassandra://mj2In81VQIxt8dQcnlS6IXleX7EVxtDT--WanV2eknU /`4׉	 7cassandra://0Cu9ES1lBRfmFr_LG4BytfaqccVyzUcV9GXQzl_NnnEE`F׉	 7cassandra://fW7eBmT0yqeyErP9l3bqp71_5p4AdLAhK0dGDFuU8Kw`̮ ׉	 7cassandra://sQ7w7JO7d09erOtUAKt0YJZ_dWg0OBK4wosdho8p-IE ͠`xU7<k׉EdADDITIONAL SERVICES
Data & Digital
ERP replacement: Green Sales becomes GS Next
In 2020, we started replacing our renowned Green Sales ERP package.
We have opted for a low-code solution based on the OutSystems platform.
Motion10, our knowledge partner, is helping us to develop this modern
business application. The implementation is a very important strategic
project and has an expected lead time of three to four years. In 2020, we
put the basic architecture in place and delivered the first module, LM Next,
which we use to manage our logistics resources.
Online stores
In 2020, our online customer stores were further developed. Almost every
customer now uses an online store that contains all available products,
including specifications. These stores are mainly aimed at simplifying the
ordering and delivery process as much as possible. Replenishment can also
be easily integrated into the online store.
Apps
We introduced several apps in
2020. The first business functions
have already been delivered as
apps, including dock planning for
shipping and an app based on
artificial intelligence for quality
control.
64
׉	 7cassandra://ttxssqD6ReKRrBWiAgBivZaVHBtjBwpzML1WWGqKfEsT`̮ `xK7<׉EdFictitious data.
Business intelligence: data and forecasting
Diver, our business intelligence platform, provides valuable reports to our
buyers and account managers as well as our suppliers and customers.
For several partners, this system forms the basis of their inventory
management. Diver was further developed in 2020, including a new
forecast module.
׉	 7cassandra://fW7eBmT0yqeyErP9l3bqp71_5p4AdLAhK0dGDFuU8Kw`̮ `xK7<`xK7<FבCט   #u׉׉	 7cassandra://3YbV7fG8UiPLcS0MpzGEMIcVtgkWE1aqm5cMJlzZ4W8 !``4׉	 7cassandra://h7tP0XwLQ78K4LD3Etg5lXZuRTbjUBLTs7NLldtMnDgA`F׉	 7cassandra://hordylknh_jvd3zjnzTpwEzr6YMCREoqUYP9SrnccPgh`̮ ׉	 7cassandra://zVQ9hKAz6kYkSV9JX8Qqote-LSG6ZnmJ_HBvR27bOHY D͠`xU7<mט # #u׉׉	 7cassandra://CaRCLEDyGgBAYP8BwJ0K6sOJnLXXuZx__dFotjv-8AI 8`4׉	 7cassandra://3akZyOWfJrgCsJYab91b_LbXml7RR-qgCxFymEvz25IN6`F׉	 7cassandra://5HqQyO2gFNkEngXTkXgs8NU5hPP7k8caibR3CsbPJR0G`̮ ׉	 7cassandra://uHXut2rPiY37LwqWCEYsuflId4qUuoLX-63buHwdGgI ?͠`xU7<n׉EQUOTE
Shay (5)
“ Mum can act silly
sometimes, but she
is the sweetest.”
QUOTE
Lynn (5)
“ Mama does
something with
plants and chats
on the computer.”
“Mama does something with plants
and computers and chats a lot on the
computer. She is very good at working
and giving hugs and kisses. Later, I want
to be a princess and I think plants with
rainbow colours are beautiful.”
66
׉	 7cassandra://hordylknh_jvd3zjnzTpwEzr6YMCREoqUYP9SrnccPgh`̮ `xK7<׉E “My mum works a lot. It was great fun being
at her office and driving the fake car. Mum
sometimes acts silly, but she is the sweetest
mummy. Yellow plants are my favourite.”
Kimberley Houwaart
Sr. Business Intelligence Consultant
׉	 7cassandra://5HqQyO2gFNkEngXTkXgs8NU5hPP7k8caibR3CsbPJR0G`̮ `xK7<`xK7<FבCט   #u׉׉	 7cassandra://S2uLmoXz9rKgA9jQGiQFdyNi5BhS9Q9Kgh0TpLtXofM `4׉	 7cassandra://rpNLsxk8BHrOE5h14BvPvriHiLzeYLd8qHZs8SMtxaIGq`F׉	 7cassandra://rEylVygRnKymfR-R47ilcNnqxxGX2JMgj-j_yyzX25o`̮ ׉	 7cassandra://H7fc7a-c0rGO3kpMJ9PAmD52OLEC-LdQ68n_vKyM6q0 n$͠`xU7<pט # #u׉׉	 7cassandra://qY9wQOKt-6uPobAsgjPy8xZlJZ_egBZPIXdMDyRuq9E J4`4׉	 7cassandra://Z1xbiMjBmMxJM-vXWGtF7fIwMZt5h-BtQ8jBzTYTTFoO`F׉	 7cassandra://nG8rF6kSfEfcWtZvK4CUxM4iqNRjPno-AWsdXVcr9p4`̮ ׉	 7cassandra://_-cGWKo5K8hP06N3FxC6iVwhfQ_uI1EAhzKErbFe1dw 49͠`xV7<q׉E3CONTINUOUS IMPROVEMENT
Quality assurance
Certificates
In 2019, we added GLOBALG.A.P.
Chain of Custody to our existing
certifications. Last year, we
managed to extend all our certifications
including: Florimark Good
Trade Practice (GTP), TraceCERT,
ISO 9001:2015 and the Skal organic
certificate.
Quality systems
We document all processes in
Comm'ant, our quality assurance
system. This increases our insight
into the business and identifies
points for improvement.
Lean management
To save time and costs, a team of
Green and Black Belts supports
process optimisation.
Compliance
To guarantee the safety and fairness
of our products, we have our
processes and products tested,
audited and certified.
Audits
We once again passed several
audits with flying colours.
Eszter en Goos,the children of Kinga van der Weijde.
68
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Reguardz
In 2020, we closely aligned the e-fulfilment activities of our sister company,
Reguardz, with the Royal Lemkes operation again to achieve maximum
synergy. Partly due to the coronavirus measures, we saw enormous growth
in direct supply to consumers. Last year, we also invested in process and IT
optimisation and now home-deliver plant packages in four countries.
׉	 7cassandra://nG8rF6kSfEfcWtZvK4CUxM4iqNRjPno-AWsdXVcr9p4`̮ `xK7<`xK7<FבCט   #u׉׉	 7cassandra://V36UzODjXxyLTWLargbg2rCqEUquxqULUlYQtb-n9_0 2.`4׉	 7cassandra://bSQS5g5eVLA4V8ndeiQM5D_FQklz8atoowJyl0WQ8m8K`F׉	 7cassandra://57Dt1Rs6XR8rWxB6OWm4Bsub4G7CvQVVjk4c3JkWBrw`̮ ׉	 7cassandra://b3Xy4I8icLgnQnx4xPbwirzWoxOquVY_J3EA1vzhlM0 .͠`xV7<sט # #u׉׉	 7cassandra://f0318rGQYCK1_3hu4XGxB11uUTgsTgGxDyiiwwfsuQM *`4׉	 7cassandra://fdjdS2pqwXQaVhHdkKFRcw7yN28CtnBev7jTfnNwA-ME`F׉	 7cassandra://0by1jYjUba7cTI4CbmSFdrzaG-EuK6DinqXRAzhVW4Q`̮ ׉	 7cassandra://6wlDSIbXOsv7pefJs7JxuFGJiLSVdVYKDfzZNmxorjg A>r͠`xV7<t׉E NPlantify
Partners
Europe
#NEXTGENERATION
Lisa, the daughter of Maggy Boer.
70
׉	 7cassandra://57Dt1Rs6XR8rWxB6OWm4Bsub4G7CvQVVjk4c3JkWBrw`̮ `xK7<׉E׉	 7cassandra://0by1jYjUba7cTI4CbmSFdrzaG-EuK6DinqXRAzhVW4Q`̮ `xK7<`xK7<FבCט   #u׉׉	 7cassandra://U_mET68BdgnCFkFqYb9R0e1-EaxADUvxiShd3G-8Cjk `4׉	 7cassandra://DA0jUbf55iqL1l0b_f3-VsA0_nENlpa9HPbTL6z1rYMD`F׉	 7cassandra://TEsyFqm78QiXPlPTToom7zBPWW3Nw2TSvSqltSFn56IK`̮ ׉	 7cassandra://WSbthcnqs-JtbnGN8LI1JTMkgWfQ29qyS59sk3selIc  ͠`xV7<vט # #u׉׉	 7cassandra://vX_l_ELy_sB7kXwJ6_9PS-Aa-bOn9O8oi5h3L01jYuc G`4׉	 7cassandra://XLM-HEsMO6CCPP1FVLDIiqVgSWbW8OXOy537W5g8si4Sp`F׉	 7cassandra://7UJdPKWJe2sxC72r-2biG_ArsClw10aWCQeu5QYwYOU``̮ ׉	 7cassandra://PI60eUNk8F_Hva-wfZ2mtI1z5zMVVk7Byc_0wM9kzSQ S~͠`xV7<w׉EFAMILY FIRMS
Plantify Partners Europe
A network of family firms
Royal Lemkes is a subsidiary of Plantify Partners Europe (PPE), a European
network of family firms in the horticultural sector. Plantify Partners work
together to sustainably grow their companies, their employees, their
customers and their business partners. PPE was founded in 2020 with Royal
Lemkes and the Belgian company Floréac as the first Plantify Partners.
Local production regions
Europe is rich in local production regions for the trade and distribution
of pot plants. Floréac and Royal Lemkes, two healthy family businesses
with long traditions and strong identities, connect these production areas
via an efficient supply chain with sales markets throughout Europe. Both
companies serve as logistical hubs within their respective production
regions. Thanks to their strategic locations and well-organised logistics,
they can deliver their products reliably throughout Europe. With PPE, the
partners aim to create a logistics and trade network of European players
that will bring sustainable economies of scale and synergies to
all stakeholders.
Debbie van Kampen with her son, Hugo.
72
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“ We believe in the strength of local family
firms. Together, we can forge a European
network that will allow us to serve
leading European retailers even better
by providing them with the finest plants
grown throughout Europe.”
Cees & Lise van der Meij
Owner - Royal Lemkes & PPE
“Through Plantify Partners
Europe, we aim to build a network
of European plant trading
companies that preserve their
own unique identities and
collaborate where possible.”
Cees and Lise with grandchildren.
׉	 7cassandra://7UJdPKWJe2sxC72r-2biG_ArsClw10aWCQeu5QYwYOU``̮ `xK7<`xK7<FבCט   #u׉׉	 7cassandra://47QsnjMlQtSuWqpRmuBCST_CW2vXShWkRZZqdyY4vNg `4׉	 7cassandra://YKkHMEWnBpmlCDZ62ODeDyYW9j3GXSGydOcFKIMphq8B`F׉	 7cassandra://u6P-KZrdJQOvUwtiMjHdf8ewJ1ufDN_58F8O7zdEVw4`̮ ׉	 7cassandra://leuFDuHUW-CyGWjq1jcbFD9nUO3Im5funk-RfE0lKfY =͠`xV7<ט # #u׉׉	 7cassandra://bs_8VolnSEwrPRS-kl7aHXTAlu2XF36a1x_7JEOd_Dk x`4׉	 7cassandra://47tJB_q0sbxRg_xetnnSo4huhNmV15a6eR-lMNT4pI4=j`F׉	 7cassandra://2TCW1UJgIHKynvomgoKpHfXt1G26oNyiaCegefFI7-k;`̮ ׉	 7cassandra://RzGMj6SZrgwbSc-_s3BQ87_XiqjQSLekBlQs-m4HL4M \͠`xV7<Бנ`xW7<ԁ 9ׁH $http://www.plantifypartnerseurope.euׁׁЈ׉EBQUOTE
“ Plantify Partners look beyond returns.
Of course, we want to be successful
and grow but not at the expense of
all else."
  
“We therefore opt for
sustainable entrepreneurship
with specialised family firms
that occupy strong positions in
their local markets. We adopt
a cross-generational approach
with respect for people and
the planet. This is what makes
family firms exceptional and
valuable and this is what we
want to preserve.”
Werner Krott
CEO and owner - Floréac
74
׉	 7cassandra://u6P-KZrdJQOvUwtiMjHdf8ewJ1ufDN_58F8O7zdEVw4`̮ `xK7<׉EA NETWORK OF FAMILY FIRMS
Based on
three values
Network of family firms
Plantify Partners Europe is founded on three solid values: doing business
together, growing together and creating a better world together. With PPE,
a European network of family-owned horticulture companies is born.
QUOTE
“ I'm happy that Royal Lemkes has, in
Floréac, a wonderful sister company."
“Through collaboration, we further
optimise our supply chain and
the range of services we offer our
customers. We can learn from one
another and innovate together."
Michiel de Haan
CEO - Royal Lemkes
PPE invites other family businesses
to join the network. For more
information, please visit
www.plantifypartnerseurope.eu
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76
׉	 7cassandra://YLLG_wyu1SGqUlanU4FJxAIu3w4yQYU3KtLRcrNYPPY`̮ `xK7<׉ESTEWARDSHIP
Green Sparkle
Plantify Partners Europe is part of Green
Sparkle, the family stewardship fund of our
owner Cees van der Meij. Green Sparkle is an
incubator for sustainable entrepreneurs and
creative minds who want to do things
differently and who strive to make a positive
difference based on three important core
values: Growing Green, Growing Talent and
Growing Change. All companies under the
Green Sparkle flag support the United
Nations Sustainable Development Goals.
www.greensparkle.nl
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78
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& Vision
80
׉	 7cassandra://41KtRKPZ6G3TPb3g-QTpiQt1uIjvr7rfrTMu5NNSbyo`̮ `xK7<׉ERoyal Lemkes has a green heart.
We believe in plants.
Plants can create a better life,
stronger businesses and contribute to
a healthier, green world.
In everything we do, we strive for
sustainable growth.
Of our people, of our relationships,
of our common business
and of the world we live in.
Let’s plantify®
the future.
Together.
Plantify®
= Creating a better life, stronger businesses
and a healthier, green world with plants.
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}|͠`xY7<׉EWHAT WE BELIEVE IN
Is what we stand for
Royal Lemkes has a green heart
Our green heart has three pillars: our
roots as growers, our knowledge of
plants and the sustainable ethos of
our shareholder, management and
employees.
Our vision: We believe in plants
Plants are a beautiful and healthy
addition to our lives and strengthen
our customers’ businesses. Plants
also play an important role in
making the world greener, which is
sorely needed given the trend
towards increasing urbanisation
and the environmental issues we
currently face.
Our mission: We strive for
sustainable growth
Our aim is not to maximise profit
but to maximise impact. Naturally,
we need a minimum viable profit,
but that results from and is a
condition for a healthy company.
We strive for the sustainable
growth of our employees and
business associates in everything
we do. If we succeed in that, the
company will grow organically.
We also aim for a green supply
chain and a liveable planet, not
|only for ourselves but for all future
generations.
We do not just believe in plants.
We also believe in:
• Business as a force for good.
Because companies like Royal
Lemkes play an important role in
making the world liveable and
keeping it that way.
• People. It is people who make the
difference. That is why we
continuously invest in our
employees and our relationships.
• Togetherness. With our
stakeholders, retail partners and
suppliers as well as our internal
departments and colleagues.
Together we can achieve more.
• The uniqueness of the plant
category. The importance of a
good price-quality ratio is
enormous. This calls for strategic
partnerships and supply chain
optimisation.
• Scale. Size matters, in terms of
sourcing, supply chain and
professionalism.
• Data. Possessing the right
information is indispensable
when making the right choices for
our customers.
• Doing better every day. This is
why we work with Lean
Management and continuously
evaluate our processes.
82
׉	 7cassandra://_4tZsBlGoJdRfGUfsDAjNoDu0ZK9t02YOM63NR0KOJc`̮ `xK7<׉EOur dream for 2030
To sell twice as many plants
as in 2020: from 125 million
to 250 million.
“Positive plants”: the plants
we supply make a positive
contribution to the environment.
Employees throughout the entire
supply chain are proud to be
a part of this.
׉	 7cassandra://_bpig3KH-lWwfFwVS2Wo3rpkFP-k37vGLyUDCXhLgl8$`̮ `xK7< `xK7<FבCט   #u׉׉	 7cassandra://Q3t9sogUMKtHVw1tmqcQMU4HvHJFVXZ-3XG_I6VfO_E f`4׉	 7cassandra://uv_U74IAwjJ5V5SwHu5dYkq-SVjND3vb6xWvyYWIzaoc/`F׉	 7cassandra://WdBBDXOP-b0fnqb-TwvRRkR03RJMCMRI5GjqmXEA5-I!g`̮ ׉	 7cassandra://4-tpTiqgIQUGqFoogMlxhEwHs0lJtrGxNRX-sSPMrPY |͠`xY7<׉E׉	 7cassandra://WdBBDXOP-b0fnqb-TwvRRkR03RJMCMRI5GjqmXEA5-I!g`̮ `xK7<׈E`xK7<`xK7<F)Annual Report 2020We look back on an unusually turbulent year. It was a year dominated by the coronavirus pandemic which had an enormous impact on our joint business as well as our personal lives. A year that brought lots of challenges and provided many valuable insights. In this annual report, we reflect on our flourishing collaboration with partners and colleagues and look to the future with confidence.

The most important benchmark by which to evaluate 2020 is our mission: the sustainable growth of our people, our relationships, our business and the world we operate in. During the last 12 months, we managed to strengthen our organisation across all these vital areas. The crisis period only confirmed what wonderful colleagues we have and our relationships with both our retail customers and our suppliers have continued to grow. We are very proud to have also welcomed two new customers in 2020: PraxisTuin and Jumbo Supermarkets.
`xDRAmw