×‰?×�B!›×‘C’×˜š� Íü �ÍüÍ(�u×‰œ”×‰	Ú 7cassandra://uLcaPrjRipVlDtYMKMrYuooH--VWJT44QdyK176v1JAÎ -Í`�ÍòÍ²×‰	Ú 7cassandra://5Pl7eScvZlH1OAcxjfGH3kyR_D1-b4rwoQVztwVWFhUÍ„¡Í`�ÍsÍà×‰	Ú 7cassandra://kr0VD6GmD2ArNaXSbjSyCN_npBZra5V0zt1eSDskZGUÍ,“Í`�ÌÆÍ ×‰	Ú 7cassandra://5BajEL4BbdVRQnc-sanubpT3nHE3YsbeVmKviXllge8Î 5ïÍ¼Í �Í]Íð�×]C%¦ä°EzNëþú×˜š�   �ÍüÍ(�u×ˆœ�×   CNSvu  ”× ��×]C%¦ä°EzNëþö� ÍtÍ�Í ÌØ�9×‰HÚ Ohttp://hbaswil.org/wp-content/uploads/2019/04/2019-Golf-Outing-Registration.pdf�G×�×�ÒÔÔÔrÒïïïÌ× ��×]C%¦ä°EzNëþ÷� Í)Í�Í¦ÍD�9×‰HÚ "https://www.buildersshow.com/Home/�G×�×�ÒÔÔÔrÒïïïÌ× ��×]C%¦ä°EzNëþø� ÍÍ�ÌŽÍC�9×‰HÚ "https://www.buildersshow.com/Home/�G×�×�ÒÔÔÔrÒïïïÌ× ��×]C%¦ä°EzNëþù� Í×Í�Í4ÍA�9×‰HÚ "https://www.buildersshow.com/Home/�G×�×�ÒÔÔÔrÒïïïÌ×ˆE�×]C%¦ä°EzNëþà×‰EÚ»AUGUST 2019
NEWSLETTER
To promote, educate and advocate for the Residential Building & Remodeling Industry; providing resources that
benefit industry professionals and consumers in the communities we serve.
WHATS INSIDE
Herschel E. Johnson Golf Classic review
Upcoming Event Registrations
ïƒ  Sep 5 - Political Party Time
ïƒ  Sep 18 - Home Show Exhibitor Luncheon
ïƒ  Sep 20 - ParTee Golf Tournament
ïƒ  Sep 25 - Lunch with Shiloh Mayor Vernier
ïƒ  Oct 3 - Social Fiesta
PWB Supporting the Community
Membership Updates
Member Discounts & Rebate Program
HBR Dream Home campaign makes National News
Statewide Hot Water Safety Act
Illinois Homeowner Recovery
Local Workforce Development Efforts
Page 1
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ãUsing Drones to Drive Up Home Sales
Filed in Business Management, Sales & Marketing on July 10, 2019 â€¢
Parade of homes season is the busiest time of the
year for many HBAs. Yet, Tracy Butler,
executive officer, Home Builders & Remodelers
Metro East Association (Maryville, Ill.) noticed
that staff often stood idly for hours waiting for
potential home buyers to tour new homes.
Butler knew there had to be a better way to
increase interest in the event while decreasing
the amount of staff time needed to plan and staff
it.
â€œI thought we should try creating a virtual
parade of homes,â€� she said. Some builders use
3D walkthroughs of homes to entice potential
buyers, and increasingly builders are using
drones for photography, but Butler wanted to go
further. â€œPeople want to see the inside and
outside of a home, the neighborhoodâ€¦the
complete picture.â€�
The solution? Create parade of homes videos
with aerial shots and interior footage using
drones.
Before Butler started the process, she had to
convince her board of directors. She reached out
to a local drone company, which offered to
produce and provide a free sample video. Once
Butler showed the sample video to her board,
they were receptive to changing the in-person
only event into a dynamic online showcase.
Keep it Short and Make it Social
The first few videos the HBA produced were 1-2
minutes with specifics on how the home was
constructed. Then, Butler change the approach.
â€œConsumers donâ€™t want to understand all of the
details on how a home is built, they want to see
a pretty home.â€�
Page 2
She worked with the production company to
shorten the videos to 30 seconds and only
showed the unique home features.
The new strategy worked. Butler advertised the
videos on the local HGTV network and on
social media. Paid posts on Facebook and
Instagram drove up interest in new homes in her
market. â€œItâ€™s all about social media â€” especially
if you want to attract a younger market. You can
watch the videos anywhere, on any device and
you donâ€™t have to buy a ticket to see a home.â€�
Leveraging drones to promote new homes
proved to be a valuable member benefit and
revenue generator through sponsorship. About a
third of the builders featured in the videos
reported sales as a direct result of the video
promotion. The promotions this past spring
focused on new homes. Butler hopes the next
roll out of videos will feature remodelers.
Butler encourages HBAs â€” or builders who
want to expand their marketing options â€” to
work with a professional drone company
because of the flexibility the device provides to
highlight home features. â€œIf you have a cool roof
line, you can showcase it with drone footage,â€�
she suggested.
For Butler, when producing videos shot by
drone, the sky is the limit.
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â€¢ACT NOW BEFORE YOUR BOOTH IS GONE
â€¢MEET THE HOME SHOW COMMITTEE
FREE LUNCH PROVIDED
1237 Central Park Drive
Oâ€™Fallon, IL
# of reservations _______
Sandwich choice (circle one)
Turkey
Ham
Roast Beef
Vegetarian
____________________________________________
Name(s) Attending
___________________________________________________
Company Name
___________________________________________________
Phone#
GREATLY
CONSUMER
INCREASED
TRAFFIC
___________________________________________________
Home Builders & Remodelers Metro East Association Â·
6100 West Main St., Maryville, IL 62062
Page 5
Office: (618) 343-6331 Â· Fax: (618)343-6335 Â·
Email: hba@hbaswil.org Â· www.HBRMEA.org
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Red-E-Mix 2nd place A Flight with 53
Longest Drive: Joe Allaria & Shelly Leffler
Straightest Drive: Tim Jones
Longest Putt: Ed Pendergraf
Closest to the Pin: John Costello & Mindy Shafer
On the Green: Tom Bredel
In the Ring: Rob Verheyen
Chip Shot: Jerry Gillet
Marshmallow Drive: Nate
Scattered Flags: Mike Greenfield, Stella Langston, Paul Seiberlich, Cody,
Tony Holdener & Nate
50/50: Ron Padgett
Skins: SLD Enterprises
SLD Enterprises 3rd place A Flight with 55
J. Decker Construction
1st place B Flight with 63
1st National Bank of Waterloo
2nd place B Flight with 63
Negwer Materials - Team 1
3rd place B Flight with 64
Page 6
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Arrowhead Building Supply
Associated Bank
BOS
Crown C Supply
First Mid Bank & Trust
Fulford Home Remodeling
Garrett E. & Herschel E. Johnson RE & Dev
Halloran Construction
Helitech Waterproofing &
Foundation Repair
J. Decker Construction - team #2
Henges Interiors
Fairway Independent Mortgage,
Klemme Construction
& Home Advisor
Page 8
×‰	Ú 7cassandra://zT2nDA1Vidp0lL_0dTTVndb8oAVv8J6stNxTODU0FisÍ8“Í`�ÌÆÍ �×]C%¦ä°EzNëþè×‰EÚ0GOLF OUTING TEAMS
JA Painting
Jacob Sunrooms, Exteriors & Baths
Light Brite
Midwest Block & Brick
Negwer Materials - team 2
Padgett Building & Remodeling
Providence Bank
Sherwin Williams
TAMKO Building Products & TheBANK
Wells Fargo Home Mortgage
Wilke Window & Door
Page 9
Yaekel & Associates Insurance
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Hole Sponsors
1st National Bank of Waterloo
Allen Roofing & Siding
Belleville News-Democrat
Broadview Screen
CertainTeed Corporation
Crown C Supply
Drake Construction
Earthworks, Inc.
FCB Banks
Garrett E. & Herschel E. Johnson R.E & Dev
Greater Gateway Association of REALTORS
Heartland Turf Farms
JA Painting
Cooling Towel gift for all golfers
Jacob Family Enterprises
Kerber, Eck & Braeckel
Light Brite
Midwest Block & Brick
Providence Bank
REALTORS Association of Southwestern Illinois
Red-E-Mix
SCI Engineering
Scott Credit Union
Superior Home Products
TheBANK of Edwardsville>>Busey Bank
Wells Fargo Home Mortgage
Wilke Window & Door
Beverage Stands
Ambassador Floor
AUTCOhome Appliances
Belfor Property Restoration
Guaranteed Rate
Martin Glass Company
Roofers Mart
SLD Enterprises
Wells Fargo Home Mortgage
COURSE CONTESTS/SPONSOR
Sponsored by:
Closest to the Pins â€¢ Wells Fargo Home Mortgage
Chip Shot Contest â€¢ Belleville Supply Company
Marshmallow Drive â€¢ Custom Marble
Scattered Flags Contest â€¢ R.P. Lumber
Longest Putt â€¢ Chesley Fence
In The Ring â€¢ PWB Council
Straightest Drive â€¢ Fairway Independent Mortgage
Longest Drives â€¢ Vogt Builders
On The Green â€¢ New American Funding
Page 10
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×‰	Ú 7cassandra://9OuE9ECIQoMnXf9dSL-r6iHvjQPeBy6Bjn2rb13e9EkÍ$ÅÍ`�ÌÆÍ �×]C%¦ä°EzNëþë�×]C%¦ä°EzNëþê�ÍøÍ(×‘C’×˜š�   �ÍüÍ(�u×‰œ”×‰	Ú 7cassandra://bfzyO3azSfJ8ZKGchm-HsFAbXL9DARt_n8bKFobfIYUÎ 9Í`�ÍòÍ²×‰	Ú 7cassandra://sTcNhrVADcViRGvufU8BUCR76SzOPafPhisAKOVtbCEÍ˜ðÍ`�ÍsÍà×‰	Ú 7cassandra://qY-ea-wpcXyBbNFncCpLEHCSmSKSvkazrPXhoEejs9EÍ3ÀÍ`�ÌÆÍ ×‰	Ú 7cassandra://D7ULg_qiix6gRzP_o5ORbJsqTIn6GO4VNQJFkoZ1fEEÎ A;Í°Í �Í]Íð�×]C%¨ä°EzNëÿ×˜š� Íü �ÍüÍ(�u×‰œ”×‰	Ú 7cassandra://_-PjyPyJF9WfFF1rYvmdTjwzDCeGe0YWvLfW_4d1uEAÎ ¬HÍ`�ÍòÍ²×‰	Ú 7cassandra://6YD-CvVISVWc7rna_HHsZCmImLMiAj_47QCZw3ZIIfkÍyÆÍ`�ÍsÍà×‰	Ú 7cassandra://qSglQHIO0vd5IGtYCu04l0hBjBLqsVA1WQD-52wR66AÍ+Í`�ÌÆÍ ×‰	Ú 7cassandra://p9bxfYTbCcblF1Nseq_IgABZ0tgW_wzUCVcr1fLYHfgÎ v™Í �Í]Íð�×]C%¨ä°EzNëÿ×‰EÚ�HBR Professional Women in Building Council members joined up at
St. Theresaâ€™s in Belleville sharing a donation to help fund supplies
and stuck around to help volunteer with their Summer Sack Lunch
Program preparing approximately 200 lunches.
The PWB heard about this program through one of our 2019
Scholarship Recipients, Kelli Determan, that inspired the PWB to
support the program monetarily and in person.
PWB Members present:
Mary Ann Lopez Drake
â€¢ Drake Construction
Linette Warnecke
â€¢ TheBANK of
Edwardsville
Sarah Reagan
â€¢ Padgett Building &
Remodeling
Heidi Dee
â€¢ Homes by Deesign
Beth van Dyk
â€¢ Wilson Lighting
Page 12
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ÍA�Ì �9×‰H¸mailto:billward@hbai.org�G×�×�ÒÔÔÔrÒïïïÌ×‰EÚ
Legislation passed in the Illinois House of
Representatives in April that would have required
manufacturers to attach a temperature mixing valve
to a hot water heater when installed in any new or
existing home. The maximum temperature could
not rise above 120 degrees Fahrenheit when the
water contacts a person. HBAI was neutral on its
passage and the House passed the measure on a
112-0 roll call.
HB3427 was introduced by State Representative
Deb Conroy (D-Villa Park) in response to an
incident where a young child filled a bathtub full of
hot water, got into the scalding water, and
eventually died due to circumstances extenuating
from this tragedy.
In the Senate, HB3427 received bi-partisan
sponsorship and passed out of the Senate Public
Health Committee on a 10-0 vote on May 8th
bill had no opposition.
. The
With 11 days until the end of session, Senate bill
sponsor, Senator Laura Fine (D-Glenview) pushed
for an amendment that broadened the mandates on
plumbers and on homeowners. Senate Floor
Amendment #1 would require that any change to a
homeâ€™s plumbing system would trigger the
requirement for a temperature mixing valve to be
placed on the water heating unit.
Taken to its extreme but accurate interpretation,
this would mean that even the repair of a leaky
faucet would obligate the homeowner, tenant, multi
-family owner or manager to install a control valve
on the hot water heater. Failure to do so would be
a $500 per-day fine on the property owner.
Flags went up on this expanded regulation, and the
bill was held from further consideration in the
Senate.
Since the General Assembly adjournment on June
3rd
their bill, proposing in â€œstakeholderâ€� meetings to
mandate home inspections at the time of a
residential sale, and placing the requirement to
install the valves in all residential real estate
contracts. HBAI is opposed to these provisions,
too.
Leading the opposition for HB3427 is the Illinois
Realtors, and the Home Builders have pledged their
support to the Realtors in opposing the expanded
Senate version. We hope to meet with Senator Fine
soon to ask that the bill be considered as it was
originally passed in the Illinois House, and that
proposals to expand the measure be taken up at a
later time.
I will keep you updated on this summer project and
will report on any movement the bill makes during
the November Veto Session. Until then, if you have
any further questions regarding this matter, please
feel free to call or write me at billward@hbai.org,
or, (217) 753-3963.
, proponents for HB3427 have doubled down on
Page 14
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×‰	Ú 7cassandra://oRdJ3c5S9rp2vBcsTJleuipIfUidqlV-Fc1AOTPsQvAÍ2jÍ`�ÌÆÍ �×]C%¦ä°EzNëþï�×]C%¦ä°EzNëþî�ÍøÍ(×‘C’×˜š�   �ÍüÍ(�u×‰œ”×‰	Ú 7cassandra://CsASGaZbsl50wNLkl5PJkSmc5Ixkp7WzgtuCYvNDZQoÎ XÍ` �ÍòÍ²×‰	Ú 7cassandra://ZY54Ghdx90IxWs9N9Kt5YTInB78-W1IaNFUlYcDim7MÍkÍ`�ÍsÍà×‰	Ú 7cassandra://GzqgVyvcJ4PrmE8qtkDfDt2E7gI-8vFopsgDIE4pICIÍàÍ`�ÌÆÍ ×‰	Ú 7cassandra://fToqaCOBcJ0-n_PqNOVz2sUqLfjnXgmgKiL8w7mWZt4Î sâÍdÍ �Í]Íð�×]C%©ä°EzNëÿ"×˜š� Íü �ÍüÍ(�u×‰œ”×‰	Ú 7cassandra://P-j6NdZdW1jm8A43IH1uXgBWt28GDrMq5ze-SxthRc4Î ÝùÍ`�ÍòÍ²×‰	Ú 7cassandra://zRuMroBCGv2HvIB8-eezpwELg82mHfqa28syXCEKDMsÍtÀÍ`�ÍsÍà×‰	Ú 7cassandra://uEQdcH3TIyXyUVHWIjSglzCaA7ZBlWSq5HbYkodTCN0Í ŒÍ`�ÌÆÍ ×‰	Ú 7cassandra://7sNPPG7gfrs-mQvOL2LePoUDrNWWnqeQVJSqCeIKVBkÎ ©Í–Í �Í]Íð�×]C%©ä°EzNëÿ#’× ��×]C%¨ä°EzNëÿ � ÌéÍû�ÌÓ�9×‰HÚ mhttps://illinoispolicy.us1.list-manage.com/track/click?u=7fe208d3c85ffa1d03aeaade4&id=2e612a32e2&e=d47d9f03ae�G×�×�ÒÔÔÔrÒïïïÌ× ��×]C%©ä°EzNëÿ(� ÍñÍŸ�Ì¶�9×�Hºmailto:tbutler@hbaswil.org×�×�Ðˆ×‰EÚÃIllinois homeowners still haven't recovered much of the home value they lost after the housing market
crash. But that hasnâ€™t stopped those homeownersâ€™ property tax bills from climbing.
Average home prices in Illinois are still 21% lower today than in 2007, according to the most recent
data from the Federal Housing Finance Agency.
Even though homes are worth
less than they were more than a
decade ago, Illinois property tax
bills have jumped by 9%, after
adjusting for inflation.
The recovery of home prices in
Illinois is more painful compared
with the national recovery. Since
2007, the decline in home values
remains 300% worse in Illinois
than the national average â€“ with
homeowners nationwide seeing
property values just 5% lower
today on average than they were
in 2007.
Home ownership is the biggest
investment most families make.
But itâ€™s not only a financial
investment â€“ itâ€™s an investment in
that community and the state of
Illinois.
Itâ€™s an investment fewer people are making: Outbound residents have driven net population loss five
years running. And government data shows local governments in Illinois did not adequately reduce
property tax levies after the recession, leaving a shrinking tax base to pick up a growing share of the
burden.
Home prices are tied in part to the demand of prospective homeowners. Without serious property tax
relief, it is likely fewer will demand planting roots in Illinois.
Orphe Divounguy
Chief Economist
Page 16
×‰	Ú 7cassandra://GzqgVyvcJ4PrmE8qtkDfDt2E7gI-8vFopsgDIE4pICIÍàÍ`�ÌÆÍ �×]C%¦ä°EzNëþð×‰EÚ¸RENEWING MEMBERS
Archway Cooling & Heating - 36 years
AUTCO Home Appliances - 8 years
Bank of Hillsboro - 8 years
Belfor Property Restoration - 2 years
Closet Factory - 10 years
CMI Construction - 12 years
Electro Door Systems, Inc. - 38 years
Fairway Independent Mortgage Corp - 3 years
First Mid Bank & Trust - 3 years
Foundation Building Materials - 18 years
Garrett E. & Hershcel E. Real Estate & Development - 36 years
Hallmark Stone - 11 years
Heneghan and Associates, P.C. - 1 year
J. Decker Homes - 9 years
Jacob Sunroom, Exteriors & Baths - 37 years
Kleinâ€™s Brand Source - 18 years
Lantz Jones - 3 years
Marketplace Magazine - 2 years
Martin Glass Company - 14 years
McBride and Son Homes - 31 years
Metro Marble & Granite - 2 years
Midwest Block & Brick - 9 years
Negwer Materials, Inc. - 10 years
New Tradition Homes - 15 years
Oâ€™Fallon electric Company - 32 years
PASS Security - 27 years
RCC & Faber Contracting - 5 years
Sandberg Phoenix von Gontard PC - 13 years
TAMKO Building Supply - 2 years
TheBANK of Edwardsville >>> Busey Bank - 25 years
Town and Country Bank - 1 year
Professional Women in Building Council
AUTCO Home Appliances
Drake Construction, LLC.
Fulford Homes, LLC.
PASS Security
The HB&R has officially formed a Work
Force Committee to inspire people to
pursue careers in the skilled trades and
raise awareness about the opportunities
in the construction industry.
If you or an employee is interested in
being part of this committee please
contact the HB&R office at 618.343.6331
or email tbutler@hbaswil.org
What the HB&R will be doing to help
building the work force in our
industry:
â€¢ Partner with local proven
programs that are in front of
parents, teachers and students
by creating a presentation for our
members to speak at local
schools about the benefits our
industry offers.
â€¢ Create a website based outreach
for our members to post job
openings and for those seeking
jobs to post their resume/interest
for employment.
Page 17
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×‰	Ú 7cassandra://r4E3Ae0Z88yIZWInJDehfuv0sk7N-xq5fDbW5yYRlSIÍ,*Í`�ÌÆÍ �×]C%¦ä°EzNëþó�×]C%¦ä°EzNëþò�ÍøÍ(×‘C‘×˜š�   �ÍüÍ(�u×‰œ”×‰	Ú 7cassandra://IocmsUwSIsUFHhsHearT8O_ZIZvOB7qZ2vsTFUyLMUwÎ öÒÍ`�ÍòÍ²×‰	Ú 7cassandra://3SYTkihtDBNfmL_23Hzi4nARFjqh45DgGKiDT3UAu_kÍ6pÍ`�ÍsÍà×‰	Ú 7cassandra://v-vgobQsSyizLuElLHKVlHcEXt42KOVELbrPxwkQBzgÍ‚Í`�ÌÆÍ ×‰	Ú 7cassandra://4pMm9BKNQmmh1CI-V5_zhW6aUOa2ybWKDilmWzrKkYIÎ 8rXÍ �Í]Íð�×]C%©ä°EzNëÿ)’× ��×]C%©ä°EzNëÿ,� Í~ÍJ�w�9×�Hµhttp://www.hbrmea.org×�×�Ðˆ× ��×]C%©ä°EzNëÿ+� ÍhÍ+�ÌŒ�9×�Hºmailto:tbutler@hbaswil.org×�×�Ðˆ×‰EÚ vPage 20
6100 West Main Street
Maryville, IL 62062
Phone: 618-343-6331
E-mail: tbutler@hbaswil.org
Web: www.hbrmea.org
×‰	Ú 7cassandra://v-vgobQsSyizLuElLHKVlHcEXt42KOVELbrPxwkQBzgÍ‚Í`�ÌÆÍ �×]C%¦ä°EzNëþô×ˆE�×]C%¦ä°EzNëþõ�×]C%¦ä°EzNëþô�ÍøÍ(,µNewsletter - Aug 2019�×]C%šä°G1ìoæ