×‰?×�B!Ü ×‘C’×˜š� Ít �ÍtÍÀ�u×‰œ”×‰	Ú 7cassandra://W3Vqh-8cao8YZYjgn-r5K07hcEdSmDxlkYPm4yPhEHEÎ ••Í`�Í_Í5×‰	Ú 7cassandra://S_IUBcR85lkQm8ygDf-vzqs8niveJOj9jBMNhIO9HHoÍZ"Í`�Í:Íà×‰	Ú 7cassandra://HHsRw48oJ_bYVGHEMaZJS4Rq46DK1JQhbQ9j9yjGg5oÍ&Í`�Í0Í ×‰	Ú 7cassandra://rwWDWnXP1YDSPrizclPaKe4OPWDEGd15nTkZW38hRoUÍõÙÍ’úÍ �Í>Íñ�×`‡j›7•<ûèm�×˜š�   �ÍtÍÀ�u×ˆœ�×   £²¯pj  ×ˆE�×`‡j›7•<ûèmY×‰EÚ #2021 - Present
Branding Guidelines
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Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Logos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Logo Clear Space . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Illustration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Copy Writing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
App Icons . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
Stationery . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
Merchandise . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
Contact . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
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Skitter is an app by pet people, for pet people. It
provides ample opportunity for new and old pet
owners alike to learn more about the specifi c needs
of their pet, and an opportunity to save money on
supplies in the process.
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When utilising the Skitter logo in any form, care must
be taken to adhere strictly to brand guidelines. The
following pages showcase the Skitter logo in black and
white and color, in both black and white environments.
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When utilising the Skitter logo in any form, care must be
taken to adhere strictly to brand guidelines. The Skitter
logo must always have a marked amount of clear space.
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Skitter maintains a consistent brand presence through
uniform use of typography across all of its products.
When creating content of any kind for Skitter, brand
typography guidelines must be followed.
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Aa
ABCDEFGHIJKLMNOPQRSTVWXYZ
abcdefghijklmnopqrstuvwxyz
123456789 !@#$%^&*()
Skia Black is utilized throughout
the Skitter brand to denote titles
in-app and elsewhere. Its blocky,
sans serif look complements the
heavy black linework present in
the Skitter logo and throughout
Skitter illustrations.
×‰	Ú 7cassandra://_r5tpOPFW56GX59-4d8oAA6dIqOmc6so3RgTC133M5EÍÍ`�Í0Í �×`‡j›7•<ûèmg×‰EÚJHelvetica Bold (Subheadings)
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123456789!@#$%^&*()
Helvetica bold is utilized
throughout the Skitter brand to
denote subheadings in-app and
elsewhere. Easier to read in bulk
than Skia Black, the classic look
and feel of Helvetica lends to the
modernity of the Skitter brand.
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Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123456789!@#$%^&*()
Helvetica Light is utilized
throughout the Skitter brand to
denote body copy in-app and
elsewhere. Its classic look but
lighter feel lends to an airy,
uncrowded feel throughout Skitter
content despite blocks of text.
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Skitter maintains a consistent brand presence through
uniform use of brand colors across all of its products.
When creating content of any kind for Skitter, brand
color guidelines must be followed.
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on these five colors alone,
plus black. Various hues and
shades of these colors are used
throughout all Skitter content
and illustrations.
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Skitter maintains a consistent illustrative style
throughout all of its content, in the interest of
maintaining its friendly, upbeat, and welcoming
identity. Skitter illustrations make use of bold black
lines, and bright color.
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Skitter maintains a consistent presence and mood by
ensuring that all copy written for content of any kind
has the same tone of voice and style. This creates a
consistent experience for users new and old.
×‰	Ú 7cassandra://mc5Tj7wNWhjBbVcLQb4-xZiIEvYglLJqvbOiMDdj6NgÍÌÍ`�Í0Í �×`‡j›7•<ûèmq×‰EÚ ÿNote: In the case of advertising
copy, Skitterâ€™s tone should
remain informative but a bit
tongue in cheek. Commentary on
information provided gives Skitter
advertisements a personal feel,
and a voice to the thoughts of
potential customers viewing them.
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Skitterâ€™s advertisements are made to portray the brand
as informative, helpful, and approachable. Usage of
illustration assists in catching the viewerâ€™s eye.
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Skitterâ€™s letterhead and businesscard maintain its
simple, approachable style.
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Skitter makes full use of the visual language of its
illustrations in its merchandise, creating a cute, simple
brand that is easy to translate across various products.
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×‰	Ú 7cassandra://QUjmr8NW4__runuEiBXXH9sOzSAGAEGaarPiqOvNlooÍhÍ`�Í0Í �×`‡j›7•<ûèm}×‰EÚ nRebecca White
rmwdesignwork@gmail.com
For more information visit:
https://spark.adobe.com/page/OEHGTfwXfTP25/
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