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Live Life Consciously
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Live Life Consciously
YiY makes beautifully, sustainable, luxury accessories that
breathe conscious living.
To make the world a better, more peaceful and balanced
place YiY products are made with a conscience; sustainably
and ethically responsible.
For YiY conscious living goes one step further and is not
only about the outer world but also the connection to your
inner world, to your nature, to Your Inner You.
E
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COVER: DROP | Base model with YiY logo Token
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Bag feeding
Your Soul
Pivotal to YiY are women handbags. They
are your soulmate and company on your
journey in life.
YiY (â€˜jijâ€™ in Dutch) means â€˜youâ€™. YiY is for
you.
You can personalize your soulmate with
unique tokens sprouted from nature,
expressing yourself and strengthening
your connection with your soulmate. You
can switch the tokens depending on your
moment, whatever Your Inner You tells
you.
WAVE | Tote | Earth Black | Agate Blue | Polished
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­default style ×‰EªStorm BlueÚ ÆDROP | Minibag | Earth Black | Tassel Antler Blue
DROP | Minibag | Earth Black | Antler Point
DROP | Minibag | Earth Black | Agate Blue | Polished
DROP | Minibag | Earth Black | Kyanite Black | Raw
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WAVE | Tote | Storm Blue | Quartz Blue | Polished
WAVE | Tote | Storm Blue | Antler Coronet
WAVE | Tote | Storm Blue | Agate Blue | Raw
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­default style ×‰E´Connecting to NatureÚ§Connecting to
Nature
Nature is our inspiration. It all comes
back to and connects with (your)
nature. Nature is always in flow and
finds its balance. Its continuing
cycles connect life and death. Nature
can strike you with its intricacy and
yet its simple logic and functionality.
And nature embraces organic forms
and expresses both power and
elegance.
YiY found antler a symbol from
nature representing this all. Antler is
expressing both power and organic
elegance; is shed and grows again
every year. And while the inside is a
very intricate maze, the majestic
outside serves female deer to find
their best mating partner.
The designs breathe nature, power
and elegance. While the bags are
functional, the organic weave is
intricate and shows craftsmanship.
The GOTS (eco) custom lining of the
bag is inspired on photography of
water and air symbolizing a feeling
of freedom. And the custom handle
connectors remind you of antler.
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Antler tip | Natural | Polished
Antler coronet | Natural | Polished
WAVE | Tote | Earth Black | Tassel Antler Black
WAVE | Tote | Earth Black | Antler Point
WAVE | Tote | Earth Black | Antler Coronet
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to your nature,
to
Your Inner You
LEFT: DROP | Minibag | Earth Black | Antler Point
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­default style ×‰E¶Antler Taupe & Coronet×‰	Ú 7cassandra://VN7FrmZ2voKQV_ruVmLgclj2VvO9KaUZ_mlkkv8yMiUÍGÍ`�Ì´Í �×[áZ—ä°�sQ]…×‰EÚ „LEFT: Antler coronet | Natural | Polished
DROP | Minibag | Antler Taupe | Antler Coronet WAVE | Tote| Antler Taupe | Antler Coronet
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­default style ×‰E¯Tokens Grounded×‰	Ú 7cassandra://UODvKAoUxGmgQVVPQR0_-HUdeurOSb45xh1wZSO9_uAÍ¿Í`�Ì´Í �×[áZ—ä°�sQ]‡×‰EÚ €Tokens Grounded | Dark Tones
Obsidian snowflake | Polished
Obsidian | Black | Raw
Kyanite | Black | Raw
Jasper mocca | Polished
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­default style ×‰E²Conscious Sourcing×‰	Ú 7cassandra://gM_-z6spS3W78CIAY_NqG4D1Ku2wAguunbf-LhcOsrYÍqÍ`�Ì·Í �×[áZ—ä°�sQ]‰×‰EÚ—Y
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Conscious Sourcing
YiY makes her products responsibly and
consciously. Materials are sourced as local as
possible and are traced back to its source to the
maximum extent. YiY uses responsible materials,
whether it is bovine leather or the GOTS
certified custom lining. Only shed antler is used
and transformed into unqiue tokens in
Amsterdam. Certificates and Code of Conducts
contribute to a process of continuous
improvement in the area of sustainable and
conscious practices.
YiY has been awarded the prestigious Butterfly
Mark, powered by Positive Luxury from London.
After passing a robust assessment across areas
of innovation, social and environmental
practices, governance and philanthropy, YiY is
now recognized as a mindful luxury Brand to
Trust. A recognition of her efforts to be a
sustainable and conscious label.
E
T
WAVE | Base model with YiY logo Token
O
T
U
S
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×‰	Ú 7cassandra://nO0OXwU1fPAcVtTDNJK_2oTKHFTjj5EzESPLYhuDp78Í'YÍ`�Ì´Í �×[áZ—ä°�sQ]‹×‰EÚ (and air and symbolizes (inner) freedom.
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&
Personalisation
YiY works with people who
understand and love their craft.
The bags are handmade in a
small family atelier in Spain with
an incredible tradition and
craftmanship.
The weave being an epitome of
this craftmanship, leads to the
central place where you find a
special and safe click system that
allows you to personalize your
soulmate.
You can switch your token
depending on your moment,
your style, your nature. The
tokens can act as a little anchor
and reminder to live consciously,
connected to your nature, to
Your Inner You.
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­default style ×‰E°Tokens ConsciousÚ;Tokens Conscious | Neutral Tones
TOP:
Antler tip | Natural | Polished
Antler round | Natural | Polished
Antler square | Natural | Polished
Antler coronet | Natural | Polished
BOTTOM:
Agate | Brown tones | Polished
Jasper leopard | Raw
Petrified wood | Brown shades | Raw
Jasper kiwi | Mint and grey hues | Polished
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­default style ×‰E°Drop Earth Black×‰	Ú 7cassandra://f5Da_MTPnkOvULAJnKROSHuwry9YatczEHdoaKBxyX0Í2Í`�Ì´Í �×[áZ—ä°�sQ]‘×‰EÚ &DROP | Base model with YiY logo Token
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YiY = you (jij in Dutch)
YiY are the change
YiY are conscious
YiY are consciousness
RIGHT: Agate | Grey-blue tones | Raw
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Í �ÍäÍñ�×[áZ™ä°�sQ]Ê×‰E¦Tokens¾Obsidian snowflake | Polished
×‰	Ú 7cassandra://E06yBUeYphRxDDFwic79CXFjw9PZ7XLPQUdfVD2bDfUÍ
òÍ`�Ì´Í �×[áZ—ä°�sQ]•×‰EµJasper leopard | Raw
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­default style ×‰E°Tokens LiberatedÚ ùTokens Liberated | Blue Tones | Freedom
TOP:
BOTTOM:
Agate | Blue tones | Polished
Agate | Grey-blue tones | Raw
Quartz | Blue | Polished
Lively tassel | Antler Taupe | Antler
Lively tassel | Storm Blue | Antler
Lively tassel | Earth Black | Antler
×‰	Ú 7cassandra://FWrLpLTsNDk1DFq_iDXEMuWT0OfWFGaotkMb_ro5GnIÍÞÍ`�Ì´Í �×[áZ—ä°�sQ]—×‰EÚ²YiY is originated, conceived and brought to life by Felicienne
Bloemers.
After leaving a career in consulting and finance, she stepped into the
creative world working with several product, interior and fashion
designers. That was the moment that a hidden longing to create was
awakened. Not until she started a path filled with consciousness, she
was able to truly connect with what she calls â€˜my inner meâ€™. This helped
her to get in touch with her strength and creativity.
She wanted to make something that was beautiful and meaningful, not
only in form but also in spirit. Products that could connect the inner with
the outer world and tell this story. Made for exploring, free thinking
women who embrace living a conscious life. Handbags turned out to be
the perfect carrier: they are a womenâ€™s true soulmate, accompanying
her on her journey through life and carrying all she cares for.
Enjoy the moment and connect with Your Inner You!
×‰	Ú 7cassandra://azaSG_kvplRbrf5I-fhV7_6eoaH-jRYAQTHFQGpOV4gÍnÍ`�Ì´Í �×[áZ—ä°�sQ]˜�×[áZ—ä°�sQ]—�ÍvÍà×‘C‘×˜š�   �Í»Íà�u×‰œ”×‰	Ú 7cassandra://NG3jPlnk8dVIVfSuh6mF5K4qOMHylUMw2pRCqIWj3r4Î sîÍ`�Í®Í×‰	Ú 7cassandra://Zlm8qU1GQZQWNdYTz7jV2wFkbEHUa6sKAjb4Td5QRyQÍ%ùÍ`�ÍRÍà×‰	Ú 7cassandra://sK7wt4LH-cws7djK9BCaEN3FmhKOGBsnbuqfgxGiKb0ÍØÍ`�Ì´Í ×‰	Ú 7cassandra://wNCxcgoHvlxXSPuqNkOp-MpI_Mnp7PUbIWqoYbJ2Dl0Î ‹ˆÍÍ �ÍäÍñ�×[áZšä°�sQ]Ï‘× ��×[áZšä°�sQ]Ñ� Í8ÍÀ�G�9×�H±http://www.yiy.li×�×�Ðˆ×‰EÚ·YOUR INNER YOU
Your bag is your soulmate.
Your buddy on your journey through life.
Your supporter in reminding you to live life consciously.
The unique tokens sprouted from nature
allow you to make your soulmate personal.
You can switch them to adapt to every moment,
whatever Your Inner You tells you.
They are your little anchors to remind you to grasp every
moment, go back to your nature, and connect with Your
Inner You.
www.yiy.life
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