׉?ׁB! בCט  (u׉׉	 7cassandra://RvJg_9kdkSL_mCE3OvutrqaUCTAQ2SsWtdBLDxaihBo `׉	 7cassandra://ZiZaxUV0_5Uy__IWwTKIP0n6btMLfufDkipQc36Yg6o^`s׉	 7cassandra://UM56dMjb3UihvhzxKNDDdnt-g2twigZJVN34iMDNNCk"` ׉	 7cassandra://H_VI0jPRmtiEPwcv_VYGUgkFkQNcZH34JFVtxI_43WI 4͠]_,ט   (u׈   .|  ׈E_,׉E Fall 2020 | Volume 25 | Issue 4
FALL FEATURE:
BUYER’S
GUIDE
P.35
Investing in the Next
Generation P.6
The Value of
Demographic Analysis P.12
COVID-19: Global
Perspective from OGR
International Members P.16
׉	 7cassandra://UM56dMjb3UihvhzxKNDDdnt-g2twigZJVN34iMDNNCk"` _,ځ_,ف(בCט   (u׉׉	 7cassandra://k7hN-V6mX-VNMbLfs4w4kCj29xA6Spco6ZvP_9ua8c4 `iq׉	 7cassandra://taGX09oOQ5vwkLsSk30EpJWWKA5pw-sPx3iZJ3O7jk8ͯ`׉	 7cassandra://-3B5W4chv_EGDf3o44r2pCCxsaIHuTJK4kVK-pDLLcA;` ׉	 7cassandra://PZUPKW3I_r_24oW3eN0WoAhpYMiCZTERMCfYoKZyr5E Z͠
_,נ_, ݁g9ׁHhttp://www.ogr.orgׁׁЈ׉Eto Better Serve Families
Technology Solutions Built
Matthews Aurora™
Funeral Solutions is
focused on helping families move from
grieving to remembrance and helping
deathcare professionals simplify and enhance
the way they do business. Our portfolio of
technology solutions consistently identifies
new ways to help you serve families and
adapt to customer expectations.
For more information contact
your Matthews Aurora™
Service Consultant or visit
matthewsaurora.com
MAFS-7826-2020 © 2020 Matthews International Corporation, all
rights reserved. MATTHEWS® and MATTHEWS INTERNATIONAL® are
registered trademarks of Matthews International Corporation.
2 www.ogr.org | Summer 2020
Matthews Technology Solutions include:
Arranger
An interactive presentation system that helps funeral
professionals simplify the arrangement process and
sell better funerals.
Family Connections
Provide families with a private planning website to
review and select services, merchandise and record
biographical information prior to the in-person
arrangement.
Funeral
Advisor
A comprehensive case management and forms
automation system that integrates the interactive
arrangement presentation and family planning website
into a business operating system for large or small
funeral homes.
׉	 7cassandra://-3B5W4chv_EGDf3o44r2pCCxsaIHuTJK4kVK-pDLLcA;` _,׉EThe Independent®
| Fall 2020 | Volume 25 | Issue 4
Table of
Contents
5 |
6 |
8 |
35
6
Fall Buyer’s Guide
11 |
12 |
16 |
19 |
22 |
24 |
President’s Message
Investing in the Next Generation
Grief Interrupted
“Stay Connected” Campaign
Demographic Analysis
International Perspective: COVID-19
Too Much Grief
YP Spotlight: Candace Hawkins
OGR Scholarships
26 | Member News
27 |
Supplier News
28 | Member Spotlight: Cozean
32 |
Above & Beyond
34 | Milestone Anniversaries
35 |
Fall Buyer’s Guide
www.ogr.org | The Independent®
3
_,܁_,ہ(בCט   (u׉׉	 7cassandra://QS6GbQREkSJ37ISsuJSjZ96PniMOrxWDSSR6WZlHTh4 <z`iq׉	 7cassandra://lRVZwRtodZFGqKe_ClOqNnTmTF8lght9L8Q-GCz9MD0`׉	 7cassandra://vupwutkAnLBSRU98GM82PC_F5kPnMmBjz9Va_KOjDx4J` ׉	 7cassandra://PLh1YxXNbb_mikR6W-drU3ozF87ac9OW1fO3GwsSLwM 
͠
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ׁׁrנ_, =)y9 ׉SG
ׁׁrנ_, =l{9 ׉SG
ׁׁrנ_, =4+9 ׉S
G
ׁׁrנ_,7 ݁g9ׁHhttp://www.ogr.orgׁׁЈ׉EGThe Independent® is a benefit of membership in the International Order
of the Golden Rule (OGR), a not-for-profit organization tax-exempt under
Section 501(c)(6) of the Internal Revenue Code, Federal ID No. 431828432.
Published quarterly, The Independent® is mailed the first month
of each new quarter. Send address changes to OGR, Attn: Mailing List, 3502
Woodview Trace, Ste. 300 Indianapolis, IN 46268. © 2020 International
Order of the Golden Rule. All rights reserved. Reproduction in whole or in
part without written permission is prohibited. Non-member subscriptions
(USD): One year: $40; two years: $60; single copy: $11.50.
— BOARD of DIRECTORS —
President
President-elect
Founded in 1928, OGR is composed of independently owned and operated
funeral homes located throughout North America and overseas. Editorial
material and letters of opinion are invited. Published articles reflect the
opinions of the authors and do not necessarily represent the views of the
Association. OGR reserves the right to edit all submitted materials and does
not assume responsibility for unsolicited materials. For author guidelines,
contact the editor, (800) 637-8030, or visit www.ogr.org.
Secretary-Treasurer
Immediate Past President
Directors
Mary F. Steele
Evan J. Strong
Paul A. Hummel, III
Tom L. Hemmerle
Kim R. Hunter
Raffy S. Jose
Chris B. Miller
Peter A. Urban, Jr.
Jamie L. Wieting
Advertisers Index
Access Financial Group ........................................................ Back Cover
Chris Chigas, (800) 487-8220, ext. 8233
cc@afinancial.com | www.afinancial.com
Answering Service for Directors .........................................................24
Kevin Czachor, (800) 868-9950
sales@myasd.com | www.myasd.com
Cremation Consulting ........................................................................40
Andrew Loos, (816) 808-6828
andrew@cremationconsulting.com
The Dodge Company ..........................................................................45
Timothy Collison, (800) 443-6343
tcollison@dodgeco.com | www.dodgeco.com
The Foresight Companies ..................................................................25
Catherine Belliveau, (602) 274-6464
catherine@f4sight.com | www.f4sight.com.com
Johnson Consulting Group ..................................................................15
Marissa Morah
mmorah@johnsonconsulting.com | www.johnsonconsulting.com
Matthews Aurora™ Funeral Solutions ......................... Inside Front Cover
Marty Strohofer, (812) 926-5673
mstrohofer@matw.com | www.matw.com
Skyways Media .................................................................................37
Garry Wayne, (289) 290-4409
garry@skyways-media.com | www.skyways-media.com
Starmark ..........................................................................................21
Arie Elder, (765) 966-7676
arie.elder@starmarkcp.com | www.starmarkcp.com
Thumbies .........................................................................................44
Michael McCormick, (815) 880-5203
mmccormick@thumbies.com | www.thumbies.com
The Independent® | Fall 2020 | Volume 25 | Issue 4
Publisher International Order of the Golden Rule
3502 Woodview Trace, Ste. 300
Indianapolis, IN 46268
(800) 637-8030
Fax: (512) 334-5514
Email: info@ogr.org
Website: www.ogr.org
— STAFF —
Interim Executive Director
Membership Director
Communications Director
Education & Events Director
Meetings & Mem. Coord.
Communications Coord.
Design Specialist
Mark McSweeney, CAE
Nancy Weil
Evan Hoffmeyer
Emilie Perkins, CAE
Alyssa Castille
Adeline Border
Marissa Beck
Advertising is accepted at the discretion of the publisher. The advertisement of any product or
service in The Independent® does not represent an endorsement of such product or service
by OGR. Classified Advertising: line ads: $1.10 per word; display classified ads: $30 per col.
inch. Call the communications department to reserve space or to request a rate card and
mechanical specifications. OGR does not accept ads that discriminate on the basis of race,
religion, national origin, age, gender, disability or any other federally protected class.
4 www.ogr.org | Summer 2020
׉	 7cassandra://vupwutkAnLBSRU98GM82PC_F5kPnMmBjz9Va_KOjDx4J` _,׉EBPresident’s Message
What Next? The Need for a Strategic Plan
This fall, OGR’s board of
directors will embark on
the development of a new
three-year strategic plan
for our great organization.
Arguably, there has not
been a time in our 92-year
history when purposeful
and thoughtful planning
has been needed in our
industry more than it is
now, and OGR is ready to
do its part to help us all ensure we are able to continue
to be the best of the best when it comes to providing
exceptional funeral care.
As the country and world prepare to dig out from the
challenges of 2020, it can become easy to lose ourselves
in the perceived desperation to survive. Let’s instead
use the noise around us as a motivator to show that the
Golden Rule isn’t just a name or catchphrase, it’s fundamental
to the way we do business.
As OGR plans for the years ahead, we will learn from
yesterday without dwelling on it. I hope each of you are
able to do the same in your own funeral homes as you
look to 2021 and beyond.
Success does not happen by accident. You need to plan.
Each of us has the opportunity to do just that, regardless
of where we think we’ve been or the weight we’ve
felt on our shoulders these past several months.
The funeral care industry is not the same as it was 92
years ago. Some may argue it’s not the same as it was
just six months ago. The services we provide and the
way we provide them have evolved significantly.
Think about it: How many of us were actively considering
online streaming of funeral services for our families
just 12 months ago? With countless streamed services
now under our belts, how many of us will likely include
streaming as an optional add-on for any service from
now on? Dare we ask, what else could change in the
way we provide services over the next 12 months?
Questions the board will consider:
• How are those we serve changing?
• What are our key strengths?
• Where do we struggle?
• What threats are we facing
and anticipating?
• What practices or services have run
their course and could be retired
to make room for new ideas?
• Among all the noise and competition,
what is our unique value proposition?
• What are our true priorities and goals?
• What is likely to get in our way
and what can we do about that?
• How will we know if we are
succeeding, even incrementally?
Your OGR leadership understands there is risk involved
with change, and please know we are not looking to
make changes merely for change’s sake. But we appreciate
that in order to be sustainable and relevant as an
organization for another 92 years, we need to be willing
to take a hard look at who we are and what we need
to be for the next century of membership. We need to
learn from our past but focus on our future.
John F. Kennedy once remarked, “There are risks and
costs to action. But they are far less than the long-range
risks of comfortable inaction.” Perhaps it is time for
us as an organization and as an industry to get a little
uncomfortable and take action that can help us determine
our own future.
Yours in service,
Mary Flynn Steele
www.ogr.org | The Independent®
5
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_,8נ_,> ݁g9ׁHhttp://www.ogr.orgׁׁЈנ_,= _9ׁHhttp://OGR.org/YoungׁׁЈנ_,< ̡9ׁHmailto:pferry52@gmail.comׁׁЈ׉EInvesting in the
Next Generation
By Pat Ferry, John J. Ferry &
Sons Funeral Home
The John J. Ferry & Sons Funeral Home has been in the
Ferry family since 1890 and a member of OGR since
1955. The business is currently run by 5th generation
funeral directors Daniel, 36, and Patrick Ferry, 40.
Their father Thomas L. Ferry, III, 71, recently retired as
a precaution due to the COVID-19 pandemic.
Going back to the founder, John J. Ferry, it has always
been our policy to take care of our employees. They are
our most valuable asset and a huge part of what keeps
our families and customers coming back. They are
like part of our extended family. An important part of
taking care of your employees, especially new directors,
is training – both formal and informal. Formal training
includes things such as state and national conferences
whereas informal is more on-the-job training.
While both are important pieces in preparing the next
generation of funeral directors, we feel it is essential
to learn and network with people with experience.
6 www.ogr.org | Fall 2020
This is something Patrick was exposed to in his first
career out of college with a public accounting firm in
Hartford, Connecticut. While there, one of the things
he really enjoyed was the annual training with people
in similar roles. Every year the annual training was
with other accountants with like experience who were
being groomed for the next role in their career. It was
extremely beneficial being with other people in similar
positions because you were able to learn and ask questions
together versus having to learn on your own. You
also had a network of people you could rely on for help
in the future. Patrick found this invaluable and wanted
to incorporate this experience into the family business.
However, this is not always possible at a small family
funeral home where age and experience can vary drastically
from director to director. We have been blessed
with a diverse group of terrific directors who have a ton
of experience and have embraced training new funeral
׉	 7cassandra://7SPEwac3zKrjhJmG6-YSj8JE48RvfqHI6no2SFlP5mML` _,׉EYYoung Professionals
Young Professionals
directors. There are a lot of benefits to having a network
of new funeral directors who you can lean on outside
of the company and state you work in. Thankfully, we
learned about the Order of the Golden Rule’s young
professionals (YP) network. This allowed our newest
director, Allison McCormick, to meet and learn with
other new directors going through similar experiences.
Allison came to us right out of school and was by far
our youngest director. Her needs and expectations
were quite different from the seasoned veterans we had
on staff. While they were able to teach her a lot of the
practical and hands-on requirements, the YP network
offered Allison a chance to learn and grow with other
new directors. An added benefit was she was able to
meet folks who were not only new directors but also
had previous diverse careers. This gave her another
perspective on the funeral industry from someone who
did not come right out of school into the field.
Another important element of the YP conferences is
that participants are able to all travel to one location
to focus on their training. (It doesn’t hurt that they
tend to travel to nice destinations, either.) Joking aside,
being able to get out of the funeral home and focus on
training with like-minded peers for a number of days
was invaluable for Allison and for all of us. She came
back energized with a lot of terrific ideas not just to
change how we do things but to improve upon what we
were already doing well. As we all know, change in the
funeral industry can be deathly slow (no pun intended).
One area where the next generation of funeral directors
has really benefitted our firm has been in social
media. A YP training session Allison attended focused
on utilizing social media to promote our brand and our
messaging. This is an area some funeral homes have
embraced while many others have not. Social media
platforms like Facebook and Twitter are an important
messaging tool for the younger generations and if we
want to be relevant to our future customers, we have to
utilize these tools as well.
Allison McCormick of John J. Ferry & Sons Funeral Home, third from left,
poses for a picture with other young professional OGR members at the
annual YP event in 2019.
Being a 5th generation family funeral home, we understand
the importance of nurturing our employees,
especially our next generation of funeral directors. Not
only are they in-tune with our future generations of
customers, but they can help us improve the services
we provide today by bringing a fresh perspective to
the way we do things. Best of luck to the latest class of
funeral directors!
Pat Ferry is a 5th generation Licensed
Funeral Director at
the
John J. Ferry & Sons Funeral
Home in Meriden, Connecticut.
He is a graduate of the University
of Connecticut (‘03) and the
McAllister Institute in New York
City (‘13). Patrick and his partner
Claire have two children, Parker
and Ella. Connect with him at pferry52@gmail.com.
Learn more about opportunities to connect
with young professionals in the industry at
OGR.org/Young-Professionals
www.ogr.org | The Independent®
7
_,_,߁(בCט   (u׉׉	 7cassandra://7q0RIhKHhEtfllETYjgi5YMfDN98ZUa5nlGsi4mjQR8 G`iq׉	 7cassandra://ORAhL-Y6Uqkuc1xsBAY8WDuAZTcnNFAjOOksoPhokeo `׉	 7cassandra://-EW-u612FvbXSiCF0axDKHdyX4eE8CNgiCUzciqgJ3cK` ׉	 7cassandra://O5Qo0i9jHxr8jp8G8zT23VHLQFEmYUYmJjsWcPAtD7E ͠
_,?נ_,B ݁g9ׁHhttp://www.ogr.orgׁׁЈ׉E
wMemorialization
Memorialization
Grief Interrupted
Mourners navigating added separation
imposed by pandemic turn to memorial items
By Pat Dunnigan, Thumbies
The rituals and ceremonies that mark the death of a
human being undergo constant evolution and personalization
to reflect the endless variety of beliefs, traditions
and family preferences.
The coronavirus pandemic took aim at all of them.
From simple graveside services to the practice of gathering
over a meal in a living room or a restaurant, the
entire concept of “shared grief”
has been a casualty of the virus
in many ways, as fear of illness
put people at a distance in a
time more traditionally navigated
through a showering of
embraces and the comfort of
touch.
For the independent and family-owned
funeral industry, the
distinction has been acutely felt.
“I feel horrible for the families,”
said Brandy Osborne, office
manager and second-generation
family member at Osborne
Funeral Home in Wiliamsport,
Maryland. “People can’t do what
they’re accustomed to doing.”
Osborne notes that the separation
and distancing that families
are
suffering
throughout
Pendants
made from a three-dimensional fingerprint
casting (photo provided by Thumbies)
the grieving process is all the worse because for many,
the separation began weeks or months earlier during
hospitalization or rehab and care facility stays where
the pandemic has left even close family members
locked out.
8 www.ogr.org | Fall 2020
While visitations and funerals have resumed, social
distancing requirements, travel hurdles and even
limited restaurant capacity continue to impose separation
among mourners.
It’s a largely unprecedented challenge for an industry
built on its ability to create the sense of occasion and
shared loss that traditionally helps families through
a difficult time. As in other businesses navigating
pandemic challenges, technology
and innovation have helped to
bridge the gap in the funeral
industry with the rise of Zoom
funerals,
drive-through
visitations
and the era of the audio-visual
savvy funeral director
– as comfortable wiring a church
balcony for sound as he is managing
the seating arrangements.
The bereaved are also forging their
own “traditions,” with purchases
of memorial jewelry and other
keepsakes that help to forge a
tangible sense of connection with
the person they have lost.
Osborne says sales of “Thumbies”
jewelry and keepsakes, embellished
with a three-dimensional
casting of a loved one’s fingerprint,
have risen noticeably during
the pandemic.
“I think people are looking for more of a way to be
closer to that person and to grieve in a different way,”
said Osborne.
׉	 7cassandra://-EW-u612FvbXSiCF0axDKHdyX4eE8CNgiCUzciqgJ3cK` _,׉EMemorialization
Memorialization
Kristine Sowles, office manager of Pray Funeral Home
in Charlotte, Michigan, a 98-year-old, family-owned
business, had similar observations. Even after restrictions
were loosened, many people were uncomfortable
attending gatherings, Sowles said.
Memorial jewelry, including cremation jewelry containing
a tiny amount of a loved one’s ashes, provides a way
for family members or friends to share in a tangible
reminder of the person they have lost.
“We dealt with the same things that many funeral
homes did,” Sowles said. “People had to make their
arrangements remotely. Even as things calmed down,
people were not comfortable coming in … or being
around other people. That’s why Thumbies, and
anything they could hold, touch … that made them
feel closer to their loved one … that
helped a lot. We call it the ‘touchpoint.’
We’ll see people that have the jewelry;
they reach up around their neck and
touch it.”
Trevor Rapideau, a licensed funeral
director and co-owner of the R.W.
Walker Funeral Home in Plattsburgh,
N.Y., said the changes necessitated by
the pandemic have been “very drastic
and very quick” and placed an additional
burden on families to limit who
can attend services.
“How do you pick and choose?” he
said. On a more positive note, he said
the pandemic has forced the industry,
like its clients, to think more creatively.
“One of the most positive things I’ve pulled out of this
is … we have been forced to think quickly on our feet
to come up with new and innovative ways to celebrate
the life of a family member,” Rapideau said.
jewelry, are a “much more personal” reminder than
traditional objects like prayer cards or guest register
books, Rapideau noted.
At the Bryan-Lee Funeral Home in Garner, North
Carolina, Funeral Service Licensee Andy Barham
said the pandemic has been a “jolt to the psyche” for
the funeral industry, especially in the South where the
concept of social distancing runs counter to a long
tradition of warm and physical greetings.
“In the South, that’s we do,” he said. “We gather, we
love, we laugh, we cry; but most of all, we hug.”
The absence of that social affection, he said, is likely
driving an increase in purchases of things like memorial
jewelry, elaborate urns or other memorial items.
A cremation pendant containing a small portion of ashes (photo provided by Thumbies)
“In my day-to-day meeting with families, are we seeing
more of a need? Absolutely. Our sales of memorial
jewelry, especially of the fingerprint nature, have easily
doubled during the pandemic.”
Among the memorial items growing in popularity,
he said, are tribute blankets created with high-quality
woven reproductions of photographs. There is also
a local hospice that creates teddy bears from items of
clothing, he said.
Such items, along with thumbprint and cremation
Thumbprint jewelry, Barham said, is a good example
of an object that helps to fill an impossible void with
something that’s tangible.
“The idea that our loved one is no longer with us …
when that loss is imposed on us, we start saying ‘What
can I do to hang on to someone?’”
www.ogr.org | The Independent®
9
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_,Cנ_,H ݁g9ׁHhttp://www.ogr.orgׁׁЈנ_,G 9ׁHhttp://OGR.org/stayׁׁЈ׉EMemorialization
Memorialization
Susan Dice, director of customer care at Woodstock,
Illinois-based Thumbies, said the company did experience
an uptick in demand for both its thumbprint
jewelry and its cremation jewelry at a time when,
like many companies, Thumbies was bracing for
contraction.
“We expected to see a slowdown,” she said. In fact,
overall sales are up, with cremation jewelry sales rising
78%. Dice said she believes the increase in memorial
jewelry sales is driven, at least in part, by people left
feeling that they didn’t get to say goodbye in the way
they had hoped.
As part of her job, Dice spends a good bit of time
talking to customers. “People are interested in having
something they can hold on to,” she said. “You can
actually feel the ridges, and we find that it gives people
a lot of comfort.”
Pat Dunnigan is a content writer for Thumbies, which
introduced fingerprint keepsakes to the independent
funeral home industry in 1998. They are the industry
leader in providing customized memorial jewelry and
other objects to families across the country.
Conquering the Call
How confident are you that EVERY staff member who answers
the phone at your funeral home is able to connect with callers?
How well do your competitors answer price shopping calls?
Stop guessing and let OGR do the work for you!
- PRICE SHOPPING - one call included in OGR membership
- MEMBER ANALYSIS
- COMPETITOR ANALYSIS
- STAFF TRAINING
- DIGITAL ANALYSIS
Contact Nancy Weil at nweil@ogr.org
for more information
10 www.ogr.org | Fall 2020
׉	 7cassandra://ZzcKT8eLT86D3McleoHyMjQK93FL4sgGivg3jguewDcG` _,׉EMarketing Campaign
Marketing
Young Professionals
‘Stay Connected’ with Your Community
By Nancy Weil, OGR Member Resources Director
Included with your OGR membership
It’s important to connect with your community where
they are every day - online and on their social media
accounts. This is even more true as studies show digital
consumption has increased 60% during the COVID-19
pandemic.
OGR is happy to offer - as a free benefit of your
membership - a social media marketing campaign
designed not only to connect with your community, but
to do so in a way that shows how much you care about
them during this difficult time.
• Pre-Plan Today social posts focused on reasons to
pre-arrange their funeral.
• We Remember ads memorializing those who have
died during the COVID-19 pandemic.
The “Stay Connected” marketing campaign comes with:
• Why Funerals Matter More Than Ever Before is a
piece designed to be used as a blog, press release or
recorded for a television or radio spot. This message
reminds people about the importance of funerals
and allows your funeral home to highlight ways
your funeral home is accommodating families with
options such as webstreaming of services, drive-by
visitations or spacing of chairs in your chapel.
• Now more than ever…stay connected with those
you love is the theme of eight social media memes.
Each of these fun posts highlight the way normal
activities such as family reunions, group fitness and
play dates have changed under COVID-19. Optional:
OGR can put your funeral home’s logo on each of
these posts for $50.
To get started, visit OGR.org/stay-connected or contact
Nancy Weil at (512) 334-5504 ext. 304.
www.ogr.org | The Independent®
11
_,_,(בCט   (u׉׉	 7cassandra://dcOxTi1m-LUC9ZNYKDC0b5GV6CwqI7Tb8LNHMNAvo7s ݆`iq׉	 7cassandra://Qg6V6aWCyf0DUFoezXi5v4s-1z7P749OirVxp3gZZ80`׉	 7cassandra://ORHPPKnvR4gu1KrzLxzPzEX_q2jEWCSSy3zWwr9m1RQK` ׉	 7cassandra://vCipZK3OV76AzCcAk_i-nAXPd34YU3-95LTTvhOY4Uk 3$͠
_,Iנ_,K ݁g9ׁHhttp://www.ogr.orgׁׁЈ׉E ]See Where
You Are -
And Where
You’re Going
By Vincent E. Roberge,
Johnson Consulting Group
׉	 7cassandra://ORHPPKnvR4gu1KrzLxzPzEX_q2jEWCSSy3zWwr9m1RQK` _,׉E&Demographics
The value of demographic analysis and
revenue forecasting in market positioning
and financial management
Like many industries this year, funeral service is in flux.
COVID-19 has impacted the profession in ways that
may permanently alter the way business is conducted.
Fortunately for those trying to stay afloat while meeting
the changing demands of those they serve, tools exist to
help manage these turbulent times. Two of these business
management tools are demographic analysis and
revenue forecasting. These tools of analysis provide an
idea of where you are regarding marketplace position
and strategy, and where you are going in terms of total
contract revenue.
So, what is demographic analysis?
Demographic analysis, at its core, helps businesses
understand their place in the market by understanding
market potential. Marketplace is one of the four
fundamental areas of focus for successful funeral home
businesses, along with customer service, workplace and
finances. Improving your firm’s position in the marketplace
though strategies such as advertising, business
promotion, marketing plans or active pre-need
programs starts with fully understanding the market
itself. Demographic analysis helps us understand
current and future demand for funeral home services
by gaining insight on population composition, distribution
and overall marketplace trends.
Many independent funeral home owners have a strong
sense of the demographic trends in their area because
of their long-term relationships with the communities
they serve. Four, five or six generations of service
in town certainly provides a good perspective of the
marketplace trends of the area. Yet the best business
decisions leverage concrete data alongside these solid
ground-level perspectives. This is where a thorough
demographic analysis can pay dividends in your
marketplace strategy decisions.
For example, we dissect a map of concentric rings
extending 10 miles out from the place of business.
Further analysis helps us know important data in
the marketplace within each of these rings, such as
population trends, how many people are in the 65+
age group and changes in median household income.
Generally, the 10-mile radius gives us a clear picture for
most funeral home markets, but this must be tailored
to a firm’s specific market.
Demographic trends can influence the market death
rate and a funeral home’s market share. These important
metrics can and should impact marketing strategies
and advertising budgets. We use demographic
analysis to understand the historical and current size
of the marketplace “pie” and the recent trends help us
understand what the future may look like. All of this
information can be employed to strengthen a funeral
home’s position in the marketplace and increase their
market share.
Firms can use the information derived from demographic
analysis to implement marketing strategies and
improve the strategies they have. Knowledge of local
demographic data can have specific applications such
as search engine optimization (SEO) strategy, setting
parameters for digital marketing campaigns or targeted
community involvement programs. This data improves
the precision of these initiatives and helps firms gain
the most for their spend.
Ultimately, demographic analysis helps funeral home
businesses make better decisions in improving their
marketplace position so every dollar spent is a dollar
spent wisely.
How revenue forecasting helps you prepare
for the unexpected
In the uncertain times we’ve experienced recently, a
clear financial picture has become even more important
for managing expenses and maintaining cash flow.
For many businesses, in any given year, an annual operating
budget acts as a guide for financial decision-making
throughout the fiscal year. It is a financial plan that
can be consistently referenced throughout the year to
keep business expenses on target.
But COVID-19 has changed our business rapidly.
Drastic shifts in case mix, average sale by case type and
overall volume can leave anyone wondering what the
future looks like.
www.ogr.org | The Independent®
13
_,_,(בCט   (u׉׉	 7cassandra://mU-Na6ssn9TfKmRLYYl5OVCZ2c5f3WL6YeM4GvQid9o `iq׉	 7cassandra://XF_fLEMVcFoLPge8kFTbXNB_-GJXwF-k2vftxKoBxGA`׉	 7cassandra://b74eNCB5nStJ2tl6ERd8PvekdN9ONmbHj_uDUENOBfAD` ׉	 7cassandra://waT2oYmJS6r4w93sbjL0xUzHig7SRdBD6lSksvVJoeA Y͠
_,Lנ_,R ݁g9ׁHhttp://www.ogr.orgׁׁЈנ_,Q 9ׁH  http://www.johnsonconsulting.comׁׁЈנ_,P lˁ9ׁH !mailto:info@johnsonconsulting.comׁׁЈ׉E%Demographics
How has COVID-19 affected budgets?
In budgeting for a funeral home business, case mix
tends to have marginal and fairly predictable changes
year over year. Furthermore, average sale by case type
can be accurately budgeted through careful sales analysis
and pricing adjustments. One of the many challenges
independent funeral home owners are experiencing
with COVID-19 is the drastic shift in case mix due to
regulations on gatherings and the preferences of families.
Even average sale by case type has varied greatly
from budgeted amounts. Beyond all of this, some firms
are seeing a decrease in call volume while others are
experiencing nearly double their monthly budgeted call
volume. In the end, the annual funeral home budget for
2020 has become a much less accurate measuring stick
due to the coronavirus pandemic.
Revenue forecasting is a way of taking some of the
uncertainty out of the financial management equation.
As a fundamental of a successful funeral home business,
financial management requires timely financial
statements and an accurate picture of cash flow. But
the recent turbulence in case mix, average sale and case
volume may leave many independent funeral home
owners wondering what next month’s profit and loss
statement will look like. Revenue forecasting utilizes
micro-periods of recent sales data to project future
funeral home revenue. By using assumptions based on
recent evidence, revenue forecasting models can generate
projections of revenue when certain variables are
expected to change or stay constant.
Revenue forecasting can complement a traditional
funeral home budget by providing snapshots of different
scenarios. If the exercise is done monthly, revenue
projections will converge toward the actual total revenue
for the year as the projection window narrows. In
the case of COVID-19, this tool allows firms to see yearend
revenue projections based on the drastic changes
to business experienced in recent months. By calculating
variances to the company’s original budget, precise
expense reductions can be implemented to ensure
cashflow and operating profit remain healthy. Revenue
forecasting paired with the annual funeral home budget
takes much of the guesswork out of expense reduction
and overall financial management.
Revenue forecasting requires detailed sales contract
analysis software so that case mix, average sale and case
volume can be analyzed for specific time periods. These
variables must be understood to produce an accurate
revenue forecast. Funeral home businesses benefit
greatly from the ability to monitor this data monthly.
But it is the ability to leverage this data for financial
decisions where the true value lies – especially in times
of business disruption. Revenue forecasting is a prime
example of leveraging detailed sales contract analysis
data for specific financial decisions.
In a year such as this one, the tools of demographic
analysis and revenue forecasting — while vastly different
— can help you make the smartest decisions for
your business and successfully lead it into its next
chapter.
Vince is a Senior Business
Consultant at Johnson Consulting
Group. He is a Licensed
Funeral Director, Certified
Funeral Celebrant and former
funeral home manager. He
holds a degree in economics
with High Distinction from
the University of Michigan -
Dearborn. To connect with
Vince, call him at (480) 5568520
or email vroberge@
johnsonconsulting.com.
OGR members can get their choice
of a high-level demographic analysis
or revenue forecasting analysis from
Johnson Consulting Group - for free
14 www.ogr.org | Fall 2020
׉	 7cassandra://b74eNCB5nStJ2tl6ERd8PvekdN9ONmbHj_uDUENOBfAD` _,׉EFuneral Business Brokers | Valuations | Coaching, Strategic Planning | Accounting & Financial Management
Make your last business
decision your best decision.
With over $2 billion in closed transactions
and counting, our team is here to get the best
possible offer for your business.
The Best Team
The Best Results
The Best Price
For the Lowest Fees
in the Business
Call us today to get started
info@johnsonconsulting.com
(888) 250-7747 · www.johnsonconsulting.com
www.ogr.org | The Independent®
15
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_,Sנ_,V ݁g9ׁHhttp://www.ogr.orgׁׁЈ׉EINTERNATIONAL PERSPECTIVE
PMR Post Mortem
Restituo Sweden AB,
Malmoe,
Sweden
Arlington Memorial
Chapels & Crematory,
Quezon City,
Philippines
OGR international members share
how COVID-19 is playing out
in their countries and cities
Nelson Bros. Funeral Services – Melbourne,
Australia
In Melbourne, we have experienced one of the longest
and strictest lockdowns in the world, including a
nightly curfew (8 p.m. - 5 a.m.) and 5km (3-mile) limit
on travel since the start of July. Workers in essential
industries (including funeral directors) require permits
to be out of their homes.
Since the start of this year, the entire country has
only recently reached 25,000 cases and 800 deaths.
Compared with other nations, we have had low case
numbers but conversely very major restrictions, mainly
by our state government. Funeral numbers have been
limited to 10 for most of this period and we have been
unable to collect families in our Rolls Royce fleet to
16 www.ogr.org | Fall 2020
Palau Funeral
Home & Chapel,
Koror,
Palau
Nelson Bros.
Funeral Services,
Melbourne,
Australia
bring them to the service, nor have we been able to
provide catering and refreshments, typically a significant
part of our business.
Our team has balanced challenges on the home front,
including having partners and families lose jobs in
other industries, home schooling children, not being
able to visit elderly relatives, waiting for elective surgery
to be permitted and all the mental health surrounding
these issues.
Our team has also adapted quickly to technology
changes, especially the spike in webcasting and livestreaming
of funerals. Our website numbers are through
the roof, including posts on our tribute walls.
All of this is during a time when the overall death rate
has fallen, but the regulations and requirements to
׉	 7cassandra://U5yNBi76tvdyEyY6IH1uGVP20zw_bk1NJK5_bFE-LLkW` _,׉EWINTERNATIONAL PERSPECTIVE: COVID-19
carry out a funeral have increased. We seem past our
second wave now and restrictions will be eased shortly,
but this second wave has taught us there may well be a
third or a fourth, as we learn to live longer term with
this virus.
--Adrian Nelson
Arlington Memorial Chapels & Crematory –
Quezon City, Philippines
As of Sept. 24, the Philippines has close to 300,000
infections, 60,000 of which are still active hospital
confinements; over 5,000 people from all over the Philippines
have died from coronavirus-related causes.
Our funeral home has handled over 500 COVID19
deaths in the last six months and all of them
were cremated per the guidelines set forth by our
Health Department. We are only allowed to embalm
bodies after the hospital or coroner’s office issues a
non-COVID-19 certification. This has brought down
our burial case ratio from 48% in 2019 to 15% as of
August. I guess we were just fortunate that we had been
operating our own crematory since 2009, otherwise
we would probably be out of business by now. We also
handle cremation for other mortuaries who do not have
their own retort. We are able to cremate a maximum of
12 bodies per day between our two retorts.
We continue to take all sanitary precautions and
observe very strict guidelines in our visitation facilities.
We have limited seating to 50% capacity by spacing
our chapel seats 2 meters (6.5 feet) apart. Temperature
checks and wash stations have been set up at the
main doors of our facility. Face masks and shields are
mandatory upon entering our premises. We have had
to livestream via Zoom most of our religious services
due to the limited space in the viewing chapels and the
availability of clergy.
With God’s grace we have not had any serious infection
among our staff except for one outsourced accounting
personnel who had to self-quarantine due to symptoms
after attending a family gathering. He has since
tested negative and been allowed to return to work.
We did retire all our staff members who are 60 years
old or older as government guidelines prohibit them
from leaving their homes except for essential trips.
We promised them part-time opportunities when
times are better. I continue to work remotely as Bettina
and I serve as the “designated survivors” in case of an
outbreak in the office.
--Raffy Jose
PMR Post Mortem Restituo Sweden AB –
Malmoe, Sweden
The pandemic has opened the door for funeral homes
to show, among other things, our digital capability.
Worldwide the funeral business is a “slow changer,” but
suddenly we were “allowed” to implement high tech to
better serve our families. When limitations were put in
place on the number of guests, it took less than a week
for the first funeral service livestream to take place and
it soon became extremely valuable.
We have to remember that very few in Sweden are
familiar with a recorded remembrance video on DVD.
It was also a potential legal matter because of music
rights and the European rules of integrity, known as
GDPR. These streams, though, paired with a recorded
video will remain even after the pandemic, in my belief.
Virtually all memorial services were cancelled
early-on in the pandemic. Now, many deceased are
first cremated and then have a ceremony with the urn;
many still choose not to have any ceremony at all. We
have also seen outdoor ceremonies become popular,
mostly in bigger cities. Most of our embalming cases
are connected with repatriation. When regulations
close any option for shipping remains, the embalming
numbers diminish.
Overall, it has been challenging for funeral homes to
be prepared for an increase in cases only to have many
request very few services be provided.
The standards of handling the preparation have also
changed, like indications and directives for autopsy.
One day we were told we should wear high-risk PPE
and use double bodybags, but the next round of government
guidance said there was “no risk at all” to our
workers. These confusing directives together with an
equipment shortage was, and remains, a stress factor.
Overall, the funeral industry in Sweden has had the
www.ogr.org | The Independent®
17
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_,Wנ_,Z ݁g9ׁHhttp://www.ogr.orgׁׁЈ׉E	COVID-19
INTERNATIONAL PERSPECTIVE: COVID-19
resources to manage the COVID-19 situation in a way
where dignity and respect are still the in the spotlight.
Embracing the family or even shaking their hands are
considered a thing of the past, so how do we present
ourselves now? Are a decent bow and compassionate
behavior enough to convey we are there for them?
Everyone who is entered in the Swedish population
registry pays a mandatory burial fee through their
taxes. This applies regardless of the person’s religious
convictions and is a charge meant to cover some of the
costs that arise when someone dies, including:
• a burial plot for 25 years
• burial and/or cremation
• certain transportation of the coffin/casket
• premises for safekeeping and viewing of remains
• premises for a funeral ceremony with no religious
symbols
These services must be provided at no additional charge
to the family, even in a parish other than the parish
where the deceased was registered.
Additional services for which the deceased’s estate
must pay include the coffin/casket and dressing for the
deceased person, decorations and flowers, obituary
notices, the funeral ceremony and/or memorial service,
headstone and grave maintenance.
--Jerker Nilsson
Palau Funeral Home & Chapel – Koror, Palau
Palau is lucky to be coronavirus-free as of this writing
and we hope it will remain free from the virus.
Some restrictions are still being implemented in our
community like social distancing and wearing masks at
selected establishments. Some public places like parks
were temporarily closed but have since re-opened.
Our tourism sector is affected just like the rest of the
world but the government has been extending its help
to employees who are impacted by this situation.
As for the funeral home, we continue to work and coordinate
with the Ministry of Health regarding the protocols
we will follow for any COVID-19-positive remains
if we do have a case. Training for embalmers is continuously
done, plus protective equipment and supplies
are kept in stock. Overall, the funeral home and its staff
remain as-is despite the pandemic.
--Lisa Borja Tmetuchl
OGR’s new online
LEARNING LIBRARY
Professional development webinars
made available on-demand
to meet your busy schedule
Coming soon...
18 www.ogr.org | Fall 2020
׉	 7cassandra://8EGTRyQe3_jj9dlOklZcFAZ4mRHKdwVWXqB9iy7U9_oO` _,׉EToo
Much
Grief
By Alan Wolfelt, PhD
Many funeral directors may be struggling to
cope with their own grief overload
For many funeral directors, COVID-19 has been
a nonstop wrecking ball, decimating families and
communities. And who’s in the midst of this crisis
providing care to the hundreds of thousands of dead
and their grieving people? The funeral home staff
whose vocations have placed them squarely in the
wrecking ball’s path.
Your work has been extraordinarily difficult. You’ve
been challenged with fatigue from physical labor and
PPE protocols, along with work conditions that place
your health, and that of your family, in jeopardy. Many
have borne witness to a staggering amount of loss,
perhaps more in a few months than they might otherwise
have experienced in an entire year or more.
If you feel you’ve been exposed to too much loss during
the pandemic and find yourself struggling with your
thoughts, feelings and ability to function day to day,
this article can help direct you.
Grief Overload
Grief overload is what you feel when you experience
too much loss all at once or in a relatively short period.
Funeral directors understand and accept that death is a
natural part of life. You are well equipped and trained
to handle loss situations. But when you’re forced to
care for an unusually high number of families, some in
desperate circumstances, you naturally will feel heightened
stress, anxiety, fear, depression, hopelessness,
physical unwellness and other symptoms.
Grief overload simply means you’ve been exposed to
more loss than anyone could reasonably take in stride.
Even if you’ve coped well being surrounded by death
and loss in the past, you may be finding that these
losses are different. This time, you may feel helpless and
hopeless. This time, you may feel like you’re struggling
to survive.
Secondary Trauma
Secondary trauma occurs when you are exposed
to others’ situations of traumatic loss. During the
www.ogr.org | The Independent®
19
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COVID-19
COVID-19
pandemic, many funeral directors have suffered not
only grief overload but also secondary trauma. These
symptoms often overlap with post-traumatic stress
symptoms and can include intrusive thoughts about
what has happened, avoidance of triggers and feelings
related to places or events, pervasive negative feelings
and pronounced anxiety.
The Way Forward
The pandemic wrecking ball is leaving many grief-overloaded
and traumatized funeral directors in its wake. If
you’re one of them or know someone who may be, here
are some guidelines for caring for your mental health in
the weeks and months to come.
Prioritize your own care
You can’t be of much help to others if you’re not first
taking care of yourself. If you’re struggling, it’s time
to make yourself the top priority. Take a day or two
or three off, if at all possible, to recuperate and get an
assessment.
Get an assessment
See your primary care provider as well as a professional
counselor. The goal is to create a plan to shore up your
mental health and get you the intensive help you may
need for a period of weeks or months to restore and
rebalance.
Look into company resources
Many workplaces with front-line caregivers have protocols
and mental health resources for trauma training,
debriefing, reflective supervision, therapy and more.
Does your funeral home? If not, now is the time to
implement these essential measures. Discuss this need
with your CEO, HR director or funeral home owner.
Know what resources are available and how to access
them.
Take sick leave or FMLA to buy yourself
downtime
If you are emotionally unwell, both sick leave and
family leave time can be used to give yourself an essential
respite. What you may need most of all is some time
20 www.ogr.org | Fall 2020
Alan Wolfelt, Ph.D., has been
recognized as one of North America’s
leading death educators and
grief counselors. He
away from COVID-19 losses and trauma. Again, talk to
your supervisor to take advantage of the benefits you’ve
earned.
Focus on good basic self-care
If you’ve been too busy or distracted to take good care
of yourself, it’s time to make time. Now, more than ever,
you need adequate high-quality sleep, regular exercise,
a healthy diet and good hydration. Mindfulness practices
such as meditation and yoga can also be transformative.
Use your time away from work to embark on a
selfcare makeover. Ask friends and family to help you
with this new lifesaving focus.
Throughout the crisis, we’ve been applauding last
responders like you. We’ve been calling you heroes,
thanking you and even dropping off food to help keep
you sustained. Yet you and I know that claps and cookies
are not enough. You deserve to be well cared for,
including comprehensive mental health benefits and
adequate time away from work so you can renew yourself
and be able to return to work healthy and whole.
is founder
and director of the Center for
Loss and Life Transition and a
longtime consultant to funeral
service. Contact him at drwolfelt@
centerforloss.com.
If you think you may be suffering
from grief overload and/or
secondary trauma, please reach out
for support today.
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     
      
     
 

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   
       
    
      
         
         
       
MADE IN USA
   
    
www.ogr.org | The Independent®
Specific portions of Starmark products may be covered by one or
21
more of the following US Patents D874,784, D859,777 10,500,118
10,500,117 10,434,025 10,398,616 10,098,801 9,872,809 9,649,241
9,649,240 9,597,248 9,539,161 9,427,369 9,248,069 9,089,467
9,050,234 8,959,732 8,607,423 8,595,908 8,418,329 8,375,535
8,104,151 7,213,311 7,204,003 7,249,402 7,249,403 7,234,211
7,263,751. Additional Patents Pending
Copyright © 2020 Starmark Cremation Products. All rights reserved.
_,_,(בCט   (u׉׉	 7cassandra://hUaOLF-l4f7r_zB3BcmOJ5Z5I-VJIHZ2j6Ijmtvrhog U`iq׉	 7cassandra://Kqh_c-iifVgjvImJDRuEmI2RKB3ETav5l4frKo99RKE  D`׉	 7cassandra://j3AykWXL3OThRTbEOh8fi0xaYQByD0qvGLATV2cPHvUSM` ׉	 7cassandra://0v-_Izv03S8gtRxpBaz5UwDnxMGXHP29gzPc7GhaUy8 #͠
_,`נ_,c ݁g9ׁHhttp://www.ogr.orgׁׁЈ׉EnYP Spotlight
YP Spotlight
Young Professional Spotlight:
Candace Hawkins
Candace Hawkins is a 35-year-old funeral director
and care center supervisor at Lakeside Memorial
Funeral Home, Inc. in Hamburg, New York. She also
serves as the location manager for one of their offices.
How many years have you worked in funeral
service?
I have worked in the industry for 13 years, 10 in California
and three in New York.
Why did you begin working in funeral
service?
I fell into this business a little bit by accident when
offered a job by the owner of the local funeral home
where I lived in California. It wasn’t really in my career
plan, but I was immediately interested and quickly grew
to enjoy it. Now I can’t see myself doing anything else.
What is the most rewarding part of your
occupation?
Getting feedback from families that they appreciate the
work I do and that I made their grief process easier is
always the best – whether it’s because I prepared their
loved one, handled the arrangement process or directed
the funeral.
What are your professional goals?
I don’t really have any above and beyond serving my
families and seeing where this path leads me.
What are you proud of that you have achieved
so far during your career in funeral service?
I have been honored to work with and learn from some
of the brightest professionals in this field, and earn
their praises.
22 www.ogr.org | Fall 2020
Candace Hawkins of Lakeside Memorial Funeral Home, Inc. in Hamburg,
N.Y., poses with her pet dog, Willow. (photo provided by Candace Hawkins)
What are some important/notable trends that
you have noticed in funeral service?
Having worked in different areas throughout the U.S.,
the thing that seems the most notable is how increasingly
adaptable funeral directors have to be. Not only
do we have to be prepared to handle the personalized
memorial services for non-religious cremation families
׉	 7cassandra://j3AykWXL3OThRTbEOh8fi0xaYQByD0qvGLATV2cPHvUSM` _,׉EYP Spotlight
YP Spotlight
that are becoming more and more common, but we still
have to be prepared to handle the traditional religious
funerals for an increasingly diverse clientele.
We also have to adapt to all of the technological changes
that come each year, and to working with an increasingly
diverse population of funeral professionals and
meeting their needs in this profession as well.
And I can tell you from personal experience that this
business is a whole different world from one part of the
country to another, so anyone who relocates has that to
contend with that, too!
How has your funeral home been impacted by
COVID-19?
While our area saw its share of COVID-19 fatalities
when New York state was at its peak, we didn’t deal with
anything near the struggles of our colleagues across the
state in New York City.
Still, all statewide mandates from the governor applied
equally across the state. For several months, we were
unable to hold funerals with any more than immediate
family present, which obviously impacted our revenue
even when we were handling a higher call volume than
ever before. Since everyone opted for direct disposition
and planned to hold a memorial service later, we had to
quickly adapt our recordkeeping process to try to keep
up with 6 months of funerals at once and keep those
families in the loop as to what the newest rules were
at their cemetery or church of choice, or at the funeral
home. We are still working through the backlog of
postponed services, many of which are being further
postponed due to travel restrictions even though our
numbers locally are pretty well under control.
Like most funeral homes, we are also faced with the
challenges of trying to enforce social distancing and
mask requirements, having employees who have
conflicts with childcare now that schools are closed
and trying to get both our employees and our families
through the emotional hurdles of being isolated from
family and friends during such a difficult time.
How do you spend your time outside of work?
Is there anything in particular that you enjoy
doing?
I am a collector of rescue animals and have one 16-yearold
child at home who I’m trying to focus on spending
more time with before graduation and college time
arrive.
I love camping, hiking and kayaking whenever I can get
enough time away from work to do it! I try to visit my
family in California as often as possible (though this
year isn’t looking hopeful).
I also dabble in gardening, home improvement projects
and am trying - mostly unsuccessfully - to teach myself
to play guitar.
What are 3 personal goals you have?
To get my kid through high school, take a celebratory
trip to Japan and to start my own family business
someday.
What is your favorite phone app?
The internet browser – I’m still amazed at the wealth of
knowledge we have right in our pockets!
What is one thing that you believe your peers
would be surprised to know about you?
I travelled to Chernobyl in 2012.
What is one thing that you think is just
“golden” — really wonderful, exciting?
As someone who was always a dog person, I have gotten
way more enjoyment than I can put into words from
watching my two newest rescue kittens play together.
What do you value most about OGR?
I love the peer support and interaction from other
members.
The organization as a whole tries to “follow
the Golden Rule.” What other words do you
try to live by?
One of our local priests has on his voicemail – “Don’t
sweat the small stuff - and remember, it’s mostly small
stuff.”
www.ogr.org | The Independent®
23
_,_,(בCט   (u׉׉	 7cassandra://FisuGBeij9PIEFX5qjYED_D7qNcMzCu0Gr4G9_rP4Bo ``iq׉	 7cassandra://Z82z3MI6o8XiXraQgoXUhJESexovg_6L3Qy7jM4Ca_E`׉	 7cassandra://Im7j1mJoPtJgJaVxibaNVTob-yYL2KO9tTLJvxCJbS4D` ׉	 7cassandra://HG8IoiG4sPMPIYaPcntydDqQMlNm0iM_Ux2WBXlPcVE x͠
_,dנ_,i Q9ׁH  http://theforesightcompanies.comׁׁЈ׉EOGR Foundation
OGR Foundation
Support the Next Generation of
Funeral Directors
By Evan Hoffmeyer, OGR Communications Director
With funeral homes being in “all hands on deck” mode
for the past six months, the importance of strong talent
coming out of our mortuary schools has become more
apparent than any other point in recent history.
OGR’s Awards of Excellence Scholarship Program
provides annual scholarships to mortuary students
based on strong academic performance, funeral service
experience and an essay describing the student’s
commitment to serving grieving families with compassion,
fairness and dignity.
Believe it or not, 2020 is already just a few months from
ending. Consider making a year-end donation to the
OGR Foundation to support the scholarship program
and make a real impact in helping the next generation
of funeral directors get the training they need.
“I want to pour myself wholeheartedly
to the funeral profession,
and the families that I
will serve,” said Natalie Brahm.
She was a student at Milwaukee
Area Technical College in
Wisconsin and a recipient of
OGR’s 2020 Silver Award of
Excellence. “I want to make a
difference in my community
and make the world a bit better
just from being in it. I will
desperately seek to provide each family I serve with the
opportunity to feel supported, understood and able to
give their loved one the service they desire.”
The Order of the Golden Rule Foundation is a tax-exempt
charitable organization under section 501(c)(3)
of the U.S. Internal Revenue Code, which means your
contribution is tax deductible as a charitable donation.
Natalie Brahm (submitted photo)
24 www.ogr.org | Fall 2020
Contributions may be made in honor of or in memory
of an individual. Contributors may specify an address
to which the Foundation will mail a card acknowledging
the donation in a person’s name.
Are you a student who wants to apply for a 2021 scholarship?
We will start accepting applications Monday,
Nov. 30 through our website, OGR.org. To qualify, you
must be enrolled in a degree program at an accredited
mortuary science school or college, scheduled to graduate
in the 2021 calendar year and have a cumulative
GPA of 3.0 or higher.
׉	 7cassandra://Im7j1mJoPtJgJaVxibaNVTob-yYL2KO9tTLJvxCJbS4D` _,׉E3Trailblazer.
Leader.
Influencer.
Role Model.
Icon.
{
And now, he’s
all ours.
If you say the name John McQueen
to just about anyone in the funeral
profession who has ever met John,
they’ll describe him using many of
the words listed above. John has
launched funeral homes, pet
cremation services and
numerous innovations in
his market. And he has
}
succeeded in all of them. Now, he’s
bringing his wealth of knowledge and
wisdom to Foresight clients. It says a lot
that John has chosen to join our team.
But it says even more about those
who are smart enough to call
us now and start receiving
insight from the best in
the business!
800-426-0165 | theforesightcompanies.com
SUCCESSION PLANNING | MERGERS & ACQUISITIONS | ACCOUNTING
STRATEGIC BUSINESS ANALYSIS | VALUATIONS | FINANCING
HUMAN RESOURCES & COMPLIANCE
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_,jנ_,n ݁g9ׁHhttp://www.ogr.orgׁׁЈנ_,m  9ׁHmailto:EHoffmeyer@OGR.orgׁׁЈ׉EMember News
Member News
4 of 7 named ‘Best of the Best’ by
NFDA are OGR members
The National Funeral Directors Association announced
the recipients of its annual Pursuit of Excellence Awards
in September. Of the seven firms chosen as the “Best
of the Best” for 2020, four were Golden Rule Funeral
Homes:
• Arlington Memorial Chapels – Quezon City,
Metro Manila, Phillipines
• Gardinier Funeral Home, Inc. – Franklin, Penn.
• Lakeside Memorial Funeral Home, Inc. – West
Seneca, N.Y.
• Morrissett Funeral & Cremation Service – North
Chesterfield, Va.
This was the 10th time Arlington Memorial Chapels
was chosen for a Pursuit of Excellence Award, which
means they’ve now been inducted into NFDA’s Hall of
Excellence.
“OGR prides itself on helping independently owned
and operated funeral homes across the globe provide
elite service to their communities regardless of size,”
said Interim Executive Director Mark McSweeney. “We
could not be more proud of our members and the truly
golden service they provide not only during trying
times like the current pandemic, but day in and day
out.”
Pursuit of Excellence awards are given based on
proficiency in key areas of funeral service, including
compliance with government regulations; staff participation
in ongoing education and professional development;
offering outstanding programs and resources
to bereaved families; and more. All applicants submit
an essay describing the development and execution
of a program or service that had a positive impact on
the families they serve or their community, qualifying
them for the Best of the Best Award, which recognizes
up to 10 of the most novel and innovative programs
and services in the profession.
26 www.ogr.org | Fall 2020
Other OGR members recognized
as Pursuit of Excellence
Award winners this year are:
• Anderson
Cremation
Funeral
Belvidere, Ill.
• Arnette and Steele Funeral
Home and Cremation Center – Pineville, Ky. (Hall
of Excellence member)
• Brunswick Memorial Home – East Brunswick,
N.J.
• Caldwell & Cowan Funeral Home, Inc. – Covington,
Ga. (Hall of Excellence member)
• Cozean Memorial Chapel & Crematory – Farmington,
Mo. (Hall of Excellence member)
• David C. Brown Funeral Home – Belleville, Mich.
(Hall of Excellence member)
• Hightower Family Funeral Homes – Carrollton,
Ga.
• Karrer-Simpson Funeral Home – Port Huron,
Mich.
• Lakeside Memorial Funeral Home – Hamburg,
N.Y.
• Martin Funeral, Cremation & Tribute Services –
Fairgrove, Mich. (Hall of Excellence member)
• Martin Funeral, Cremation & Tribute Services –
Grand Blanc, Mich.
• Martin Funeral, Cremation & Tribute Services –
Mt. Morris, Mich. (Hall of Excellence member)
• Martin Funeral, Cremation & Tribute Services –
Vassar, Mich. (Hall of Excellence member)
• Oliverie Funeral Home – Manchester, N.J.
• Pray Funeral Home – Charlotte, Mich. (Hall of
Excellence member)
• Wieting Family Funeral Home – Chilton, Wisc.
and
Services –
׉	 7cassandra://urO3WBKjnRlmmQWTpcTY-DjG6-MxltsRaBB-irM-OxcN` _,׉EFSupplier News
News from OGR’s Supplier Network
Passages International announces partnership
with Southwest Cargo - Announced Aug. 26, this new
partnership expedites the shipment of caskets to any funeral
home in the continental United States serviced by Southwest
Airlines within 24 hours, often the same day, for less than
$300, including all charges to the destination airport where
the funeral home must receive the casket. Previously, transit
time was estimated at 5-7 days. “We are thrilled to make
this service available to our funeral home customers,” said
Passages President Darren
Crouch. “As you know, funerals
are time-sensitive and we
often need to deliver caskets
within 24-48 hours. This partnership
enables that.” | The
Foresight Companies
names John T. McQueen
as Director of Client
addiExperience
- “The
tion of John as our Director
of Client Experience allows
us to deliver the highest level
of knowledge and expertise to our clients,” Dan Isard, the
founder and managing partner of The Foresight Companies,
recently announced. Prior to joining The Foresight
Companies, John was a second-generation funeral director
& embalmer and grew his family’s enterprise into Florida’s
largest family-owned funeral operation. John remained a
leading innovator in funeral service introducing many new
concepts, including the world’s first Bio-Cremation process
that utilizes water instead of fire.
| Vince Roberge
named Senior Business Consultant at Johnson
Want to see your company’s news featured here?
OGR Supply Partners are invited to send your press releases
and other company updates to
Communications Director Evan Hoffmeyer
at EHoffmeyer@OGR.org.
www.ogr.org | The Independent®
27
Golden
Services
Group
Consulting Group - “Vince has been a major contributor
in the development of our signature Business Consulting
Services as well as monthly client meetings,” said Director of
Business Consulting Nelson Thulin. “Vince has consistently
provided insight and support to all departments and leadership
within JCG and has done so at an exceedingly high level.”
In his new role, Roberge will work directly with clients
and provide a wide variety of consulting services including
performance management, strategic planning, and leadership
development. He will also
assist in managing the company’s
vendor partnerships.
|
Passages International
now offering
biodegradable
body bags
- One of their two models is
made with a biodegradable
PEVA (polyethylene vinyl
acetate) material with a zipper
and handles, and has been
weight-tested to 440 pounds
and is suitable for removals.
The other is made of PVA (polyvinyl acetate) with a doublesided
tape closure. It’s designed to be used with a shroud or
a wicker (non-sealed) casket for burial or cremation. Both
options are more environmentally-friendly than traditional
body bags and are suitable for cremation. “Just as in every
other aspect of our economy, consumers expect greener
alternatives. Our new body bags allow funeral homes to
accomplish the same results, but with a smaller environmental
impact,” said Passages President Darren Crouch.
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_,oנ_,r ݁g9ׁHhttp://www.ogr.orgׁׁЈ׉E
#Member Spotlight
Member Spotlight
Spotlight on Cozean Memorial Chapel
and Crematory – Farmington, Missouri
Member Jon D. Cozean shared his experiences with
running a successful funeral home.
Tell me a little about how your funeral home
was founded and how it operates today.
Henry Rinke was a young immigrant from Germany in
the mid-1800s when he traveled out west to “make his
fortune.” While there, he soon became an apprentice
embalmer. Once trained, he decided to move to southeast
Missouri, where he established a funeral home in
Flat River. He raised a family and as the town grew in
size, he was elected to be the first mayor. In time, his
oldest daughter married a young man who was studying
the embalming business from her father. Soon, Rinke
purchased a funeral home in nearby Farmington, which
was renamed Farmington Undertaking Co.; today, the
firm is licensed to do business as Cozean Memorial
Chapel & Crematory. Originally established in 1864, it
is the oldest business in the county and one of the oldest
funeral homes in Missouri. I am Rinke’s great-grandson
and a fourth-generation funeral director.
Growing up living in an apartment over the funeral
home business, I helped out with some of the chores of
keeping the business operating. My first job as a small
boy was to clean out the ash trays in the funeral chapel
after visitors and family left. Both my mother and father
worked each visitation and funeral, and I soon noticed
how attentive they both were to the needs of the families
they served.
What do you believe distinguishes your
funeral home from other funeral homes?
Our firm offers a number of unique services. We are big
on high-quality video graphics, which are displayed in
the DVDs we project at funeral services. We also use
high-quality graphics in the register books given to the
families we serve. One of the features that takes a lot
of time but is so appreciated by families are the pages
28 www.ogr.org | Fall 2020
Cozean Memorial Chapel & Crematory in Farmington, Mo. (OGR photo)
that include photos of every flower piece or other items
that are sent to the funeral home. This greatly helps the
families when they write thank you notes to everyone
who sent in items for the funeral. Florists also love this
feature because when a customer tells them they won’t
pay for a flower piece “because we did not see them
during the funeral service,” we gladly supply that florist
with a photo of the so-called “missing piece.”
What does your funeral home do in order to
create a strong community presence? Do you
believe that is important?
׉	 7cassandra://Zwy8HKVCQ363oUw9PD679SZ1Pexd1-Ozu-lDz3oDUwUW` _,׉EMember Spotlight
Member Spotlight
Our family has always maintained a strong community
presence. My grandfather, Rolla, served as mayor in
the 1950s and was on the local school board. My father
served a record 30 years on the school board, and at the
time of his death was treasurer of the nearby Mineral
Area Community College.
They were also always quite helpful to families in need.
My grandfather told me that during the worst of the
Great Depression in the 1930s and early 1940s, he
would often take items in trade, like hogs to be butchered,
to help a family pay their funeral bill. Even today
when we serve families with limited means, I always try
to find ways for them to pay their funeral bills.
I noticed my family’s activity in the community and
have tried to follow in their footsteps since taking over
the business. Since returning to Farmington, I’ve served
as president of the local Rotary Club for several terms
and am the current president of the county’s Historical
Society. I’ve been named “Man of the Year” twice by the
local Farmington Press. Beginning in the mid-1960s,
I was an adjunct professor in government and related
topics for 20 years at the Mineral Area College in nearby
Park Hills, Missouri. For the past 20 years, I’ve taken
thousands of photos of the local high school football
team’s games. The best of these photos are transferred
to DVDs, which are given to each player.
In what ways do you use technology to
further the service you offer?
No other funeral home in our service area offers the
video services we provide to families. We have a small
production room next to the entrance to our chapel
with video mixers and controllers that are used to operate
four remote cameras mounted on the chapel’s ceiling.
A control unit switches among the cameras during
the recording of the funeral services.
Our videos frequently include flag ceremonies held at
the cemeteries, and fine color-corrected photos that
often look better than the originals provided to us by
the families. With our titling equipment, our videos
also have a professional look that surprises families
we serve. We spend a lot of time on these, but all that
work pays off when families often order additional
copies. We also present each family with an 11x14 color
Cozean Memorial Chapel & Crematory provides full-color
pamphlets to all present at their chapel services, meant to be
a keepsake.
print of the deceased person at the time we deliver the
flowers and other printed items to the family home
following the funeral service.
What growing trends have you noticed in the
funeral service industry? In what ways have
you tried to keep up with these changes?
Thanks to the many contacts we maintain within the
profession via organizations, conventions and subscriptions
to professional magazines and publications, we
have noted some important trends. One is the growing
use of “cremation only” requests by families. In our
arrangement conferences, we stress the importance of
holding a visitation at the very least, but we also stress
the value of a “final goodbye” that comes through a
traditional funeral service.
Over the years, we have seen an increase in requests
for DVDs that feature photos supplied by the families
www.ogr.org | The Independent®
29
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Member Spotlight
we serve, and a decrease in requests for use of a “family
car” for the trip to the cemetery. On the other hand,
we’ve noticed that many of our chapel funeral services
are expanding as families want some live singing and
participation via testimonials at funeral services. We
encourage such expansions of the traditional funeral
service by suggesting that families invite friends
and relatives to come up to the podium to offer their
remembrances of the deceased.
Also, our register books now contain far more photos
supplied by families. As a result, we think families are
more likely to preserve the register book as an heirloom.
We’ve always tried to keep current on all the latest
changes taking place in our profession, starting with
being one of the first businesses in the death care
industry of southeast Missouri to use computers. In
the 1960s, we computerized the entire list of families
we’d served going back to the mid-1920s. From there,
we grew to use programs to handle all our financial
activities including pre-need payments, and to assist in
meeting the FTC’s Funeral Rule.
More recently, we’ve become a major user of Photoshop
and other advanced video graphic programs for the
high-quality DVDs and photos we use. At each service,
we also start the program by handing out a colorful
pamphlet to all present, meant to be a keepsake for all
those who attend our chapel services.
We continue to stay on top of the latest trends by sending
our staff to various seminars on funeral service held
around the country each year. For the past 17 years,
we have participated in NFDA’s Pursuit of Excellence
program and were just recognized as a Pursuit of Excellence
Award winner this year. We’ve won enough times
to be inducted into NFDA’s Hall of Excellence.
How has your funeral home pivoted to serve
families during the COVID-19 pandemic?
Our city - population 20,000 - has been pretty good
about following guidelines to help avoid COVID infections.
We require masks at all of our visitations and
funeral services, but we don’t eject from our facilities
those who refuse to participate. This is the practice
widely followed in our city.
What do you value most about OGR? Why did
you become a member?
Even though funeral services have been around since
the first humans walked the Earth, there have been
constant changes to make this activity more professional
and memorable for survivors. While we may
think what we’re doing today is as good as it can be
done, there is always room for improvement. As new
equipment and practices become available, it’s important
for our profession to adapt.
That’s one of the main reasons we’ve been OGR
members for nearly 20 years. The magazine
and seminars help members stay on top of
new developments and services that become
more and more meaningful as our lives become
more complex as time goes on. I like to attend
OGR’s conferences, which are always useful
and informative. We proudly display OGR
symbols throughout our facility. The OGR sign
is included in all of our handouts, the hundreds
of calendars we distribute at the end of the year
and our print and radio advertisements. We are
proud to be OGR!
Staff members Amy Courtway, Dawn Bryson, Jon Cozean & Deanna Roberts pose for a
photo inside Cozean Memorial Chapel & Crematory in Farmington, Mo. (OGR photo)
30 www.ogr.org | Fall 2020
Is there anything in particular that you
do at work to keep your spirits high or
the spirits of your staff high?
׉	 7cassandra://35Cxs13awoEK5H_xyD071jn0l6PiB4Y7ymg3tpxon6AN` _,׉EvMember Spotlight
Member Spotlight
As far as I know, we’ve never had a morale problem at
our facility. We have a party for each staff member’s
birthday, plus we host a large Christmas party. I give
employees time off whenever possible - especially
after we’ve had a busy spell. Our belief is that a happy
employee is a great asset to the business.
What are three future goals you have in mind
for your funeral home?
We operate three cemeteries, which were abandoned by
three different lodges in our city. We have spent a lot of
time and money upgrading each of these old cemeteries
and we are proud to say people are once again buying
lots in all three locations. Other goals include trying to
keep up-to-date on our chapel video equipment. To this
end, we spent about $25,000 this past summer upgrading
equipment, including a new laser-lighted projector
that produces stunning images on the new wide-format
screen we installed. We also upgraded our sound mixer
and installed new light fading equipment to give our
presentations a more professional look.
Anything else you would like to share about
your funeral home?
Our firm is fortunate to have in good condition a
number of antiques that were used by my father, grandfather
and great-grandfather, including an old pump
organ, which is in perfect playing condition and is, in
itself, a nice piece of furniture. Also on display are a
number of fine clocks throughout the facility including
one that had a repair date from the 1700s, plus a Civil
War-era grand piano in the main visitation room.
One room in our facility is designed to resemble an
old English library. It has a tall ceiling with draping
curtains, stylish bookshelves and a large antique chandelier
that commands a lot of comments from visitors.
The room also houses a fine antique armoire that we’re
told is the most valuable of our many antiques. It adds
charm to our facility and also speaks to our firm’s more
than 150 years of service to our community.
Cozean has several antique pieces including a carriage (left) and grandfather
clock (above), giving the facility a unique atmosphere. (OGR photos)
www.ogr.org | The Independent®
31
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Above & Beyond
These select Above & Beyond comments are about members
who have received outstanding comments on Family Contact
surveys for providing exemplary service and going above &
beyond expected service levels. These members are now eligible
for the Exemplary Service Award.
Askew-Houser Funeral Home, Inc.
Nanty Glo, Pennsylvania
My family & I think they are the greatest people.
They are all very loving, caring & compassionate to
everyone. All were so professional & truly showing
their expertise in all they did for my husband. Tim,
Mark and John are the very best funeral directors.
They follow the “Golden Rule” with all their hearts
and souls. Both men are truly a blessing to all.
My husband was a proud veteran of Vietnam who
deserved the highest honor & respect. We were very
pleased with the arrangements, viewing and service
time at the funeral home. Askews and all their staff
were wonderful during our sad time. We appreciate
all they did!
Brunswick Memorial Home
East Brunswick, New Jersey
My mother passed away on March 28. Three weeks
later, my brother passed away. The staff at Brunswick
Memorial were a real comfort. They understood what
we were going through, especially with the second
death and helped us get through.
Due to the state’s mandates because of the coronavirus,
we were only allowed to have immediate family
attend the service. They were still able to give us
a nice service. It ended up being very intimate and
personal. We were unable to see or speak to our loved
ones due to the lockdowns at the nursing home and
hospital, so they died alone. The funeral home gave
us the opportunity to see them and say goodbye. It
really gave us closure. They did such a wonderful
job making my mother look just like the woman I
32 www.ogr.org | Fall 2020
FAMILY CONTACT
THE GOLDEN RULE
Above
& Beyond
remembered. They were there for us when we needed
them and helped us cope. We are so grateful for
Brunswick Memorial Home and staff!
Brunswick Memorial Home
East Brunswick, New Jersey
Brunswick Memorial Home and their staff go above
and beyond expectations. Both times I have used this
funeral home have been exceptional. I would not
use another. They are simply the best! I requested
to work with Randy Gagnon based on a prior experience
with him for my late husband’s funeral. He
made himself available and gave the same level of
exceptional service. If I ever need services again, I
will go to Brunswick Memorial Home. The service
was beautiful. Everything was arranged perfectly.
The staff made my mother look wonderful under
very difficult circumstances. We could not have been
more pleased!
Strunk Funeral Homes
Vero Beach, Florida
The staff at Strunk Funeral Home have always
gone the extra mile in every way. I would never use
another funeral home after the experience I had with
Strunk. The funeral director and his assistant were so
caring and gentle. Everything and every suggestion
were ready when I arrived to choose a casket and
discuss the funeral. I really appreciated how prepared
they were. The arrangements made were enhanced
by all the staff at the funeral home. The care they took
of my loved one’s body during the COVID shutdown
until we could have the service (almost 3 months
later) was so amazing and loving.
׉	 7cassandra://9Jcbc_YziKZU-5GfSgHyTKiKUtsyCDfxsXWnB_aptCcMO` _,׉E0Above & Beyond
Above & Beyond
Anderson Funeral and Cremation Services
Belvidere, Illinois
Despite the COVID-19 restrictions, Anderson
Funeral Home made the funeral experience personal
and accommodating for our large family. Montana
explained every step of the process clearly to us. She
showed compassion toward us two older women
& made herself available to us at any time. Everything
was conducted professionally & felt personal.
Montana was especially kind and considerate. The
only thing I would have done differently would be
to have anyone who wanted to attend the visitation
do so, but was unable to because of COVID-19. The
funeral home did everything they could to accommodate
us even with the pandemic restrictions.
The Family Contact Program is a FREE member
benefit that is simple to use and offers valuable
information on your funeral home’s operations, services
and staff through surveying families you’ve served.
Join OGR’s Family Contact Program today and you
could be one of next year’s Exemplary Service Award
winners. For more information or to sign up, visit
OGR.org/family-contact-program or contact us by
email at FamilyContact@OGR.org or (800) 637-8030.
MEET THE NEWEST MEMBERS OF THE OGR FAMILY
Calvin John was born to OGR Meetings & Membership
Coordinator Alyssa Castille and her husband Brian
on Aug. 13. He weighed 8 lbs. 3 oz. and measured 20
inches long. The
name Calvin was a
nickname given to
Brian by his grandfather who passed away when
Brian was 15 years old. Calvin is already changing
and growing so much. Alyssa and Brian are enjoying
this new adventure with their baby boy!
Eliana Grace was born to Jessica and Kurt
Riddlesperger on Aug. 11. She weighed 6 lbs. 9 oz.
and measured 19 inches long. Eliana means “God
has answered me” in Hebrew, which is something
Jessica has found to be true throughout life; God
answers prayer. Jessica left OGR in July after 8 years
to be a fulltime stay-at-home mom. Both Kurt and
Jessica are adjusting well to being new parents and
enjoying every minute they get with Eliana.
www.ogr.org | The Independent®
33
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Celebrating Milestone Anniversaries
— October, November & December —
50 years | December 1970
Weymouth Funeral Home
& Crematory
Newport News, VA
35 years | December 1985
F. John Ramsey Funeral Home
Franklin, NJ
35 years | December 1985
Hogg Funeral Home
Gloucester Point, VA
30 years | December 1990
Aloia Funeral Home, Inc.
Garfield, NJ
30 years | November 1990
Henderson Funeral Home
East Hills
Johnstown, PA
15 years | October 2005
James A. Dyal Funeral Home
Summerville, SC
5 years | December 2015
James H. Davis Funeral Home
& Crematory
Owensboro, KY
34 www.ogr.org | Fall 2020
׉	 7cassandra://yNCNEjStbAfvFxiLzLf2pAwoqCNyzcdgSm6K1vSKNr4F` _,׉EFall
Buyer’s
Guide
_,_,(בCט   (u׉׉	 7cassandra://8UpW8mSGo2FGxVKIBn9s3Gu__xN39KLyZPl-MxaCA4A `iq׉	 7cassandra://PyRhtspCvewp_qOb8wIAJBH0pxHrlD8KAaEvy2tPzOY `׉	 7cassandra://1vksp2S-iS5WhjnNbM_8v0O1VSR-TdRW7lXLQ66f6wES` ׉	 7cassandra://x67tigv-c5B1mS23hAM8ZBphuMgO0QhnEN9VJ0alsCU I͠
_,⺀נ_,⺊ ^́9ׁHhttp://OGR.org/SupplierׁׁЈנ_,⺉ S9ׁHhttp://www.skyways-media.comׁׁЈ׉EGOLDEN SERVICES GROUP
ADVERTISING AND
MARKETING
SKYWAYS MEDIA
Skyways Media is a family-owned
business operating in the U.S.,
Canada and the U.K. We are the #1
supplier of funeral planning guides in
the U.S. and Canada. We specialize
in the design, printing and supply
of FREE funeral planning guides
and pre-need apps. Skyways Media
has successfully produced planning
guides for many OGR members
over the past few years, who are extremely satisfied with their
guides. The best thing? There is no cost to your funeral home.
• Free individualized planning guides
Harry Hobson
Harry@Skyways-Media.com
646.810.5748
Skyways-Media.com
TRANSPORT & SHIPPING
American Pre-Arrangement Services, Inc.
(APASI)
The Guaranteed Travel Assurance Plan (GTAP) by APASI offers
enhanced benefits for the funeral home and client families in
the event a death occurs just 75 miles from the family’s legal
residence, from anywhere around the world. GTAP is not
insurance, and no licensing is required to sell the membership.
Enrollment in the plan is simple and can be completed online
or with a paper contract. APASI pays all costs associated with
the return of the deceased, including air transportation, for a
suggested retail price of $450. The plans can be sold to anyone;
pre-arrangements are not required.
Andrew J. Pavela
VP of Sales & Marketing
Andrew@APASIplan.com
480.712.0637
BURIAL VAULTS
Vantage Products
Vantage Products is well-known and respected for its highquality
burial vaults. In fact, Vantage has so much confidence
in its products, it is able to carry a 75- to 100-year warranty.
• 13-30% off
• free litho prints & brochures of each vault
Contact OGR Products & Services at 800.637.8030 for
distribution area.
VantageProducts.com
CASKETS
Matthews Aurora™ Funeral Solutions
Matthews Aurora Funeral Solutions
is a premier, full-service industry
partner, offering an extensive variety
of burial, cremation and memorial
products, along with innovative
training, technology and marketing
solutions that help you serve families
in new ways. Matthews Aurora is
committed to helping our customers
grow their businesses. Ask your
Matthews Aurora Funeral Service consultant how our suite of
solutions can benefit OGR member funeral homes and help
your families move from grieving to remembrance.
Chris DiMascio
CDimascio@MATW.com
MatthewsAurora.com
CEMETERY & FUNERAL
HOME SUPPLIES
American Cemetery Supplies
ACS is a distributor of funeral home, cremation and cemetery
supplies, and one of the largest manufacturers in the industry
of Hill & Lawn Tents, grass, grave boards, roller bars, stands
and vault supplies. ACS leads in the development of affordable
cremation setups. Distribution of casket-lowering devices,
Roberts & Downey Chapel Furniture, Ferno cots/Church
trucks, lifts and sundries.
• 20% discount on Ferno products
• 14% discount on Roberts & Downey products
• both discounts only available when ordering through OGR
36 | OGR.org/Supplier-Network
׉	 7cassandra://1vksp2S-iS5WhjnNbM_8v0O1VSR-TdRW7lXLQ66f6wES` _,׉E.FALL BUYER’S GUIDE 2020
WOULD YOUR
FUNERAL HOME
BENEFIT FROM
1000 HIGH QUALITY
INFORMATION
GUIDES - EVERY
YEAR - AT NO COST!?
CUSTOM DESIGN
& TAILORED
CONTENT INC.
PRE-PLANNING
We work very closely with you to
ensure we individually design guides
that perfectly represent every
funeral home we work with, your
values and your individual needs.
INCLUDE YOUR OWN UNIQUE
SERVICES, STAFF BIOS, FORMS,
IMAGES, MAPS & MORE
Our guides are uniquely designed for your funeral home, incorporating
your logo, branding, images, location maps, key personnel photos and
staff profiles/bios within each guide.
USED & APPROVED
BY OGR MEMBERS -
AT ZERO COST!
Skyways Media have successfully produced
planning guides for many OGR members. These
high quality, rich, full color glossy printed guides
were supplied at zero cost and they have been
extremely satisfied with them!
PROVIDE YOUR LOCAL FAMILIES WITH THE LATEST COVID-19 INFORMATION & PROCESSES
LET’S TALK!
USA West: 1-702-329-6677
USA East: 1-646-810-5748
www.skyways-media.com
SKYWAYS
M E D I A
OGR.org/Supplier-Network | 37
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_,⺋נ_,⺙  e	9ׁHhttp://YourSocialStrategy.comׁׁЈנ_,⺘  ~	9ׁH "mailto:mike@yoursocialstrategy.comׁׁЈנ_,⺗ 0>b9ׁHhttp://YourSocialStrategy.comׁׁЈנ_,⺖ ^́9ׁHhttp://OGR.org/SupplierׁׁЈנ_,⺕ @̣9ׁHhttp://YourSocialStrategy.comׁׁЈנ_,⺔ @m̣9ׁHhttp://YourSocialStrategy.comׁׁЈנ_,⺓ @+r9ׁHhttp://OpusXenta.comׁׁЈ׉EjGOLDEN SERVICES GROUP
Church & Chapel Metal Arts, Inc.
www.church-chapel.com | (800)-992-1234 |
Info@church-chapel.com
Chapel Furniture | Funeral Home Supplies | Urns
Church and Chapel Metal Arts, Inc.
Family-owned and -operated since 1933, Church & Chapel
offers a full line of furniture, supplies and equipment necessary
for the delivery of funeral services. Personal attention is
paramount at Church & Chapel, where the utmost attention is
given to quality and detail. Many items are made-to-order and
available in custom sizes, finishes and configurations. Prompt
shipment from large inventory of cremation and funeral
supplies.
• 20% discount on Ferno products
• 5% discount on Mortech products
• 10% discount on all other products
Monarch Resources
Monarch Resources is a premiere full-service nationwide
funeral home, mortuary and crematory supply and equipment
distributor. With more than 2,500 products related to the
funeral industry under one roof, we ship in-stock orders
within 24 hours. Additionally, we sell promotional products
and provide graphic design assistance.
• 15% discount on sundries
• 20% discount on Ferno and Junkin products
Contact OGR Products & Services at 800.637.8030
Matt Burson or Tim Houston
817.265.4535
MonarchResources.com
United Laboratories
United Laboratories has been serving funeral homes since
1964 – manufacturing and providing cleaning, disinfecting,
deodorizing and drain maintenance solutions to meet the
needs of funeral directors and their staff. Our employee-owned
operation takes pride in offering an extensive line of highquality
products that are safer for you and the environment.
Whether it is business as usual or in the midst of a pandemic,
we are here for you.
• 30% off published pricing
Dana Killmer
Executive VP of Sales
800.323.2594, ext. 4485
DKillmer@UnitedLabsInc.com
UnitedLabsInc.com
38 | OGR.org/Supplier-Network
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COMPUTER, SOFTWARE,
WEBSITE & INTERNET
OpusXenta
OpusXenta is a global technology company serving the death
care profession and its suppliers, with offices in Australia,
New Zealand, Europe and North America. Our cloud-based
solutions enable companies in the death care profession to
better manage their operations, adapt to a changing market
environment and build out their digital presence.
Our product portfolio is led by two innovative technology
solutions for the death care profession:
byondpro for
operational excellence and byondcloud, the premier online
marketplace for the death care profession.
• 10% subscription discount for the first 12 months
Tony Lorge, CEO
833.236.2736
OpusXenta.com
Your Social Strategy
YourSocialStrategy.com is a full-service digital marketing
agency with a focus on the funeral industry. We simplify your
digital marketing process by offering a one-stop shop for all
your digital marketing needs. We offer pay-per-click (PPC)
advertising,
• 20% discount on social media packages
• 28% discount on PPC monthly management fees
• 17% discount on SEO monthly management fees
Mike Hepburn
888.356.0380
YourSocialStrategy.com
CONSULTING
Affiliated Power Purchasers International (APPI)
APPI Energy provides
data-driven
energy
procurement
solutions that reduce and manage electricity and natural gas
supply costs for members on an ongoing basis. Every day, our
team identifies the wide range of energy supplier prices across
the U.S. and utilizes that data to provide the lowest prices
available among our suite of vetted, competing suppliers.
(continued on page 41)
OGR.org/Supplier-Network | 39
"Mike and his team have been a great
fit for my business. They have helped
raise our visibility and allowed us to
grow through their progressive ideas.
I would highly recommend Mike and
YourSocialStrategy.com!"
- E V AN J . S T R ONG
- P R ES I D ENT- E L ECT
FULL-SERVICE
DIGITAL
MARKETING
Simplifying your digital
marketing process by offering a
one-stop shop for all your
digital marketing needs.
Get Your Funeral
Home Noticed!
We're proud to offer:
Google AdWords,
SEO Optimization,
Facebook Marketing
Review Management
No matter what your firm
requires online, we’ve got you
covered!
Mike Hepburn
(888) 356-0380
mike@yoursocialstrategy.com
YourSocialStrategy.com
OGR MEMB E R D I S COUN T :
SAVE 20% OFF
ANY SERVICE!
search engine optimization (SEO) services,
social media advertising and more. No matter what your firm
requires online, we’ve got you covered!
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The funeral home
of the future, may not be
a funeral home at all.
if you would like to be
a part of the future...
CONTACT
andrew@heartlandcremation.com
or jim@cremationconsulting.com
www.CremationConsulting.com
40 | OGR.org/Supplier-Network
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Going green? Our suppliers offer renewable energy from solar
and wind to hydro systems and biomass facilities.
In addition to competitive energy procurement, we provide
efficiencies consulting including demand response, energy
reporting systems and facility audits to provide our members
with a comprehensive way to reduce energy expenses and
demand while creating budget certainty.
Our work over the past 24 years has earned us the endorsement
of 160 affinity groups, trade associations and chambers of
commerce.
• Members-only program offering recommendations
on when to buy energy and which contract length
is best
Margo Madden
667.330.1239
MMadden@APPIEnergy.com
APPIEnergy.com
Cremation Consulting
“The funeral home of the future may not be a funeral home
at all.” This isn’t just Cremation Consulting’s slogan, it is at
the core of our strategic beliefs. Founded to bring a strategic,
curriculum-based consulting platform to funeral homes that
desire market-share growth from the cremation segment in the
communities they serve.
Jim Rudolph and Andrew Loos, owners and operators of their
own funeral and cremation business, have over two decades of
consulting experience and have led the launch and relaunch
of dozens of firms now focused on the emerging cremation
market. Change is the only constant in life.
• Free initial one-hour consult
• 10% discount on contracted consulting services
Andrew Loos
816.353.1700
Andrew@CremationConsulting.com
The Foresight Companies, LLC
At the Foresight Companies, we are passionate about the
funeral and cemetery profession. Our business and financial
consulting firm has a singular focus: our client’s success. Our
mission is to provide solution-based services that guide our
clients through the process of strategic change. Our role as
a trusted adviser includes accounting, financing, valuations,
merger/acquisitions and human resource and compliance
business
services. We understand the business
of doing
business. This mission is expressed in our corporate motto:
Consulting with Insight. That’s Foresight.
• 7% discount on initial retainer of professional
services
Daniel M. Isard
800.426.0165
DanIsard@F4Sight.com
TheForesightCompanies.com
Full-Circle Aftercare
We are a concierge service that represents your funeral home
and helps families navigate through the complexities of closing
an estate after a loved one passes away. Over the phone we
help families with everything from Social Security benefits
to VA benefits and life insurance policies, all the way down
through cell phones, credit cards, utilities and even newspaper
subscriptions. We set-up protection services for the deceased
and their surviving family members. Also, we gather detailed
feedback from the families, along with generating more online
reviews and testimonials for the funeral home to use in your
own marketing. Lastly, we introduce preneed and provide the
interest and leads back to you every month for you to follow
up with those families.
• Waive $299 startup fee
• 2-3 family trial available at no charge
Matt Van Drimmelen
801.915.2257
Full-CircleCare.com
Johnson Consulting Group
With increased concern in profitability due to consumer choices,
cremation and succession planning, you need a trusted consultant
to navigate through to success. Johnson Consulting Group is
a funeral home and cemetery consulting firm specializing in
mergers and acquisitions, business valuations, bank lending,
accounting services, business performance analysis, business
performance improvement, customer survey/sales analysis
program and incentive compensation programs.
• Your choice of a high-level demographic analysis
or revenue forecasting analysis, free of charge
Jake Johnson
888.250.7747
JJohnson@JohnsonConsulting.com
JohnsonConsulting.com
OGR.org/Supplier-Network | 41
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9ׁH $mailto:sales@visionmedicalonline.comׁׁЈנ_,⺻ }	9ׁHhttp://www.vision-medical.netׁׁЈנ_,⺺ ^́9ׁHhttp://OGR.org/SupplierׁׁЈנ_,⺹ 	=̜9ׁHhttp://AFinancial.com/OGRׁׁЈנ_,⺸ 	&9ׁH !http://IntermentTrustServices.comׁׁЈנ_,⺷ @̄9ׁHhttp://Vision-Medical.netׁׁЈנ_,⺶ @9ׁH %mailto:Margot@VisionMedicalOnline.comׁׁЈ׉E9GOLDEN SERVICES GROUP
CREMATION
Starmark Cremation Products
Starmark manufactures cremation products including the
original Elderlite® Corrugated Fiberboard Casket, rental
casket inserts, economical cremation products in lightweight
corrugated fiberboard and cloth-covered products to meet the
needs and wants of cremation client families.
Arie Elder
765.966.7676, ext. 217
Arie.Elder@StarmarkCP.com
StarmarkCP.com
EDUCATION & REGULATORY
COMPLIANCE
Kiss Compliance / Compliance Plus
In 1992, Gary Finch developed the first OSHA & Safety
Program specifically for the funeral industry.
Since 1997, we have served as Safety Consultant of Record to
the Order of the Golden Rule. We are still the one and only
safety program written specifically for the funeral industry,
with nearly 30 years of continuous service.
• 10% discount on all services
• No charge for any OGR member firm that calls
with OSHA-related questions
Paulette Finch
800.950.1101
PWFinch@KissCompliance.net
KissCompliance.net
Veterans Funeral Care
Veterans Funeral Care provides
educational workshops focused on
how to engage the veterans in your
market area. This full-day program,
led by Licensed Funeral Director
Jim Rudolph,
covers everything
several
from branding to talking “tribally.”
Workshops are scheduled
times a year through OGR.
Upon completion of this course,
attendees may have the option to become a licensed Veterans
Funeral Care network provider. Veterans Funeral Care
network providers are able to offer proprietary programs such
42 | OGR.org/Supplier-Network
EMBALMING & PREP-ROOM
SUPPLIES
A family-owned
business since
The Dodge Company
and -operated
1893, The Dodge
Company is the world’s largest
manufacturer and distributor of
preparation room supplies. We carry
a complete line of stationery, urns
and urn vaults, and are a source
for memorial products through
our partners Glass Remembrance,
Capture Bead Keepsakes and Dodge
Portraits.
Consolidated Funeral Services (CFS), Dodge’s technology partner,
provides revenue-generating websites, development services and
hosting, all while paying dividends to our 5,000 website customers.
Dodge is proud to have been partnered with Insight Books
and Doug Manning for more than 25 years, supplying grief
recovery materials and The Continuing Care Series.
• 25% discount on freight costs for orders of eligible
product valued at $200 - $399.99
• 50% discount on freight costs for orders of eligible
product valued at $400 or more
Timothy Collison
800.443.6343
TCollison@DodgeCo.com
website: DodgeCo.com
web store: Shop.DodgeCo.com
Embalmers’ Supply Company (ESCO)
In business since 1986, The Embalmers’ Supply Company has a
long history of innovation and technology within the embalming
industry and first in many chemicals that are in the market
place. San Veino’s, Hexaphene’s and Porti-Boy machines.
as “Operation Toy Soldier” and “Retire Your Flag with Honor”
to their communities. Every network provider has exclusive
rights to their territory.
• 15% discount on VFC annual licensing fee
Jim Rudolph
JimRudolph99@me.com
727.524.9202
VeteransFuneralCare.com
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• Up to 25% discount on fluids
• Discounts on Porti-Boy machines
• 50% paid shipping when purchasing five or more
cases
Contact OGR Products & Services at 800.637.8030
Vision Medical
Vision Medical offers a wide variety
of funeral home
products. The line includes, but is not limited to, body bags,
disaster pouches, plastic undergarments, personal protective
equipment (PPE) / protective apparel (gowns, lab coats, shoe
covers, masks, etc.), gloves, prep-room supplies and a wide
variety of cremation urns and crematory supplies.
• 7% discount on complete product line
Contact OGR Products & Services at 800.637.8030
Margot@VisionMedicalOnline.com
Vision-Medical.net
FINANCING & INVESTING
Access Financial Group
For nearly 30 years, Access Financial
Group has managed the Golden
Rule® Funeral Trust,
providing
pre-need trust accounting and
investment advice. So, it is with
great pleasure that we are offering
OGR members the new Golden
Rule® 401(k) Plan. The plan was
exclusively developed to support
independent funeral homes and their
employees. With low start-up investment and comparably low
ongoing recordkeeping costs, this unique plan gives you and
your employees more options than ever before.
Christopher Chigas
312.655.8233
IntermentTrustServices.com
AFinancial.com/OGR
Federated Fiducial / Federated Funeral
Directors of America (FFDA)
Since 1925, Federated Fiducial has provided business
services to those specializing in the funeral business.
Our team of experts specializes in bookkeeping &
tax services, valuation & transition services, business
consulting,
payroll services,
retirement plan
administration and collection services. Federated’s
team of field consultants provide nationwide, onsite
support and consulting to assist in addressing the
specific needs of funeral businesses. These experts
coupled with Federated’s professional staff provide
an unparalleled level of service.
(continued on page 46)
OGR.org/Supplier-Network | 43
5055 Old Ellis Point, Suite C-2
Roswell, GA 30076
678-893-0070
www.vision-medical.net
sales@visionmedicalonline.com
• exclusive member pricing for 401(k) plan
Introducing Vision Medical’s
new line of unique, high-quality themed urns.
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Quality Matters.
Every fully-cast Thumbies®,
Buddies Pet Keepsake®, and
Phoenix Collection® keepsake
starts out as the finest available
raw materials, not imported
mass-produced blank
metal slugs.
Since 1998, our US-based
artisans have merged creativity
and science to turn those
materials into keepsakes
so rich in detail, simply
touching one fills the wearer
with feelings of comfort and
connection.
Help your families celebrate the lives of their loved ones
with keepsakes they’ll cherish forever.
Visit our online booth at the virtual NFDA 2020 Expo and learn... literally, what’s behind
Thumbuddies®!
Heartwarming new memorial keepsakes.
To become a Thumbies®
Partner,
contact sales@thumbies.com.
44 | OGR.org/Supplier-Network
thumbies.com
EXCLUSIVE
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this crisis. Your service and
dedication show how
much you care.
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Curt Dailey
Director of Business Relations
217.525.1712
800.877.3332
Federated-Funeral.com
INSURANCE
ABM Funding, Inc.
Independently owned, ABM Funding works with funeral
directors to provide immediate cash and take the burden
out of filing life insurance claims. By verifying and filing life
insurance claims, ABM frees up time that can be spent serving
families; not to mention providing your money within 24
hours of verifying the policy. When time is money, you can
count on ABM!
• 3% fee on individual policies
• 3.95% fee on group & NPS policies
C&J Financial
Are you tired of the hassle, headache and cashflow delay in
processing insurance death claims? Are you still waiting weeks
or months for payment on your assignment cases? Why wait?
The OGR FAST FUNDING program is designed to pay you
within 24 hours of verification on your insurance assignment
cases.
• 2.9% funding discount for first 60 days
• 3.9% discount thereafter with quarterly rebate
available
Rob Brice
Director of Strategic Partnerships
417.425.7993 (direct)
800.785.0003 (general)
CJF.com/OGR
Federated Insurance Company
Federated Insurance provides business insurance protection to
funeral service providers across the U.S. A+ (Superior) rated
by AM Best, Federated offers specialized insurance and risk
management specifically designed to protect your business. At
Federated Insurance, it’s our business to protect yours.
• No-obligation review of your insurance and risk
management needs
• Free attendance at Federated Insurance Risk
Management AcademySM
seminars
• Referral to our network of independent estateplanning
attorneys
46 | OGR.org/Supplier-Network
Nathan Oland
NOland@FedIns.com
507.363.6344
FederatedInsurance.com
Heritage Memorial Funding
At Heritage Memorial Funding, there are no hidden fees and no
flashy and misleading “introductory” rates, just a one-time 4%
flat funding fee for individual or group policies. Our program
offers fast payment to the funeral home (within 24 hours of
verification), with no out-of-pocket expense to the family and
no cost to the funeral home. Heritage offers funding solutions
to meet your individual needs and will gladly handle those
“unusual” situations other funding companies are quick to reject.
• 4% flat funding fee ($80 minimum) for individual
or group policies
• OGR Loyalty Accrual Program rebates 10%
of Heritage Memorial Funding’s collected
assignment fee back to the funeral home on a
quarterly basis
Taylor Main
662.718.3550
877.463.8630 (toll free)
Info@HeritageMemorialFunding.com
HeritageMemorialFunding.com
JEWELRY
Beyond the Urn
Beyond The Urn is a leading provider of artisan memorial
home decor and jewelry. We work with a network of more
than 40 artists to bring beautiful memorials to families who
lost loved ones.
• 5% savings over wholesale prices
David Blake
512.487.7250 (office)
914.924.5120 (cell)
Hello@BeyondTheUrn.com
BeyondTheUrn.com
Thumbies
Thumbies (est. 1998) is the original fingerprint keepsake
provider. With products celebrating people and pets (Buddies
Pet Keepsakes) as well as our Phoenix Collection cremation
keepsakes, Thumbies remains the industry leader in quality and
selection.
(continued on page 48)
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WE’RE PROUD TO BE A PART OF THE
OFFICE DEPOT OFFICEMAX
BUSINESS SAVINGS PROGRAM.
This exclusive program provides extensive price savings and program
advantages every time you shop in-store or online.
20% to 55% off
retail on cleaning &
break room items.
10% off branded;
20% off private brand
ink & toner core list.
20% to 55% off
item office supply core list.
Average 10% off
retail on 200 technology core.
Free next-day shipping
on orders of $50 or more.
SIGNIFICANT
savings on copy & print.
Get your Store Purchasing Card sent to your phone right now.
Just text "OGRCard” to 844-446-6358.
To shop online, register at http://bit.ly/OGR_OD
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Each keepsake
is individually
handcrafted in the U.S. Heartland
by skilled artisans working with
the highest-quality available raw
materials; not pre-made blank metal
slugs imported from China.
We offer a large number of exclusive
designs and proprietary materials no
other keepsake provider can match.
Our unique ability to take personalization to the next level
allows us to create 100% custom, made-to-order designs.
We work with virtually any print source, and offer two sales
models; use either or both, the choice is yours. Family Direct
Ordering empowers families to purchase keepsakes on their
own time, while still providing you with additional operating
revenue. Help your families celebrate life, and the ones they
love by offering genuine Thumbies keepsakes.
• volume-based discounts starting at 20%
• member-exclusive keepsake design
Stefanie O’Halleran
Partner Relations Manager
815.880.5209
SOHalleran@Thumbies.com
Thumbies.com
MEMORIALIZATION
Funeral Home Gifts
Funeral Home Gifts is the premier provider of woven and
printed Tribute Blankets, custom cap panels, photo urns and
personalization products to death care providers throughout
North America.
Made in the U.S.A. with 100% American content and delivered
next day, our products comfort families, generate revenue
through re-orders and provide vision to transition families
from direct cremation to personalized memorial services.
• Free sample to try at your next service
• Product discount for OGR members
Wes Wolfe
800.233.0439, ext. 226
WesW@FuneralHomeGifts.com
FuneralHomeGifts.com
48 | OGR.org/Supplier-Network
SpartaCraft, Inc.
The flag cases and urns we provide OGR members are the
finest and most requested memorials in the U.S.A. In addition
to providing an American-made product to honor our country’s
heroes, past and present, the permanence and heirloom quality
of SpartaCraft memorials give the funeral provider a source of
referrals for future needs of the families you serve.
Personalization is a key service we provide, so with one phone
call or email to OGR Products & Services, you can order a
custom engraved memorial that will ship the same day!
• 5% savings over wholesale price
SpartaCraft.com
MONUMENTS &
GRAVE MARKERS
McNeill Grave Marker Company
Quality McNeill grave markers are available in a wide variety
of styles.
800.753.1847
Orders@McNeillMarkers.com
McNeillMarkers.com
OFFICE SUPPLIES
Office Depot
Office Depot is a leading provider of business services, products
and technology solutions to small, medium and enterprise
businesses, through a fully integrated B2B distribution platform
of approximately 1,300 stores, online presence and dedicated
sales professionals and technicians.
• Special pricing on office supplies, print and copy
services in-store or online through the Business
Savings Program by using the exclusive OGR
purchasing card
• Discounts range from 5% - 55% off of retail prices
PRE-NEED
Vantage Point Preneed
Vantage Point Preneed offers solutions for all funeral homes
regardless of their size. We work with multiple companies to
offer the best preneed interest rates and commissions, and
depending on the state you may not need an insurance license
to write some of these products. We will take the time to
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understand your firm’s unique needs and goals while having
the flexibility to change and adapt as your firm’s needs and
goals change.
• Free audit of your current preneed program to
determine if your funeral home is maximizing
your investment interest rates and review your
commission schedule.
Minimal time commitment on the part of the funeral home.
You provide the basic information and we do the rest.
VantagePointPreneed.com
PRINTING /
PAPER PRODUCTS
Bass-Mollett
Bass-Mollett has been supplying the funeral industry for
almost 70 years with customized solutions to funeral directors
using custom stationery and supplies so that each family they
serve may memorialize their loved one with dignity. With four
generations of family ownership, Bass-Mollett will continue to
proudly serve the funeral industry for decades to come.
• 10% off regular retail pricing for Bass-Mollett
stationery, urns and ad specialties
• Contact Bass-Mollett for login information to
access member benefits
John Flowers
618.664.3141
John.Flowers@Bass-Mollett.com
Bass-Mollett.com
Regal Line® Funeral Stationery
& Accessory Products
Regal Line® Funeral Stationery & Accessories Products will
assist you in building loyalty toward your business. Regal Line
stationery products are one of the few items that will remain
in the hands of family and friends after the funeral service is
completed. It is also the family’s connection back to you when
your services are needed again. 107 years of manufacturing
excellence; family-owned; made in the U.S.A.
• 20% discount
Contact OGR Products & Services at 800.637.8030
RegalLine.com
800 +
Products
• Traditional &
Contemporary
• Personalized
• Customized
Create Lasting
Impressions
Visit our new web site:
www.RegalLine.com
Funeral Stationery & Accessory Products
107 Years of Manufacturing Excellence
Made in USA • Family Owned
OGR.org/Supplier-Network | 49
Messenger
Proudly serving since 1913, Messenger started in the religious
calendar business and is now a leading provider of funeral
stationery, everyday service items and insurance funding.
Messenger prides itself on being innovative and best in class
on all fronts: products, service, operations, technology and
finances. Customer-focused as well as consumer-focused,
Messenger utilizes a variety of research and retail trends to
ensure funeral professionals have relevant products to help
them stay viable in an ever-changing marketplace. Providing
a quality product line, quick turn times, technology solutions,
an extensive line-up of licensed artists and an experienced
service and sales team.
• 50% discount on first Signature Order
• 10% discount on all future Signature Orders
• Free personalization software, training & support
Heather Garman
800.827.5151, ext. 263
HGarman@MessengerLLC.com
MessengerStationery.com
Partners with
OGR for over
30 YEARS!
Regal Line Funeral
Stationery Products and
Accessories will assist
you in building loyalty
toward your business.
Regal Line Products are the
items that will remain in the
hands of family and friends after
the funeral service is completed.
It is also the family’s connection
back to you when your services
are needed again.
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GOLDEN SERVICES GROUP
TELECOMMUNICATIONS
ASD (Answering Service for Directors)
Answering Service for Directors has created a new class of
answering service for funeral professionals by raising the bar
with unparalleled levels of advanced training and technology.
Family-owned and -operated, ASD has been helping funeral
homes manage their calls and their lives since 1972. The
company’s custom-built communication systems and
sophisticated mobile tools were designed solely to meet
the needs of funeral homes. By offering funeral directors
unmatched protection for their calls, ASD has redefined the
role of an answering service for funeral homes.
• Exclusive eight-week free trial, setup fees waived
Kevin Czachor
800.868.9950
Sales@MyASD.com
MyASD.com
Domanicare
Domanicare is a leader in aftercare solutions for funeral homes.
Through the power of text messaging, we follow up with
families and provide aftercare nurturing and free grief support
materials. Our text messages see a 98% open rate and a 51%
response rate. Our award-winning platform is also the first
funeral home-specific platform for generating Google reviews
and online reputation management. This online visibility has
helped funeral homes across the country develop and leverage
sales opportunities and significantly improve their families’
experiences that result in recommendations and long-term
customer loyalty.
• 20% discount on first 3 months
• 10% discount thereafter
TheDomaniGroup.com
Everdays
Everdays is a mobile app that transforms the way you deliver
the value of your services for the next generation of consumers.
From preneed to at-need, Everdays helps you modernize every
funeral service you offer.
Your funeral home can give every family a beautiful, virtual
celebration experience by gathering all of their relatives and
friends online — and is the perfect complement to your
home’s traditional services. Family and friends share their love
and support, and through Everdays they get to know both your
50 | OGR.org/Supplier-Network
home and the value of your services firsthand. And then, while
immersed in the emotions of the passing, they see that they
can purchase a similar experience for themselves from your
home — buying a funeral package in our app in minutes.
• One year of complimentary access to exclusive
partner program, including Google reviews, a
link to your funeral home’s tribute store on every
announcement, preferred ranking in Everdays’
search results and dedicated OGR members-only
support
248.480.2450
sales@everdays.com
Clients.Everdays.com/For-Homes
URNS
Davis Whitehall®
The Davis Whitehall Co.,
located in Colorado Springs,
Colorado, has been hand crafting custom hardwood urns made
in America since 1991. We are known for our customization
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FALL BUYER’S GUIDE 2020
and personalization abilities. We recently introduced our
new textured printing process, “Creating Memories You Can
Feel®.” This process features an innovative UV cured printing
process that delivers a lifelike image with a raised printed
surface, allowing families to touch and feel the image on their
cherished memorial. The warmth of the wood accentuates the
raised texture of the photo, creating a truly one-of-a-kind final
resting place.
• 15% savings over wholesale prices
Contact OGR Products & Services at 800.637.8030
Davis-Whitehall.com
Mabrey Products
Industry leader in the design and manufacturing of hardwood
cremation urns. Providing funeral directors and their families
a high level of personalization and customization for over 30
years. Offering hand-crafted personal memorials made the
old-fashioned way, one at a time. Proudly, and always, made
in the U.S.A.
• 5% discount on urns
• 3% discount for 15-day pay, net/45 day
• free shipping on two or more full-size urns via
UPS to contiguous United States
Douglas M. Tobey
800.942.3799
Doug.Tobey@MabreyProducts.com
MabreyProducts.com
Passages International
Passages’ mission is the same as it was 21 years ago: helping
funeral homes meet the changing needs of families by offering
non-traditional and greener products. Passages offers the
largest variety of eco-friendly urns, scatter tubes and caskets.
The company continues to innovate and introduce new
products that help funeral homes align with modern family
preferences. Passages’ new Bamboo Cremation Container and
Four-Point Bamboo Casket are not only better for families
and the environment than cardboard containers, they’re more
profitable for funeral homes.
• 10% discount on caskets
• 13% discount on everything else except for
Sentimental Connections jewelry
Anais Dueñas
Marketing Coordinator
505.273.5149
OGR.org/Supplier-Network | 51
Anais@PassagesInternational.com
PassagesInternational.com
SinoSource International Company, Inc.
SinoSource International has been
providing superior
low-cost assortment
cremation and memorialization products to the funeral and
cremation industry. Our high-value,
has made us the choice of thousands of cremationists — and
the families they serve. The success of SinoSource is not only
displayed in our products, but through the keen attention
to detail delivered by our industry-experienced sales team,
customer service, quality control & manufacturing personnel.
Our people make us who we are. If quality and affordability
matter, we invite you to experience the SinoSource difference.
• 10% discount on most items
Contact OGR Products & Services at 800.637.8030
650.697.6668
Service@SinoSource.biz
SinoSource.biz
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