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WINTER 2017
THE OFFICIAL NEWSLETTER OF DALLAS AREA RAPID TRANSIT
Heads Up: Be Smart
on DART
SAFE
Campaign encourages
customers to be more aware
CLEAN
SECURE
Savvy and considerate transit riders
look out for their fellow passengers and
themselves by practicing behaviors that
keep people safe, belongings secure,
and vehicles and stations clean.
Continued on Page 28
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Campaign encourages
customers to be
more aware
A train rider looks up from his phone
and stops at the corner of the station
platform, waiting for the “Don’t Walk”
sign to change so he can enter the
crosswalk safely. A bus rider stores her
tablet and phone and holds her bag
securely on her lap, while peoplewatching
her fellow passengers. A
transit customer finishes her fast food
meal and throws her garbage in a nearby
trashcan before boarding the train.
These are examples of the mindful
habits that DART riders should practice
on and around trains and buses. To
promote greater attentiveness among
customers, the agency is launching an
awareness campaign designed to
encourage safe and courteous behavior.
The campaign will feature a series
of ads placed on board vehicles and
at DART facilities, as well as on
digital and social media channels.
The messages will address the most
commonly heard concerns about
rider behavior.
“DART strives to provide its customers
with a safe, secure and clean
environment,” DART Police Chief
James Spiller said. “Successful crime
prevention, safety and cleanliness
programs all have one thing in
common – active citizen participation.
There are actions our customers can take
to help the agency achieve its goals and
protect themselves at the same time.”
8Continued from Page 1
Customers who throw away their food containers before boarding help ensure that DART trains
and rail platforms remain clean for everyone.
The messages will fall into three
categories of behaviors: safety, security
and cleanliness. The agency used rider
calls to the Customer Information
Center, feedback from DART Police
and fare enforcement officers, and
observations from transportation and
maintenance staff to identify the areas
for improvement.
The campaign will build on an already
broad community outreach program
conducted by various departments at
DART, including DART Police,
Transit Education, Community
Engagement and Travel Ambassadors.
DART Police also have increased the
number of police and fare enforcement
officers riding trains and patrolling
platforms along strategic sections of
the light rail system. The increased
2
manpower provides a uniformed presence,
acts as a deterrent and enables quicker
police response to nearby stations.
The agency’s maintenance staff does
its part, too. Bus stops with shelters
and benches are cleaned once or more
a week. Rail stations and bus transit
centers with bathrooms are cleaned
four times a day, and heavy cleaning
is performed nightly at all passenger
facilities. At some of the busier stations
and during special events, custodial staff
are stationed to pick up litter and trash
throughout the day. Buses and trains are
cleaned thoroughly every night.
“This campaign is about creating and
sustaining an environment of awareness
where our customers feel safe when
riding DART,” Chief Safety Officer
Jerry Franklin said.
׉	 7cassandra://ZrYPUevS_sgRwLToj7QdEipspKRaHQnZ8LbDWI0yOJ4%` YֱS_׉EPreparing tomorrow’s transit professionals
DART collaborates with
UTA for Transportation
Leadership Academy
The University of Texas at Arlington
and DART have launched a
first-of-its-kind partnership offering
select students the opportunity to gain
real-world experience in the fields of
business, engineering, urban planning
and transportation management.
The UTA/DART Transportation
Leadership Academy will target
undergraduate students from UTA’s
College of Business, College of
Engineering or College of Architecture,
Planning and Public Affairs.
The university chose five students on
track to graduate in Spring 2018 to
participate in the academy’s first class.
Scholars will interact with DART
executives through a seminar series that
includes practical experience. After the
inaugural year, the program will expand
to include a paid internship for
participants during the summer between
their junior and senior years.
“The UTA/DART Transportation
Leadership Academy adds a new
dimension to this academic specialty
(urban development) and
I’m grateful to DART for their
vision in enhancing student
preparation,” UTA President
Vistasp Karbhari said.
The partnership with DART
is among the many steps that
UTA is taking to ensure greater
synergy between the university
and the community it serves.
“DART is looking for the
next generation of engineers,
planners and designers,”
DART President/Executive Director Gary Thomas, UTA President
Vistasp Karbhari and representatives from DART and UTA celebrate
the launch of the academy.
DART President/Executive Director
Gary Thomas said. “By launching
this partnership, we are building a new
talent pipeline. The critical thinkers
who graduate from UTA will be
uniquely prepared to compete for jobs
in the transit sector in Dallas-Fort Worth
or anywhere in the world.”
DART Police launch new DART Say Something app
DART is using the power of
smartphones and a new app to make
it easier for transit customers to
report crime or suspicious behavior
to DART Police.
“Many people are afraid to call the
police during a situation, but no one
pays attention if you are typing on
your smartphone,” DART Police
Chief James Spiller said. “The DART
Say Something app allows customers
to send updates to dispatchers on
what’s happening without being
3
noticed. Having instant, detailed
information from witnesses on the scene
will help us resolve incidents faster.”
The free DART Say Something app by
ELERTS is available for iPhone and
Android devices. It enables users take
photos discreetly by disabling the camera
flash, then sends the image with a text
description and event location to DART
Police dispatchers.
Two-way communication allows police
dispatchers to request further details
and allows riders
to respond to
alerts they receive.
Non-smartphone
users can text
the system’s
text-a-tip service
at 214-256-1819.
DART’s new mobile app supports
the U.S. Department of Homeland
Security’s “If You See Something,
Say Something”TM
campaign.
׉	 7cassandra://yWQZ4UP6om7lpa4vk7jVNXSfyrg35m9oDIfXDBk7FvE& ` YֱS_YֱS_(בCט   (u׉׉	 7cassandra://2-76Y94sIhaAjVbHV4Ti2DN_t_9AyTnUGBFard2om_g `׉	 7cassandra://KKdEcusrtSCkvQeQrJITJFvNvfTvI1QmJTdf9cWGWDE͂]`s׉	 7cassandra://ik5IsGxVsDb6xraVLueBKyfretJpAtrF0LYm7vGJYlI&C` ׉	 7cassandra://84Wg_ieHoI65a-yy8tZ9IYWJh0G2eZ3lHVvYvBGRv8c  ͠]YֲS_ט  (u׉׉	 7cassandra://uLXylQz3fYPxS1gOjMhCOSfr0-uiqsDFLlb2_XI1aN0 7`׉	 7cassandra://oJtr9knKvbLWyEqHt0MYiJtxVNmOxCsBHi_LAO-eHYUjV`s׉	 7cassandra://expBG3c5VnH2ml2KrmU6HN2wT6UuAGmzXwVDnR29-E0$` ׉	 7cassandra://w_rKipu5qjT-25OsNnt8Gd4MkR1NsG-tOGxVMsmWPPI ͒t͠]YֲS_נYֲS_ t̅9ׁHhttp://AlliesInService.orgׁׁЈנYֲS_ :9ׁHhttp://Vets.govׁׁЈ׉EDowntown Dallas, Inc. promotes transit commutes
Employees embrace
multimodal travel
By Matt Thomas, Downtown Dallas, Inc.
Downtown Dallas, Inc. and DART
have a deep-rooted relationship. For
more than a decade, DDI – the
nonprofit organization supporting the
safety and improvement of greater
Downtown Dallas – has participated
in DART’s Employer Annual Pass
Program. Downtown Dallas, Inc.
President and CEO Kourtny Garrett
says DDI pays for annual passes
because it gives our employees options.
“The program also supports our
values as an organization to promote
public transit use and is consistent with
trends in today’s workforce, particularly
the desires of young talent,” Garrett said.
“As we continue to work with DART
and the city of Dallas to improve and
expand multimodal transportation
options, it is important that we set the
example for other downtown employers.”
Approximately 30 DDI employees,
including members of our Downtown
Safety Patrol and Clean Team, use DART
either daily or several times a week to
commute to the city’s urban core.
When I started working for DDI in
July as the new communications
director, I began riding the Red Line
from Downtown Plano Station to the
West End. It’s nice to look out from
the train at the traffic crawling along
Central Expressway every morning and
afternoon and not have to worry about
that added stress.
My colleague, Doug Prude, economic
development and planning analyst, has
used the light rail to get to work in the
Main Street District since joining DDI
last year.
Growing our ranks: Veterans wanted
People who attended the Dallas Veterans
Day Parade learned that DART wants to
hire more military veterans. The agency
had a wrapped bus in the parade escorted
by DART employees.
The agency’s Nov. 10 parade participation
is part of an ongoing initiative to increase
diversity among those who apply for and
obtain jobs at the transit agency.
Currently, 13 percent of DART’s
workforce consists of military veterans,
but the agency would like to raise that to
16 percent or more.
4
“DART is a veteran-friendly employer,”
Human Capital talent specialist Stefon
Chandler said. “These individuals are
experienced government employees who
possess characteristics we value, like
discipline, timeliness, respect for
authority and goal-orientation.”
This year, DART recruiters have
attended more than 10 veterans
career fairs; posted open positions
on job boards at Vets.gov and
AlliesInService.org; and worked with
several local job clubs. The agency also
hosts an annual appreciation event for
current and former employees who are
former members of the military, and
involves veterans in its hiring activities.
Downtown Dallas, Inc. staff have a short walk to
their office in Bank of America Plaza from DART’s
West End transit facilities.
“DART gets me to work consistently on
time. It removes variables like traffic,
construction and most weather, while
allowing me time to catch up on news
and sports, check emails and calendar
appointments, or watch a show that I’ve
downloaded to my phone,” Prude said.
“Taking transit removes the hassle of
finding a parking spot and cuts the costs
of maintaining and fueling my SUV.”
A wrapped bus encourages military veterans to
apply for jobs at DART.
׉	 7cassandra://ik5IsGxVsDb6xraVLueBKyfretJpAtrF0LYm7vGJYlI&C` YֲS_׉E	DART Current and Future Rail Services
A-train to Denton (operated by DCTA)
NW PLANO
PARK & RIDE
PLANO
i
JACK HATCHELL
TRANSIT CTR.
Pres
g
NORTH CARROLLTON/FRANKFORD
COIT
TRINITY MILLS
CARROLLTON
TEXRail Project (under
construction by FWTA)
DFW
AIRPORT
Terminal B
DFW
DFW
NORTH
DFW
AIRPORT
Terminal A
BELT LINE
NORTH LAKE
COLLEGE
LAS COLINAS
URBAN CENTER
BACHMAN
UNIVERSITY OF DALLAS
LOVE
FIELD
BURBANK
IRVING
To Fort Worth
CENTREPORT/
DFW AIRPORT
WEST IRVING
DOWNTOWN IRVING/
HERITAGE CROSSING
MEDICAL/
MARKET CENTER
UNIVERSITY
PARK
HIGHLAND
PARK
INWOOD/LOVE FIELD
SOUTHWESTERN
MEDICAL DISTRICT/
PARKLAND
MARKET
CENTER
VICTORY
UNION STATION
y
COCKRELL HILL
TRE to Fort Worth
BELL
WESTMORELAND
RICHLAND HILLS
8TH & CORINTH
DALLAS ZOO
TYLER/VERNON
HAMPTON
MORRELL
ILLINOIS
KIEST
FORT WORTH ITC
T&P STATION
FORT WORTH
Downtown Dallas
Downtown Dallas
VICTORY
WEST
TRANSFER
ST. PAUL
WEST END
AKARD
ROSA PARKS
PLAZA
UNION STATION
UNION STATION
CONVENTION
CENTER
EAST
TRANSFER
UNT DALLAS
PEARL/ARTS
DISTRICT
DEEP
ELLUM
GLENN HEIGHTS
GLENN HEIGHTS PARK & RIDE
Rail System Legend
Currently Operating
DART Rail Red Line
DART Rail Blue Line
DART Rail Green Line
DART Rail Orange Line
DART Rail Orange Line
(Selected Weekday Trips Rush Hour Only)
Trinity Railway Express (TRE)
DCTA A-train
M-Line Trolley
Dallas Streetcar
Projects under development in Downtown Dallas:
• Dallas CBD Second Light Rail Alignment
(D2 Subway) in shaded area
• Dallas Streetcar Central Link
5
RED BIRD
TRANSIT CTR.
VA MEDICAL CENTER
LEDBETTER
CAMP WISDOM
LAKE JUNE
BUCKNER
CONVENTION CENTER
CEDARS
MOCKINGBIRD
DALLAS
CITYPLACE/UPTOWN
DEEP ELLUM
BAYLOR UNIVERSITY MEDICAL CENTER
FAIR PARK
MLK, JR.
LAWNVIEW
HATCHER
WHITE ROCK
LOVERS
LANE
White
Rock
Lake
LAKE RAY
HUBBARD
TRANSIT CTR.
ROYAL LANE
WALNUT HILL/DENTON
IRVING CONVENTION CENTER
FOREST LANE
PARK LANE
WALNUT
HILL
S. GARLAND
TRANSIT CTR.
Lake Ray
Hubbard
LAKE HIGHLANDS
FOREST/JUPITER
LBJ/SKILLMAN
ROWLETT
CYPRESS WATERS
(DALLAS)
ADDISON
DOWNTOWN CARROLLTON
FARMERS
BRANCH
FARMERS BRANCH
LBJ/CENTRAL
ADDISON
TRANSIT CTR.
SPRING VALLEY
GARLAND
DOWNTOWN
GARLAND
DOWNTOWN
ROWLETT
PRESTON ROAD
KNOLL TRAIL
RICHARDSON
ARAPAHO CENTER
urnpike
T
UT DALLAS
12TH STREET
GALATYN PARK
CITYLINE/BUSH
PARKER ROAD
DOWNTOWN PLANO
SHILOH
ROAD
Inset Map
Planning/Design Underway
Cotton Belt
Proposed Cotton Belt station
D2 Corridor (Inset Map)
T
e
r
e
Bu
i
v
s
n
i
r
i
R
t
o
r
PEARL/ARTS DISTRICT
ST. PAUL
AKARD
WEST END
Dallas North Tollway
d
e
h
n
t Ge
TEXRail
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In the wake of Hurricane Harvey, Bryan’s House –
a nonprofit providing medically-managed child care,
respite care and community-based, family-centered
support services – took in 20 children under age five
affected by the Houston-area flooding.
“Our agency was determined to meet the need
head-on, and in a meaningful way,” Bryan’s House
CEO Abigail Erickson said.
With DART’s help, Bryan’s House picked up the
children daily from the mega-shelter at the Kay Bailey
Hutchison Convention Center and took them to their
facility in East Dallas. The kids spent the day just being
kids, and their families received a much-needed break.
“We can physically see the relief on their faces each
morning as the kids come in, and the moms’ faces as
they ride the bus back,” Erickson said. “It’s an amazing
transformation given that (these families) spent 14+ days
in the mega-shelter, (plus) lost all possessions including
cars and household items.
“We are so thankful for our incredible partners, whom
without your help, we would not have met the need of
this group of special babies and kids and their families.”
DALLAS AREA RAP
MARKETING & COM
P.O. BOX 660163
DALLAS, TX 75266Address
Service Reques
CONNECT WITH DAR
DART Board of Directo
Sue Bauman – Dallas
Chair
Paul N. Wageman – Plano
Vice Chair
Michelle Wong Krause – Dallas
Secretary
Jonathan R. Kelly – Garland
Assistant Secretary
Catherine S. Cuellar– Dallas, Cockrell
Mark C. Enoch – Garland, Rowlett,
Glenn Heights
Timothy A. Hayden – Carrollton, Irvin
Ray Jackson – Dallas
Patrick Kennedy – Dallas
Jon-Bertrell Killen – Dallas
Amanda Moreno – Dallas
Gary Slagel – Richardson, University P
Addison, Highland Park
Rick Stopfer – Irving
Dominique P. Torres – Dallas
Faye Moses Wilkins – Plano, Farmers Br
׉	 7cassandra://azbUU-Gepe0urPzKIhwbtQDXGS8utETEJEP-63oBtsQt`c YֲS_׉EUPID TRANSIT
MMUNICATIONS
Inmotion
6-7203
sted
THE OFFICIAL NEWSLETTER OF
DALLAS AREA RAPID TRANSIT
Nevin Grinnell
Vice President
Chief Marketing Officer
Morgan Lyons
Assistant Vice President
External Relations
Linda Webb-Mañon
Senior Manager
External Communications
Lyle Miller
Senior Manager
Creative Services
Denise Johnson
Manager
Customer Information/Production
Christine Wilson
Senior Graphic Designer
Karen Ptacek
Writer
Lupe Hernandez
Reginald Loftin
Photographers
To subscribe or update your
subscription, contact us:
Online: www.DART.org/publications
Phone: 214.749.3249
Mail:
Inmotion - External Relations
Department
Dallas Area Rapid Transit
P.O. Box 660163
Dallas, TX 75266-7232
ART
tors
Customer Information (routes & schedules) 214.979.1111
DART Administrative Offices 214.749.3278
PUBLISHED NOVEMBER 2017
132-026-0817 CW
Village of Rowlett welcomes residents
In July, the first residents moved into the
Village of Rowlett, a mixed-use, multifamily
residential community located next to
City Hall and a block down Martin Drive
from Downtown Rowlett Station.
ll Hill
t,
ing
Village residents can walk to dinner at
nearby restaurants, ride a bike to an area
park or take DART Rail to destinations
and events throughout North Texas. The
development blends with the historical
brick buildings and pedestrian-oriented
design of the downtown Main Street area.
Park,
“We are very excited for the future of our
downtown area,” Rowlett Mayor
Tammy Dana-Bashian said. “The Village
of Rowlett is a catalyst development and a
key component to fulfilling the vision our
Branch
6
community has created for maintaining a
small-town feel while providing enhanced
live, work and play opportunities.”
Lincoln Property Company is the leasing
manager for the community. Developers
expect to complete the project by December.
Photo courtesy of Denise Perrin, City of Rowlett
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