׉?ׁB! בCט t tu׉׉	 7cassandra://HcTDRnGIO8Nq6IxI7opwF34XrEDEPuyCoBVeoJ4QiZQ͛b`_5׉	 7cassandra://0ae8ArQBlZUxNMiSXfvo5Yk2e5qVVihZQzZLzxsmwgE`:׉	 7cassandra://5tpVYHEFLcRHkSHOOBoDRRji_3Xuw0JuZLC4KoFV33A`0 ׉	 7cassandra://KF_1gsD69osOkdauoFr7iJ4tWwK-IKHiBWAzfQz23xg= ͠>bYֶ5sa Rט   tu׈   frJ  ׈EbYֶ5sa ,׉E׉	 7cassandra://5tpVYHEFLcRHkSHOOBoDRRji_3Xuw0JuZLC4KoFV33A`0 bYֶ5sa -bYֶ5sa ,בCט   u׉׉	 7cassandra://ASRJbEHwklLWsznkprqiH5xLK9HXO5JhK11Vy4NV8CE` 
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md׉	 7cassandra://9JqYPMHi7yER5zCvRwgs7RY9Gn2hdm1LFpD1mIGWKrY7` t׉	 7cassandra://TlxdmzIOgmN_SbtG_zqBl_l2hFiNju_B5Po0X5ndss0r`` ׉	 7cassandra://Zte5pS86Ax92uY5033ykGW6gQIREGMYaD7-3w7p_6vQN	͠|bY׶5sa W׉E4
׉	 7cassandra://TlxdmzIOgmN_SbtG_zqBl_l2hFiNju_B5Po0X5ndss0r`` bYֶ5sa 0׉E /Kimberly Mirabella
Sammy & Friends
5/10/2022
5
bYֶ5sa 1bYֶ5sa 0בCט   u׉׉	 7cassandra://T2V5JK9L6sd-hgPmmoAzCSkqF7nU6PTav7b3P0Tc8wc 4X` 
md׉	 7cassandra://COE78lZbI3MqadWk5pA34L0H9QWUWHMGzSxbiHO8v0kX` t׉	 7cassandra://vbu7qj31S-F2mloiYNvh7yqCp9GhkuKxz7hhwo3vZtM`` ׉	 7cassandra://o5DG8EqnW7nWYzGRIJzGA9GGo8izUSe8ZAobxhg-ZtcbZ	͠|bY׶5sa Z׉E Kimberly Mirabella, Senior Project Book
5/10/2022
Bachelor of Technology in Visual Communications
Visual Communications: Art + Graphic
Farmingdale State College, State University of New
6
׉	 7cassandra://vbu7qj31S-F2mloiYNvh7yqCp9GhkuKxz7hhwo3vZtM`` bYֶ5sa 2׉E Table of Contents
Introduction/My Story
The Product
Unique Value
Competition
Personas
Relevance
Visuals
Marketing
Acknowledgements/Bibliography
7
bYֶ5sa 3bYֶ5sa 2בCט   u׉׉	 7cassandra://M1H5uNrJWQqeiic723itG_5oWayR8vec6ofro6mmMss o"` 
md׉	 7cassandra://Qshs81SzyJginpelibeRt04tzsKEy5HAW4diQpLxyfM ` t׉	 7cassandra://PfH8zlHfDaHWoLzgQW6WIb1d4VulWFLQb8l0DkALoQg@`` ׉	 7cassandra://J9lPiw2bf_fZujDa_E1zLHb6GT6Fjui6WDFbRgjJZrg͖ ͠|bY׶5sa ]׉EMy Story
Kimberly Mirabella always loved to draw from the
time she was young. She loved to draw on huge
stacks of computer paper, both front and back.
For Kimberly, drawing was an expression of who
she was since she always felt different from the
other girls. The other girls in the class would go
ga-ga for all the big male celebrities of the day.
This was something Kimberly never particularly
cared to do. As she approached middle school,
Kimberly found more of her identity. One
of her art teachers encouraged her to take art as
a potential career path. After some rather rough
criticism of her work online, Kimberly felt an
insecurity of not only her work, but herself. She
began to question her art style, her fashion, her
interests, and even her sexuality. What Kimberly
8
discovered about herself during her time in high
school became integral to her future.
Around the time she started high
school, Kimberly had recovered from a period
of depression. One day, she was working on one
of the school floats for Spirit Week at a friend’s
house when she decided to take a break. She lay
there in the grass, coming back to that nagging
question of her own sexuality, when it dawned
on her that she was a lesbian. Everything then
made sense for Kimberly, but she kept it closeted
for only about a week before telling her family.
She told her mother first, then her sister, her dad,
her uncles and aunts, and cousins. Everyone was
accepting, even her grandparents.
׉	 7cassandra://PfH8zlHfDaHWoLzgQW6WIb1d4VulWFLQb8l0DkALoQg@`` bYֶ5sa 4׉EMeanwhile, her high school years wore on with
her fighting her art insecurity and being effectively
friendless aside from her neighbors. While closeted
from most of the kids in her grade, she was a
member of the high school’s GSA. This is where
she first learned about LGBT history, pansexuality,
and more about trans people. However, this
club struggled to hold together at the time, with
Kimberly accidentally showing up often when the
meetings were cancelled. Graduation was a huge
relief for Kimberly, who never quite fit in.
Suffolk Community College was a much brighter
spot in Kimberly’s life. She met two of her
closest friends in an LGBT Club and both her
overall mental health and art quality improved.
She learned more about the LGBT community
during this time. During this time, a new wave
of LGBT pride was sweeping across the youth.
More young people were coming out, and
more terminology and discussion arose with
that. However, this youth movement did not
come without some negative aspects. As the
movement grew, so did confusion and even
hatred outside of the community. Homophobia
and extreme transphobia were on the rise.One
day, the club members each told their coming
out story. Kimberly had no idea how lucky she
was to have such an accepting family. Stories of
disownership, financial cut-offs, permanently
damaged relationships with family, abandonment,
and abuse plagued the stories of nearly everyone
else. By the time Kimberly graduated, the amount
of sexualities, gender identities, and pronouns
left many people feeling alienated from the
community. This led to a lot of confusion about
the LGBT community. Kimberly believed there
was a difference between ignorance and hatred.
Ignorance did not always have bad intentions;
some people were just confused. Kimberly’s
mother even admitted that despite having a
lesbian daughter, she did not know much about
the LGBT community and what all the sexual
orientations and gender identities meant.
Kimberly felt that if there was a way to educate
people on LGBT concepts in a way that was
accessible and interesting, then people would be
more understanding and accepting. The LGBT
community was also filled with much history and
culture, making it a great topic to learn about.
9
bYֶ5sa 5bYֶ5sa 4בCט   u׉׉	 7cassandra://N1Zs8EA_pOR2KqWc32vSpJfwGPHC-TGYM6ycew4Ejx4 M`
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׉	 7cassandra://47Gsn1TeskwA11mm1pgAiViXPzpf0Pwhm1uvESewLo4 `` bYֶ5sa 6׉E11
bYֶ5sa 7bYֶ5sa 6בCט   u׉׉	 7cassandra://DWY4WfOibzM_WQbMIu1Ag0JWzZb606EwVxdrG8WlLRU =U`
md׉	 7cassandra://fXij95Q-mrlSaWvzXZA46D1eOA5ynng7LjS1UonqKVg͗5`t׉	 7cassandra://SRMX35jAPjfnMPFPWDtkvy58nivRKbSKa-d5i_7pBAQ4`` ׉	 7cassandra://KRzEj1aLaB7utwic9NzhZAqqW-tPKWl79sqjzWIbiBE ͠|bY׶5sa a׉EThe Product
How Sammy Came Out is the story of a 6-year-old creature named Sammy, who is panromantic and
genderfluid. Sammy is at first afraid to come out, donning sad grey hearts. Eventually do come out to
their parents, which causes their hearts to turn into a beautiful rainbow.
12
׉	 7cassandra://SRMX35jAPjfnMPFPWDtkvy58nivRKbSKa-d5i_7pBAQ4`` bYֶ5sa 8׉E13
bYֶ5sa 9bYֶ5sa 8בCט   u׉׉	 7cassandra://a4ljZDkvXOBnB2Ud8nZnb2dDPzoZoHyHwAvk8aPxdgw x` 
md׉	 7cassandra://8m8Q0HJfrw9ADzg96yejSD__IxKxtxjS_9_z7ijA07o !` t׉	 7cassandra://SSG_oYJW21Kb28KnkCkiCIlPpidKZ4zdEbA1yshuq7E?`` ׉	 7cassandra://0THoHVSsRR8MNFGRzrAJ2yUBlZeYODDL6u65z7bTo8g͝ ͠|bY׶5sa c׉EUnique Value
The LGBT community needs more
representation in media; not just in adult media
but in children’s media too. It also needs to
go beyond representing just gay and lesbian
people. While that is very important; bisexual,
pansexual, trans people, and other orientations
or gender identities go barely represented. While
the situation is improving, there is still plenty of
room to expand LGBT representation. Children
are smart enough to understand what the LGBT
community is and what each orientation and
identity is. The definition of orientation and
gender and how young people perceive it is very
different than how older people perceive it.
Children are more likely now to understand that
boys can date other boys, girls can date other
girls, or even that some people are boys, some
people are girls, some are both a boy and a girl,
14
and some are neither. Sammy and Friends will
bring awareness to another generation.
Sammy and Friends does not have any
direct competition, as LGBT media can cover
a vast variety of topics within the community.
However, there were still plenty of LGBT
children’s books found and read during research.
The most famous example is And Tango Makes
Three by Justin Richardson and Peter Parnell,
with illustrations by Henry Cole. This book is
based on a true story about two male penguins
who raised and hatched an egg together. The
little chick hatched from the egg was named
Tango. Another book found during research was
10,000 Dresses by Marcus Ewert and illustrated
by Rex Ray.
׉	 7cassandra://SSG_oYJW21Kb28KnkCkiCIlPpidKZ4zdEbA1yshuq7E?`` bYֶ5sa :׉EThis story is about a trans girl named Bailey
who dreams of wearing beautiful and extravagant
dresses each night, but upon telling her family about
her dreams, she is met with transphobic comments
from her family members. The last is The Family
Book by Todd Parr, which is not entirely about
LGBT families but includes them in the wide array
of families represented in the book. Sammy and
Friends would stand out against its competition
because it would be more than just a single book.
Sammy and Friends would be an entire series;
starting with How Sammy Came Out. The LGBT
community has too many concepts and information
to be covered in just one book. The characters can
be fleshed about beyond just being LGBT because
LGBT people are more than just their orientation
or identity. They have interests, talents, dreams,
ambitions, and ways of expression like everyone else.
The ambiguous species of Sammy and their friends
allow them to be relatable to anyone, regardless of their
race or skin color.
Sammy and Friends would place
emphasis on the universal aspect of the LGBT
community that no matter how someone looks,
acts, dresses, believes or what culture they come
from, they are all welcomed into the LGBT
community and play an important part in the
diversity within the community.
Another current problem Sammy and
Friends tries to address is that children are
sometimes “sheltered” away from the idea
of being LGBT. Some children come from
homophobic households, while some have low self
esteem and are afraid to come out because they
fear their peers will bully them. Unfortunately,
despite the progress made, many LGBT children
are still bullied by other children or treated
poorly by their parents. Sammy is very lucky
to have supportive family and friends, though
they spend the book afraid of that judgment and
afraid to come out. Representation in children’s
media has vastly improved in the past decade
with successful cartoons such as Steven Universe
and Owl House proving that children are smart
enough to understand LGBT concepts, that the
LGBT community is not inherently an adult topic,
and that LGBT representation can help children
be more comfortable expressing who they are.
15
bYֶ5sa ;bYֶ5sa :בCט   u׉׉	 7cassandra://vxR7o_ZBrqSl9fBcZMzMqSxIsXr_lSJHJncy12To7Mg `
md׉	 7cassandra://w_ukGKzFGeFxpNgtEe3USWmgtfXA5WdJ2fmJ5mkqJSog`t׉	 7cassandra://8ILDQEbkIhXgkZSBMDma2Ax2VzWhkK9JBE-0LcZlrK4&`` ׉	 7cassandra://Phsf5DRPJdZ8rJrVmNOOQ1-e1mGhYnZKh-x264Hv8p4 @H͠|bY׶5sa e׉ECompetition
16
׉	 7cassandra://8ILDQEbkIhXgkZSBMDma2Ax2VzWhkK9JBE-0LcZlrK4&`` bYֶ5sa <׉E hMatrix
Noncisgender
inclusive
LGBT
Adult
Characters
LGBT
Child
Characters
Orientation addressed
only
17
bYֶ5sa =bYֶ5sa <בCט   u׉׉	 7cassandra://AVOY67sneEXDsRLnSGyjss_PbusMf3kYwmjg2-R7A4A ~`
md׉	 7cassandra://jEGNpW02YX-OXhSa4sC-GhJCN5QPj1DMggXo5q5j8rQͦQ`t׉	 7cassandra://Yx5_pAIziiPgyoQ2mg1abjCriXxIgavgkj7Kc8LKP7M1`` ׉	 7cassandra://wrlTrcGoJY1VywWQbz31SUHlpyoFpzX8eyUM2d8qYLw "͠|bY׶5sa h׉E^Personas
The series, Sammy & Friends, is made for kids, but can be helpful for adults too. Research
shows that more older straight people were familiar with gay and lesbian orientations but less familiar
with nearly everything else. While younger straight people were more familiar with trans and bi, they
still had a lack of familiarity with other orientations and gender identities. Among the less familiar
orientations and identities were pan and genderfluid, which is why these were chosen as Sammy’s
orientation and gender identity. Everyone interviewed who was straight stated they were willing to
learn more about the community and what all the orientations or identities mean. College students
today grew up in an era when LGBT people were known and heard, whereas older people often did
not, depending on where they were from. Children today are growing up in an era where the LGBT
community is larger than ever and their voices are being increasingly heard. A book like How Sammy
Came Out can help them understand more about this community in a way that is accessible and simple,
but not condescending.
18
׉	 7cassandra://Yx5_pAIziiPgyoQ2mg1abjCriXxIgavgkj7Kc8LKP7M1`` bYֶ5sa >׉ESarah, the Closeted Kid
Age: 6, 1st grader
She’s shy, a little bit insecure, but willing to
make friends. She has a crush on another girl
in her class, but is terrified to say anything. She
often overhears the boys repeating the negative
things their parents say about LGBT people.
Her teacher decided to buy How Sammy Came
Out as a way to teach the other students that
being LGBT is ok, but without outing Sarah.
Sarah’s feelings on LGBT rights are that “The
whole world should be together.”
19
bYֶ5sa ?bYֶ5sa >בCט   u׉׉	 7cassandra://z_2QV5XTn3o5U3okso7mTokZGZqwhlcHqCbVA7zGjLA `
md׉	 7cassandra://S5EZAvlw8wOR9EWXge7NoCXa1SSSh-ZNPUm8GyBijk0V`t׉	 7cassandra://RyOwZTgNNei0cmQ1ONgRBmQXLWyyrv1fCnqJSM4gN38:`` ׉	 7cassandra://ekQe_jQWuwf-58T6EZCnH1FNJOXfYAPW0S91beGa144 8͠|bY׶5sa j׉ERonnie, the Straight Guy
Age: 36, truck driver
Ronnie is a father of two children; one is his
eighteen year old son and the other is his six year
old daughter. His son recently came out to him
as pan but did not explain the difference between
bi and pan. Ronnie tried going online to research
but was met with convoluted explanations of
pan is. While he eventually did figure out some
aspects, he still found himself saying “I have a
basic understanding of pansexual but it’s a little
bit confusing for me.” He really wants to sit
down with his son so that when his son comes
out to his little sister, he explains it in a way she
can also understand. Buying a book like How
Sammy Came Out for his six year old daughter
will not only teach her what pan is, but will also
help Ronnie.
20
׉	 7cassandra://RyOwZTgNNei0cmQ1ONgRBmQXLWyyrv1fCnqJSM4gN38:`` bYֶ5sa @׉ESheryl, the Coming Out
Age: 23, special ed aid
Sheryl is nonbinary and goes by the pronouns
they/them. They absolutely love working with
the kids and has very special bonds with all of
the kids. One day, the teacher asks Sheryl if
they can do a little lesson on what nonbinary is
for the class for during Diversity Week at the
school. Sheryl has come out to the teacher and
not their parents, often saying, “I never bring up
my gender identity or orientation to the family.”
Sheryl buys How Sammy Came Out and reads it
to the class as a way to explain to the kids what
LGBT is and how Sheryl feels. While they wish
their family could understand, they still have a
safe space with their students to be who they are.
21
bYֶ5sa AbYֶ5sa @בCט   u׉׉	 7cassandra://ZCJU0ieALnQMnPzxQ9PZ5CjTEJaTIseftI9Ko6HbXSg ` 
md׉	 7cassandra://8C9jlkZipnX_V1-4pTQ1xxmdcKoUun5QL6B_B27baOA|`t׉	 7cassandra://ZZbymIOMM-eqEsCT8RK7rSoyGChVGcMulL5WD5z5DmM>"`` ׉	 7cassandra://Y8IsfQojYmodgb_vGKTqGS8QusDIlCIlQYDfiYSnaHs͎ ͠|bY׶5sa l׉E_Relevance
A variety of questions were asked to the
interviewees, including one about representation
in media. Nearly everyone agreed that the representation
is either not enough or is improving
but is not quite there yet. Sammy & Friends is
something that will put LGBT representation in
the right direction, not so much being a novelty
but being a genuine educational opportunity.
As research demonstrated, most straight people
understood gay and lesbian, had less understanding
bi and trans, and even less understanding of
the many other identities. Good representation
and explanation can help both kids being told
the story and also adults reading it to them. The
LGBT interviewees also agreed LGBT representation
needs improvement but is headed in the
22
right direction. Whether straight or gay, all the interviewees
agreed educating people on the LGBT
community is vital to helping people become
more accepting. Some interviewees said the media
muddle up and do not explain what certain terms
mean and casually use them as if everyone should
instantly understand. Many felt political tensions
also further mystify understanding the LGBT
community as misinformation and feelings are
often favored over facts and rational thinking. The
interviewees had mixed opinions on whether their
local area was accepting of the community, most
interviewees being from Long Island.
׉	 7cassandra://ZZbymIOMM-eqEsCT8RK7rSoyGChVGcMulL5WD5z5DmM>"`` bYֶ5sa B׉Ek“If people see it in movies, they see it in a commercial, they see
it on TV. A lot of times, for example, when you see commercials
and they do the montage-type stuff, it can be anything from
they’re eating Dominos, to like, they’re getting health insurance,
they can be painting a room, but you’ll see two women or two
men or an interracial couple. I just think that what is it is that,
it’s not just “maybe it’s just to women painting a room” or “these
people are friends”, you slowly, subtly introduce that message,
that it’s not weird to see it together.”
“Now I think we’re starting to find more LGBT relationships. I
definitely want to see that continue in the future until it’s not a
novelty, until it’s just “Ok this is normal that these two characters
can be in a relationship together” because that’s the way it
should be. “
“When it comes to more lgbt representation I would love to
see more poc and disabled lgbt representation in the media. As
someone who is black and has disabilities it’s not something you
see too often so that would be nice to see once in a while.”
23
bYֶ5sa CbYֶ5sa BבCט   u׉׉	 7cassandra://1p5JqxPtMVAnqqDFKPDQ6XeN2Wl4c-73NmF6l6bftpc 9` 
md׉	 7cassandra://pEdDmrFz5kPZ6CyWo3_5IL49wTsURY7ArV4xvjpUogsͩ=`t׉	 7cassandra://9gZEtYDRZSnStFSlvy_WjKCZlBz6HQv5CcchAqTsegs,`` ׉	 7cassandra://vPy2ZmBeJCS5UsQiO6VZ8oFZUs1JeT0ZDz6_7WidQ_0 .͠|bYض5sa n׉E<Visuals
Since How Sammy Came Out is a children’s book, illustrations were the highlight in the branding,
marketing, advertising, and merchandise for the book. The typekit fonts chosen were Oleo Script
Swash Caps for the display font and Georgia for the body text. Oleo Script Swash was chosen for its
fun yet pretty aesthetic, while Georgia was chosen because of its easy readability because it looks more
distinct and pleasing than Times New Roman, Helvetica, or Arial. The colors chosen were pastel and
friendly, but not too light. The variety of colors were reminiscent of the LGBT pride rainbow. The logo
combined these elements with an Oleo Script logotype and a pastel rainbow heart logomark. The use of
hearts and rainbow colors is a subtle but still proud reminder that Sammy & Friends is about the LGBT
community.
24
׉	 7cassandra://9gZEtYDRZSnStFSlvy_WjKCZlBz6HQv5CcchAqTsegs,`` bYֶ5sa D׉ErThe prototype phase began with a couple of drafts of the story written. Since the book would be
geared towards a younger audience, simpler language and a shorter length were chosen. A storyboard
of loose sketches was created next. Here, the story was brought to life through visuals. Everything from
pacing, book length, and page layout were decided at this stage. Afterward, each page was sketched out
on a bigger canvas. The sketches were much tighter, more detailed, and closer to how they would appear
in the final book. After the sketches were ready, they were lined out with a clean black line. This allowed
the art to look sleeker and be more easily understandable to children. The backgrounds in full were
done next. Backgrounds are often done before the color, as the lighting and mood of the environments
would affect the color schemes of each drawing. The drawings were then all colored and shaded, with
bright, happy colors used overall to create the mood of the book. Darker colors were used for the
nightmare and nighttime scenes for tonal contrast. Lastly, the text was carefully laid out and placed to
finish the book.
25
bYֶ5sa EbYֶ5sa DבCט   u׉׉	 7cassandra://gglEz5_V9dwEVSn4xo_ZEH00cC8hVVJ797TPRP6dX0Y ә` 
md׉	 7cassandra://rcsBPJJYB-dR73fB5xM-hzV9baRimxQkUcmCRR3drnwq`t׉	 7cassandra://zmfO6l1SlKWVH7JZw21HEh2VsSBihl2SR7qAE3NwXMw*`` ׉	 7cassandra://00QY_AbOYdEJ7mr3Oi1FwHLkPpBDospGRcKRaUMJfro /͠|bYض5sa p׉EFinal Logo
26
׉	 7cassandra://zmfO6l1SlKWVH7JZw21HEh2VsSBihl2SR7qAE3NwXMw*`` bYֶ5sa F׉EColor vs. Black and White
27
bYֶ5sa GbYֶ5sa FבCט   u׉׉	 7cassandra://MYFu6cDer9CSKGXbwg2tg6cCaQG2u-qgU5gdtAjnTa4 `
md׉	 7cassandra://tcPKQHUEUnTE5yrvZVYoCpzfTov-9lXpEFElKozpSkcn`t׉	 7cassandra://DeuOkyJJNAVtVUFHfbVzXSnXsrNzxe9C8wDMwvje4ac)3`` ׉	 7cassandra://LnqjQBQKsNvoTwg3JCoucb7MGLh2Zk963EZqyjodma8 :͠|bYض5sa r׉EClear Space and Min Size
28
׉	 7cassandra://DeuOkyJJNAVtVUFHfbVzXSnXsrNzxe9C8wDMwvje4ac)3`` bYֶ5sa H׉ELogo Misuse
29
bYֶ5sa IbYֶ5sa HבCט   u׉׉	 7cassandra://IMAPooTgxdHQdqO04oDGnn7Js_lIArUxGBao9S8GzLM 2` 
md׉	 7cassandra://TiCrevEmNn8vL346p7fIoCygRSo02ZyMLI2s6ULqtX0Cv`t׉	 7cassandra://BzCXXQ-XAYwcIjJ74XOK_cvkEoaGa0oE1NriCOkgZ80k`` ׉	 7cassandra://S9SnPWW6lL56ts0YsrDrwz4jwFoY5F0KJzzd6Ln2nvU͗2>͠|bYض5sa t׉EColor Scheme
#ffaed0
R: 255 G:174 B:208
C:0 M:40 Y:0 K:0
#fff297
R:255 G:242 B:151
C:1 M:1 Y:50 K:0
#8bffb7
R:139 G:255 B:183
C:39 M:0 Y:44 K:0
#99d7ff
R:153 G:215 B:255
C:35 M:3 Y:0 K:0
#aba3ff
#ff66b6
R:171 G:163 B:255
C:33 M:35 Y:0 K:0
30
R:255 G:102 B:182
C:0 M:74 Y:0 K:0
׉	 7cassandra://BzCXXQ-XAYwcIjJ74XOK_cvkEoaGa0oE1NriCOkgZ80k`` bYֶ5sa J׉E _Typekit
Body Text
Georgia
Aa
ABCDEFGHIJKMNOPQRSTUVWXYZ
abcdefghijkmnopqrstuvwxyz
1234567890
31
bYֶ5sa KbYֶ5sa JבCט   u׉׉	 7cassandra://zi6lWMp5cmay1yfcM6NxXaRvThXBDxrEmjvRDrtbxUE `
md׉	 7cassandra://CeOvCF9YKiXkgSKMPRvdHv6f8wv4OhXri02qmT8Bemwͅ%`t׉	 7cassandra://SLAcpKWn9wl4HKBnbqXZpPCG6SLqFGgona6u2ujClUQ0.`` ׉	 7cassandra://mFEI77-c0j-wrSbePm-rcvtAKsJziKcq_CliiH2aPx8 }͠|bYٶ5sa v׉ESammy and Family Artwork
32
׉	 7cassandra://SLAcpKWn9wl4HKBnbqXZpPCG6SLqFGgona6u2ujClUQ0.`` bYֶ5sa L׉ESammy and Friends Artwork
33
bYֶ5sa MbYֶ5sa LבCט   u׉׉	 7cassandra://zaqXN-A95j-mNBXCr62SsSE_DYY4CWjWh6elz_KBbdc `
md׉	 7cassandra://OGkO9mkrw2SxTPedgUjzzwdl2xN9D79U4D0IURcMYYU͋(`t׉	 7cassandra://nvcd-yJMx_fVu_7HI5PRIoL2YPqniijDuF0x09T0_Ps)G`` ׉	 7cassandra://TYD8R9RbCA1i1QJYCOC45QaWMvbYbcaaCkCLLhnXJ0E +4͠|bYٶ5sa x׉EwMarketing
The marketing and merchandise plan’s main mission was to sell Sammy as a loveable character,
since they are the main character of the story. The advertising and collateral would be marketed
towards parents, while the merchandise would be marketed towards kids. Everything from bookmarks,
sticker sheets, bedding, even to packaging for tie-in food products were conceptualized, inspired by
memories of the Pokemon merchandise from Kimberly’s youth. Kids could bring a Sammy backpack to
school with them, or cuddle up with a Sammy blanket for bedtime, or have a bowl of Sammy macaroni
and cheese for dinner after a long day at school. Without a main character that children can get excited
about, there’s not much to Sammy & Friends. Positive memories with Sammy in their childhood might
help an LGBT child be more comfortable with their orientation or gender in the future. A straight child
might think twice before judging LGBT children if they remind them of Sammy. The advertising is marketed
towards adults because they’re the ones with the money and will be more likely to be making the
decision to purchase the book.
34
׉	 7cassandra://nvcd-yJMx_fVu_7HI5PRIoL2YPqniijDuF0x09T0_Ps)G`` bYֶ5sa N׉E35
bYֶ5sa ObYֶ5sa NבCט   u׉׉	 7cassandra://Yn3BJcS5owdJSu9w4uBFJwMW3TP-XJ4Wx1xbaJbbNvA v` 
md׉	 7cassandra://MZxjha19pFjjhVpc_HnKiZytm54hz2vyG4D0PmBsASUy`t׉	 7cassandra://ro8SlYvqbli-jVZZhzMjWYT6rOH6QOHfPNsYIjCS89g$`` ׉	 7cassandra://k-Ipr6JyXxjZEdKkKEHOVhYvcsbdn05vin2EZzeuoLE͎8 ͠|bYٶ5sa z׉E JThank you
Mom, Dad, and Alison
I’m so lucky to have you as my family
36
׉	 7cassandra://ro8SlYvqbli-jVZZhzMjWYT6rOH6QOHfPNsYIjCS89g$`` bYֶ5sa P׉EBibliography
Mirabella, Wayne. Personal Interview, 9/26/2021
DiBlasi, Alexa. Personal Interview, 9/27/2021
Mirabella, Mark. Personal Interview, 9/29/2021
Mirabella, Linda, Personal Interview, 9/29/2021
Mirabella, Alison. Personal Interview, 10/1/2021
Kaczmarek, Cam. Personal Interview, 10/5/2021
Yanni, Habibatu. Personal Interview, 10/5/2021
Lampel, Christine. Personal Interview, 10/9/2021
Lampel, Lenny. Personal Interview, 10/10/2021
Degen, Erica. Personal Interview, 10/12/2021
Esme, Personal Interview, 10/13/2021
Schwab, Samantha, Personal Interview, 10/13/2021
Schwab, Daphne, Personal Interview, 10/13/2021
Reavis, Toby, Personal Interview, 10/13/2021
Lampel, Danny, Personal Interview, 10/15/2021
Lampel, Stephanie, Personal Interview, 10/15/2021
37
bYֶ5sa QbYֶ5sa P,Senior BookbYfrJ5