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md׉	 7cassandra://139iSMhDHv4rJ5ojkDpWBwpLNXxEfR8H9ITK_6lygOAB\`t׉	 7cassandra://4yIVYn68_G2y-dpPJucPe5j1Y1qhDmoM3-_MUJ_2x7E`` ׉	 7cassandra://AwEFgf05lRS89h6KOOM7fXx5LIfbpLB6Z5FPhTRJCQUͭ͠|buOpG;׉E׉	 7cassandra://4yIVYn68_G2y-dpPJucPe5j1Y1qhDmoM3-_MUJ_2x7E`` buOoG;E׉E %Ashley Rose
Swick
February 2nd, 2022
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Senior Project Book
February 2nd, 2022
Bachelor of Technology in Visual Communications
Visual Communications: Art & Graphic Design
Farmingdale State College, State University of New York
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Chapter 1. Introduction ................................................11-14
Chapter 2. Product ...................................................... 15-22
Chapter 3. Unique Value .............................................. 23-26
Chapter 4. Competition ................................................ 27-32
Chapter 5. Personas .................................................... 33-40
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Chapter 7. Visual Strategy ...........................................47-58
Chapter 8. Marketing ................................................... 59-72
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12
Introduction
׉	 7cassandra://Bniafhk4rJBbLyye4Hvd0cEJKANcwaOvB9Wuq84yJR06`` buOoG;K׉ETMy Story
Ashley Rose has been a strong believer of
new age spirituality, astrology, gemstones,
manifestation and meditation for the past five
years of her life. Learning about spirituality
has been a source of comfort and relief from
stress, helping her to cope with the challenges
in life. Throughout her spiritual journey, Ashley
started to decorate her bedroom into a place
that provided her with a sense of ease and
relaxation. Crystals, plants, singing bowls,
dream catchers, tapestries and scented
candles fill her room to provide the ultimate
comfort zone. However, Ashley soon realized
that all but one of these products sufficed to
provide ultimate relaxation; candles. Candles
have been one of her favorite aspects of
setting the moon for relaxation. They provide
the suitable amount of lighting, and their
aroma puts many people at ease.
13
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׉	 7cassandra://ycjPh6Mamk9yayt-gSwkusuyGYvJB2fs_Rt0i6r2vE05`` buOoG;M׉EHowever, for a product whose goal is to
provide comfort, candles cause multitudes
of house fires every year. Ashley noticed that
lighting a candle in her room was very
necessary to achieve ultimate relaxation, but
at the same time, she was not able to fully feel
at ease due to having to consistently monitor
the candle. Oftentimes, she would fall asleep
with a candle lit and wake up hours later to
realize she forgot to extinguish it, which could
have potentially resulted in a dangerous
situation. When it came time to develop an
idea for her senior project, Ashley wondered
if other individuals have been experiencing
the same love/ hate relationship with their
candles.
The problem statement soon emerged:
concerned candle users need to ensure
safety in the home because it will
prevent house fires. Ashley decided that a
physical candle holder connected to an app
would be here solution to this problem.
15
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16
Our Product
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Through research, Ashley realized that a
physical product connected to an app would
be the best solution to the problem. As Ashley
researched her competitors, she noticed a
few similar products on the market consisting
of a glass container with a lid that closed
automatically, and a timer that would close
the lid and extinguish the candle in certain
increments of time. However, all of these
products were not very aesthetically pleasing,
consisting of one plain design, no connection
to an app, ultimately not allowing its users to
have much personalization. In order to
incorporate this into her product, Ashley’s
candle holder will have options to change
the light colors of the glass, and the ability to
make the product into a fish bowl, moon, or
soccer ball. The end product prototype was
created using Adobe Photoshop and
Illustrator. Once the product connects to the
app, it would provide the user with the
ability to extinguish the candle away from
home, as well as set a timer for how long they
would like the candle to burn for. The app
would be divided into four parts- the home
page, customization page, motion alerts page,
and article page. On the home page the user
can see a preview of the candles that are
currently burning in their home, with the
duration of how long the timer is set for, and
then previews of trending articles about
burning candles. On the customization page, it
shows a full view of the candles burning, with
the option to click that candle, and customize
settings such as setting a timer duration, the
product light color, chimes, volume, and the
ability to view motion alerts. The motion alerts
page allows you to view all motion alerts from
the past and present and the ability to clear
them. Lastly, the article page allows the user
access to read full trending articles
from various blogs.
17
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Home
Read Articles
Alerts
18
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Live Camera
19
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Button Code
On/Off
Set color/ Theme
Duration
Set Timer
Features
Auto shut lid
Motion sensor around opening
Rubber grip base
Ceramic heat resistent glass
Holographic lights & themes
Live camera
2:00
20
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21
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22
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23
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24
Unique Value
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Concerned candle users need to ensure
safety in the home because it will
prevent house fires. Ashley’s goal was to
create a unique solution to fix this problem.
Products such as battery powered candles
exist, however they are not scented and do
not provide the authenticity of a real candle
flame. Wax melts are a new, trendy product
where the user heats the wax and it provides
the aroma of a candle, but there is no flame,
thus, no light. Lastly, candle toppers are open
lids with holes and designs placed over a
candle that are used to provide better air
circulation so the candle burns more
efficiently, however it does not extinguish the
flame or provide safety.
Ashley’s plan developed to create a physical
product that could extinguish a candle
without user interference in a potentially
hazardous situation. The product would also
connect to an app on the user’s phone where
safety alerts and reminders would be sent to
the app when needed. The app would also
provide the user with the ability to extinguish
the candle if they left the home and forgot to
put it out, as well as set a timer for how long
they would like the candle to burn for.
By launching her senior project, Ashley hopes
to create a product that can provide candle
users with the security they need in order to
prevent house fires. Burning a candle should
provide ultimate relaxation, and having to
worry about the dangers of burning one can
ruin the purpose of the product. She hopes
that Swick can relieve those worries and
provide its users with ultimate security.
25
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͠|buOqG;׉E User Journey Map
The user finds Swick!
User is excited to light a candle
User buys a product, hoping to
replace the essense of a candle
The product doesn’t fill the void
of lighting a real candle
Candle starts a house fire when
it is unnattended
26
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27
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28
Competition
׉	 7cassandra://hR5UdK9cn6PZAIMBHVH6tYdP2kScppImhDof8ajGP28:`` buOoG;[׉ECompetition
Ashley created the brand Swick, a
self-extinguishing candle holder, paired with
an app that provides a user with awareness
and control over their candle wherever and
whenever. Her ultimate goal with this brand is
to prevent house fires in homes, and to
provide candle users with peace of mind.
However, as unique as Swick is, the brand
faces competition who are trying to solve a
similar problem. One competitor in particular
is ALEC, a company that has created an
automatic lid that extinguishes candles based
on a timer. Another competitor includes
Candle Mate, who has created a candle holder
that extinguishes candles on a timer, and
assists with proper candle care. Lastly, Simply
Collected created flameless candles that are
battery powered fake candles that rid of
potential house fires, soot, wick care, and
other complications one has when
burning a real candle.
Although Swick has some intimidating
competition, the brand has many aspects that
makes it entirely different. Ashley
designed Swick’s physical product to consist
of a spherical bowl and lid made out of thick
ceramic glass. This specific type of glass
resists high heat levels and is often used for
glass cook tops and fireplace doors. The lid is
attached to the bowl on the outside by metal
hinges. There are microscopic sensors
embedded into the rim of the bowl to assist in
detecting if something gets too close to the
opening of the lid that could become ignited.
If this were to happen, the product lid would
shut and the candle would be extinguished
immediately since there is no more oxygen to
keep it burning. The base of the candle
consists of 4 buttons: ON/OFF, timer
(duration of candle burn time), set (setting the
duration), and light color (changes the color
of light of the glass bowl), and a screen that
29
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to. Underneath the base is rubber so that the
product does not move easily if bumped into.
To make the product more individualized and
aesthetically pleasing, there are variations of
the product that have a pattern of the moon, a
soccer ball, or a fishbowl that are etched into
the glass, providing a product that not only
functions but blends into its surroundings.
The phone application for Swick is an
important aspect to the candle holder that
provides the user with more control over their
candle. The app is free, and all it needs is the
code found inside the product box in order to
activate it. The Swick app provides the user
with an overview of what candles are burning
in their home and the ability to control how
long they want their candle to burn for, a
button to extinguish it wherever and whenever,
the ability to receive alerts and change their
volume and tones, and change the color of the
light on the product. The app also provides
the user with trending articles about candles.
Having this app on one’s phone allows the
consumer to move freely within their house
without having to worry about supervising
their candle constantly. In addition, in case the
candle is forgotten about and the user leaves
their home, there is the option to self
extinguish the candle through the app.
30
׉	 7cassandra://DCzpe1QlCov6sPhncXRJ2ycvwE_xeUKXlU0cwmNp5Mk@`` buOoG;]׉EThe number one competition for Swick is the
company ALEC’s product Candle Out, an
automatic lid that extinguishes candles based
on an hourly timer. “The product uses a digital
timer that can be set in 30 minute increments.
When the timer hits 0:00, the lid will gently
close and extinguish the flame” (Amazon.
com). Their goal is to provide candle lovers
with peace of mind. This product consists of
a stand, a cylindrical glass container, a timer,
and an automatic lid. It comes in
different colors such as black, silver, white,
and gold, and comes in sizes small and large.
Although ALEC’s Candle Out is similar to
Swick in terms of its goal, automatic lid, and
timer, Ashley’s brand provides the user with
so much more control over their candle. First
off, Swick’s product design is spherical and
consists of the fish bowl, moon, and soccer
ball designs in order to allow the product to
camouflage itself into anyone’s aesthetic.
ALEC’s product does come in different colors,
however the glass has no patterns on it and
it is a bit of a clunky eye sore when seen in a
room. Their product does not provide
individuality to its consumers. In addition,
Swick’s product is paired with an app that
provides its users with much needed
accessibility to their candle when they are
not in the room. One of the most vital aspects
of Swick that ALEC’s product does not have
is it’s motion sensors around the rim; when
something comes too close to the candle, the
lid shuts and extinguishes the flame.
31
buOoG;^buOoG;]בCט   u׉׉	 7cassandra://eeBx31p-IgQN96ce28qFJPX6pjELYu77cz8NIx5oY8U `
md׉	 7cassandra://rRsmywTP7UTDFoZMwnWoWeQpqlDUOCRfgwjjEBz224Uو`t׉	 7cassandra://Zgd6Q9vpFLjtdWuE5fBZhN8nWjlV7E6TxJvDeHHX8h4;`` ׉	 7cassandra://AdlCmHOGr6RHcunHLc0-N8iDsoJrHQsv44Fm4MdGl7U yP͠|buOrG;׉EAnother competitor for Swick is the product
Candle Mate. Similar to ALEC’s Candle Out,
this device is a self-extinguishing rectangular
candle holder that runs on a 1-4 hour timer,
and will extinguish the candle once that time is
up. Candle Mate’s goal is to provide its
customers with peace of mind, and to
simplify their day with no more stressing over
forgotten burning candles. In addition to the
timer feature, the product claims it makes
candles burn better, enhances their smell,
and minimizes the production of soot.
Ashley’s product, Swick, provides these same
features and more. Ashley’s product provides
its customers with the ability to customize
their candle holder to their personal aesthetic;
whether that is sports, astronomy, or marine
life. Swick’s product design is spherical and
consists of the fish bowl, moon, and soccer
ball designs in order to allow the product
to camouflage itself into anyone’s space. In
addition, as explained before, the app that
connects to the candle holder provides users
with more accessibility and control over their
candles no matter where they are. Swick’s
motion sensors around the rim alerts the user
through their app when something comes too
close to the candle, and the lid automatically
shuts and extinguishes the flame.
32
׉	 7cassandra://Zgd6Q9vpFLjtdWuE5fBZhN8nWjlV7E6TxJvDeHHX8h4;`` buOoG;_׉ErElectric candles have been around for years,
and became one of the first inventions created
for candle lovers who were concerned about
the upkeep of a real candle. Simply Collected
created realistic looking battery powered
flameless candles that rid of potential house
fires, soot, wick care, and other complications
of a real candle. Since electric candles do not
have a real flame or wax, they are not scented
and their glow does not compare to the
ambient light a real candle gives off.
Products like Simply Collected fake candles
are also quite outdated, as the batteries have
to be changed frequently and the user has
to switch them on and off manually. Swick’s
candle holder and app utilize the most up to
date technology available in order to make
their product accessible and easy to use. The
candle holder allows for the user to continue
to enjoy the benefits of a real candle while
eliminating the worry of a house fire. It also
provides easy access to extinguish the flame
if they leave the room, or perhaps are too
comfortable to leave their bed. With Swick,
outdated products like electric candles are
long in the past.
33
buOoG;`buOoG;_בCט   u׉׉	 7cassandra://YHAKM_fWS01EJhxnkikSugeHR9XLXl0__Bq0WS4SRvU U`
md׉	 7cassandra://ie-UwLL5cebwk_uhAe-o_NoxpyRRLf_aOKnE5SRpJyYͩ`t׉	 7cassandra://Zm85SfVTKGUFjBmgBisFkR2WBR7RdGrz0VnlaMUb5WM3`` ׉	 7cassandra://AJ4GFieiQv_MgdZ3P8bnNaLesK4PjhFHMWbmPLVuOi4͠|buOrG;׉E5
34
Personas
׉	 7cassandra://Zm85SfVTKGUFjBmgBisFkR2WBR7RdGrz0VnlaMUb5WM3`` buOoG;a׉EPersonas
A target audience is the group of people a
brand aims to sell its products to. Having a
specific target audience is very important to
have as a designer, as they aid in the
development and design of a product. The
target audience determines what the product
looks like, how it functions, where and when it
would be used, and its accessibility. Without a
target audience, there is no problem to solve,
thus no purpose for creating a product. For
her senior project, Ashley did a lot of research
on who uses candles, and those who are interested
in fire safety products in order to accurately
determine her three target audiences.
After conducting research and interviews, she
narrowed her audience down to three
personas; The Pet Lover, The Independent,
and The Hero. The Pet lover is the secondary
persona, who avoids burning candles due to
the fear of their pets interfering with the open
flame. The Independent consists of hard
working young adults in careers such as
doctors or nurses who are often on call and
rushing out of their homes for emergencies.
This target group often forgets to blow out
their candles as it is the last thing on their
mind in the time of an emergency. Lastly, The
Hero consists of firefighters who have a deep
interest in protecting themselves and their
community from fire. They are some of the
top consumers and advocaters of fire safety
products. As Ashley conducted this research,
she felt less alone knowing that others shared
her worries.
35
buOoG;bbuOoG;aבCט   u׉׉	 7cassandra://qSWL1OR16eQPD-LFIrSzdh8qJPMG73o0eC1ANojMff8 /`
md׉	 7cassandra://8kdqVIT92PlfW6ClwndqDtMa4SNU3LgLlV3KOPLaR8Q͑`t׉	 7cassandra://t4MaRraI5nFnNWgjuB4CyQA7OnByB3hdmgx_YNRvShk+`` ׉	 7cassandra://DgqQrAHTaHyMIoF3-OJk2dwTsflGSWeWibo385nwkj8|͠|buOrG;׉E The Pet Lover
“I want to light candles, but avoid them because I
worry my pets will knock them over when
I am not watching.”
36
׉	 7cassandra://t4MaRraI5nFnNWgjuB4CyQA7OnByB3hdmgx_YNRvShk+`` buOoG;c׉EPrimary Persona
The primary persona, The Pet Lover, consists
of college students of ages 18-22 who have
a love for animals, and own either dogs, cats,
birds, or other pets. This persona is the
primary audience because candles are quite
popular within their age group. This persona
is aware of the popularity of scented candles
within their age group, and wants to use
candles, however their fear of their animals
interfering with the open flame prevents them
from doing so.
Through extensive research Ashley found that
“every year, in the United States alone, over
500,000 pets experience house fires, and
40,000 of those pets tragically lose their lives.
Both cats and dogs have an innate interest
in open flames, which can quickly result in a
candle being knocked over and harming your
pet or your property” (“Fire Safety: 3 Easy
Ways You Can Help Protect Your Pets”).
Having a product like Swick would provide
this target group with relaxation and peace of
mind that them and their precious
pets are safe.
37
buOoG;dbuOoG;cבCט   u׉׉	 7cassandra://I4hEWWNV60jEP-Kaam2Bl-KHJRFNm82EVrQcZ6PzR_A L`
md׉	 7cassandra://dJY8GL-fA4bTSgOUIA1a91V19D1YUWm-Qq_1MluGBaM͛`t׉	 7cassandra://pHXZVPA7YhCcyVMrYRa6Y9-MocRVZtcZK6Ki_pRMCrE/a`` ׉	 7cassandra://TpIJAwxUuI50m9UA2UCQ3aMP5F2iB8zP5tIA9c92cmI u(͠|buOrG;׉E `The Independent
“I have fallen asleep with a candle lit, and left it
burning all night!”
38
׉	 7cassandra://pHXZVPA7YhCcyVMrYRa6Y9-MocRVZtcZK6Ki_pRMCrE/a`` buOoG;e׉ESecondary Persona
The secondary persona, The Independent,
represents hard working young adults ages
25-35, in careers such as doctors or nurses
who are often on call and rushing out of their
homes for emergencies. This persona is relatively
new in their career, and they are working
long, hard hours in order to make the money
they need to live and save for the future. They
often live in small apartments alone or with
a significant other or roommate. When these
people finally get home, the little time they
have to relax is important to them. Oftentimes,
they light candles before bed, and they fall
asleep with the candle lit. In her research,
Ashley discovered that 54% of candle users
fall victim to leaving their candles unattended.
“Roughly one-third (36%) of home candle fires
started in bedrooms. These fires caused 32%
of the associated deaths and 47% of the
associated injuries.
Falling asleep was a factor in 11% percent of
the home candle fires and 30% of the
associated deaths” (“Candle Fires by the
Numbers”). Due to these statistics, Swick
would be a perfect option for the secondary
audience because they would not have to
worry about candle fires in the home if they
fall asleep with one lit.
39
buOoG;fbuOoG;eבCט   u׉׉	 7cassandra://L3QTWwfC2pj6CWfjT6DVeb92MscQDNkNrInbA9SgUq0 "}`
md׉	 7cassandra://A89ske1KOxt1SvSPUGWJHT12G0i-sXYUG7VEtR79zmg͗J`t׉	 7cassandra://VV3Kf4mChLC5GLoMb7XJa8-EjopK7lLYhbD-NN34Z5o.`` ׉	 7cassandra://5uWlAYsA9ic5O0sZ9smoY5nQ0Ikp7kFnsphJKbAFIYs :(͠|buOrG;׉E The Hero
“I have seen many people lose their lives and
possessions from poor fire safety, and am interested
in any product that prevents house fires.”
40
׉	 7cassandra://VV3Kf4mChLC5GLoMb7XJa8-EjopK7lLYhbD-NN34Z5o.`` buOoG;g׉E=Tertiary Persona
Lastly, the tertiary persona, The Hero,
represents a specific target audiencefirefighters
ages 35-40 who have a deep
interest in protecting themselves and their
community from house fires. This persona has
a family and kids they are very protective of,
and they enjoy teaching younger generations
about fire safety. They are some of the top
consumers of fire safety products for their
home such as fire proof safes, fire
extinguishers, and smoke alarms. As Ashley
interviewed a few different firefighters, 100%
of them expressed great interest in buying
Swick’s product. This is a product that not
only would they buy for their own homes, but
as a gift for friends and family members as
well in order to keep them safe. This consumer
would not only buy the product, but they would
advertise it by word of mouth, or even hand
flyers around schools or office spaces.
Their enthusiasm for this product would
greatly help boost Swick’s sales and bring
recognition to the brand, along with
providing them and their loved ones with
protection while burning a candle.
41
buOoG;hbuOoG;gבCט   u׉׉	 7cassandra://IA6kEbzsao8x4rKWUImU-cijQAbpLCazGY_18Gar0g0 C`
md׉	 7cassandra://Ion9PncHx9t6ZTMrejr5aYGjQfw78Vnv3-kf8W-b8mU͘`t׉	 7cassandra://s2fIgxGfA-gX0T8bUIpQr0diLoAB4K_rSwWiB3aRswE0
`` ׉	 7cassandra://8bkbhg2pzbIZb3mvYtaRa8tSGJVwBMJ9lw7dqYMUGlM͠|buOrG;׉E6
42
Culture
׉	 7cassandra://s2fIgxGfA-gX0T8bUIpQr0diLoAB4K_rSwWiB3aRswE0
`` buOoG;i׉EOur Culture
Ashley began to conduct over 50 interviews
with a wide variety of people through phone
calls, Facetime, in person, and google forms.
The data showed that 54% of people have
left a candle unattended in their home and
expressed worry of one causing a house fire.
90% of those people would buy a
product that relieved this worry. The
concerned candle users need to ensure
safety in the home because it will prevent
house fires. “An estimated 358,500 home fires
occur every year. 50% of these fires start in
the kitchen, 7% begin in the bedroom, and 6%
are chimney fires, 4% of all residential home
fires start in the living room, while 3% start
from the laundry room” (Covington). One of
the most common causes of house fires are
candles. Many people disregard candles as
being a huge fire hazard, since it is only a
small flame, and most candles are marketed
for the purpose of relaxation through
aromatherapy. However, throughout Ashley’s
research and interviews, she learned that 54%
of candle users have left a candle
unattended in their home, and 30% have
experienced ignition of a personal item due
to this carelessness. 3/4 people interviewed
would be interested in a product that
extinguished the candle by itself.
43
buOoG;jbuOoG;iבCט   u׉׉	 7cassandra://n_sXjgM9yrA6rMSq5nrEcn85-THIZtktQ_H89ruvL3o`
md׉	 7cassandra://zjzqrILAkIku3bfzMkNc4MurKr1SEK2-CnCjNS-dGZwHL`t׉	 7cassandra://fxG6snWcw6GcdKTa_QRgQkQSG3nP_-IEeCTPTv2T4G4`` ׉	 7cassandra://Daj0g4Ou1uybotUmNXWWaGhPgrkVu93rvu9B2NXbHiI +͠|buOrG;׉E44
׉	 7cassandra://fxG6snWcw6GcdKTa_QRgQkQSG3nP_-IEeCTPTv2T4G4`` buOoG;k׉E45
buOoG;lbuOoG;kבCט   u׉׉	 7cassandra://oabCNikcwazlPnnM59XlWR2V3l885UszbkdwtnMVqkc` 
md׉	 7cassandra://Uno17A_mRxqDbGeFsW6-JvOPEMrwEAbrUuJ0BTouo5oB` t׉	 7cassandra://ZetU8g3i_ykrnjMbqBlz8MgNGQS1lU6X-aL-atiS4j0`` ׉	 7cassandra://rfpoNPTrDZzUjD2mKenTZwvMdpiCslN-SVDkQ1GS1zQ ["͠|buOrG;׉E46
׉	 7cassandra://ZetU8g3i_ykrnjMbqBlz8MgNGQS1lU6X-aL-atiS4j0`` buOoG;m׉E47
buOoG;nbuOoG;mבCט   u׉׉	 7cassandra://4tVKGCCItSmBoeshQx-nrDUHzcfnhssJnmmPdhgUYj8 {`
md׉	 7cassandra://UIp_ZZJFJoRivgfeQHc-xSQOKpAqVTWi-1L6nq1TRY8ͽ`t׉	 7cassandra://Th8c4pgiDqO0GnIq1KR5CR2g3kwJXid_w1ZeZVRpPB48`` ׉	 7cassandra://g9vXQp1DgoaQyJPZfLlno_qG4JbK55GfwjWaGXdpJeE͔͠|buOsG;׉E7
48
Visual Strategy
׉	 7cassandra://Th8c4pgiDqO0GnIq1KR5CR2g3kwJXid_w1ZeZVRpPB48`` buOoG;o׉EVisual Strategy
With a solution to the problem developed,
Ashley started the process of creating a
brand name and the company’s branding and
overall aesthetic. The process for coming up
with a brand name started with how Ashley
wanted her brand to make people feel. The
brand’s goal was to make people feel safe
and have peace of mind as they burned their
candles. The brand needed to appear
trustworthy and secure for people to consider
using its product. In total, Ashley came up
with 40 names for the brand, and narrowed it
down until she settled with the name “Swick”,
the “S” representing safety or security, and
the “wick” being the part of a candle that is
lit. Many fonts were played with in order to
decide on the final font for the logo. It came to
a decision between a blocky sans serif
typeface, or a more flowy script font.
Ultimately with feedback from peers’ Ashley
chose the final font of the logo as a blocky,
sans serif typeface to represent stability, and
the dot of the “i” is a blue flame. The goal of
the logo is to portray that Swick provides the
safety one needs when burning a candle. The
next step in the design process was developing
the branding and color schemes that
would be used throughout Swick’s products.
When conducting research, Ashley learned
about color symbolism, and how one’s mood
can be reflected from certain colors. Since
she wanted the brand to provide security,
safety, ease of mind, and trustworthiness,
she chose shades of blue, orange, gray, and
brown. In terms of the minimum size of the
logo, it should be at least 1.5” horizontally, and
the height of the flame represents the amount
of clear space around the logo.
49
buOoG;pbuOoG;oבCט   u׉׉	 7cassandra://L6hxcOONOwZMX-C-hfXrjLyWv4GnoLhG19Wdt4H6QAo`
md׉	 7cassandra://VXgWeeigY4EkjAH_xWokepMMnlNL4X7wCe2tFu800vgN`t׉	 7cassandra://b7G4XMvQ3GBTlfxTR1brUBHt5lYiXHsqOTVszZJMuf8!`` ׉	 7cassandra://vdDct0iCuAyue36LFqov378blN4YKdcERegThnK5lS8*g
͠|buOsG;׉EColorized Logo & Mark
50
׉	 7cassandra://b7G4XMvQ3GBTlfxTR1brUBHt5lYiXHsqOTVszZJMuf8!`` buOoG;q׉EReversed Color
51
buOoG;rbuOoG;qבCט   u׉׉	 7cassandra://Vdgi2gQJ8l85JadeIqCTiGusSWqElodYp8SUpXdB8BA?`
md׉	 7cassandra://TEjbg-r2IUsWB_VwJB5CLH3T6WLQIjajM13hExjR72UM`t׉	 7cassandra://6ebm6oQ1g33Kl0DmYuR2HrUmAlBbRdazxzsasutpQAA!`` ׉	 7cassandra://7v9rHvTPz0mVWkvENfX2S1pwL6wMPyvRBq51Wb-lgF4*
͠|buOsG;׉EB&W Logo & Mark
52
׉	 7cassandra://6ebm6oQ1g33Kl0DmYuR2HrUmAlBbRdazxzsasutpQAA!`` buOoG;s׉EReversed B&W
53
buOoG;tbuOoG;sבCט   u׉׉	 7cassandra://AXv6v0NTJARf3Gm49u5VhNJwe1y6LjBBmSV1F9LeYqI 8S` 
md׉	 7cassandra://atHQLG1-wKbf1o5KUkFOKQBUHtu9UK5Cm8bIMYvGD-o͕`t׉	 7cassandra://_Y-rPJyuRgk94_V73z6QcL9uVoZbxnQA9Tlr6a1cpmk6l`` ׉	 7cassandra://6hB_3iL97_hWnJBfD1S8GQ_GzxhxaFT2KU1OHzwg-RYͷe6͠|buOsG;׉E ;Logo Clear Space
& Minimum Size
1.5in
1in
X
X
X
X
X
X
X
54
׉	 7cassandra://_Y-rPJyuRgk94_V73z6QcL9uVoZbxnQA9Tlr6a1cpmk6l`` buOoG;u׉ELogo Misuse
Lorem ipsum dolor sit amet, consectetur
adipiscing elit, sed do eiusmod tempor incididunt
ut labore et dolore magna aliqua. Ut enim
ad minim veniam, quis nostrud exercitation
ullamco laboris nisi ut aliquip ex ea commodo
consequat. Duis aute irure dolor in reprehenderit
in voluptate velit esse cillum dolore eu
fugiat nulla pariatur. Excepteur sint occaecat
cupidatat non proident, sunt in culpa qui officia
deserunt mollit anim id est laborum.
55
buOoG;vbuOoG;uבCט   u׉׉	 7cassandra://5tpBp0tSeL5w2TjitY-jLVNsa9M-DlNy7CSPxP_tnaE `
md׉	 7cassandra://9qYscdP1kmERYXY03cJfEbDZEUJ6Eh5a-KqgZqgyvNw͈`t׉	 7cassandra://wK_dOq7sddD7LisV9x837-VKn1Bj2GcTHK_-nfY0i0U5~`` ׉	 7cassandra://1D1HcCrciL0cLLUEhu1mccWUIOa6QOYP2rEQQy2ZJZc 76͠|buOsG;׉EIllustrations & Icons
56
׉	 7cassandra://wK_dOq7sddD7LisV9x837-VKn1Bj2GcTHK_-nfY0i0U5~`` buOoG;w׉E57
buOoG;xbuOoG;wבCט   u׉׉	 7cassandra://nbx28OvSVfXNSLg1zp83UULXKLEsigv4T5jgnr-Fo8Y i` 
md׉	 7cassandra://9Fv_SmT87fa4ggijcXrBGbSVj1DbBKXjKOp8c9bHylIq` t׉	 7cassandra://lTIQAAryLgN1v6UaOX91bPQzmpFeF-UAiJcaNHmu8QM$
`` ׉	 7cassandra://Tq6k62_ta1v28HCIRX1jlcxSJmlfHHJENuiI4QblkpUj͠|buOsG;׉E Header & Body Copy
Cocogoose
Title
Aa
ABCDEFGHIJKLNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
58
Arial Rounded MT Bold
Body
Aa
ABCDEFGHIJKLNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
׉	 7cassandra://lTIQAAryLgN1v6UaOX91bPQzmpFeF-UAiJcaNHmu8QM$
`` buOoG;y׉E Color Scheme
HEX 3560ac
RGB 53, 96, 172
CMYK 86, 67, 0, 0
HEX 71ccee
RGB 115, 204, 238
CMYK 50, 1, 3, 0
HEX d98e04
RGB 217, 142, 4
CMYK 0, 34, 98, 15
HEX 868787
RGB 139, 135, 135
CMYK 50, 41, 41, 5
HEX 593a15
RGB 89, 58, 21
CMYK 0, 35, 77, 65
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60
Marketing
׉	 7cassandra://-hcikoDVhHv7AvB2HeQoaIHUjjCNg9Me6_mk1eU1IyM6`` buOoG;{׉E9Marketing
Ashley’s goal in marketing is to strategically
market in places where the target audiences
are, such as print ads consisting of billboards
in the city, subway, bus shelters, wild
postings, Bed Bath & Beyond magazine, and
web ads such as landing pages,
banner ads, along with social media ads,
and a trade booth demonstrating the usage
of the product. Ashley’s target audience
consists of three personas, the primary being
The Pet Lover, who avoids burning candles
due to the fear of their pets interfering with
the open flame. The secondary is The
Independent, consisting of hardworking
young adults in careers such as doctors or
nurses who are often on call and rushing out
of their homes for emergencies. This target
group often forgets to blow out their candles
as it is the last thing on their mind in the time
of an emergency. Lastly, The Hero,
consisting of firefighters who have a deep
interest in protecting themselves and their
community from fire. They are some of the top
consumers of fire safety products. The Hero
persona and The Independent are constantly
on the go, and travel to work each day, so the
billboards in the city, subway, bus shelters,
wild postings, Bed Bath & Beyond
magazine, trade booth and Facebook ads
would be geared towards them. The magazine
ads, instagram ads, pinterest ads, and web
based ads are aimed towards The Pet Lover,
since they are a younger generation and spend
most of their time consuming media online.
Marketing is important because it allows for
the target audience to see the product in the
places they exist in every day.
61
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md׉	 7cassandra://7Kre7UNatUUGoWGX_nb5zOjunYaGeRThCL6TqeMAcHU͖`t׉	 7cassandra://YCvdWfd1MLn3MQQOTvRAfK0nCJ4sUyveMBfPnEfgVkU.`` ׉	 7cassandra://-30w3JHuB7E7HszbL3F8VGLOfSHjxPZZGI0YyOjWMXk *P͠|buOtG;׉EAshley’s marketing strategy consists of digital
drawings depicting situations where Swick
would prevent a house fire. The drawings
would be different according to the type of advertising;
either print or digital. The digital ads
consist of an image of a girl sleeping in her
bedroom and a candle lit while utilizing Swick.
The print ads show a cat pawing at the
product, and an alert being displayed on the
user’s iPhone as Swick’s product
self-extinguishes the flame. The slogan on all
the ads is “Peace of mind starts here”, reiterating
that by having this product, one does
not have to worry about their candle causing
a fire.
With Ashley’s branding and marketing
collateral in place, she hopes to gain the attention
of her audiences whenever they are.
Swick is a product unlike any other who’s goal
of preventing house fires will change the way
Ashley’s target audiences feel the next time
they light a candle.
62
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63
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buOoG;buOoG;בCט   u׉׉	 7cassandra://J0wTvoiBRF12K-e2hLJpvsrHV1Dr5a1DPRfVzNl7fQY M5`
md׉	 7cassandra://Beq0EGj3afQ_Q8bk4TjvKBmoIsEgVEYGt62NckZ7ZoE͟`t׉	 7cassandra://XNmdK3yNWsW5js97nyy6yr3c7K_5dR3zbBTpqPSFArA;d`` ׉	 7cassandra://7yf2X-Dz1iNV-YGvoygjJ874NPOm7qsr9IuKbuEnp_I aBx͠|buOtG;׉ESocial Media Ads
66
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buOoG;buOoG;בCט   u׉׉	 7cassandra://pYRniNN3ffAmj75dQwU5FxNFX7hSpf0aWLiVP3NErx8 7`
md׉	 7cassandra://toid46tyU29FHr382FWRCXrd65lFzsPqBIR5SqGVgAgm`t׉	 7cassandra://StXgccrym2s0ZFFE2mmqdizgYzSl4TWgadiU7LEsDIY)
`` ׉	 7cassandra://bZx5qeibCtTf5yDsF5UOLnH0Ikd5ovrFt1Zhlu7AsRQ ~$x͠|buOtG;׉EWeb Ads
68
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`` buOoG;׉ECustomer Interaction
69
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md׉	 7cassandra://41ihvZb2KgWHz0zZ84pIIGZO8lhGgQqIpnvPZFp4R1Ed`t׉	 7cassandra://h_BotU20D71YapN8tTKwk92yW1yBG315tEuWJjk-R04&m`` ׉	 7cassandra://mZqM4af0hhXtYkGC-wHMLurWwjvf7trxUsZJVhWqb5Q Lx͠|buOtG;׉EMerchandise
70
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buOoG;buOoG;בCט   u׉׉	 7cassandra://FaxcVDrHs7354rVf65Ew-1HvzDvaqaakFoP8-QFGpf8 @`
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׉	 7cassandra://_uN2TaCHo2G5rgL1p-byrW2S27YIszz6jxB6Clj5P906`` buOoG;׉E73
buOoG;buOoG;בCט   u׉׉	 7cassandra://cfpJMTW5RJAEkqpnfDkOSwiPmGsRA9L_4L6eiNBVhOs l`
md׉	 7cassandra://pB2L7yn5n5kOOkt833sqAtb54raVg1Oh4WIJooaOjeE͢(`t׉	 7cassandra://cNkCjSeOds9IMdb181ty1q2YVty1uaqq9Ay1rV3FCu02`` ׉	 7cassandra://rETF156eOLRT3C3QIsHfO4O-C24_cCU8PBwKGByjULYI͠|buOtG;נbuOtG; =9ׁH )https://journals.uct.ac.za/index.php/GHI/ׁׁЈנbuOtG; uG-9ׁHhttps://www.nfpa.org/PublicׁׁЈנbuOtG; k9ׁHhttps://candles.org/fireׁׁЈ׉EBibliography
74
׉	 7cassandra://cNkCjSeOds9IMdb181ty1q2YVty1uaqq9Ay1rV3FCu02`` buOoG;׉E1. “Fire safety & candles.” National Candle Association, 2021, March 1, https://candles.org/fire-safety-candles/.
This article from the National Candle Association discusses fire safety with candles. Candles are beautiful and relaxing
items for the home, but they are also a dangerous open flame and can be a potential fire hazard if left unattended.
In fact, an estimated 8,200 home fires are started by candles each year according to the National Fire Protection Association.
The article discusses the top three ways to keep the home safe when lighting a candle and how to prevent
fires in the home. It gives detailed tips for before a person burns a candle, while it is burning, and safe ways to extinguish
it. This article can be used to justify the necessity of my project.
2. “Candles.” NFPA, https://www.nfpa.org/Public-Education/Fire-causes-and-risks/Top-fire-causes/Candles.
This article provided useful statistics on the number of candle fires in the U.S. From 2014-2018, U.S. fire departments
responded to an estimated 7,610 home structure fires per year that were started by candles. These fires caused an
annual average of 81 deaths, 677 injuries and $278 million in direct property damage. I discovered that roughly onethird
(37%) of home candle fires started in bedrooms. It is very common for people to fall asleep while the candle is
lit, resulting in injuries and death. I learned that December is the most popular month for house fires due to candles
because people tend to light candles during the holiday season. These statistics reinforce the need for candle safety
and support on my project.
3. “View of the Safer Candle Project: Preventing fires from Fallen Candles.” https://journals.uct.ac.za/index.php/GHI/
article/view/731/616.
This article discusses an ongoing public health crisis that has been going on for years throughout the world; burns.
Specifically in South Africa, burn injuries contribute significantly to the annual disease burden across all ages, with an
overall burn mortality rate of 4.2 per 100,000. As a result, Childsafe South Africa created the Safer Candle Project in
2005. It was inspired by the frequent observation of household fires in the housing districts surrounding Cape Town.
75
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md׉	 7cassandra://JORyoxPXnhMXLpDObiK16gxT9m1IMCV3weQ_V1rOn74ԙ` t׉	 7cassandra://4rnG-tfFw3JXh2oMSUMTZRRIIiJ96vkAYFYIWoFQlNQ7`` ׉	 7cassandra://T7MTBTq1EPZ_QDLEeRxOQAMb0N_ZaSvXGz-VYKpNowAGN ͠|buOuG;נbuOuG; *<9ׁH "https://www.cbs42.com/news/chiltonׁׁЈנbuOuG; ̱9ׁH .http://nytimes.com/2000/11/23/nyregion/studentׁׁЈ׉E	FThe primary objective of the Safer Candle Project is to provide an inexpensive, safe alternative to home candle use in
homes with limited electricity access. The article goes on to discuss their solution to this problem, along with photographs
to demonstrate how to make any candle safer. The safety solutions while using candles discussed throughout
this article may assist me when developing a prototype.
4.Shreffler, K. M., Meadows, M. P., & Davis, K. D, 2009, “FIREFIGHTING AND FATHERING: WORK-FAMILY CONFLICT,
PARENTING STRESS, AND SATISFACTION WITH PARENTING AND CHILD BEHAVIOR.” Fatherhood, https://www.
fatherhood.gov/sites/default/files/resource_files/e000002403.pdf.
This study focuses on father’s who are firefighter’s and how the stresses of their job impacts their family life. It was
interesting to me to find that occupational stress, working over 60 hours per week, and lack of sleep were associated
with greater family conflict, and conflict with children. Due to family conflict, fathers experienced higher parenting
stress and lower parenting satisfaction. Working more than 60 hours per week significantly predicted lower satisfaction
with children’s behavior. Learning about firefighter fathers and how they interact with their families due to their
jobs can help me learn about what kind of safety their families need, and the father would invest in.
5. “Fire safety and The Elderly.” Bouse volunteer fire district, https://bouseazfd.com/fire-prevention-and-public-education/fire-safety-and-the-elderly/.
Bouse
Volunteer fire district reveals how older adults run a 2.7 times higher rate of dying in a fire than people in
younger age groups. They also have a higher risk of injury from preventable accidental house fires caused by candles,
cigarettes, and stoves. Most people suffer from physical and/or mental decline as they age. The elderly often are afflicted
with illnesses or disabilities that limit their mobility to varying degrees, making escape from a fire more difficult.
The elderly often can experience memory loss, and many develop diseases such as Alzheimer’s, a type of dementia
that affects memory, thinking and behavior. This makes it more likely for them to forget to attend to common household
duties such as turning off the faucet, shutting a window, or blowing out a candle. This information will help me in nar76
׉	 7cassandra://4rnG-tfFw3JXh2oMSUMTZRRIIiJ96vkAYFYIWoFQlNQ7`` buOoG;׉Erowing down my target audience of my product.
6. Gootman, E, 2000, November 23, “Student killed in fire started by candles.” The New York Times, https://www.
nytimes.com/2000/11/23/nyregion/student-killed-in-fire-started-by-candles.ht.
In this article, Gootman from New York Times reports on a 25 year old student who was killed by burning candles in
her New York apartment. The woman, Helen Carnegie, was the 13th person to die that year from a fire started by candles.
This is a growing issue as the years go on. Young students have decorative candles near their bed, fall asleep,
and their sheets get engulfed in flames causing injuries and many fatalities. I have learned from this article that young
college students who are overworked look to candles to relax and often end up in life threatening circumstances. They
are often alone in their room when this happens. This information will help me in narrowing down my target audience
of my product.
7. Taylor, D, 2020, November 2, “A Chilton County man dies after candles he was using for light set the house on fire.”
CBS 42, https://www.cbs42.com/news/chilton-county-man-dies-after-candles-he-was-using-for-lig ht-set-house-onfire/.
Taylor
reports on the death of a 66 year old man who died in a house fire started by a candle. The fire was on Halloween
night, and he was using the candle to light the home in absence of electricity. Due to the candle being unattended,
it lit his house on fire and unfortunately took him with it. I learned that house fires often occur when there is no
electricity, and the person is home alone and the candle is unattended for long periods of time. This information will
be considered when I come up with a solution to the problem, and who in particular will benefit from it.
77
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md׉	 7cassandra://KE0BuYSVgnSwZYsuewWTDOR4JWF10WHHQ19CCNoSSQof` t׉	 7cassandra://iRbOLS0KhHM4c8EuKyJFOKgO9mwWdX5rwykcr0Rzl548`` ׉	 7cassandra://1Lr7PmUnQONhXX1OPx_qfUYIQ5wFTN9e85c52bf4xxsK ͠|buOuG;נbuOuG; n|9ׁH 4https://www.cincinnati.com/story/news/2019/08/08/catׁׁЈנbuOuG; ̱9ׁH (http://www.campus-firewatch.com/candles.ׁׁЈ׉E8. Catherine Loveday, 2021, April 27, “Memory loss isn’t just an old person’s problem – here’s how Young People Can
Stay mentally fit.” The Conversation, https://theconversation.com/memory-loss-isnt-just-an-old-persons-problemheres-how-you
ng-people-can-stay-mentally-fit-102352.
In this article, Catherine Loveday reports that memory loss is not just a problem older people deal with. In today’s
society, many young people worry about their memory being not so up to par. This article talks about memory loss
in young people, and why technology had something to do with it. It claims that because any information is at our
fingertips with smartphones, tablets, and computers, the younger generation can not retain information due to pure
laziness. Young people are forgetting simple things like shutting a window, or where they last left their wallet, but can
ace a pop quiz. This research will aid my decisions on the target audience for my project.
9. “Keeps pets safe from causing, being victims of fire mishaps” Joint Base San Antonio, 2017, April 26, https://www.
jbsa.mil/News/News/Article/1163760/keeps-pets-safe-from-causing-being-victims-of-fire-mishaps/.
When people leave the home, one of the top worries they have is that their pets are okay. In this article, I discovered
a few simple tips on how to prevent your cherished pet from starting a fire and also how to keep your pets safe. I
learned that cats are often victims of house fires because they climb up on counters and knock down things such as
candles. This information opens up a new target audience, pet lovers, who would buy my product.
10. Ayers, Laurie, 2017, December 2, “Candle Industry Statistics: Join & Buy Scentsy. Join & Buy Scentsy” https://
www.thrivingcandlebusiness.com/enlightening-candle-industry-statistics/.
In this article, Ayers provided me with important statistical information about candles; who buys them, why they
buy them, and when they buy them. U.S. retail sales of candles are estimated at approximately $3.2 billion annually,
excluding sales of candle accessories. In 2008 it was 2 billion. I discovered that 90% of candle buyers are women,
which is not surprising, but an incredibly high percentage. Most people buy candles for the fragrance during the win78
׉	 7cassandra://iRbOLS0KhHM4c8EuKyJFOKgO9mwWdX5rwykcr0Rzl548`` buOoG;׉E`ter holiday time. This information is helpful to me because it determines when my product may be the most successful
on the market.
11. “Candle Safety.” Campus FireWatch, http://www.campus-firewatch.com/candles.
According to this article, 85% of fatal fires have happened in off-campus housing where a vast majority of the students
live. Roughly one-third (37%) of home candle fires started in bedrooms. These fires caused 36% of the associated
deaths and 51% of the associated injuries. About 11% of candle fires happened because the student fell asleep
and forgot to blow out the candle. It seems like candle fires are more common amongst young female students in their
teens and twenties who live alone or with a roommate in an off campus apartment. This research will aid my decisions
on the target audience for my project.
12. Baker, J. E, 2019, August 8, “Cat knocks over candle, sparking fire in duplex with 6 residents, 13 cats, 2 dogs,
snake.” Cincinnati, https://www.cincinnati.com/story/news/2019/08/08/cat-knocks-over-candle-sparking-fire-residentsdogs-some-cats-safe-snake-status-unknown/1952573001/.
This
article reports on a fire that was ignited by a candle in an apartment. The fire was started when a cat knocked
over a lit candle in a Pleasant Ridge duplex overnight, displacing six residents. The residents made it out safely, however
several cats died and two dogs and a snake were injured. The fire was hard to fight because it spread to all floors
of the building and was in the walls and small spaces. I learned from this report that it is common for candle fires to be
started by pets because they can knock into it. It seems like pets are also a common victim of fires because firemen
save the people first and sometimes there is not enough time to save the pets. This information opens up a new target
audience, pet lovers, who would buy my product.
79
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md׉	 7cassandra://-PKlGTP2JE1v8ZbRWktgUZPABL2ePufI-hwLfWfHLB8!` t׉	 7cassandra://LqqjMKdt5LdjlSTYukfqZo09_cOHeQdSITF1WAEX4Jg8D`` ׉	 7cassandra://FhgM8XBf3KJChPnMjcpEY0LBaO732-eKX7StYPG5WvIK ͠|buOuG;נbuOuG< *=29ׁH -https://www.onefurallpets.com/blogs/news/whatׁׁЈנbuOuG< |9ׁH *https://www.healthline.com/health/nontoxicׁׁЈנbuOuG<  ̠9ׁH $https://candles.lovetoknow.com/aboutׁׁЈ׉E13. Kyle, S. B, “Primary Report on In Depth Investigations of Incidents Involving Candles.” 2002
In this journal, Kyle discusses one of the most common ways candles start fires. The candle fires had one or more
of the following patterns; candle flare up, candle exploded, wax was low, container shattered, container caught fire,
candle reignited, and candle tipped over. By discovering the specific way the candle caught fire aside from the interference
of an outside source, I could come up with an effective solution that would work for any scenario.
14. Carl, 2021, June 28, “Is it safe to sleep with a candle lit?” https://www.candleers.com/is-it-safe-to-sleep-with-acandle-lit/.
I
found this article very interesting because I am aware it is not good to sleep with a candle on, however I did not know
about any disasters that have resulted from it. In this article, I discovered that a woman from the United Kingdom fell
asleep with a candle on as she took a nap for work. When she woke up, the candle burnt out and there was smoke in
her room and she was coughing up black soot. The soot got into her lungs and she had to go to the hospital. If she had
not, she could have died. This information mentions a new safety hazard with candles, and stresses the importance of
having a product that will alert you when you have forgotten it is lit.
15. “Mom shares a warning about scented candles after discovering black dots in her baby’s nose.” Tip Hero, https://
tiphero.com/scented-candle-time-limit.
I was interested in seeing the dangers of soot produced by scented candles. In this article, a mother from Hoboken
who casually lit two large, scented candles and went about her day while at home with her was her newborn child.
When she went to feed the baby, Megan noticed that the inside of his nostrils were covered in a black substance. Even
after swabbing and cleaning out his nose with saline, there were still remnants of the black substance. Panicked, she
took her baby to the doctor. Scented Candles have a three hour warning on them not as a suggestion. If left on for
more than three hours, wax can build up enough to form dangerous soot. This information mentions a new safety haz80
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16. Painter, S, “5 cleanest burning candles you can buy.” Love to know, https://candles.lovetoknow.com/aboutcandles/5-cleanest-burning-candles-you-can-buy.
As
I researched more about the harmful qualities of soot, I found that Soy candles, beeswax candles, and vegetablewax
based candles that are 100% (not blended with paraffin) are soot-free. Candles with all natural ingredients are
better for your health and often are not advertised. Many people don’t know the true dangers of many common candle
makers such as DW Home, Yankee Candle, and Bath & Body Works.
17. Timmons, J, 2021, January 22, “6 best nontoxic candles - and why you may want to make the Switch.” Health Line,
https://www.healthline.com/health/nontoxic-candles#nontoxic-candle-brands.
This article provides more information regarding cleaning burning, non toxic candles. To be on the safe side, look for
phthalate-free candles that are derived from 100 percent essential oil. Any synthetic ingredients should be certified
nontoxic. Also, transparency is key, so prioritize candlemakers that are willing to list ingredients in full. This article
also provided brands that make clean burning candles.
18. W., Joycasinoofficial, —, Lori, —, Je, 2016, December 22, “What are wax melts and how do I use them?” One Fur
All Pets, https://www.onefurallpets.com/blogs/news/what-are-wax-melts-and-how-do-i-use-them.
This article provides a new and trending alternative to candle; wax melts. Wax melts are pieces of scenes wax without
a wick that you can combine with other scents. They are slowly warmed on a wax melter and since there is no flame,
they are much safer than candles with a wick. Learning about this competitor will help me determine the values of still
being about to use a normal candle, while adding safety features to it.
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 #-s9ׁH <https://www.interaction-design.org/literature/article/designׁׁЈנbuOuG<	 ?̩9ׁHhttps://www.nngroup.com/ׁׁЈ׉E19. Worst, E. R, 2021, August 27, “16 candle alternatives that still provide relaxing scents & great light.” Worst Room,
https://worstroom.com/candle-alternatives/
This article provides candle alternatives that are not fire hazards and are non-toxic. Some of these alternatives include
fairy lights, lava lamps, and electric candles. If you buy candles for the scent, alternatives include wax melts, reed diffusers,
oil diffusers, fresh flowers, air fresheners, and incense. Learning about this competitor will help me determine
the values of still being about to use a normal candle, while adding safety features to it.
20. “History. National Candle Association.” Candles, 2020, July 2, https://candles.org/history/.
This article discusses the history of candles. Candles have been used as a source of light and to illuminate celebrations
for more than 5,000 years, yet little is known about their origin. The earliest use of candles is often attributed
to the Ancient Egyptians, who made rushlights or torches by soaking the pithy core of reeds in melted animal fat. However,
the rushlights had no wick like a true candle. It is interesting to see how far candles have come considering the
alternatives that were made to capture their essence while being safe.
21. Mikko, “Brand Identity Style Guide Documents.” Logo Design Love, 22 Apr. 2018, https://www.logodesignlove.com/
brand-identity-style-guides.
As I looked through other identity style guides, I recognized that other companies brand themselves successfully
by maintaining consistent typefaces, colors, grids, sizes, ect. They also brand themselves by researching how their
competitors advertise themselves, and poking fun at them with their own brand. The logos the companies use remain
consistent in their sizes, however, when they are used in certain ads or commercials elements such as bars and varying
colors come into play. For example, the Animal Planet logo is portrayed in ten different colors according to the
background image the logo is presented on. In terms of specifications, many logos have exclusion lines where other
types should not interfere within a certain amount of space from the logo. The logo is also combined with a slogan
82
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number value they are. The fonts are presented in a chart portraying all the symbols and characters that are included
in the typeface. They ask for fonts to be a specific point size. Brands also give examples of specific print and web
examples of how the logo should be used, for example, the print examples for Animal planet.
22. “World Leaders in Research-Based User Experience”, director. Nielsen Norman Group, https://www.nngroup.com/
videos/prototypes-vs-wireframes-ux-projects/.
This video allowed me to learn the differences between wireframes and prototypes and in what situations each should
be used. Wire frames are simplified representations of a site or app. They can be hand drawn or digital. They do not
contain any visual design or color. Prototypes are more flexible, they may contain images and design and are responsive.
A high fidelity prototype can look exactly like a screenshot of the screen of the final product but just doesn’t
function the same way as the final. Wire frames are used to get quick feedback on a design decision and prototypes
are used when you are further along in the design process. I will be sure to use this information when I create my app
for senior project. It will first start out with a wire frame and then make its way to a low fidelity and then high fidelity
prototype.
23. Dam, Rikke Friis, and Teo Yu Siang. “Design Thinking: Get Started with Prototyping.” The Interaction Design Foundation,
https://www.interaction-design.org/literature/article/design-thinking-get-started-with-prototyping.
This article provided me with information on why it is important to create prototypes. A prototype is a simple experimental
model of a proposed solution used to test or validate ideas, design assumptions and other aspects of its
conceptualisation quickly and cheaply, so that the designer/s involved can make appropriate refinements or possible
changes in direction. Many designers get carried away in the research of their topic, and overlook creating prototypes
and testing them out on the focus group to see how successful the product is, By prototyping and then testing those
prototypes, you can reveal assumptions and biases you have towards your ideas, and uncover insights about your
83
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md׉	 7cassandra://wO8v3jzT7E64m8GyvbCwrkGHvtF5_hIBDvU8KJBr8X0|` t׉	 7cassandra://LcQsPEoWD5EV4bu9lB-gEnAgL5S9FrJgtOmLBEgfQME$J`` ׉	 7cassandra://8pbuWzXP10NK5C0Q_7oHtXjJ9ts7NLM9ncyDV90FGhA; ͠|buOuG<נbuOuG< ̱89ׁHhttps://www.amazon.com/volnyusׁׁЈנbuOuG< 
̱X9ׁHhttp://Amazon.comׁׁЈנbuOuG< 	k̿9ׁHhttps://www.thezebra.com/reׁׁЈ׉E(users that you can use to improve your solutions or create new ones. I will keep this in mind when I am working on my
app for senior project- to make sure that I am having people in my focus group testing out the product so I can work
out any kinks and make it the best it can be.
24. “How to Make a Prototype.” Gembah, 19 May 2021, https://gembah.com/blog/how-to-make-a-prototype.
This article taught me about how to start creating a physical product prototype. My one product for senior project is a
mechanism that will extinguish the candle by itself without the aid of a user having to blow it out. This will be helpful
in emergencies when the user is not home or unable to physically blow the candle out themself. I found out from this
article that prototypes for a physical product can be done digitally with a 3D modeling program, or from clay or a 3D
printer.
25. Scott-Leslie, Devon, et al. “How to Make a Prototype for Your New Product Design.” Cad Crowd, https://www.cadcrowd.com/blog/how-to-make-a-prototype-for-your-new-product-design/.
This
article talks about the steps in creating a product prototype. To start with, it’s usually a good idea to check how
other similar products are made. It might be a good idea to buy an existing product and disassemble it. The next step
is to create a sketch of the new product design. Transfer the idea on a paper or CAD. Writing a verbal description is
very useful too, especially if you aren’t too artistically inclined. The sketch will also help you think through the physicality
of the design. Most people are not particularly good at visualizing three-dimensional objects accurately in our
minds. When we start sketching and modeling things, we’re forced to confront some of the physical realities. This, of
course, is the lead up to the actual physical prototypes. After reading this article, I have a new interest in CAD and how
that works. I will probably only do a 3D mockup in photoshop of my product since I am not an inventor or engineer, but
it was interesting to learn about the possibilities out there.
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27.
Amazon.com: Volnyus Black Decorative Candle Holder Set of ... https://www.amazon.com/volnyus-Black-Decorative-Candle-Holder/dp/B0923TJ4LW.
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