׉?ׁB!'בCטttu׉׉ 7cassandra://r09XVw3ytBlSKKzN9YKBDezAUtyhlK9mjqf7IorAkY8]K`_5׉ 7cassandra://ZY5pN0esMEi-DUrK_aU4R5v5gKZRhra5NAInQ2nCnMM`:׉ 7cassandra://qvXNtyA3IUP48882WIyg7QMZoZqjpUib8u06FMWj9QY`0׉ 7cassandra://GC6qLKy40lOUn6785PaO-JvY01-oYR6sCyk4BYJ9jDA:͠>bqIQ5saטtu׈CNSvu׈EbqIQ5sa׉E׉ 7cassandra://qvXNtyA3IUP48882WIyg7QMZoZqjpUib8u06FMWj9QY`0bqIQ5sabqIQ5saבCטu׉׉ 7cassandra://AuKMqAU1bprnWTfMdVTQbXQKk-HG-K8wE3jI6aBdTD0n` md׉ 7cassandra://GIWmyg4L6cF83GwiLTsdSfggpKU9-_6pKCKoc3jJOsg'`t׉ 7cassandra://Y5n0UEZSm0SsDjWBhi16NQCPQ_u4rEICv8B8wA-lkIUN``׉ 7cassandra://9lQHCYU6AIjpIJSTcUIsPHVhDuyc_oFso__bhvR61a4͠|bqIQ5sa׉E׉ 7cassandra://Y5n0UEZSm0SsDjWBhi16NQCPQ_u4rEICv8B8wA-lkIUN``bqIQ5sa׉EHappi Seats bqIQ5sabqIQ5saבCטu׉׉ 7cassandra://QHyx-5Z1adK5IgKyMs3VWnJtVv0jZp6L_HUls6ijzd8!` md׉ 7cassandra://u7IFl65l6HmFam-1TWqrhAGkeyKyVf2Cl6gHALcYvhg E`t׉ 7cassandra://NigrjUQgm42Qxsgf7zcK4YwCKeKbSCLXKatrHVk-MqgJ``׉ 7cassandra://Gl7iAL4uKIl9zpo8oJV_rR7_Cma5ovge2kDsLnhdO_4 ͠|bqIQ5sa׉E׉ 7cassandra://NigrjUQgm42Qxsgf7zcK4YwCKeKbSCLXKatrHVk-MqgJ``bqIQ5sa׉E/Amanda Tobin Senior Project book May 10th 2022 bqIQ5sabqIQ5saבCטu׉׉ 7cassandra://ar9s2jwihC58kKcbkiGIx-43QiSZ-Ys6HvYSiBBZl_k͛v` md׉ 7cassandra://oNA7NJo8xOJYYVcpXVxD3braZmmkkMawlW_ThNNnWrw3`t׉ 7cassandra://zF8AcPqIlEPy5tTDKRJPh1PZVjHjJaWgzx1SD2cgceg``׉ 7cassandra://gtPWg9vpCoVGNcu_TB-VqWSjcqxp1G1KKdgxFa_PQV0#͠|bqIQ5sa׉E׉ 7cassandra://zF8AcPqIlEPy5tTDKRJPh1PZVjHjJaWgzx1SD2cgceg``bqIQ5sa׉EHappi Seats Bachelor of Technology in the Visual Communications: Art + Graphic Farmingdale State College. State University of New York bqIQ5sabqIQ5saבCטu׉׉ 7cassandra://RVX2cDv73TCEWxaYXw1_vxgW3i-hEQ_or70kRRHeFx42P` md׉ 7cassandra://rZu2X0Hd0JK20xfimS2Y_37asPrlXIQn4sQwnedyGSI`Q`t׉ 7cassandra://yZZRtaqMXaYMHTE_YDmJzxFJy0VuMNod28kBxb2RY5g!,``׉ 7cassandra://KKq7XPfC3KUdaFdRDxZQsDJehrIlrnEHoYBPrC4DzrUT\͠|bqIQ5sa׉ETable of Contents ׉ 7cassandra://yZZRtaqMXaYMHTE_YDmJzxFJy0VuMNod28kBxb2RY5g!,``bqIQ5sa׉EIntroduction.......................................................p1 - 4 1. Product/Service Description.....................p5 - 8 2. Unique Value.....................................................p9 - 12 3. Icons & Illustrations.......................................p13 - 16 4. Personas..............................................................p17 - 22 5. Cultural Relevance..........................................p23 - 26 6. Visual Strategy..................................................p27 - 40 7. Marketing Strategy..........................................p41 - 46 8. Advertisements...............................................p47 - 52 9. Bibliography.......................................................p58 - 63 bqIQ5sabqIQ5saבCטu׉׉ 7cassandra://9BwqwHYH0VjAxrsKqXEuXxzlz_wrpPvHfE9qrDtuYMcQC` md׉ 7cassandra://Ih_kdPeX1mecKMlM0-meYKsMmSppRoqqCuF-yLXaPOYc`t׉ 7cassandra://c8ndFQNQ3cFshTDb4vHMD8JlA_tunG27HHh-uPxonJ4&U``׉ 7cassandra://39EG0AWj2CeVAbToF-NCRHOO7mgiyr0SPjygcm3Q5GM%h͠|bqIQ5sa׉EIntroduction 1 ׉ 7cassandra://c8ndFQNQ3cFshTDb4vHMD8JlA_tunG27HHh-uPxonJ4&U``bqIQ5sa׉E2 bqIQ5sabqIQ5saבCטu׉׉ 7cassandra://9rWEt4090VfzA8ng29rN12kmJ15ww3q1saqPHgJLXR4;o` md׉ 7cassandra://QmnpAgOlRLg6j0fDIrsxZUnwasyEXIC7duRaYz5-UQI`t׉ 7cassandra://bNgEpHQyST85DNlaXFvxNjP111i9QnUm6PyLxjoZHnE:``׉ 7cassandra://8khscw7T0n6Jcruc0XT2bYxc98VqIvOCRFe1Dj8xntI͠|bqIQ5sa׉EPHey! Im Amanda, I work for an organization called Independant Group Home Living where I take care of medically fraigle children that use ventaltors to breathe and are mobile by wheelchair. My job is extreamly rewarding and its always an honor working for the kids who live in the home. Thats how I met Ella. Ella is 15 years old and one of the consumers I work for. Shes a bright and creative indivual who always gives back and inspires me as a person to be more creative. She use to use a ventaltor but was able to breathe on her own. Ella uses an electric wheelchair to get where she needs to go. When I was trying to come up with an idea as to what could benifit the kids and how they live every day, I wanted something that would make them happy, confident in their chairs and something that would assist in bringing out their personalities. 3 ׉ 7cassandra://bNgEpHQyST85DNlaXFvxNjP111i9QnUm6PyLxjoZHnE:``bqIQ5sa׉EvWhen coming up with my idea, I wanted to create something that would be the most impactful to the children I work for. Where I work, most of the children I take care of can not speak to express themselves so I felt that a product that goes on something they use very often would be best & most successful in brining out their personalities. I felt this would benefit the kids the most because they use their wheelchairs everyday to complete their daily living needs. My idea came to be wheelchair seat covers paired with matching sticker decals. These covers are customizable and can be formed to each child’s unique seating. 4 bqIQ5sabqIQ5saבCטu׉׉ 7cassandra://PZZUX2gDQUAk_TxUOnLh6RyCkPDN1k6KZSSl29LA3eQ\A` md׉ 7cassandra://5c3ZCt3T5F9AxvhJ4oQIeP_Y4FbFTEdZNzKvWrIV9Xcfx`t׉ 7cassandra://AfwC4koI_riSafwrs4tbiVew7-XjGN5U0tLGRaZskR0'``׉ 7cassandra://ODB2QcaFzpY2BHHAzBsrWu8EEMF6g0MOtIGe1kJeN_8Nh͠|bqIQ5sa׉EChapter 1 5 ׉ 7cassandra://AfwC4koI_riSafwrs4tbiVew7-XjGN5U0tLGRaZskR0'``bqIQ5sa׉EProduct/Service Description 6 bqIQ5sabqIQ5saבCטu׉׉ 7cassandra://zhI4bO-mWO2nI1f-yJ5K6nQ8SFmrtp1zvMVdZnVGgEo/` md׉ 7cassandra://PEVlkQ7nSjYybzk3s90i6dN59kegdXDyd_DayAK5xZw͑``t׉ 7cassandra://V-1aoKoHy5riQko0IRSSAUoYsO-PQpPr94ilw3oN4nU2``׉ 7cassandra://dqulIyZdK2Lgsh80haUbw27XzO1s7_a2ROPg9WE1DAE` ͠|bqIR5sa׉EMy products are wheelchair seat covers that are paired with matching sticker decals. These products are easy to apply and easy to take off. The wheelchair seat covers can be split into 2 parts; the top part (headrest and backrest) and the seated part or, 3 parts; the headrest, back rest and seat. The seat covers will wrap around the cushions and stay put with the inside grips at the ends. The sticker decals that come with a pair of seat covers are easy to apply along with easy and clean to remove. 7 ׉ 7cassandra://V-1aoKoHy5riQko0IRSSAUoYsO-PQpPr94ilw3oN4nU2``bqIQ5sa׉E8 bqIQ5sabqIQ5saבCטu׉׉ 7cassandra://OCRyWyV91_C-yaaEytNS2G93WpGXFsp0MYGriVBJ7K8Qy` md׉ 7cassandra://qLZkEMs9T097lhFAkUZNiHJBlGk7-TpEG8N3YkHsF-Yc`t׉ 7cassandra://ZX01Mhf-nP7F59RhjY0xoO9FXrydDqDyyF1tf2VVbRE&``׉ 7cassandra://GS_j1e4iSf-f5_2nEVwnP3MByhMsbppFEW30LSeHcFo'h͠|bqIR5sa׉EChapter 2 9 ׉ 7cassandra://ZX01Mhf-nP7F59RhjY0xoO9FXrydDqDyyF1tf2VVbRE&``bqIQ5sa׉EUnique Value 10 bqIQ5sabqIQ5saבCטu׉׉ 7cassandra://YzIlQpxurvoc9F8YOBVNvIf5OvX9_QUUithyaiyIweY#,` md׉ 7cassandra://zRCNWskquGUu_gkFxUKuqy0TnqS86Jjq2tpDb5FrR_wH`t׉ 7cassandra://0LnnAJXNjE5QodUIr8WyithFAS0Dh87poT6THVGR-54&``׉ 7cassandra://NpKRaKvg8KAGvnx39wHVNxzN5ajpxlPt3XRjO53S2TUW͠|bqIR5sa ׉EHow I came about my problem was descovering through research the lack of indivuality in children with intecual disabilities wheelchairs. The kids I work for in the group home all have one thing in common, their chairs only have gray, boring seat covers. 11 ׉ 7cassandra://0LnnAJXNjE5QodUIr8WyithFAS0Dh87poT6THVGR-54&``bqIQ5sa׉EyWhen addressing the problem, I wanted to create a product that is colorful and creative so, I came up with my wheelchair seat covers and matching sticker decals. These covers are unique because of the material being used and my target audience is children who use battery powered and mobile wheelchairs. There is nothing out there compared to my brand, it is one of a kind. 12 bqIQ5sabqIQ5saבCטu׉׉ 7cassandra://LFdduQhu3eeJ0eDzkY_7JVvA5x9c5dKZDXkBnQy8DaUR!` md׉ 7cassandra://UwxweBAdaAqYebXMKpznNj_2zJMNEqQDeEKkGXr9ViIdo`t׉ 7cassandra://PvXmLVZ5lE0KaMlopYxOzgR_iQetzOb7Vmj_HIb5cmY'r``׉ 7cassandra://SV2dcxF4XRVDSx0A6TidZ20vQ6_jXY2OqpzNM0MZwbcgh͠|bqIR5sa ׉EChapter 3 13 ׉ 7cassandra://PvXmLVZ5lE0KaMlopYxOzgR_iQetzOb7Vmj_HIb5cmY'r``bqIQ5sa׉ECompetition 14 bqIQ5sabqIQ5saבCטu׉׉ 7cassandra://7z5JB1N-rjuAanGZkuf1FsX2vJMQ9KVOLwGik2OdBQ0S` md׉ 7cassandra://r91LdXjIXWcjBDg8WXKKZL5D4xgxB_uPf2AY7Sr1Ay8Ͷ`t׉ 7cassandra://Zn8tN8dXclGQfw9P8BRkPEFjVzM2i3QWtsZ7pnnZJfo7``׉ 7cassandra://AO78Di3e-YrlzO_D-LtxPcLlYafinObtG2R4mhe7JWoli͠|bqIR5sa ׉E Izzy Wheels The closest competitor that I could find is a brand called Izzy Wheels. This brand sells mobile wheelchair wheel cover products. I picked this company as one of my competitors because it is successful in style, uniqueness and really focusing on the customers satisfaction. 15 ׉ 7cassandra://Zn8tN8dXclGQfw9P8BRkPEFjVzM2i3QWtsZ7pnnZJfo7``bqIQ5sa׉EThe older sister, Ailbhe, developed the idea for this company while doing her final project in her art school. Ailbhe and her sister Izzy started decorating her chair when they were little and this inspired her to do it as her final. They have partnered up with Disney, Hello Kitty, Barbie and over a hundred different artists for their visions on their bright and colorful wheelchair wheel covers. “Izzy Seats” brings a whole new light to fashion in the world of disabilities, and they have a community tab showcasing different wheel covers and the individuals who own them. They really changed how the chairs look and feel for the individuals and that is what I want for my product idea. There is a sparkle in the person’s eyes when they feel powerful and free to express themselves with their chairs. The only real difference I have with this company is that my focus is on wheelchair seat covers for electric wheelchairs/ push wheelchairs with custom foam or gel seats, and not wheel covers. 16 bqIQ5sabqIQ5saבCטu׉׉ 7cassandra://Ej57h4d8B2xmZZFP_tjMgmDRMRsAzLFEqjQMpzV3z48^` md׉ 7cassandra://ISVUh31Kz4M1PSJIR-5BKZtvjw-AOv2lnWxNe50uRcUe`t׉ 7cassandra://Ih0GOTdPFrS9I5uZor9OWX4T08eds_U0YU8iioYRbEU'u``׉ 7cassandra://4igbM-ZSibMVo-s35iIUybT7i9t1lK-HPMCsrftRIpYth͠|bqIR5sa׉EChapter 4 17 ׉ 7cassandra://Ih0GOTdPFrS9I5uZor9OWX4T08eds_U0YU8iioYRbEU'u``bqIQ5sa׉EPersonas 18 bqIQ5sabqIQ5saבCטu׉׉ 7cassandra://baJEMF2FLyQ8lsJoRDyv__Zpg1qNn1vWOX5MTF0Aj1w` md׉ 7cassandra://4eAwthBA0y7SCoiD9qpd2sQGCKwIbK4rjeltXzlWN_Mc`t׉ 7cassandra://IBOx2V0qM9WOA5VeVn4KstMxHnFuMUc6EjhmnJrhSF8%``׉ 7cassandra://bujRL7Nk5Nziikpi1yPR9DeM5vNwxh1Xq5q2PS7RUyw;͠|bqIR5sa׉EWhile researching, I first gathered information from the people who were answering my questionnaires and interviews. This group consists mainly of parents of children who are mobile by wheelchairs, aids and nurses that work in the healthcare industry for medically frail children and children who use wheelchairs. After gathering all of my information I developed my primary, secondary and tertiary personas. 19 ׉ 7cassandra://IBOx2V0qM9WOA5VeVn4KstMxHnFuMUc6EjhmnJrhSF8%``bqIQ5sa׉E(Alice 43 yearold Mom from Long Island, NY. Alice has a non-verbala son who uses a wheelchair and hopes that there is a product out there to assist his chair in bringing out his personality. My primary persona is Alice, the parent who is the primary caregiver to her son who uses a wheelchair. 20 bqIQ5sabqIQ5saבCטu׉׉ 7cassandra://KEYS0JwBCQwKEY4gJxIHtAX4qvs-u5y-AfbhVOYx7XY¸` md׉ 7cassandra://TOdGPyYIFXhUR9Tkh1anx0A0e5R6IXIR-uWSE4S0M78}x`t׉ 7cassandra://m2rAZBRAj6AspeIbFpm5oJUy2AYYVlRDBY3hwQR7Yb4,``׉ 7cassandra://dI_77tvXt5rSCj0vYO2m4kqR4JxK4hNQwU1pGcRnkEY͠|bqIR5sa׉EMia 23 yearold nurse from Long Island, NY. Mia hopes to make a difference in her consumer’s lives. She finds it hard to cheer up her consumers that are able by a wheelchair and wishes there is a way to. My secondary persona is Mia, the nurse who works in a group home. 21 ׉ 7cassandra://m2rAZBRAj6AspeIbFpm5oJUy2AYYVlRDBY3hwQR7Yb4,``bqIQ5sa׉EAnna 15 yearold highschool student from Long Island, NY. Anna wishes people wouldn’t see her as just a girl in a wheelchair because she is much more than that. My tertiary persona is Anna, the child who lives in a group home and uses a wheelchair. 22 bqIQ5sabqIQ5saבCטu׉׉ 7cassandra://33VcKwbgdXiGwANn0l4gaq1P9hABPllwQKTaPFzb7VoT~` md׉ 7cassandra://TIyP-nATJbX6ZmGHClfc8CR_WLhgH359_R7TIc-cny0e `t׉ 7cassandra://Rq1BxV0yYgyfXYTWkA8FYRq9Y0Gjmetsl3y1OBhgvZ0'``׉ 7cassandra://YvpCIpCq2sThIGjT-UrABANztd--3rsGiNt_d-yBlwUh͠|bqIR5sa׉EChapter 5 23 ׉ 7cassandra://Rq1BxV0yYgyfXYTWkA8FYRq9Y0Gjmetsl3y1OBhgvZ0'``bqIQ5sa׉ECultural Relevance 24 bqIQ5saÁbqIQ5saבCטu׉׉ 7cassandra://zlbA-9HB0RqDFXyRJFszXw7K1RNV2wDYyEG9XBF6G2wEu` md׉ 7cassandra://61p13YoXWcYtOWzLYZeDg1tjKgqiIFqaqXXlWDnhEAQSh`t׉ 7cassandra://GEOBosqUFe-vbE4bRCYEjdhTcuqsqKOcoTBvpii3wQYh``׉ 7cassandra://tNK-J67ZAgU5FDzQTiUMvpv2ZQMnJGqYz087kRZ-Ce0U̎͠|bqIR5sa׉EThe Cultural Relevance Happi Seats has is the fact that there is nothing like this idea out there. Adults and children part of the disabled community currently do not have access to a product that will bring out their personalities with their chairs. From my interviews and fourm majority of the indivuals I spoke with were very intrested and hopeful for my product. Most of the people I interviewed felt that my brand and product was an amazing unique idea. 25 ׉ 7cassandra://GEOBosqUFe-vbE4bRCYEjdhTcuqsqKOcoTBvpii3wQYh``bqIQ5sa׉E31/35 of people have never seen a colorful wheelchair 34/35 of people would love to see a wheelchair with different designs 86.6% 97.1% 11.4% 2.9% 26 bqIQ5saŁbqIQ5saāבCטu׉׉ 7cassandra://Rpipga_Dy3lK6XFHf_jUUbxKAc0_CGagHcuQqHopOtki` md׉ 7cassandra://j4QMCfTjIiSZVqSjOK96WTspAsCWCtCQMFqyB_Hq3TEh`t׉ 7cassandra://c12wOJZQ1IYV_IbeVxzo35f6K0PkxvWUmZf7D8Rkho0(``׉ 7cassandra://-FHsefQpFiWtxaZCXi8gS4N9lTJywJfg9PVm9a4TXEQnh͠|bqIS5sa׉EChapter 6 27 ׉ 7cassandra://c12wOJZQ1IYV_IbeVxzo35f6K0PkxvWUmZf7D8Rkho0(``bqIQ5sa׉EVisual Strategy 28 bqIQ5saǁbqIQ5saƁבCטu׉׉ 7cassandra://cOxOWzOXb8zGB30QPvQGxvu_lM1zfDcBJVKganlInng ` md׉ 7cassandra://HuoqNkPgI-0-YIM5764DiCuW1BO_WUrConVmcK19p0o`t׉ 7cassandra://vOndwI_1rAZklQ91HiWLxMK6pwPf1nFP5vvuJ5JBw9QEB``׉ 7cassandra://w1w4akNl52gicyN8UgfZ570QqiTVfQtqsqC2nBoW-MAb͠|bqIS5sa׉EMy brand toolkit consist of the right/ wrong ways of using Happi Seats’ logo, fonts and brand colors in a visual way. I also show what my first ideas were for my brand. This is the guide on how to use Happi Seats brand correctly. 29 ׉ 7cassandra://vOndwI_1rAZklQ91HiWLxMK6pwPf1nFP5vvuJ5JBw9QEB``bqIQ5sa׉EInitial Sketches 30 bqIQ5saɁbqIQ5saȁבCטu׉׉ 7cassandra://X3sBAinORyoH_8IpZqUKRO6cm68ViG_6xRcedB7q5Jo,` md׉ 7cassandra://9bmumMAWZ484EpsYiAh-xdc9NGRIDXSHYpIxk88tMdQNB`t׉ 7cassandra://MYwacx8CYcJJ_D86rPMxMpg-UqKm9-IlEdPmE8bqGQsC``׉ 7cassandra://xgbwg8VohbSo5kioRpzv5SxpJ0cvdDz5d4q7xpc2ELo͇\͠|bqIS5sa׉E Then: first idea Happi Seats 31 ׉ 7cassandra://MYwacx8CYcJJ_D86rPMxMpg-UqKm9-IlEdPmE8bqGQsC``bqIQ5sa׉ENow: Final logo 32 bqIQ5saˁbqIQ5saʁבCטu׉׉ 7cassandra://h4A3sRiLNg_CxCwyDumYaqcoDOpYFSo-anK1eJbLqYEͺ` md׉ 7cassandra://T2RX36a_Zc1b2c5ZZNshhwqeUZC-2FmIMnicT6yFcNMG`t׉ 7cassandra://DVLgm2llY7hofT6LZQ56v8mbTLLoT7_3kj69-qBqXho|``׉ 7cassandra://YVtGCukznwLyf2xhenffVrpqzaIynuJdaIMtrQ1vD4I!0͠|bqIS5sa׉ELogo Happi Seats 33 ׉ 7cassandra://DVLgm2llY7hofT6LZQ56v8mbTLLoT7_3kj69-qBqXho|``bqIQ5sa׉ELogo Happi Seats 34 bqIQ5sábqIQ5sáבCטu׉׉ 7cassandra://EW2JZKrlMfTWxdQ1QNr8UAhr38yVj0mbpX51zHBnoOU` md׉ 7cassandra://4XmpsBb9KSGTS_jNu0jPnhd9_WA4X3PXwkZc-WOOo3kW`t׉ 7cassandra://Ly1P64g-wDBPh3Wr4V9nhcNIuSEmmN9SoeDyMvFl98Ig``׉ 7cassandra://EBZwd_l51B5r5bUeGNS6qSEonS_SRzteRVwBkQZoWn0%4͠|bqIS5sa!׉EOne color Logo Happi Seats 35 ׉ 7cassandra://Ly1P64g-wDBPh3Wr4V9nhcNIuSEmmN9SoeDyMvFl98Ig``bqIQ5sa׉EOne color Logo Happi Seats 36 bqIQ5saρbqIQ5sa΁בCטu׉׉ 7cassandra://7HpvAX3paEYfL67wrJ5kBC1xsY8rlK6InN-UzR1OQKI'` md׉ 7cassandra://GiS628LE_cRvRkLR5EmqJs-BK01iI1pTCZAksqPyI6g͊z`t׉ 7cassandra://69B7Fuyf-2C0G2ioUJRF7xKiwHgxaj-bhMaeKUUImEU?;``׉ 7cassandra://4D6ABdTEmdzpPzZoxt7D2JeEdIyYycBrmTcTo7Cfclc:Ot͠|bqIS5sa#׉E(Logo Toolkit Happi Seats Happi Seats 37 ׉ 7cassandra://69B7Fuyf-2C0G2ioUJRF7xKiwHgxaj-bhMaeKUUImEU?;``bqIQ5sa׉E(Logo Toolkit Happi Seats Happi Seats 38 bqIQ5saсbqIQ5saЁבCטu׉׉ 7cassandra://O4iMyQnRxSrDV8zuUN7juI4oQn88hiXVCrlzHPdSLesԺ` md׉ 7cassandra://Y_xu21B1Dey9yrzmoke0eP6yDk1tn-pNj_04vF0UssIw`t׉ 7cassandra://TXcWqcqvZ-75_OZOn0-SfWcZGlIW2r2a7m9HZeTzt5Q-``׉ 7cassandra://8Jh2MyOuz6UEqcJsd7B7af_uQycyghXxn5r4bNzAs3gͥhT͠|bqIS5sa%׉EType Body Acumin Variable Concept - regular Logo Aa Aa Bronson - regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 39 ׉ 7cassandra://TXcWqcqvZ-75_OZOn0-SfWcZGlIW2r2a7m9HZeTzt5Q-``bqIQ5sa׉EBrand Colors RGB: 222 179 212 CMYK: 10 33 0 0 HEX: deb3d4 RGB: 160 217 215 CMYK: 36 0 17 0 HEX: 9FDBD8 RGB: 144 40 141 CMYK: 51 99 2 0 HEX: 90278f RGB: 24 132 124 CMYK: 84 29 54 8 HEX: 1B837B 40 bqIQ5saӁbqIQ5saҁבCטu׉׉ 7cassandra://HmV6-JL0ZJbvL7NlW74n1AbTMdF95Fp6FvknFy5zISEU>` md׉ 7cassandra://9dk9lZeTV5s0x7I3tYFySzpUjydVSUI89gD0tpucSCodk`t׉ 7cassandra://QbWe4G4j4FeWXtspCbb6EloQn6j9HARC45HpJ6l4H28'B``׉ 7cassandra://4EzvzhZcTZYYiPri_dh3vZPZ-YL9_RuIpj6Wf12-XjUh͠|bqIS5sa'׉EChapter 7 41 ׉ 7cassandra://QbWe4G4j4FeWXtspCbb6EloQn6j9HARC45HpJ6l4H28'B``bqIQ5sa׉EMarketing Strategy 42 bqIQ5saՁbqIQ5saԁבCטu׉׉ 7cassandra://r0v_CaXzCXL6mlhQrwNxlMG9o2vwl52ih3xwZLDqSY8C)` md׉ 7cassandra://Onq10kVvmaAiLT0TazXCJYJH4zudcqHTnQNYmUs5nMUQ`t׉ 7cassandra://OEtxw_kuJWEJ1LICtXmsZdmIi3vsW8cgzNRTBp3tgKUv``׉ 7cassandra://t9ryP4j-7QSPKh5wwd7Crv8QT5iS6T3BjaxpYebUo8w\͠|bqIT5sa)׉EMy goal in marketing Happi Seats is to advertise with positive emotions. I wants people like children and adults to see my brand and think about how exciting and happy they would be if they had Happi Seats’ product. My marketing strategy is using the words fun, playful and creative to catch the attention of a child. For the children I will offer themes of wheelchair seat covers that are trendy topics and display them in advertisements. 43 ׉ 7cassandra://OEtxw_kuJWEJ1LICtXmsZdmIi3vsW8cgzNRTBp3tgKUv``bqIQ5sa׉ENTo catch the attention of the parents and nurses I will use keywords like comfortable, fashionable & low price to show what is the benefit for them as well. I want the parents to know that they are getting the best deal on my brand’s product. I will tell her story by showing photos of people being happy as they use my product. 44 bqIQ5saׁbqIQ5saցבCטu׉׉ 7cassandra://DpJnF6Zwo0KOa5oj9Ad6jQJ785ikAxX8SjhR9bjeXuY` md׉ 7cassandra://z6ieuTsS2n6pwJUqpk7XpboJhZWiIwlSy6g1EzwqPfYb`t׉ 7cassandra://9VbGksn46sxpAIhMQkgp7Dww4R7QyMn3Xlqaju6huhs``׉ 7cassandra://rz2D2-jAFxYL4jp4f--gsC5NL4UNOOtEKld_jDtWjtsb͠|bqIT5sa+׉EWhile I use Facebook, my brand Happi Seats will have a business account to promote, post any kind of sales and fresh new designs on our wheelchair seat covers with matching sticker decals. This will also help customers keep up-to date on what the brand has to offer. Happi Seats will use Instagram to showcase their products. The Instagram bio will have the website linked to it and a description of what the purpose of Happi Seats is. This is also where Happi Seats will post updates to their products as well. 45 ׉ 7cassandra://9VbGksn46sxpAIhMQkgp7Dww4R7QyMn3Xlqaju6huhs``bqIQ5sa׉EAn example of where I can place a website banner for children to see is YouTube. This banner will be placed at the top of the home page of the website. Another way Happi Seats can promote their products is sponsorships with family YouTube content creators. How I will do this is by creating flyers and posters displaying my product, describing them briefly and then adding a QR code that links to the website. The flyers will be hung up in grocery stores and hospitals, the posters can be advertised in malls and shopping centers. 46 bqIQ5saفbqIQ5sa؁בCטu׉׉ 7cassandra://Ak2ejJYzZV3KfSYYKwK06elmt1oZJ4TWLs_ETsRq-2kY` md׉ 7cassandra://JCB0dgRtE4WMqsjZyYh8XEPxzlS1VgM3s4mgER6lTEQe`t׉ 7cassandra://EpdGmcjl2wUnWxxC6_En1nTXVauZ4M1HPFig-zfIqcQ(``׉ 7cassandra://WGfr52c4D-HfT4wTRk7TE3ztqnliE9v4LvWvD2kYYUs0h͠|bqIT5sa-׉EChapter 8 47 ׉ 7cassandra://EpdGmcjl2wUnWxxC6_En1nTXVauZ4M1HPFig-zfIqcQ(``bqIQ5sa׉EAdvertisements 48 bqIQ5saہbqIQ5saځבCטu׉׉ 7cassandra://-DQpZbBZisXS1-U-JqXwsVZlUPk2zm-C9fYLQH0Hh0Y` md׉ 7cassandra://oXZGbpC9mF-gsYAjE7MD8riNFaP4BD6IzacLz4EY-4k}`t׉ 7cassandra://y1H9BDI0qJaaCll3tE7Pmnxsgb0e6PzOLfkbKbJqFCQ1P``׉ 7cassandra://cg__T8NFZlSi5P1SVBDHATZek9OXzy8gMXNa3_eoqFsv͠|bqIT5sa/׉EHospital Poster 49 ׉ 7cassandra://y1H9BDI0qJaaCll3tE7Pmnxsgb0e6PzOLfkbKbJqFCQ1P``bqIQ5sa׉ELanding Page 50 bqIQ5sa݁bqIQ5sa܁בCטu׉׉ 7cassandra://lORTjy7qlIptzXZc0paI4hKTlc-nqpXmbrrumJeTvr4}` md׉ 7cassandra://XVe8971_pX7T_fQevZh7vU7SRygal3XYGyLR0vd-yjw&`t׉ 7cassandra://skkAfUTh3laR_AxbS4tfYfMxK41Qthd6Kbbz3qPXal4M``׉ 7cassandra://VKPQ1WFU61QeGBqTV9oMCRZd1VXiiJPj7J59nNxXdiE ͠|bqIT5sa1׉EInstagram Ad Facebook Ad 51 ׉ 7cassandra://skkAfUTh3laR_AxbS4tfYfMxK41Qthd6Kbbz3qPXal4M``bqIQ5sa׉EBus Stop 52 bqIQ5sa߁bqIQ5saށבCטu׉׉ 7cassandra://bOZm7UNeHMPihbH7XvyPC0uTSBToQbA1p8lsuH8fG9MX` md׉ 7cassandra://lexg-x3Czou3TIcJ66oaE2IKxmlX7vmF1WezubbC8pMF;`t׉ 7cassandra://yueXrLhtTIpYXwnE0I7VVb2PjEXgtbksIauPIH4smQQL``׉ 7cassandra://kDLm27iExY1R7JahsC4caihYrWZfWFRgzHkQU_Sy6qwJW͠|bqIT5sa3נbqIU5sa9& !9ׁH!https://journals.lww.com/ajpmr/Abׁ ׁ ЈנbqIU5sa8=%9ׁH@https://journals.sagepub.com/doi/abs/10.1177/030802260306600506.ׁ ׁ ЈנbqIU5sa7+H9ׁH'http://wiley.com/doi/abs/10.1111/j.1532ׁ ׁ Ј׉EJ1. Ambikile, Joel Semel, and Anne Outwater. “Challenges of Caring For Children With Mental Disorders: Experiences and views of caregivers attending the outpatient clinic at Muhimbili National Hospital, Dar es Salaam - Tanzania.” Child and adolescent psychiatry and mental health vol. 6,1 16. 5 Jul. 2012 This article is about children, mental disorders and how they can impact their learning and growth as an individual. They explain how children can suffer with things like depression, psychosis and development disorders. The article goes into the research of living with these children and the support care takers can give. The research also provides the challenges caregivers face emotionally and socially and how they deal with them. I used this article for a better understanding of the impact on health care workers mentally and physically when it comes to this part of the field. 2. A. Geers, A. M. Focal Meditech B.V. (n.d.). Head support in wheelchairs (scoping review): State-of-the-art and beyond. Taylor & Francis. ,https://www.tandfonline.com/doi/full/10.1080/17483107.2021.1892 This article is about how wheelchair uses with disabilities face the issue of support and positioning of the head rest on their chairs. For certain users the headrest on a wheelchair is significant for head/ neck support and comfort. The article goes into detail about the variety of head support being available but needs improvement in function and quality. They gather information by reviewing wheelchair users, occupational therapists and experts. I used the information from this article for the comfort and quality of my product. 3. Boundless. (n.d.). Boundless psychology. Lumen. https://courses.lumenlearning.com/boundless-psychology/chapter/extremes-of-intelligence/. This informal link is about how intellectual disabilities can affect a person’s learning abilities and the challenges that surround an individual. This article gives information about how there are two areas of functioning for example self-care and social skills. It goes into the severity of intellectual disabilities ranging mild, moderate, 53 ׉ 7cassandra://yueXrLhtTIpYXwnE0I7VVb2PjEXgtbksIauPIH4smQQL``bqIQ5sa׉E severe or profound. The way individuals with intellectual disabilities face these challenges every day and how adaptive behaviors and advocacy can help these individuals. I used the information from this article to better understand intellectual disabilities. 4. Brienza, D., Kelsey, S., Karg, P., Allegretti, November 10, 2010. A randomized clinical trial on preventing pressure ulcers with wheelchair seat cushions. American Geriatrics Society. https://agsjournals.onlinelibrary. wiley.com/doi/abs/10.1111/j.1532-5415.2 This article is about determining the effectiveness of wheelchair seat cushions and the prevention of pressure ulcers or sores on the skin. They go through the research with having 232 participants assigned at random to a skin protection foam cushion for 6 months or until a pressure ulcer incident. The locations were 12 nursing homes, the age of the participants were 65 and older who used wheelchairs for 6 or more hours per day. The cushion was randomized in skin protection foam and variety by air, viscous fluid foam or gel. They concluded that the skin protection cushion with fitted wheelchairs lower pressure ulcer incidences. I used this article to better understand the importance of comfortable and high quality material cushions. 5. Cox, Diane L. “Wheelchair Needs for Children and Young People:A Review - Diane L Cox, 2003.” SAGE Journals, https://journals.sagepub.com/doi/abs/10.1177/030802260306600506. This article is about the wheelchair needs for children and young people. A charity called the Physical Disability and Sensory impairment forum researched local parents who had concerns relating to the assessment of mobility equipment. This project was set up to consider those concerns, looking into the role of the wheelchair in children’s mobility. The children’s needs were met and unmet. The charity sent out questionnaires to the parents and children to gain insight. However their results were disappointing and results were not presented. I used the information from this article to see how other people have interviewed children with disabilities. 6. From the Human Engineering Research Laboratories. “Quantifying Wheelchair Activity of Children: A Pilot Study : American Journal of Physical Medicine & Rehabilitation.” https://journals.lww.com/ajpmr/Ab54 bqIQ5sabqIQ5saבCטu׉׉ 7cassandra://-5F9TKmOcKPf8mcegez6llkEgyT42tz1UcreZztyZbw` md׉ 7cassandra://S2-5XZF4uT9vsGu9oSrwxa3VMLTScVb3fHSGMNYYZ04Hd`t׉ 7cassandra://3Sp4hq7OdxwcQQZYciMZjTq8mksCCNVSsjxw7iT8h-8MG``׉ 7cassandra://rOeGYxeoZIozdM4G9SNR9enAz65jFwX4b9rlUBpwF6EL ͠|bqIU5sa:נbqIU5saBcM9ׁH7https://jamanetwork.com/journals/jamapediatrics/articleׁ ׁ ЈנbqIU5saAC 9ׁH6http://onlinelibrary.wiley.com/doi/epdf/10.1111/j.1469ׁ ׁ Ј׉Estract/2008/12000/Quantifying_Wheelchair_Activity_of_Children__A.2.aspx. This article is about the mobility of a child’s wheelchair. The researcher goes into the function, pros and cons of 9 manual wheelchairs and 9 electric wheelchairs. The children’s ages were between 8-17, a data logging device was installed on their wheelchairs for 7 days. They came out with the results of; children who use manual wheelchairs travel on an average of 1602.31 minutes a day and children who use electric wheelchairs travel 1752.42 minutes a day. Coming to the conclusion of the mobility data collected from the wheelchairs, the outcome was similar but the electric powered wheelchair users traveled more. I used the information from this article to better understand the impact to a child who uses an electric wheelchair vs. a manual wheelchair. 7. Ho, P., Downs, J., Bulsara, C., Patman, February 19, 2018. Addressing challenges in gaining informed consent for a research study investigating falls in people with intellectual disability. Wiley Online Library. https:// onlinelibrary.wiley.com/doi/abs/10.1111/bld.12217. This article is about how people with intellectual disabilities do not often take part in research. When they do participate in research, it is important that they are given support to participate in decision- making. The study in this article goes into detail about how an informed consent process was developed for people with intellectual disabilities and how it is working in a current study. Going through the research they found that only 3 out of 40 were deemed capable of consenting independently while the 37 others required the support of another person. I used the information from this article to learn more about how individuals with disabilities are able to participate in interviews. 8. Horne, Katie. “Webflow Review: What Makes This Website Builder so Different?” Digital.com, Digital.com https://digital.com/best-website-builders/webflow/. This article discusses what makes webflow different from other website builders like XD and coding. It goes on to explain how the company offers a variety of products to help people have a fully-customized web page with55 ׉ 7cassandra://3Sp4hq7OdxwcQQZYciMZjTq8mksCCNVSsjxw7iT8h-8MG``bqIQ5sa׉Eout forcing users to code. Webflow also uses the technology of static templates to boost page speed. This article also goes into detail about how you have availability of CSS, HTML, and JavaScript but you generate your code using the visual designer instead of writing code line by line. Which is more productive and time saving. I used the information from this article to make my decision on what I would like to use to create my website for my brand. 9. Relevance of the Pediatric Powered Wheelchair Screening Test for children with Cerebral Palsy. https:// onlinelibrary.wiley.com/doi/epdf/10.1111/j.1469-8749.2004.tb005 This article is about a study on if the PPWST or Pediatric Powered Wheelchair Screening Test is appropriate for use in a population of children with Cerebral Palsy. These children use joysticks to drive their wheelchairs. They also were trying to figure out the results for the group of children with CP and for children with orthopedic or neuromuscular disabilities only and whether this test was appropriate for children with severe motor impairments who use switches to control their wheelchairs. They tested the children’s abilities to use the chairs and came up with conclusions on if they could use the joystick or not. I used this information to focus on what kind of chair my brand is more geared towards. 10. John B. Gordon, MD. “A Tertiary Care–Primary Care Partnership Model for Medically Complex and Fragile Children and Youth with Special Health Care Needs .” Archives of Pediatrics & Adolescent Medicine, JAMA Network, 1 Oct. 2007, https://jamanetwork.com/journals/jamapediatrics/article-abstract/571241 This article is about evaluating the impact of a tertiary care center special needs program that partners with families and primary care physicians to ensure seamless impatient and outpatient care/ providing medical homes. Their study took place at a pediatric hospital and a medical school serving urban and rural patients. The data was collected for about 3 years and used to compare for pacients in the special needs program from july of 2002 - June 2005. I used this article to better understand how important quality care is. I have learned that many families do not have enough resources for their family members with disabilities. 56 bqIQ5sabqIQ5saבCטu׉׉ 7cassandra://V4CWnIT38Dd2kr-ZAKu_MxkTDUJ5maaEkOhH-_04ImE:*` md׉ 7cassandra://tVYHnsWXOwN4pkuh01CihHXZ97elaq-UFfEA0bWqV5QM7`t׉ 7cassandra://B6ThJrGsAWBdyMi47aU-4KukulO6WG4-y1XjsMTLOFwK``׉ 7cassandra://_kuo5eYD78q6Z_VibzgFxpE1BnzkzxD9RoBs_r8CYyUJ͠|bqIU5saCנbqIU5saI(9ׁH%https://www.researchgate.net/profile/ׁ ׁ ЈנbqIU5saH9ׁH/https://www.cambridge.org/core/journals/proceedׁ ׁ Ј׉E11. Katherine R. Brendli, Michael D. Broda. “Children with Intellectual Disability and Victimization: A Logistic Regression Analysis - Katherine R. Brendli, Michael D. Broda, Ruth Brown, 2021 .” SAGE Journals, https://journals.sagepub.com/doi/abs/10.1177/1077559521994177. This article is about the assumption that children with intellectual disabilities are more subject to be victimized than peers without disabilities. However, there is a paucity of robust research supporting this assumption in the current time. The researchers studied responses from 26,572 parents/ caregivers to children with and without disabilities across all 50 states. The study results showed children with disabilities have 2.8 times greater odds of experiencing victimization than children without disabilities. I used this information to make a safe space with my brand/ company. Making community one of my top priorities. 12. Liebenberg, Anjanet Wanda. “Parental Experiences on the Role of Wheelchairs in the Lives of Children with Mobility Impairments : A Qualitative Exploration in Dubai.” SUNScholar, Stellenbosch : Stellenbosch University, 1 Dec. 2018, http://scholar.sun.ac.za/handle/10019.1/105588. This article is about exploring parents’ experiences on the role of wheelchairs in the lives of children with mobile disabilities. Seven participants were recruited for sampling and their experiences were explored by conducting semi-structured interviews. There findings showed that wheelchairs were an essential part of the children’s lives which enabled their participation at home, school and the community. They explain that without wheelchairs children will be frustrated and isolated, some families expressed unsatisfied results with their children’s chairs. I used this information for the parents’ perspective on what their children go through having to use a wheelchair to get around. 13. Musculoskeletal pain due to wheelchair use: A systematic ... (n.d.). https://www.researchgate.net/publication/353889072_Musculoskeletal_Pain_Due_to_Wheelchair_Use_A_Systematic_Review_and_Meta-Analysis/fulltext/6116ab3b0c2bfa282a41fc35/Musculoskeletal-Pain-Due-to-Wheelchair-Use-A-Systematic-Review-and-Meta-Analysis.pdf. 57 ׉ 7cassandra://B6ThJrGsAWBdyMi47aU-4KukulO6WG4-y1XjsMTLOFwK``bqIQ5sa׉EThis article is about pain in the muscles and bones (musculoskeletal) when sitting in a wheelchair. Wheelchair users are at high risk of experiencing these pains while being dependent on their wheelchairs for their way of transportation. The research in this article goes into how musculoskeletal goes into wheelchair use and the different types of pain, risk factors and management that these individuals go through. Their findings were that shoulder pain was the most common following neck, elbow, wrist, hands and lower back. I have used this information when looking into what kind of wheelchair seat covers I want to create. I want high quality that will not cause any uncomfortable friction. I want to use the highest quality of materials. 14. O’Sullivan, C., Nickpour, F., & Bernardi, F. (2021, July 27). WHAT can be learnt from 130 children’s dream WHEELCHAIR DESIGNS? Cambridge Core. https://www.cambridge.org/core/journals/proceedings-of-the-design-society/article/what-can-be-learnt-from-130-childrens-dream-wheelchair-designs-eliciting-childcentred-insights-using-an-interdisciplinary-design-analysis-framework/488828D88FA3C02EA7EA90DE801FBE20. This article is about including 130 children aged 4-17 with disabilities in creating their dream wheelchair designs. These designers put health and social considerations in mind when using new technologies to help create these childrens dream chairs. The designers also had the factors of mobility and how it is always a changing process, childrens desires and requirements for their chairs. All the chairs were designed by the 130 children and they valued the children’s voices in the chair design process. This article was one of my very important ones. I took this information as inspiration for how I would like to include the kids in their own wheelchair seat covers. 15. Positive Perceptions in Parents of Children with Disabilities 18. https://www.researchgate.net/profile/ Nidhi-Singhal-4/publication/228983336_Positive_perceptions_in_parents_of_children_with_disabilities/ links/54fd3a890cf20700c5eab828/Positive-perceptions-in-parents-of-children-with-disabilities.pdf. This article is about the positive perceptions in parents of children with disabilities. This article goes into the 58 bqIQ5sabqIQ5saבCטu׉׉ 7cassandra://03F6r-6dnwCjZL3JDu7oSFxk_CQtZs0LWtCdkIzNdNs ` md׉ 7cassandra://nk-swDQXTrRipu3Q8gGI5PXitxSQicLW6l5d29eTn8AKx`t׉ 7cassandra://X9BylhNhJ8uqrW6xq8RiL1Wh6gRkAUim-yV4WcrVhLcL``׉ 7cassandra://fEg0OojFdBl7obxIvT9_n5OX3D79v5qPMKNmuOFlOEQD͠|bqIV5saLנbqIV5saQ9ׁH0https://www.toptal.com/designers/webflow/webflowׁ ׁ ЈנbqIV5saP9ׁH#https://scholarworks.calstate.edu/.ׁ ׁ Ј׉E stressors in the lives of parents who have children with disabilities. Most often studies focus on the negative aspects of this situation. This article examines the existing research done on the aspect of understanding and measuring the negative attitude and adverse consequences of having a child with disabilities. Along with focusing on the cognitive process as a result of experiencing a traumatic event. The authors move towards the positive perception that develops in these parents. I found this article helpful with staying more positive and researching positive things. Compared to some articles that focus on negative things. 16. Sadan, Itai. “Low-Code and No-Code Design Is the Future of Website Building.” Entrepreneur, Entrepreneur https://www.entrepreneur.com/article/382033. This article focuses on the constant improvement of no-code web design and the features these developers have to offer. These design platforms release new features and solutions to help those with almost zero coding skills and can create a fully functioning website prototype. Even web designers use these developers because nocode platforms can do the same thing in half the time coding takes. Then the article discusses what low and no code are, they define it as “visual approaches to web development...stepping up the speed of the development process.” Platforms that design this way are Webflow, Duda and Bubble; they are growing in popularity due to their wide range of clients and functionality. I used this article to better understand my options with creating a website prototype. 17. Says:, Gopi Patel, et al. “The Ultimate Guide to Create a Brand Identity [Free Toolkit].” Column Five https://www.columnfivemedia.com/how-to-create-a-brand-identity/. This article is about creating a brand identity and the steps to forming one. First in the article it goes into what a brand identity is, approaching your design in a careful way. What will truly identify your brand and support you as you go along with the process. Creating a brand identity requires thinking, design skills, a team (sometimes) and an understanding of what your whole brand is about. What you want to bring to the community and how it will benefit others, not just yourself. This article is more of a guide with a toolkit attached however it 59 ׉ 7cassandra://X9BylhNhJ8uqrW6xq8RiL1Wh6gRkAUim-yV4WcrVhLcL``bqIQ5sa׉Egets you to think about how important a brand identity toolkit is. At the bottom of the article there are links to steps, going into full detail on what is the main focus of a brand identity. I found this article very helpful when creating my brand identity. This helped me better understand everything needed in my assignment. 18. ScholarWorks .” ScholarWorks, https://scholarworks.calstate.edu/. This article is about the concern of children with physical disabilities and their need to experience childhood games. The researcher Sharon Small goes into detail about their goal of developing a musical game tape and manual for special education teachers and therapy recreators. So these children can experience what “normal” kids who don’t use a wheelchair experience in children’s games. Sharon Small divides the activities into 3 sections: affective, cognitive and psycho-motor. There are 10 activities on the 30 min cassette tape and in the manual. This includes traditional children’s games, dancing, verbal and creative games. I found this article helpful in different ways children with intellectual disabilities can experience what “normal” kids do. 19. Sharma, Mayank. “Webflow Advantages for No Code Web Design - A Case Study.” Toptal Design Blog, Toptal, 18 Aug. 2020, https://www.toptal.com/designers/webflow/webflow-advantages. This article is about breaking the code barrier when it comes to creating a well developed website prototype. It goes into detail about how using a technologie like webflow can create its code as you do the work with connecting pages and creating your design. Before no- coding designers had to rely on web designers for everything that had to be done in code. This process was slow and not guaranteed to be a perfect website. Now with webflow, designers can do these things themselves and not need to code. Creating a responsive website, having full design control and not needing to touch code. I found this article helpful because it helped me better understand how prototyped websites better a company. I also realized how they also assist when showing a customer how something will work on their website and doing it quickly. 60 bqIQ5sabqIQ5saבCטu׉׉ 7cassandra://PG13tOUi_z5KnJ9lY9j0TlUs8k3X4oJP6NRsVyk3yfQ` md׉ 7cassandra://LO0YAgDja5lBKl4aWErjBSKGEkBrct1mzcINIAJc-OQBt`t׉ 7cassandra://2VXJZ8MZLcs4YV3FI2Uw7gmkyfkZV3m1pomFOGhjdxwJ``׉ 7cassandra://j7OCYQjWQbtojJ7cUSniCuqzGkOKJ3NCW8EFxX7qhokH:͠|bqIV5saRנbqIV5saX̕9ׁHhttp://impairments.Thׁ ׁ ЈנbqIV5saW3}9ׁH0https://www.resna.org/sites/default/files/conferׁ ׁ Ј׉E20. Siperstein, Gary N., et al. “Social Inclusion of Children with Intellectual Disabilities in a Recreational Setting.” Intellectual and Developmental Disabilities, Allen Press, 1 Apr. 2009, https://meridian.allenpress.com/ idd/article-abstract/47/2/97/1397/Social-Inclusion-of-Children-With-Intellectual. This article is about social inclusion of children with intellectual disabilities in a recreational setting. This article goes into the social acceptance of children with and without intellectual disabilities in an inclusive summer recreational program. Participants were 76 children grades 3-6, 29 were identified as having a mild intellectual disability, Their results came to children with and without intellectual disabilities were accepted by their peers and regardless of their disability, they still made friends. This article helped me in understanding different ways communities include everyone from children with no disabilities to children with. 21. Skinner, Debra, and Thomas S. Weisner. “Sociocultural Studies of Families of Children with Intellectual Disabilities .” Wiley Online Library, John Wiley & Sons, Ltd, 2 Nov. 2007, https://onlinelibrary.wiley.com/doi/ abs/10.1002/mrdd.20170. This article is about the sociocultural studies of families of children with intellectual disabilities. It goes into detail on the range of research conducted from this perspective and highlights the methodological, conceptual and theoretical contributions of this approach to the study of intellectual disabilities. Sociocultural studies use varied theories and methods but they share a focus on families/ coproduction of meanings and practices related to intellectual disabilities. This article was helpful because it gave me a better understanding of the parents perspective. I will use this information when it comes to my website. 22. Smith, Robert. “How I Prototype Digital Products in Webflow ...” Medium, UX Collective, 4 Sept. 2017 https://uxdesign.cc/how-i-prototype-digital-products-in-webflow-1e1c42d5814e. This article is about a designer’s opinion on webflow. Webflow is a software that assists a designer with creating a prototype website. This can be used for a brand idea and to see how a website will function. In the discussion 61 ׉ 7cassandra://2VXJZ8MZLcs4YV3FI2Uw7gmkyfkZV3m1pomFOGhjdxwJ``bqIQ5sa׉EMthe creator goes over why this software is well created and the pros to it. They also go over the process, how it will benefit your job and the client. By it being quite easy to understand and how fast you can create a prototype. I used this information to make my decision on using webflow for my website prototype. 23. Titus, Janet. “Caring for Medically Fragile Children at Home: the Parent-Professional Relationship .” ACADEMIA. This article is about how parents care for their children who are medically frail at home. The study consisted of 48 mothers and fathers completing a questionnaire and were interviewed about the impact of their relationship with home care professionals. Factors contributing to a positive parent-professional relationship where professionals express genuine caring for their children and a respectful and supportive environment for the family. Their findings were more hours of care provided by a home health aid increased mothers and fathers strain with the professional caregivers. Implications for training providers and reducing the negative impact of home care was the result. This information helped me better understand the work life relationship between workers and parents caring for their children. 24 Winter Mobility and Community Participation Resna. https://www.resna.org/sites/default/files/conference/2018/pdf_versions/other/Ripat.pdf. This article is about understanding how young wheelchair users and their parents prioritize different attributes of wheelchair services. The subjects were all under the age of 18 and how not all of them have access to the right equipment at the right time. There were a total of 29 parents and 11 children with mobility impairments.Their 5 key attributes that were identified were; cost, waiting time for delivery, level of training, and stability of equipment. They used their findings as a guide for future development of wheelchair services. I used this information to help me with the target audience of my group. This article also helped with how I will make sure my own company will focus on cost and waiting time for delivery. 62 bqIQ5sabqIQ5saבCטu׉׉ 7cassandra://2SBwIiqX7vuj-fEGedJuiGfJXu8kGeYaEeHTF3tEBYs` md׉ 7cassandra://8cCBrUXLvhhGsymfPjrrPoa7BCQZK7Bf55KML1Pg5AIlg`t׉ 7cassandra://lg-hGwqTgHQAFk__Ds3krTOEPzwzjTnFdBmdkaTp3f8``׉ 7cassandra://aSaSv6cyipvZ4spcA89jBrhH5Nna9V0B4jxsZzf-elwR4͠|bqIV5saYנbqIV5sa[e9ׁH https://www.tandfonline.com/doi/ׁ ׁ Ј׉EA25. “Young People’s Experiences Using Electric Powered Indoor – Outdoor Wheelchairs (Epiocs): Potential for Enhancing Users’ Development?.” Taylor & Francis, https://www.tandfonline.com/doi/ abs/10.1080/09638280600964406. This article is about the experiences young people face using electric powered indoor - outdoor wheelchairs, this study is for potential enhancement users development. What happens in this study is the children that use the wheelchair have pain and discomfort, along with accidents or injuries resulting from the chair usage. 18 kids were studied, they had their new chairs for about 14.5 months when soon interviewed after the delivery of the chairs. The results came when many children reported positive feedback on the use of this chair. They found an increase in independence and social activities, most families were satisfied however, there were still some minor accidents. This article helped me figure out what kind of product I wanted to create. The importance of children making sure they have access to these products that they need everyday. 63 ׉ 7cassandra://lg-hGwqTgHQAFk__Ds3krTOEPzwzjTnFdBmdkaTp3f8``bqIQ5sa׉E64 bqIQ5sabqIQ5saבCטu׉׉ 7cassandra://UqEM9o9-N3CZ-ey-xgO1rL7QjF_7MF74vPpnwZW3AFg` md׉ 7cassandra://Cj5GP4s0oXIurOJQBWlOYz1IszirgiVtVeC7oaeVMC0=`t׉ 7cassandra://XK7l8oBzIVFSJF-E59lJD3LRGm8IW2SPsVpbNzvMNYIC``׉ 7cassandra://_UkGHNMwzmSYmaVvK6_EKINWjE2dXmPN8PzAq4Hv3IE͠|bqIV5sa\׉EMy Thank yous to: Ella and her family for being my inspiration for this project Professor Wild for all the help and motivation My parents for believing in me and pushing me to never give up My classmates for their input and suggestions Health care workers all around the world 65 ׉ 7cassandra://XK7l8oBzIVFSJF-E59lJD3LRGm8IW2SPsVpbNzvMNYIC``bqIQ5sa׉E60 bqIQ5sabqIQ5saבCטtu׉׉ 7cassandra://15NPZ6OvIw9QMgynsIppjeELrQWg4jxrx6VzQ1wMuQAs>`_5׉ 7cassandra://5QoX5z5APVg3Mh1j9jXs9ueRdwEbPjCZR2I6gbONk3o`:׉ 7cassandra://HjGY43uuHyN3bZYLsjjs-tqkrkPg8osrnT_z3TzNWl0 `0׉ 7cassandra://4iABDOCFYtWnShJRRg2hD2fEvuxm2kqan2DRQccpa3gO6 ͠>bqIV5sa^׉E׉ 7cassandra://HjGY43uuHyN3bZYLsjjs-tqkrkPg8osrnT_z3TzNWl0 `0bqIQ5sa׈EbqIQ5sabqIQ5sa,Senior BookbqIKfrJ>