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Fall 2024
OWL THE NEWS
Vol. 6, Issue 1
Offi cial Title Sponsor
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AUBG Daily is excited and proud to present you with the Fall 2024 issue of our newspaper!
The team of AUBG Daily is beyond excited to bring to you the Fall 2024 issue of our newspaper! Needless to emphasize,
you will have an amazing experience fl icking through the pages and diving into the intricacies of the AUBG community
and AUBG life.
Our team has worked hard to put together the best selection of articles. The newspaper gives a peek into the world of AUBG
Daily and what we are striving to communicate and accomplish.
We are proud to have a nice variety of work on our website www.aubgdaily.com, where you can explore AUBG Daily in
more depth.
Enjoy your read!
Cultural Diversity at AUBG or a Simple Marketing Strategy?
Is AUBG Spotted the Gossip Girl of AUBG?
Sustainability in Motion
Yoana Lyubenova
Stoyana Franzen
Is There a Lack of Student Engagement at AUBG?
What Makes Alumni Professors Diff erent?
Bilyana Spasova
A Guide to Understanding the Bulgarian University Ranking System
We Should Talk About This
Eka Iakobadze
.......................
Vasil Paskov
Crossword/ Christmas Vox Pop
Clubs’ Horoscope
Dare to Share Stories
Message from Commetric
AUBG Daily’s Gallery
Letter from the Editor
2 Fall 2024 | AUBG Daily
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David Mitov
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Bilyana Spasova
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3
4
6
14
10
7
8
12
15
16
17
18
20
TABLE OF CONTENTS
׉	 7cassandra://RcDsg-iFuNApVKfd-F3eHvA-vbqyzN_viVlWi8C0l9I!`̾ gZu'"V^׉ECultural
Diversity
at AUBG or
a Simple
Marketing
Strategy?
Nov. 17, 2024
N
7
17 2024
7% — that is the percentage of
Bulgarian students in AUBG’s
current largest student cohort.
The remaining 23% are all international
students. Members of the AUBG
community are concerned that what was
previously considered a “diverse atmosphere”
has now become only a facade of
AUBG’s marketing.
While fi rst-year students were excited to
meet diff erent cultures on campus, most
of them labeled AUBG as a “Balkan University”
or even a “Bulgarian University.”
The Bulgarian community has increased
exponentially in recent years, which leads
to the question: What is AUBG doing to
balance the numbers?”
“Of course, the strategy for growth is
very important. We aim to shift the
student mix to 45% international students
and 55% Bulgarian students,” Kostadin
Shopov, Director of Admissions, said.
Shopov also mentioned that COVID has
aff ected studying abroad worldwide, and
UBG is still “recovering” from that
eriod. He also pointed out Bulgaria’s
putation as not prestigious enough for
udying purposes.
here have been improvements in
cruiting international students. For
e Fall Semester of 2024, 16 Georgian
udents were accepted, which is twice as
any as the year before (2023). This rise
n fi gures, however, is accompanied by
e acceptance of more students in genal,
which means the Georgian student
ody has increased by only 2%. The same
oes for Albanian students with a raise of
e
e
1%.
What should we expect in the future?
According to the 5-year plan of AUBG for
2028, the student body should increase
by 50%. However, the targeted student
mix that does not include students from
the Balkans and the U.S., is 5%. The plan
also lacks concrete marketing strategies
suited for the diff erent countries.
These decisions do not go unnoticed by
AUBG students. “There are surprisingly
not that many black people. That was
something I was kind of expecting, but
not on such a small scale,” said Arthur
Nhapulo, a fi rst-year student from
Mozambique.
His statement was supported by Leul
Kassa Teshome, a sophomore from
Ethiopia, who shared that he would be
more than glad to attend a club fair and
promote AUBG in his home country.
“There are at least 25 people who are
willing to pay the full tuition fee price
and come to Bulgaria if only they knew
about the university,” said Leul.
To gain international prominence, members
of the Admissions Offi ce will visit
more than 10 university fairs in diff erent
“If we want to fulfi ll AUBG’s mission to
educate ethical and responsible leaders of
the region, AUBG needs to open more to
international students,” Konedareva said.
Even as a newly established university,
back in 1991, AUBG managed to
maintain a balanced number of international
and Bulgarian students. In 2024,
however, the diverse atmosphere has
changed and the number of Bulgarian
students has grown drastically.
Can the eff ects of the rapid expansion be
overturned?
Currently, there is no answer. The only
sure thing is that the university will
continue to grow and the consequences
will aff ect the cultural diversity one way
or another.
Editors: Spasiela Gizdova and
Niya Manditsch
There are no limitless resources, and,
with its current budget, AUBG can recruit
only 20% of students from the Western
Balkans and a small percentage of
Americans.
countries in the following year. Professor
Senem Konedareva, who teaches
Bulgarian and Cultural Studies at AUBG,
suggested that more research should be
done on the Turkish market.
“From my years of teaching in Turkey, I
think students there have limited options
for pursuing higher education and AUBG
can be a great opportunity on both sides,”
Konedareva stated.
B
ily
a
na
S
pa
sov
a
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@aubgspotted
Nov. 09, 2024
“Being honest is to take care
of the community” -
AUBG Spotted
A
UBG Spotted is an Instagram
page established in 2022. The
main purpose of the account is to
spread anonymously given information
from the people in the university.
“It started as a way to fi nd your crush or
send a little love note, then it moved to be
a way for students to express themselves
freely with anonymity,” explained the
people behind AUBG Spotted.
For two years now, a lot of names have
been mentioned, a lot of feelings have
been shared, a lot of gossip has been said,
and a lot of rumors have been spread.
At the same time, the popularity of the
page has grown, as has the information
received by it.
AUBG Spotted is one of the fi rst things
the freshmen get familiar with when they
Is it illegal to
ask a
professor out?
come to the university. Among these
students is Lyubomira Staninska. “I
found out from the group chat that we
created in the summer. Someone shared
the account [AUBG Spotted] there and I
immediately went to look through their
posts,” she said.
AUBG Spotted is a vital part of life in the
university. It sets a diff erent dynamic and
it provides the latest news and gossip to
the community. Lyubomira shared: “I am
very interested to see what other people
think about certain situations or if there is
something written about me.”
The opinions about AUBG Spotted are
mixed. Many people would describe it as
a gossip page and others would say that it
is a safe space. One student shared:
AUBG Spotted described itself as “a free
space for gossip, whether it is about the
students, the Student Government, or the
university itself.”
The admin of AUBG Spotted elaborated
on how the page may serve the
community. “There is little to no space
for students who do not have positions
of power in this university or clubs to
express their opinions.” They also added
that with AUBG Spotted they can criticize
the
university,
its
system,
and its
members,
as
well as
express
their
love or
hookup
interest.
Lyubomira stated:
“Everything has
positive and negative sides, but in my
“Whether we have an
Instagram account or
not, gossips are
everywhere, and
everyone is
gossiping.”
׉	 7cassandra://bsh1lVfVcVWzvvX2tQpIWKp1aNUe9EFxMQGWutMKb1Q)`̾ gZu'"V^׉E|GOSSIP
opinion, this page has more of a positive
eff ect. That way people have space
to share their thoughts without feeling
threatened because sometimes people
judge your opinion on something and
having a place where you can
anonymously share it is very freeing.”
She has sent an anonymous message to
the page that has been posted. “I wanted
my message to reach a certain person. I
saw that this person follows the page and
because I did not want to personally
say this to the person, I wrote it
there with hope that they will
GIRL OF AUBG?
With the growing
popularity of the Instagram
page, the number of people sharing their
thoughts is increasing as well. “The
account gets around 20 to 40 anonymous
messages per day depending on the events
on campus,” said the admin.
take the hint.” I am the only
person that knows what I wrote. I
told some people about it, but no one has
evidence that it was me. The fact that it is
anonymous gives you the courage to say
something you usually would not say,”
she added.
All the information
received goes
through a thoughtful
sorting. The
admin shared:
“Directly harmful
and biased
hateful messages
are never posted”.
They also added: “I
have received messages
from people asking to
delete the post about them and I
instantly do.”
“There is no way a full name gets posted,
a good digital footprint is important,” said
AUBG Spotted about the role of
censorship. The admins of the page are
The current admin stated: “Since May
2024 (the time when the admins of the
page switched) the account has changed
from being mainly a gossip page to a way
to speak out when there is
injustice.” They later added: “It also
opens the fl oor to students to criticize the
Student Government, the staff , and the
faculty. An opportunity that we do not
have in the university.”
Editors: David Mitov and
Eka Iakobadze
Our anonymous source has been mentioned
personally in a post. They shared
their experience: “My friends sent the
post to our group chat and I was like
damn that is funny.”
changing every year. They are chosen via
direct messages (DM) and engagement.
5 Fall 2024 | AUBG Daily
o
Yo
an
Ly
a
ub
en
va
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in Motion
and we got access to a lot of how much
energy resources were being used. The
numbers are extremely high, so I feel like
there can be investments made, for example,
in solar energy and other renewable
types of energy.”
Nov. 20, 2024
A
s the world struggles with climate
change, the question of how
universities can deal with sustainability
becomes even more dire. At
the American University in Bulgaria, this
question is met with concerns regarding
sustainability practices during the ongoing
campus expansion.
AUBG has adopted several sustainability
practices, such as recycling programs,
energy-effi cient designs, and the switch
from plastic to paper containers in the
canteen. Opinions on the eff ectiveness of
these practices range between staff and
students.
The president of the Sustainability Club,
Amelia Delevski, expressed her frustration
about the sustainability issues on
campus: “We are defi nitely lacking and
behind so many other universities. AUBG
likes to align itself with a lot of Western
values, but it seems like we are not really
prioritizing sustainability.” Amelia said,
“Meanwhile, on other college campuses
across Europe and the US, this is a bigger
topic that not only staff leadership is
involved in, but students as well.”
She emphasized the importance of assessing
the university’s current environmental
footprint, “Last week we had a sustainability
expert come on campus and help
us determine our greenhouse footprint,
6 Fall 2024 | AUBG Daily
Recent expansions pose both challenges
and opportunities for sustainability.
While the infrastructure can be designed
to be more green, the engagement of those
on campus is equally crucial. Community
involvement also remains essential to the
university’s initiatives.
Aelita Khusnutdinova, AUBG’s fi rst Presidential
Fellow for Sustainability, shared
that residents contribute to maintaining
good sustainability habits on campus. “A
few weeks ago we had a speaker from
Canada who is a sustainability expert and
one of the things she told us is that it is
not just how the buildings are designed
that plays a role but also the behavior of
the residents,” she said.
While the Sustainability Club plays
an important role, creating a
sustainable environment on
campus requires the contribution
of everyone. Engaging
in daily practices like
reusing bottles or simply
remembering to shut off
the lights can contribute
to establishing a greener
campus and reducing
carbon footprint.
Arlind Koci, the Sustainability
Club vice president added that
without fundamental assessments
or improvements, the university will
not have a meaningful goal. “A long-term
goal would be to keep data, to keep track
of how much we are using and how we
are using it and how we can use it more
effi ciently and more sustainably,”
Arlind said.
Cost often remains a signifi cant factor
when trying to implement new measures.
The reluctance to invest in expensive
tools due to monetary concerns can lead
to missed opportunities for long-term
sustainability.
“I think anything we do should use the
latest and best available technology for
energy savings and environmental protection.
The extra money to do it right is
worth it because we want to showcase that
this is what can be done,” said Professor
William Clark, an environmental science
specialist. He highlights the value of sustainability
initiatives and how they should
outweigh their cost.
Editors: Spasiela Gizdova and
David Mitov
St
oy
a
F
na
ra
nze
n
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Dec. 03, 2024
O
nce AUBG students, some professors
experience being “freshies” at
AUBG for the second time.
Alumni professors Yenlik O’Neill, Yuliy
Yuliev, and Philip Rusev shared their
thoughts and experiences after accepting
the role of the teacher.
Incorporating popular trends, understanding
the students’ workload, and teaching
“real-world” skills. These are some of
the advantages the trio shared about their
courses.
“One of the things the JMC major lacks
is the knowledge of software. We have a
lot of courses on storytelling, but we do
not have the courses that allow us to put
together a story. We have the product, but
not the tools to make it,”
said Professor O’Neill.
Torn between the struggles of completing
high-standard assignments, while at the
same time educating herself on the needed
tools via YouTube, Professor O’Neill got
inspired. After graduating, she proposed a
course on the technological aspects of creating
a story. In the Spring 2025 semester,
she will teach her fi rst three-credit course:
Adobe Suites.
Professor O’Neill shared that she is well
aware of the power of students’ motivation
and passion, which she strongly relies
on for the success of her new course.
“You can see when someone is eager to
learn something, they experiment with
things, they are always the ones that fi nish
fi rst, and their eyes are shining. For them,
I teach,” explained O’Neill.
“Freelancing Foundations” is another new
course, off ered this Spring 2025 semester,
where Professor Rusev will give students
insight into where creative work meets
business. Having experienced diffi culties
after graduating, he will emphasize the
process of fi nding a job no matter the skill
set, whether it be writing, video editing, or
fi nancial advising.
“I started doing websites for people I
know, friends of mine. Then I freelanced
for a year and a half, barely paying my
bills,” said Professor Rusev.
Then, after narrowing down his interests
to UX design, and taking courses at
Telerik Academy and SoftUni, he returned
to his childhood dream - teaching.
“I want to get people to work and solve
problems right there, in the classroom. It
is not just talking, but actually having a
product at the end of a class. I will give
students tasks, let them struggle for a
while and get invested, then I will
explain,” said Professor Rusev.
Similarly, as an adjunct professor in
Philosophy, Yuliev explained his current
work with NGOs (BFL) and the business
fi eld outside of academia (advising a
Bulgarian football club on bitcoins) are
what makes his courses, especially the
ones in the business department,
appealing for students.
“I know what it feels like to be in Midterms
Week and I can be compassionate,”
Yuliev added to
the list of advantages of being
an alumni professor.
That was confi rmed by one of
his students - Alexandra Kim.
She takes two courses with
him (“Intro to Philosophy” and
“Ethics”) and describes him
as being very open-minded,
friendly and cooperative.
“He always makes a recap of
the previous lectures which
saves me during exams. I love
his in-class exercises; he is the
only one who does self-refl ection
sessions at the end of his
lectures. One time we even did a 10-minute
guided meditation,” added Alexandra.
Marta Reihmane, an exchange student
from Latvia who takes “Fundamentals of
UX 1: UI Principles, Atomic Design &
Figma”, also expressed a positive opinion
regarding Professor Rusev.
“His class feels like a free space. He uses
a lot of visual materials and examples, and
the second part of the class is always practical.
You can clearly see he is passionate
about what he does,” said Marta.
She also mentioned feeling like a student
is teaching the class is benefi cial for the
environment.
“His communication with students is comfortingly
informal but at the same time he
is still well-respected,” added Marta.
Dzhan Hyusein shared his experience
with Professor O’Neill in her
previous course:
“She lets people handle
their own creativity
by giving them the
freedom to choose and
experiment.”
Proffesor’s
Advice
When asked to advise other professors, the alumni
suggested that staying up to date is the most essential
part of capturing the students’ attention together
with understanding the unique culture of AUBG.
Regarding students, no matter if they plan on taking
their courses or not, the alumni professors have a
piece of advice for them as well:
“Nothing good comes from Underground after
3 a.m. If it is 3 a.m. just go home, you have had
enough.” - Professor Rusev
“Try to avoid regret after graduation and balance
between academic and co-curricular activities.” -
Professor Yuliev
“Create your own style.” - Professor O’Neill
Editors: Niya Manditsch
and Spasiela Gizdova
| y
B
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a
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Engagement at AUBG?
Nov. 25, 2024
3
55 new students. The largest class in
AUBG history. This is an evolving
trend over the last few years and
created the expectation of even more
student engagement.
Clubs are at the heart of student life at
AUBG but returning students quickly
realized something: Recruitment parties
were empty. The freshmen were nowhere
to be seen. Soon, rumors began circulating
about where all the new students
were. Was the largest class in AUBG
history merely just a number?
This sparked the debate of whether this
idea of students having no interest in
clubs this year was actually true. We put
this theory to the test and asked some
clubs about how many people fi lled out
application forms this year compared to
previous ones.
Below, you can see a line chart and table
showing the applicants for each club over
the last three years and the total number
of admitted students per year.
The six clubs that were asked to provide
information managed to show us some
truth in the rumors. The biggest outlier
was StartUP, jumping from 26 applicants
in 2022 to 71 in 2024. This is an astounding
173% increase and is far and away the
most applied-to club out of those surveyed.
(Note: StartUP did not provide the
exact numbers, but this is an estimation
based on the information they provided.)
In 2023, the incoming class grew by
15.2% compared to the previous year and
by 17.2% in 2024. Many clubs expected
this to be refl ected at recruitment parties
as well. However, these parties had
low attendance for many clubs, and club
members noticed the lack of freshmen’s
participation.
This brought up the question of whether
students are not interested in clubs this
year and why this may be the case. Apart
from StartUP, none of the other clubs
experienced an increase in applicants in
both 2023 and 2024. Why is this
happening?
The student body is encountering serious
growth and when compared to 2022, this
year’s admitted class is 35% larger. Five
out of the six clubs surveyed did not reach
the same growth rate during this period.
This can be attributed to other factors as
well, such as non-engaging promotion, organization,
events, etc. These are variable
factors, so it is diffi cult to pinpoint how
accurate they are, but one thing we know
is that there is an increasing student body,
but not an increase in club applications.
This is especially strange for a university
that prides itself on its community.
Kaloyan Gavrilov, a fi rst-year student,
shares some light. He had plans to apply
for clubs but decided against it because he
was unsure whether he could manage the
workload with academia and club
activities.
“I have tried meeting with people and
as far as I saw, most of them are very
shy and are not really as extroverted as
I thought they would be,” says Kaloyan
when speaking about the class of 2028.
43
41
38
31
25
20
8 Fall 2024 | AUBG Daily
2022
2023
2024
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8
ent
?
Kaloyan mentions that he talked with
older students about clubs and was
advised to be cautious when choosing
them because some can be very demanding.
He says, “They told me what is good
about them, what is bad about them, and
told me to really think about joining a
club.”
He praises clubs’ importance to the
university “They are teaching you how to
work in teams; what would it be like to
have a business; hosting events; searching
for partners.” Kaloyan also mentions that
clubs can be benefi cial for your CV and
provide you with helpful skills.
71
Only a month into his studies, Kaloyan
admits that he regrets not applying to
any clubs this year but believes he could
have managed it and is looking forward to
applying next semester.
50
41
31
28
26
21
26
22
20
27
49
Another factor for this lack of
engagement is the small number of
student leaders living on campus. Since
last year, juniors and seniors have been
given almost no spaces in the residence
halls, forcing most of them to move off
campus. This aff ects the awareness of
clubs among new students as most club
leaders are third or fourth-year students.
Maria Hristova, President of XAIA Hiking
Club and third-year student, says
“When you are on campus it is much
easier to connect... and now with club
leaders living outside, it is a little harder
to organize and takes more time.”
9 Fall 2024 | AUBG Daily
During the recruitment process, Maria
says that there was “defi nitely much lower
engagement than before.” She mentions
that other clubs also noted “little to no
engagement” at their recruitment parties.
This makes it challenging for students to
understand clubs and their role in campus
life. With no long-term club members
in the residence halls, it becomes much
harder to be exposed to club culture and
their activities.
This creates a barrier for new students to
get involved with the community. There
are still applicants for clubs, but the
absence of new students is becoming ever
so prevalent in one of the most signifi cant
parts of life at AUBG.
Editors: Niya Manditsch and
Eka Iakobadze
D
av
id
M
ito
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and even his home country. “I had to fi nd
a therapist in Croatia,” he said.
M
ental health is important.
Mental health is complex.
Mental health is stigmatized
and very often ignored. Truth is, people
around us suff er all the time, usually
alone and in silence.
This silence is deafening though. Carrying
a heavy burden alone is devastating
for those who suff er. A burden that cannot
be bottled up or easily communicated.
What if we created a safe space for
people to speak up? What if we cared for
each other at least a bit more? What if we
were open about mental health?
The power of vulnerability and acceptance
is capable of breaking down every
wall. Sometimes it just takes one question
or one embrace to make people feel heard
and loved.
These are the stories of brave AUBG
students whose vulnerability and honesty
deserve respect and appreciation. In order
to preserve their right to stay anonymous,
each student will be referred to by random
pseudonyms.
Jay, a junior at AUBG, seemed rather
nervous to start the interview. Understandably
so.
“Where to start?” he asked with hesitation,
and, after a couple of seconds of
mutual silence and shared sympathy, he
opened up.
“I am defi nitely suff ering from mental
illness (depression),” he said, sharing that,
unfortunately, AUBG has not been able
to give him much support. As a freshman,
he took the initiative and went to
the university counselor. He left the room
so disappointed that he did not go back
for another two years.
“It was so dreadful. It was so bad, she is
just there to get paid, it is simply frustrating,”
he said.
He felt disregarded: “I go to her with
serious issues, and she just applies it to
having a bad day. Did I not just tell her
that I was struggling?”
He decided to fi nd somebody else to ask
for help, outside AUBG, outside Bulgaria,
10 Fall 2024 | AUBG Daily
Later in the conversation, Jay pulled out
a box with pills and asked: “Can I make
a live demonstration?” He shook the box
a couple of times and then took one pill.
“Last batch of antidepressants was so bad
for me that I did not feel anything. I was a
shallow person,” he said.
Pills are defi nitely not a quick fi x for mental
health issues, and as Jay elaborated,
they can do as much harm to a person, as
provide help. This
explains why his
journey with
antidepressants
has been in a
way
troublesome.
Recently, he was
prescribed a new
set of pills which
will take up to three
months to show any
eff ect. Jay hopes that this time they will
be more helpful and can alleviate his
struggles.
“It is a combination of recent events and
childhood trauma,” Jay shared. “My
school life was so bad, that I felt suicidal
for a year or two,” he added.
Things did not get easier for him at
AUBG. He felt increasingly worse, and
the only person who managed to help him
out was a friend who worked at a gym
reception. Apart from being a friend, she
was also his personal trainer.
After her graduation last year, Jay has
been suff ering more: “I am completely
isolated, I have pretty much nobody here.
I am silent, alone with my laptop and
studying.”
“You just do not know what to do. The
counselor does not help. Any mental
health event is during the most intensive
class periods, and it takes a massive tragic
event for anyone to start caring,” he said.
He felt angry and disappointed: “What
does it take for people to actually take
mental health seriously?”
He views the AUBG community’s
response to mental health topics as a
vicious cycle: “People just tend to move
on. Tragedy happens, some people start
caring for mental health and then they
forget,” he referred.
“People do struggle with mental health,
and they are mostly silent, they cannot
cry out for help, they cannot yell, they
will remain in silence,” he added.
Two weeks after the interview, Jay took
a step and visited the new counselor,
despite his past disappointment and
many doubts. The good news is that the
new AUBG counselor was able to off er
him actual help. They sat down, talked
through Jay’s situation, and set a plan for
future meetings.
The reality is it took him three years to
go back to the university counselor. He
shared how he had to convince himself
against the hesitation to reach out for help
one more time.
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was planned to start last semester. It was
supposed to start with a conversation with
the AUBG counselor, but needless to say,
the counselor was not too enthusiastic
to cooperate and contribute. A couple of
back-and-forth emails later, she stopped
replying and, therefore, the interview
never happened.
Once we fi gure out how to bridge the gaps
between diff erent members of the AUBG
community, we will certainly have a better
and safer space.
Annie’s case is another touching story
and brings up many diff erent aspects of
mental health.
about her struggles. “I was too scared to
even tell my friends or family.”
What is more, her partner was a
teacher. With the eight-year -gap,
Annie was well aware of the uneven
power dynamic which complicated things
even more.
She tried her best to keep up with her
studies at AUBG and even joined two
clubs. Yet behind the curtains, Annie was
drowning in tears. “I was so devastated
that I tried to commit suicide. I had to do
something because it was so hard for me
to handle the situation,” she shared.
Her partner would go from being abusive
to convincing her that he loved and cared
for her. She felt perplexed and lost: “It
is never always bad, that is why it was
confusing.”
Annie tried going to diff erent therapists.
One of them told her that she was in a
codependent relationship, while the other
asked her to not go back: “Because I was
not doing a ‘proper’ job. I just could not
because it was so mentally exhausting for
me.”
Annie spent her fi rst year in her home
country because of Covid. Right
before joining AUBG, she
started dating a guy, who
at fi rst seemed like a
very nice and
pleasant person.
Yet, things took
a radical turn
in the relationship,
and it
soon turned
abusive.
“By that, I
mean not
just mental
abuse but
physical
abuse too,”
she shared.
Considering
how the cases
of domestic abuse
are treated in her
country, Annie was
very hesitant to speak up
For her sophomore
year, Annie
managed to come
to AUBG, which
made the situation slightly more bearable
as her partner was now far away and
could not physically touch her. She tried
to cut ties with him multiple times, but
never successfully: “I blocked him on
social media accounts, but he would start
messaging me on Gmail or a bank app.”
“Please forgive me. I will kill myself. I
cannot be without you,” were his words
to her.
In her junior year, Annie met her current
boyfriend. She found comfort with him
and managed to open up and share her
pain. “Having a person who listened to
me and did not blame me was new,” she
said.
Whenever Annie tried to share her struggles
with people around her, she would be
blamed or called dramatic. So, this was a
fresh start for her.
Annie still has nightmares and panic
attacks. In addition to her personal
11 Fall 2024 | AUBG Daily
problems, the political situation in her
home country was very troubled, which
intensifi ed her anxiety.
“I did not have anybody here (at AUBG). I
‘lost’ so much time in my freshman year.
It makes me angry,” she added.
She noted that over time she has made a
lot of progress. “I can talk about it now
without bursting into tears,” she said, “I
reached the realization that if I do not
help myself, then no one really will.”
Annie brought up an interesting
metaphor: “Imagine that you are a fl ower.
In order for it to fully grow, it needs sunlight.
And if it has been deprived of
sunlight for too long, it may still be alive
but it needs a lot of support, like a wooden
stick attached to it. You should also
give it some water. That is how we are.”
“It is probably impossible to get rid of
all the trauma, but you can learn how to
manage it and accept the bad moments
too,” Annie added.
She emphasized the issue of stigma:
“Crying and being unwell is a normal
way of processing grief, expressing
emotions. It should be understood.”
The conversation then switched to
AUBG and gossip culture at AUBG. “It
is frustrating. People do not know what is
actually happening and still…”
And still… They gossip, make
assumptions, say thoughtless jokes, and
go out of their way to label somebody.
We should talk about this, and we should
keep doing so. Mental health must not be
stigmatized, if anything, it must be the
loudest and most frequent conversation
topic for us.
To be continued…
You can read the full version of the article
at www.aubgdaily.com
Editors: Toma Krumov and
Niya Manditsch
Ia
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Understanding the Bgarian
University Ranking System
Nov. 29, 2024
O
n Oct. 29, the annual Bulgarian
university rankings were released.
All students received an email
with information about the results of the
fi ve most popular majors at AUBG.
The research was conducted by the
Ministry of Education and Science of the
Republic of Bulgaria and compared 51
higher education institutions that off er
hundreds of programs across 52
professional fi elds.
This year, AUBG scored 62 points (out of
100) in Administration and Management,
59 in Economics, 56 in Political
Science, 51 in Public Communications
and Information Sciences (JMC), and 60
in Informatics and Computer Sciences.
AUBG has kept its place in the rankings
relatively high, but it should be
acknowledged that these are its lowest
results (in all fi ve fi elds) since the
introduction of the rankings in 2012.
An especially concerning tendency can
be observed in the Media Studies (JMC)
department, where AUBG marks a drop
of 11 points in the past two years.
A similar trend on a smaller scale can be
noticed in the results of the other four majors
in the same time frame – Economics
(5 points decrease), Business Administration
(5 points decrease), Political Science
(4 points decrease), and Informatics and
Computer Sciences (5 points decrease).
AUBG tops the ranking in Administration
and Management (Business Administration).
The university ranks No. 2 in
Economics (sharing the spot with the University
of National and World Economy),
12 Fall 2024 | AUBG Daily
Journalism and Mass Communication
(shared with the University of Library
Studies and Information Technologies),
Political Science and European Studies,
and third in Informatics and Computer
Science.
However, more context is needed to better
comprehend these rankings’ complexity.
Every university participating in the
ranking is measured using two types
of indicators: informational (based on
data from national registers) and rating
(primarily based on data from sociological
research). The fi nal score for each
university is determined only by rating
indicators. These indicators use quantitative
data, like student satisfaction surveys
and faculty research output.
These indicators are separated into six
sub-groups. All of them determine the
result of the university, with the most
important sub-group being career
relevance to labor market and regional
importance (35% of the score), followed
by teaching and learning (30%), science
and research (20%), prestige (10%), teaching
and learning environment (2,5%), and
social well-being and equity (2,5%).
Career Relevance to Labor Market and
Regional Importance
This is the most important category for
the university evaluation. It focuses on
unemployment among graduates, the
applicability of the obtained degree, realization,
income levels, economic impact,
and regional economic contributions.
Only people who have graduated from
university in the past fi ve years are taken
into consideration for the results of this
research.
Bulgarian
35%5 %
35
35
35
35
35
5%
35%
1010%
35%
10%
35%
5%
35%
5%55%%%
10%10%
0%
g
AUBG’s 2024 results reveal
general trends such as rising unemployment,
a decrease in the applicability
of the acquired degree,
and lower levels of realization in
all fi ve university majors. A slight
increase in the taxable income
among graduates can be observed
in the fi elds of business, computer
science, and political science,
contrary to lower taxable income
in media studies and economics.
i
n
0%
r
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2.5%
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20
2
Teaching and Learning
on the rise, its standing with students
and faculty is declining.
Teaching and learning indicators evaluate
various aspects of educational delivery,
such as faculty qualifi cations,
student-to-teacher ratios, academic support,
and resources available to students.
AUBG results in this category remain
stable, as there are no huge increases or
decreases in indicators such as accreditation
assessment grade, theoretical knowledge,
and satisfaction with teaching and
learning compared to previous years.
Science and Research
30%%
30
3
0%
20
3 0300%
30%
20%
20%
Pa
20%%20%
20
200%20%
The results in this category are shaped by
scientifi c research conducted by and for
the university and the involvement of students
in them. They also provide insight
into each institution’s research output,
quality, and impact.
A rather positive trend for AUBG can be
observed in this sphere. Higher results
were achieved in science and research
indicators such as funds for scientifi c
research, joint scientifi c publications, and
the use of scientifi c products and services
by employers in 2024 compared to previous
years. Two other important factors
for the sub-group, the intensity of science
and research and its weight according to
professors, remain unchanged.
Prestige
The prestige of an institution is estimated
by sociological research conducted among
professors, employers, and foreign and
domestic students. They all create their
own top 3 ranking of the best universities
for certain educational purposes,
and based on that, a general score is
calculated. It is worth mentioning
that faculty and students, who have
listed their own university in their
rankings, are omitted, as they are
considered a potential bias.
Paradoxically, while AUBG’s
reputation among employers is
Teaching and Learning
Environment
This category relies on data about
satisfaction with the teaching and
learning environment, students’
assessment of material resources and
infrastructure, class schedules, and
library stock assessments.
Social Well-being and Equity
This category focuses on factors such
as scholarships, satisfaction with
welfare, administrative services,
social and living conditions, and
career development support.
Results from general indicators for
teaching and learning environment
and social well-being and equity
show no major changes in these two
categories for AUBG. They combine
for 5% of the university’s grade,
which means that they have little to
no relevance for the fi nal ranking of
the majors.
AUBG’s lower ratings in 2024 can be
attributed to several factors. One key
factor is the decline in performance
in indicators related to career
relevance and regional impact, such
as job placement rates, income levels,
and increasing unemployment among
graduates. Additionally, the university’s
reputation among students and
faculty has also decreased.
Despite this, AUBG continues to
lead in terms of graduate income in
Business Administration and Journalism.
Additionally, the university
maintains the lowest unemployment
rates in Political Science, Economics,
and Business Administration.
Editors: Niya Manditsch and
David Mitov
13 Fall 2024 | AUBG Daily
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2.5%
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2024
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Across
1 Who is the Gossip Girl of
AUBG? (p.4-5)
5 What is the theme of this
year’s SG Christmas ball?
6 Which AUBG platform hosts
the club’s constitutions?
8 Which club has the highest
SG budget this year?
9 Who won the AUBG Soccer
League in Spring ‘24?
10 A thing everyone on
campus complains about
(not the canteen)...
11 What is the theme of this
year’s Business Club
challenge?
12 Which program helps
fi rst-year students
transition to university life?
Down
2 Which is the highest-ranked
AUBG major for 2024?
(p.12-13)
3 What is the name of the
upcoming Broadway musical?
4 AUBG Daily’s fi rst event for
this semester is called…
(p.16)
7 Where does AURA usually host
their parties?
Vox Pop
What would you ask Santa for this
year?
1. Amelia Delevski: I would ask santa for no
more 24 hours in a day, I need 40
2. Anonymous: I would ask Santa for a new
roommate
3. Martin Milevski: A heartwarming
relationship! A partner!
4. Davit Phutkaradze: Th is year, I would
ask Santa for patience and strong nervous
system.
5. Lizi Botchorishvili: I would ask for a
penthouse and a house in every country.
6. Irina Blagoeva: Snow!! Th ere has not
been a snowy Christmas in years
What is the funniest/weirdest Christmas gift you have ever received?
1.
Iva Nikolaeva: My weirdest Christmas giſt was actually a little plastic pony.
Th e weird part is that the “lelka” in my kindergarten swapped mine and my best
friend’s giſt , but in the end we liked our new presents better.
2. Davit Phutkaradze: A Christmas sweater for a dog… I do not even have
a dog.
3. Ivann Dautais: “When my dad told me that I am phone addicted enough so he
gave me a body phone stand, so I can watch anything without using my hands”
4. Neda Oresharova: My weirdest exchange of giſt s was when I received a
designer’s perfume and I giſt ed the other person a jar of jam.
5. Irina Blagoeva: Together with two of my best friends we wrote a “contract”
that we wiill travel around Europe together in the following year and each one
signed it.
6. Yordan Daskalov: Last year we were exchanging giſt s in school and then they
used to call me Yori so the person who had to give me a giſt , gave me a plush
sleeping mask with Yori, from Winnie the Pooh, eyes and ears as well as
princess tiara.
14 Fall 2024 | AUBG Daily
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Olympics
Maybe you were a little obnoxious in your previous life, so you
defi nitely found your place in this one. You may not be good
at sports, but at least you are trying…to be a referee. A true
Paralympic by heart! With you shouting Oooooos, even people
who participated in the fi rst Olympic Games in Athens can
hear you.
the business club
The true representatives of hustle culture at AUBG. You have
managed to fi nd a way to “shoot” down all the critics as a real
cowboy from the Wild West. You and StartUP are like twins
that have been separated during birth, but the similarities are
evident - always suited up and ready for a great party in “
Billion.” Chalga music and early morning visits of Lelya Krasi
are what you are running on, but it seems like you have nailed
the formula for success.
aUra
Talk, talk, talk — safe to say, you love to yap. From music to
politics to pop culture, you — and your listeners — know it all.
But life on the radio is not always about talking: sometimes, you
have got to learn to listen as well. Your (literal) aura will
surely glow!
the hub
A gathering of modern-day knights, armed not with swords and
shields, but with keyboards and mice. Together, you
represent the future of technology—destined to shape the world
at companies like Google, Microsoft, or perhaps even your own
groundbreaking startups. But for now, let us admit it: life feels a
bit like an old Facebook status update that reads: Current status:
In a serious relationship with my laptop.
broadway performance club
Appropriate and nice, delinquent and fi ne, do not cry, babies,
the rehearsals had just begun. “Watch your ass” carefully, take
your Listerine, and prepare to sing until sunrise. With music and
dance, acting as well, go through the year and see you on stage.
start up
You are a living example that eating, drinking, and making
shady schemes is the right strategy for success in this life. It is
inspirational to see how you take all the important decisions in
“kruchmi” and “diskoteki,” solidifying the idea that business
brilliance does not need a boardroom. It looks like everything
is going in the right direction for you, so cheers and keep up the
good work protecting the reputation of all business majors.
More honors
Nobody really knows what kind of people you are, maybe
you do not know either. Are you serious? Satirical? Colorful?
Scared? Are people scared of you? Maybe an idea for Daily’s
next Vox-Pop. Two things are certain. One, people might not
even understand what kind of people you are, but at least you
are (trying to be) fun, documentary fi lmmakers with a peculiar
sense of humor and Donald Trump’s levels of ego. And two, all
a person needs sometimes is a roast show from you.
the griffins
Everyone wants to know the secret of how to juggle with so
much going on around you. You embody a true American
romcom - hot boys playing football, girls all around your
surroundings (maybe some of them want to be even closer to
you?- club meetings), and parties, parties, parties. Practice
makes perfect, but more practice at football or partying?
Sustainability club
You may sometimes feel like a plastic straw, but now, you have
found your true calling: championing the planet one reusable
straw at a time. A true “tree hugger,” you have the
determination to keep planting — literal and metaphorical —
seeds. With a cause so just, every gust of wind may just be
Mother Nature giving you a pat on the back!
MEU
Ah, MEU, the place where Brussels is more than a city; it is a
state of mind. You thrive on EU simulations, heated debates,
and the occasional existential crisis over how many acronyms
you need to memorize. But beware! While your dreams are
draſt ing treaties in Belgium, you are still stuck deciphering
bureaucratic jargon for 9 am politics classes at AUBG. You may
not be quite there yet but until then, practice your poker face—
it is essential for both diplomacy and pretending you have done
your readings.
15 Fall 2024 | AUBG Daily
Crossword Answers
1. AUBG Spotted, 2. Business Administration, 3.Cry-Baby, 4.
Dare to Share, 5. Th e Nutcracker, 6. Student Hub, 7. Joshua, 8.
Broadway, 9. Villa 13, 10. Internet, 11. Wild West, 12. MentiFY
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B
eing tucked away in the corner of
a common man’s room in a small
town of Bulgaria, you would think
that I am nothing more than an ordinary
being. But what is there that I have yet to
see in my lifetime?
A man?
A woman?
A gargoyle opening the door to my soul
in the middle of the night, begging for a
meaning to fulfi ll hisfamished existence?
But really I am a monument. Th e perfect
representation of a typical student life. My
blend of international tastes and accustomed
experiences may seem chaotic, but
they are also quite useful in the times of
need.
A newcomer always hesitates to get to
know me.
Th ey get disgusted by the sears and the
sticky stains that I have kept with me over
the years.
My cold demeanor throws them off too.
Th ey always scruff me from head to toe at
the beginning of their journeys, cleaning
the dirt that othershad leſt behind.
But they soon learn that I am their best
companion...
Whether it is a six-pack of “Pirinsko“ beer
or a jar of the Lyutenica your mother sent
from home, I am here to ensure it lasts.
16 Fall 2024 | AUBG Daily
So, I stay put and wait for you. Th is
epicurean life may be small and quiet but
I do not complain. I am happy to record
each and every person that has stepped
foot in this average room of Skaptopara II.
Yours truly,
Fridge.
- Mariam Melikishvili
The Key
L
ooking through the wet window,
the bored boy thoughts were only
focused on the water drops racing
to the bottom. He was so concentrated on
fi nding the winner of his imaginary race
that his grandfather startled him:
“Hey boy what are you doing looking
through the window, something interesting
going on out there?” – his grandfather
asked
“No grandpa I am just quite bored today,
there is nothing to do when it’s raining
outside!”
“Well now, let your grandpa lighten your
mood, with a little story!”
“Okay grandpa.”
“It was a long time ago and I believe I was
your age, it was a rainy day like this one,
and I as well was bored and trying to fi nd
something to do with my free time. My
father, seeing me, decided to show me a
locked room we had in our house, which I
always believed was magical!”
“Really? Was it magical like you
imagined?”
“It was magical alright, but not how I
expected it, it was better! I witnessed
parts of history which you would never
see in a textbook or in a library!”
“Wow what was in it so much?”
“Well would you like to fi nd out?” – his
grandfather asked and pulled out a
strange key that the boy had never seen
before.
“Do we have such room here grandpa?”
“Of course! Let me show it to you!” – he
said in a soſt voice.
Th ey went to the room and when the
grandfather opened it, the boy bolted in it.
He couldn’t believe what he saw that day
and knew he would remember it forever.
- Boyan Milenkov
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Insights from Commetric
T
he media world is a fast-moving puzzle, and understanding its patterns is
crucial - whether you’re studying journalism, PR, or simply curious about
how stories influence society. At Commetric, we dive deep into global media
trends, uncovering insights that go beyond headlines to explore the bigger picture.
Here’s a glimpse into two topics we’ve recently explored:
Immunotherapy
The Human Side of Science
Sustainability in FMCG
Stories That Shape Consumer Trust
Sustainability
isn’t just a corporate
responsibility buzzword anymore - it’s
become a major way for brands to stand
out. But what makes these stories stick?
We’ve analyzed how brands in the fastmoving
consumer goods sector craft
narratives about eco-friendly packaging or
ethical practices and how the public reacts.
Are these efforts seen as genuine, or are
they dismissed as “greenwashing”?
For anyone interested in communication,
this is a chance to explore how public
sentiment can build-or break-a story.
Design by: Rossitsa Cherneva/R4
Explore further
17 Fall 2024 | AUBG Daily
Breakthroughs in cancer treatment, like
immunotherapy, are changing not just
medicine but the way we talk about it. Our
research looks at how media platforms
amplify milestones in science, blending
patient stories, advocacy, and hard data.
This area highlights the challenge of
breaking down complex topics for wider
audiences without losing their emotional
impact - a key skill in storytelling across
industries.
These examples aren’t just case studies - they’re windows into
how media influences industries, perceptions, and the stories
we consume. Whether you’re keen on storytelling, research, or
analyzing trends, these themes offer lessons that extend beyond
the classroom.
Commetric is a proud sponsor for AUBG Daily for a 3rd
row! Want to dig deeper into topics like these?
year in a
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18 Fall 2024 | AUBG Daily
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FROM THE
Dear readers,
Another semester has come to its conclusion, and it is fi nally time for some
well-deserved rest. I am thrilled to present you with yet another issue of
AUBG Daily!
First, I want to extend my sincere gratitude to every single member
of the AUBG Daily team for their incredible work on this newspaper
– from the initial ideas to the polished fi nal product. What you see in
front of you is the result of immense eff ort, creativity, and dedication
from our reporters, editors, design team, sponsorship, and
marketing departments. Thank you, “owlies”! None of this would have
been possible without your hard work.
I would also like to express special thanks to our president, whose
unwavering support and presence for everyone throughout this semester have
been invaluable. Thank you for always being everywhere for everybody.
This message is also for all AUBG students. It has been a challenging
semester, full of obstacles and moments that tested our resilience. But
remember that even in the darkest times, there is light and hope at the end of the
tunnel. It is essential to look out for one another – talk with your friends, lean on
your family, and off er a helping hand when you can. Mental health is a topic we
should never overlook and being there for one another can make a diff erence.
Find our
website
here:
On that note, one of the most inspiring aspects of AUBG is the way our diverse
community comes together. This semester proved once again that we are strong only
when we are united – this community can thrive only if we navigate the challenges
and celebrate our successes as one. I believe collaboration is far more powerful than
division as it has the ability to build bridges, foster meaningful friendships, and
strengthen the spirit of unity that defi nes AUBG. All it takes is a willingness to give
it a chance.
As we move toward the holidays, take time to rest, recharge, and have some fun. We
look forward to bringing you more stories, insights, and inspiration in the future.
Wishing you success on your fi nal exams and a joyful break,
Yors sincerely,
V.Paskov
Editor-In-Chief
Layout Design:
Ilustrations:
Photographer:
Kristiana Krasteva, Janina Ormanova
Gabriela Stoeva, Maria Pencheva, Magdalena Yordanova
Gabriela Stoeva
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