׉?4ׁB!בCטttu׉׉ 7cassandra://9BnlFOvfCP0UrZW6oxdjINC2Rd6xy39u4Wt9uOHoKnQ+`_5׉ 7cassandra://VryLwSbRDjomGQb240D67v6xS-WaDsqrgTe_lC0D1o01G`:׉ 7cassandra://IHJGD8qWJF750ErSvJgg5qeF-ac-DCekJoR171YNALA5`0׉ 7cassandra://IT26jgzP94YHA8KzTn1TwsFabQ7yviH7JVWyn4sm_Vw͠>bq=5saטtu׈CNSvu׈Ebq=5sa׉EHappi Seats by Amanda Tobin ׉ 7cassandra://IHJGD8qWJF750ErSvJgg5qeF-ac-DCekJoR171YNALA5`0bq=5saʁbq=5saɁבCטu׉׉ 7cassandra://vx4hRditE4bfhywj6RLSvjxsa37sYLQK-fowIaHA0vM2` md׉ 7cassandra://sP-gTUL8nbviQY9wM6iGXMRiDbfBcdlkOTeBfLcOAuwMr`t׉ 7cassandra://6uLVdICcor3iZlMQCqK8e6ExpWbBR004TMyaCbTTMk4Z``׉ 7cassandra://i9q9uvXXDEFd1Vf7fdsluoMHqAlPIrT5M97EFeYW8Mwf"͠|bq=5sa׉ETable of Contents ׉ 7cassandra://6uLVdICcor3iZlMQCqK8e6ExpWbBR004TMyaCbTTMk4Z``bq=5sa׉E1. Introduction......................................................................p1-4 2. Values.................................................................................p5-6 3. Brand Toolkit....................................................................p7-16 4. Website ..............................................................................p17-18 5. Products.............................................................................p19-24 6. Advertisements..............................................................p25-30 7. Merchendice....................................................................p31-36 8. Business card..................................................................p37-38 bq=5sábq=5saˁבCטu׉׉ 7cassandra://IQvBWZ9fJ_CmOA-_x54XamVzOUslsbQwliXemnAPEq8` md׉ 7cassandra://F-h28yoxFxLdsysvQH9AfN03UJ5hXKQ5zV9SW2kyOaE̓`t׉ 7cassandra://ePTyqG1kvFyoOSFX1hV9Ra_GiSxqIubYG0K9XEeklBg,f``׉ 7cassandra://2eYsRYTsGMNGwtGHHjIg17szrritKZSJmTxaNEpz0oQ ͠|bq=5sa׉EIntroduction 1 ׉ 7cassandra://ePTyqG1kvFyoOSFX1hV9Ra_GiSxqIubYG0K9XEeklBg,f``bq=5sa׉EnMeet Amanda and Ella Hey! Im Amanda, I work for an organization called Independant Group Home Living where I take care of medically fragile children who use ventilators to breathe and are mobile by wheelchair. My job is extremely rewarding and its always an honor working for the kids who live in the home. Thats how I met Ella. Ella is 15 years old and one of the consumers I work for. She’s a bright and creative individual who always gives back and inspires me as a person to be more creative. She use to use a ventilator but now is able to breathe on her own. Ella uses an electric wheelchair to get where she needs to go. When I was trying to come up with an idea as to what could benefit the kids and how they live every day, I wanted something that would make them happy, confident in their chairs and something that would assist in bringing out their personalities. 2 bq=5sa΁bq=5sáבCטu׉׉ 7cassandra://TmLWXNq2_IXsgmBFqa-U3UACzF35iFEeQ5hFIt_8n3A^` md׉ 7cassandra://5N4YMtP9yokwafvtf5YpLE0AgqMM5OJ4QzZzYTODS4o\`t׉ 7cassandra://DvhUNcwl8AzNEgsfXTsnvBtQKxqbqRd6ugcaFEdyFYo``׉ 7cassandra://3_oB8y_Ec7HafwuTaVEFKI5pECI2xYRZdd8YSZqVO3Ab ͠|bq=5sa׉EWho is Happi Seats? 3 ׉ 7cassandra://DvhUNcwl8AzNEgsfXTsnvBtQKxqbqRd6ugcaFEdyFYo``bq=5sa׉EUHappi Seats is a company that offers electric and mobile wheelchair seat covers paired with matching decals. Bringing the childs personality out using their most important equipment to help them do daily living things just got alot more fun and a boost of confidence in their chair. We aim for satisfaction and happiness. Its in our name! 4 bq=5saЁbq=5saρבCטu׉׉ 7cassandra://eVwmzcp8bNb7KlUyvrnw2H93lORIY-GtDksw0-pCIUYE1` md׉ 7cassandra://lbWCqRYDvk_hg6UGlEQqlKDpXhl7Lr77j8Kx1CWBn7k[`t׉ 7cassandra://XnYAJhV78C1YYJD0NXfYDoRFg54qO0auKp6fldapRNY"7``׉ 7cassandra://8xq6QWAq_UJnvPAh3BxAGweU1uEv5eWoTxIvRIyKf1Q ͠|bq=5sa׉EOur Values 5 ׉ 7cassandra://XnYAJhV78C1YYJD0NXfYDoRFg54qO0auKp6fldapRNY"7``bq=5sa׉EWhat are Our Values? Our values in Happi Seats is circulated around customer wants & satisfactions. We aim for children to feel confident and creative in their wheelchairs everyday. We value quality of the seat covers and the sticker decals. No rips and peeling stickers on our watch! We strive for a safe community of parents and children using our products, sharing their thoughts with our products and discuss together their joy when they recieve their new seat covers. Ride in style! 6 bq=5saҁbq=5saсבCטu׉׉ 7cassandra://T-BVQGIN8U_scm2AgtcUblOfJhrxL3WX8HAqJcg5R4A` md׉ 7cassandra://7OolLPo-Woaet2tzIqchKo6329OfDEufslTyD79rRs8iG`t׉ 7cassandra://LWW_uH5GZqtCMbp1dsSAUfTFhVtd4hbj_WpetijYYXQ&``׉ 7cassandra://1_DYsxlIXGL54gDqPNWbHJM_KvbUMHrJc8fhSJUl8xAL͠|bq=5sa׉EBrand Toolkit 7 ׉ 7cassandra://LWW_uH5GZqtCMbp1dsSAUfTFhVtd4hbj_WpetijYYXQ&``bq=5sa׉EOur Brand Toolkit Our brand toolkit consist of the right/ wrong ways of using our logo, our fonts and brand colors in a visual way. This is the guide on how to use Happi Seats brand correctly. 8 bq=5saԁbq=5saӁבCטu׉׉ 7cassandra://Gl-NM05WL5kTZc4JsjwT1EGqmljAXzTDiFWV1s-_HeUͺ` md׉ 7cassandra://ifYyU9L1PnefhYB4BP2xc51rgQiAWNOeXl1Kgfi6e2kFc`t׉ 7cassandra://grR0UevCoTZeRWC99fRspffvCW4PlEq32dEm7g56aPc``׉ 7cassandra://t2-DlmtG8Q5qKXurmf-q0ai5aHI69j-LZ8bZW1gThXE""0͠|bq=5sa׉ELogo Happi Seats 9 ׉ 7cassandra://grR0UevCoTZeRWC99fRspffvCW4PlEq32dEm7g56aPc``bq=5sa׉ELogo Happi Seats 10 bq=5saցbq=5saՁבCטu׉׉ 7cassandra://-E_5Pt5ybC2rWre6WjTePh6u_4MOb0pxxFIHLM8VOkc` md׉ 7cassandra://ICINYosjJRVZfrKgtFrhAU-Me8Sws3MSQMdfpY2a-2UI!`t׉ 7cassandra://YZjBZ4YC4LkhzmVqIOQv8OP8Ez60CEfZNN-7uqXrIwYS``׉ 7cassandra://0Krx-m4qy-XABT-xAGbAyPa1A72BqtHrCWhSplugjBc%4͠|bq=5sa ׉EOne color Logo Happi Seats 11 ׉ 7cassandra://YZjBZ4YC4LkhzmVqIOQv8OP8Ez60CEfZNN-7uqXrIwYS``bq=5sa׉EOne color Logo Happi Seats 12 bq=5sa؁bq=5saׁבCטu׉׉ 7cassandra://A9EfE7b7ShW0fPzsw1uZekYvhM1D67otXpaLe03A0sY` md׉ 7cassandra://G00vMZQ36a1Ziz0vmToFBA1sX0yPPKKN5_2LOZlOzyU͌`t׉ 7cassandra://Cz8rQ40xpLZUHfaTAhJ5qJyNVFni0R2HVQLOWf0lL-k3``׉ 7cassandra://6wYtP7n_Fh8tTmJAc-1OscZbq8OhCNIG806C74Q0Sow9t͠|bq=5sa ׉E(Logo Toolkit Happi Seats Happi Seats 13 ׉ 7cassandra://Cz8rQ40xpLZUHfaTAhJ5qJyNVFni0R2HVQLOWf0lL-k3``bq=5sa׉E(Logo Toolkit Happi Seats Happi Seats 14 bq=5saځbq=5saفבCטu׉׉ 7cassandra://FEIOKFu3HV-F9CI9ioj8ddopVkxi9sEsS2DKlKTZQzE9` md׉ 7cassandra://z91cPBGSOc-qqL4dzIX_ihB8bAFnpnV54hBa6fSv4yAxo`t׉ 7cassandra://hscEtWU0XoSSJ93l05sOzubhY1y9d5TpnnLrCQyjfic.<``׉ 7cassandra://FEdO2__Y-5cDqmE36aEok5dTyoO5PDuY_v4PImR6EF8ͣT͠|bq=5sa ׉EType Body Acumin Variable Concept - regular Logo Aa Aa Bronson - regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 15 ׉ 7cassandra://hscEtWU0XoSSJ93l05sOzubhY1y9d5TpnnLrCQyjfic.<``bq=5sa׉EBrand Colors RGB: 222 179 212 CMYK: 10 33 0 0 HEX: deb3d4 RGB: 160 217 215 CMYK: 36 0 17 0 HEX: 9FDBD8 RGB: 144 40 141 CMYK: 51 99 2 0 HEX: 90278f RGB: 24 132 124 CMYK: 84 29 54 8 HEX: 1B837B 16 bq=5sa܁bq=5saہבCטu׉׉ 7cassandra://hYicsNfzFMT3Jvq9SKDm29oOaIoIn5TNymZIbp837W8\` md׉ 7cassandra://AMT4tjtVTsjs9ya_T0RnY9tO_4-kj3IJSafn9l3ekws͆I`t׉ 7cassandra://HssFavLQYlWA_1jb6MUJ_xDxIxyB3s95WX5Q1BbakAY5``׉ 7cassandra://dHKGvfvwTuSWg-Hx6Kja7QT_ugQTiDKTGKr1YuF_lvw͠|bq=5sa׉EWebsite 17 ׉ 7cassandra://HssFavLQYlWA_1jb6MUJ_xDxIxyB3s95WX5Q1BbakAY5``bq=5sa׉E18 bq=5saށbq=5sa݁בCטu׉׉ 7cassandra://s6pKrXBauBHCTIqijXcnNfV0w488fnzS_gaJrXFf9ec` md׉ 7cassandra://iNQCgbRaTmVwL3ISqq2JKcr3a-UW1_Wv0UviQXAbEJYK`t׉ 7cassandra://Sonl6kTKsIR8oWcW58e6Jopuyxff6VyJmSZPuhalrQ0 ``׉ 7cassandra://tFRgzpKmV4NmHs6NXbvjcFXKR_eluXnv1W0k-TUDBFI ͠|bq=5sa׉EProducts & packaging 19 ׉ 7cassandra://Sonl6kTKsIR8oWcW58e6Jopuyxff6VyJmSZPuhalrQ0 ``bq=5sa׉E20 bq=5sabq=5sa߁בCטu׉׉ 7cassandra://FAOZgZ25ALFzUCjwMgTsL9QcMGVPDbXDhpg-0UMf0OA` md׉ 7cassandra://SBu79lv2r2K4Lcnzw5RbCjXCv_SclEwjj6d7X2zwy5s~`t׉ 7cassandra://iTMAmr2MyVbwhcG8GPZHXuxtxCAdduJPaZ2Bz0gr6C8,``׉ 7cassandra://6q_wlE5mO3Ij4rzfe38QOjK11lYHoyiCaRuH0R0PRaAza͠|bq=5sa׉EFroggy seat covers ׉ 7cassandra://iTMAmr2MyVbwhcG8GPZHXuxtxCAdduJPaZ2Bz0gr6C8,``bq=5sa׉ELightening Seat covers bq=5sabq=5saבCטu׉׉ 7cassandra://Px9oJvLX1qZS2o-InP8PnNjND6_g-O52Nn6WJCAvb4A` md׉ 7cassandra://aQjji9er6ZZcpcHCkG029S-dHSmbmbyC-rSjFuEZypU`t׉ 7cassandra://uGknoKbM8XlZNhRDSJQH3zsTXGK3XzqR_HUM4VOcqU0-``׉ 7cassandra://u2hVG2H4x-RIwfaUDtgEkcYU6Ykmi9BJouVcmCwMpTAG͠|bq=5sa׉EHappi Seats, Seat covers 21 ׉ 7cassandra://uGknoKbM8XlZNhRDSJQH3zsTXGK3XzqR_HUM4VOcqU0-``bq=5sa׉EStars Seat covers 22 bq=5sabq=5saבCטu׉׉ 7cassandra://2T5Rbp3_CsYA0Nitn9iFVPVxemXCZ5C1xcFug8p7ZOI@` md׉ 7cassandra://SPu-nK67xJGmhxcD2TAOtn1ILLL39JCX27o8KaCAN-cͳ`t׉ 7cassandra://mkg8cnWobfDWUB7TlTFdLKENcSqMFW5ak4-xSfjIH9MB``׉ 7cassandra://JXki5_ZUSYlPmHRnVh8TWE1b4xQ1ARXAxEAbQg3dWLUk͠|bq=5sa׉E'Partner examples Stitch Seat covers 23 ׉ 7cassandra://mkg8cnWobfDWUB7TlTFdLKENcSqMFW5ak4-xSfjIH9MB``bq=5sa׉E1Finding Dory Seat covers Princess Seat covers 24 bq=5sabq=5saבCטu׉׉ 7cassandra://8S4N_IPwbRfUODfABr5OdUw-7Dz19kARQgKuowSDtEIE` md׉ 7cassandra://2STn49-lhcQfuxBJ3Roq6i78BxWfXlCcDhxv9A4mjb0~`t׉ 7cassandra://DXIHoSnn7ncrTSwGULpMzfuvnexIw8VM_-Tsw99lvr0/``׉ 7cassandra://TgJ8RN2-2mdP2Y21Lho7ADeBghl9QNDmbeTQcdznufQ ͠|bq=5sa׉EAdvertisements 25 ׉ 7cassandra://DXIHoSnn7ncrTSwGULpMzfuvnexIw8VM_-Tsw99lvr0/``bq=5sa׉EHospital Poster 26 bq=5sabq=5saבCטu׉׉ 7cassandra://bD0ov_sHN3Q9fYvdFJHdXoSlyzWQtSpKyXVDsi0AQGoG` md׉ 7cassandra://MWDbv1EqBK-d4catM24dIkb6o2khGs8WRFTvXLnfnGMi`t׉ 7cassandra://BrIbBtOTUfKsU0GUHbgHdLFELqVPCUSSyXwNHQQw0XE(``׉ 7cassandra://lsrRr6XfCa3X5eF_Olxa-VAIRFZMDrwcKDfeKD03q0Y7͠|bq=5sa׉EFacebook Ad 27 ׉ 7cassandra://BrIbBtOTUfKsU0GUHbgHdLFELqVPCUSSyXwNHQQw0XE(``bq=5sa׉EInstagram Ad 28 bq=5sabq=5saבCטu׉׉ 7cassandra://UWySUk1KDv7uq_7pvQQIxj4XLti_DYUVQ7nhdxx2A8Y` md׉ 7cassandra://W3qUI5IGiAJb5J_iNQmo-Nff5bUZdGTiPIVD0gL1PSE;`t׉ 7cassandra://TjxnMJYdqjJdAHidcJf2ObnTeq8qFciCwZDa91X24AAEG``׉ 7cassandra://YEYPevbnRUcNKuUpDhVWr212BqQccYPo2P_uRKIzNmI ͠|bq=5sa׉EBus Stop 29 ׉ 7cassandra://TjxnMJYdqjJdAHidcJf2ObnTeq8qFciCwZDa91X24AAEG``bq=5sa׉ELanding Page 30 bq=5sabq=5saבCטu׉׉ 7cassandra://lEEGv4iccpoD4tDJfW5ySQCSzxM_xY4Bb5GDdWzS3esW` md׉ 7cassandra://jSbQ1BIEaeleRnd64NtZ4KOPcP184DllnK-JBtz_tqYf`t׉ 7cassandra://xj8ibz7xEpSUZCG2hlLxrMMz-uLrfC6lLylLPQDqHi4,I``׉ 7cassandra://rMHRUX5LGbdpTH_lAtZr0XqYzVMi8ImPrVvcbno-e1M-͠|bq=5sa ׉EMerchendice 31 ׉ 7cassandra://xj8ibz7xEpSUZCG2hlLxrMMz-uLrfC6lLylLPQDqHi4,I``bq=5sa׉ET-shirt 32 bq=5sabq=5saבCטu׉׉ 7cassandra://o49COA_Pa7pgBNzftFiqnz5_yPFNVrT0bmatqVSp3aw` md׉ 7cassandra://KL4E28Ubxgmeuz3KC_4UuZIiF2mjOunNmKytqFgyQg0L`t׉ 7cassandra://555i4vsm9-SN4g7oCkaJusF4_YtvejzSoRutXAkMszQ``׉ 7cassandra://zeg33tmI8mwuKimqSrTjpu2323BCGudGtSWclGyiNIsc͠|bq=5sa"׉ET-shirt & Mask 33 ׉ 7cassandra://555i4vsm9-SN4g7oCkaJusF4_YtvejzSoRutXAkMszQ``bq=5sa׉ETote bag 34 bq=5sabq=5saבCטu׉׉ 7cassandra://INYB1wzmoMgBlMAmAjd5fY4_UZq6Vz5ygsfXvWzF_dY` md׉ 7cassandra://KSje-fDpbe-1b3-WsPPHUZolMScS3DMdnxBf3qTk6gwY>`t׉ 7cassandra://g_fp-QzWYreIvQrAS5-S3VgQJ_4az19ylj-qfEiS4OA#&``׉ 7cassandra://PBS7tLkRx1s4iCXkDBBSW9N4UqbQ9heZweTE7MWCSjY͠|bq=5sa$׉ECoffee cup & Hat 35 ׉ 7cassandra://g_fp-QzWYreIvQrAS5-S3VgQJ_4az19ylj-qfEiS4OA#&``bq=5sa׉EHoodie 36 bq=5sabq=5saבCטu׉׉ 7cassandra://3PxjNde0thGSj7vXF1N3GtGuA0-CqHweSwFMy5IUUgMv` md׉ 7cassandra://TVqnVhMHIikljcEQuk6xt53HFSE3-jpLYwaOYoxtWRMfW`t׉ 7cassandra://Cn6dGgEWYBWWV16sGxmFJvEWwEE0nRu48rHC-HyGZSU*&``׉ 7cassandra://qM5PKkPxN2e1u5emnnwK_uLrtb_pzVn67sAXYkw7IWI:!͠|bq=5sa&׉EBusiness card 37 ׉ 7cassandra://Cn6dGgEWYBWWV16sGxmFJvEWwEE0nRu48rHC-HyGZSU*&``bq=5sa׉E38 bq=5sabq=5saבCטu׉׉ 7cassandra://BIvDLs4sZPsLJy_bgt7LtdltpRqM8E7skbGtZLWHpQol` md׉ 7cassandra://iAfLUAdbpMJA9Se3X0idnnp6DYDZ2m6F4C5a0csgrzI?`t׉ 7cassandra://uivjYNhxP1QMlHK_rPZ3wzcn2jaztTm9ZhyxP4t25t0``׉ 7cassandra://srjqz4ALyQUfq0o-2EEagfQWl5955FfVz13_zrNu6qU ͠|bq=5sa(׉E39 ׉ 7cassandra://uivjYNhxP1QMlHK_rPZ3wzcn2jaztTm9ZhyxP4t25t0``bq=5sa׉EMy Thank yous to: Ella and her family for being my inspiration for this project Professor Wild for all the help and motivation My parents for believing in me and pushing me to never give up My classmates for their input and suggestions Health care workers all around the world 40 bq=5sabq=5sa,Happi Seats Branding BookAThis is Amanda Tobin's Branding Book for her brand "Happi Seats".bq=frJ: