׉?4ׁB #בCט  {u׉׉	 7cassandra://_Jao_1DnjqJUkQtsvkYyMj2aPYs0RSnHaCBvxuxSNig CE`׉	 7cassandra://UNEsWEE5_0O47xtoK0y8y7o9XheKPcl98d4EZ3-jyZIͪ`S׉	 7cassandra://suD8xolBQsh4ZFehFcEGYRyQHuMXimOrjznwkPnoLkU8`̵ ׉	 7cassandra://Slb2v6WraJI2pkQ0WfvSqLWztcTCOgfDYFpH6K15hzw 	͠`XXң~>v|ט   {u׈   M  ׈E`XXѣ~>v1׉E JWeaving for a Thriving Planet
Accelerator for collective impact 2020-2025
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Ashoka Netherlands
Design team:
Ignace Schops, Geert van der Veer, Noa Lodeizen, Karin Müller
Communications and research support:
Kerttu Kopliste, Edmund Boabang, Laetitia Nyssens
Graphic Design:
Celeste Volpi
Illustrations:
Kyra Sacks
Partners & Teams:
Commonland NEXT NOW
Funded by:
Hoge Dennen
Mava Foundation
First version published in January 2021
Montagu Foundation
Weaving Lab
Ashoka Europe Fellowship
Ashoka Switzerland
׉	 7cassandra://4GsMriknepZ8DNmG-hEcusYg7nWU_HwpNCxDkYX6lCQ`̵ `XXѣ~>v3׉E  Photo credit: Asociatia Kogayon
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׉	 7cassandra://X31U8SSl3-S3KVaRnwpS9nNawKqUOnWoArkd8aLMkQ8`̵ `XXѣ~>v5׉EMLet’s together weave and dwell in
a more beautiful story.
Let’s use our finest, most diverse,
most powerful, most cherished
threads.
A more beautiful tapestry of
possibilities.
With honor for the land, and the
waters and air.
Threads filled with integrity.
The feminine, the old and wise,
the young and vibrant.
Threads that honor place and
culture and community.
And all their living beings,
including us.
Threads filled with sparkles of
hope, curiosity, inspiration, and
love.
Let’s witness the beautiful fabric
of healing that emerges!
By Daniela Ibarra-Howell (Savory Institute)
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08
10
8
10
14
Weaving for a Thriving Planet
Program introduction
Interventions
Impact chain
Co-creators
Pam Warhurst
Geert van der Veer
Michael Kelly
Giuseppe Savino & Antonio Sasi
Durukan Dudu
Brendan Dunford
Daniela Ibarra-Howell & Allan Savory
Sue Riddlestone
Dieter van der Broeck & Pieter Ploeg
Bach Kim Nguyen
Florin Stoican
Ignace Schops
Wietse van der Werf
Maciej Podma
Jacek Bozek
Initiators
16
20
16
17
18
26
28
30
34
36
38
42
44
46
48
52
54
56
60
62
64
Introduction
Healthy Ecosystems & Biodiversity
Community-based innovations
Frame Change: Re-connect with nature
4 Returns
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Introduction
Weaving for a Thriving Planet is an initiative propelled by
Ashoka and co-created with Ashoka Fellows and partners.
Together we are a group of social innovators who aim to
accelerate and scale our systemic solutions to restore
ecosystems and increase biodiversity. We do this by leveraging
the potential of our innovations and weave them together to
increase our collective impact.
The success of our solutions is
based on a shared vision that
everyone is a changemaker;
that people and communities
can be a driving force for good
if they are inspired, motivated
and provided with the right
tools to be part of the change.
Each of us in our own way
- through learning by doing
and following a grassroot
approach - has found a key to
unlock the enormous potential
of communities to restore
landscapes and to preserve
biodiversity. We believe that
if we combine our solutions
the whole is greater than
the sum of its parts, and we
can actually turn the tide
and regenerate, enhance
and increase the natural
ecosystems that support all
life on this planet.
Weaving our solutions
together with an endeavor
to collectively build towards
a healthy, strong, and
prosperous planet - what does
it mean, really?
Weaving is an emerging
practice of leadership that
creates thriving communities,
continuously aligning, learning
and collaborating together
towards a shared purpose, so
that together, we can make
systems change that enable
people and the planet to
thrive.
׉	 7cassandra://obBa78H6XMrBrygRRLHnJeg4ssYHvZcP3sxnpwcqk5g`̵ `XXѣ~>v9׉EWEAVING FOR A THRIVING PLANET
9
Phot0 credit: Vazapp
This booklet has been brought to life firstly,
to learn more about each other’s solutions
before we embark on this weaving journey
together.
Secondly, to mark where we stand. What
impact did we each generate so far? From
this baseline, we can monitor and measure
our collective impact over time. Thirdly, this
booklet is designed as a living document,
that we envision to evolve into a ‘Bid Book’:
a menu of all our successful communitybased
models, with the aim to inspire other
community leaders to adopt those models and
to transform their own communities.
Photo credit: Sea Ranger Service
Photo credit: Incredible Edible
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Healthy Ecosystems
& Biodiversity
ecosystems for food and energy,
water and biodiversity.
“We all depend on healthy
loss of function in both terrestrial
and aquatic ecosystems will be
contributes to climate change
and enhances the risk of severe
ecological disasters. Widespread
Their continued degradation
a huge setback on progress made
towards achieving the United
catastrophic for our planet and
Goals. It’s time to rebuild what has
been lost. “
Nations Sustainable Development
United Nations, Decade of Ecosystem Restoration, 2021-2030
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11
Life depends
on biodiversity
Our air, water, and food rely on the variety
of life found in ecosystems around the
world. Because of human activity, however,
one million plant and animal species are
currently on the verge of extinction. The
extinction rate of species is now thought
to be about 1,000 times higher than before
humans dominated the planet.
In 2020,
the United Nations reported that “nature is
declining globally at rates unprecedented
in human history.”
Biodiversity loss is moving ecological
systems ever closer to a tipping point
beyond which they will no longer be able to
fulfill their vital functions.
Yet it is not too late for change. If we
build strong communities that focus on
regeneration we are able to restore natural
ecosystems, preserve biodiversity and build
economies that thrive while allowing people
and the planet to thrive too. New innovations
for a transformative change are urgently
needed. That’s where Ashoka makes the
difference, evidence based. Over the past
decades the Ashoka network has proven
that it is possible to achieve a warm, social
just, biodiverse, inclusive and regenerative
sustainable world.
Ashoka Fellows and partners are now joining
forces to scale at large and multiply our
collective impact.
Photo credit: Savory Institute
Photo credit:
Herenboeren
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Community
Photo credit: Vazapp
based innovations
ommunitySocial
innovation is a powerful and valuable tool involving social
groups and communities to create, develop and diffuse ideas and
solutions in order to address pressing social needs and challenges,
such as ones faced in the environmental sector. Due to its
participatory and creative nature, social innovation is well positioned
to address environmental challenges, which are multifaceted and
often require societal or behavioral shifts towards more sustainable
options.
Our work so far has provided evidence:
and resources can
be regenerated
and planet can
thrive together
That humanity
That best
scalable
based solutions
solutions are
communityThat
everyone
can play a
role in planet
protection
stakeholders - local
That collaboration
with multiple
communities, schools,
universities, NGOs,
local governments,
corporations,
foundations, global
institutions, etc -
in the ecosystem is
crucial
That nature
conservation
and restoration
can be done via
profitable business
models instead
of those based
merely on grants
and donations
That biodiversity
conservation and
with other desired
socio-economic
outcomes and
restoration can
go hand-in-hand
even enhance them
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13
We strongly believe in the
importance of communitybased
solutions because
the causes behind
biodiversity loss are so
complex that we need
to engage everyone in
a transition towards
sustainable solutions.
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Frame change:
Re-connect with
Nature
by Next Now
Photo credit: Savory Institute
What became clear by interviewing many Ashoka Fellows, is that in
order to solve the interconnected challenges in the field – biodiversity
loss, resource over-extraction, soil degradation, climate change – we
need to trigger a fundamental mindset shift. We need to shift how
humanity sees its relationship with nature. A mindset of human
superiority to and separation from nature has infiltrated our collective
understanding of the world. Only by recognising our connection to and
reliance on nature that we will be able to unravel the damage our global,
interconnected systems are causing.
Across the world we are seeing that Fellows are approaching the
field of Planet & Climate in radically different ways, yet two trends
stand out to us in how they think about solutions.
Photo credit: Fundacja Laka
1. The first is that social
entrepreneurs have turned the
complexity and interconnected
nature of the climate crisis into
an opportunity for creating
compelling solutions that tackle
multiple issues at once. We see
that as they enact solutions for
climate change, our Fellows are
also unlocking a myriad of other
benefits: creating livelihoods,
improving health outcomes,
increasing equality and more.
This challenges the assumption
that avoiding the climate crisis
requires trade-offs and sacrifice.
We are seeing the opposite: the
solutions can make the world
more equitable, more just, more
joyous.
Photo credit: Anatolian Grasslands
Ultimately, averting the climate crisis and the other existential
threats facing us will require a deep transformation of the very
foundations of our lifestyles and economies around the world.
2. The second thing we heard
from Fellows is the importance
of involving everyone. The
scale and speed of action
required means that we
need to mobilise everyone,
particularly those who will
be first and worst hit by
climate change, typically the
people who have traditionally
been excluded from the
environmental movement.
׉	 7cassandra://mvdCSrMJfMtu79QaruniYVZa0ztZP6D054VNFUd7U1o`̵ `XXѣ~>vD׉EASHOKA EUROPEAN FELLOW | WEAVING FOR A THRIVWEAVING
FOR A THRIVING PLANET
15
4 Returns
by Commonland
Transformative change requires a common language and a practical
framework. ‘4 Returns’ is a science-based framework that is proven
in practice. Developed by Commonland in close collaboration with
leading scientific institutes, business schools, farmers and experts,
4 Returns transforms degraded ecosystems by focusing on 4 key
returns over the course of a single generation, or 20 years.
Inspiration
Giving people hope and
a sense of purpose
Social Capital
education and security.
Bringing back jobs
business activity,
Natural
Capital
Restoring biodiversity,
soil, water quality and
capturing carbon
Financial
Capital
Realizing long term
sustainable profit
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Weaving for a
Thriving Planet
2021-2025
In a 5 year program we want to unlock the power of
communities living in landscapes across the world to restore
ecosystems and increase biodiversity.
We aim to:
1
convince decision
makers about
Inspire and
the importance
to engage
all communities
in the required
transformation
everyone and
2
Put the right
systems in place
for community
based strategies
3
Facilitate more
communities
to regenerate
natural resources,
restore ecosystems
and increase
biodiversity
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17
Interventions
We expect to achieve this through the following interventions:
1) Exchanging learnings, best practices and strategies on
Community-based Approaches to increase biodiversity
We will grow our expertise and knowledge in developing
effective strategies to unlock the power of communities
to regenerate natural resources, restore ecosystems and
increase biodiversity. We will also help each other to build
comprehensive models that are easy to replicate and scale. In
partnership with research institutes, we will strengthen our
impact measurement and data collection. Based on our learnings
and best practices we can build a strong collective story. Being
able to showcase our different models and to provide concrete
impact evidence will help to inspire and convince policy makers
and community leaders.
2) Aligning on a common purpose and taking collective actions
Aligning on the common purpose and building deep relations
of trust amongst each other will catalyze our collective actions.
We will analyze together what the systemic barriers exactly
are that prevent or slow down the scaling of our impact and
replication of our solutions. These insights will lead to actions
aimed at putting the right systems in place for community-based
strategies. This includes advocacy and policy influencing on
government, institutional and corporate level.
3) Scaling social impact and replicating community-based models to
increase biodiversity
By scaling social impact via the replication of our community
based models we can facilitate more communities to lead
the transformation. Our models will make it easier for other
community leaders to implement them and build communities
that regenerate natural resources, restore ecosystems and
increase biodiversity.
In February 2021 we will start with a cohort of 18 co-creators in
Europe. In a later phase, we also wish to invite Ashoka Fellows
and social innovators - including young changemakers - from
various continents.
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Impact chain
Input Weaving lab A
Fellows and partners with
community based approaches to
increase biodiversity
Building trustful relationships
Understanding each others work
Sh
Defining shared objectives
Funding, knowledge
& scaling partners
Creating a peer learning mechanism
Creating an engagement structure
Coll
Developing scaling &
replication strategy
Communities living in landscapes
across the world (communities we
work with)
Co-creating collective actions
Building a collective story
Sc
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h
l
c
WEAVING FOR A THRIVING PLANET
19
Activities Outcome Impact
hare learnings & align impact
measurement
Key decision makers inspired
and convinced about need for
community based transformation
Mindset shift:
communities living
in landscapes
lective actions (e.g. advocacy &
policy influencing)
Systems in place for community
based strategies
worldwide feel
reconnected with
nature and act for
biodiversity
Increased number of
caling impact by replicating &
transferring solutions
communities that regenerate
natural resources & restore
ecosystems and increase
biodiversity
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From r
Impact of
co-creators
in Europe
Incr
Count
Numb
150+
Here
Count
Swede
Numb
10.00
Grow
Count
Numb
21.70
Holi
Savo
Coun
Numb
12.64
Bior
Coun
Denm
Numb
active
Com
Count
Numb
active
Bee
Coun
Luxem
Numb
and p
NGO’
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O’
WEAVING FOR A THRIVING PLANET
21
reconnecting with nature to
active citizenship
redible Edible
ntry: United Kingdom
ber of People in the community:
+ Incredible Edible groups actively engaged
renboeren
ntry: Netherlands, collaborations in Belgium and
den
ber of People in the community: 25 Farm projects and
00 households actively engaged
ow it Yourself (GIY)
ntry: Ireland, UK
ber of People in the community: 1.8m households &
000 school children actively engaged
Uniting farmers as ecosystem
service providers
Vazapp
Country: Italy
Number of People in the community: 1.000 farmers
actively engaged
Anatolian Grasslands
Country: Turkey, collaborations in Sweden
Number of People in the community: 10.000
community members actively engaged
Farming for Nature
Country: Ireland
Number of People in the community: 500 farmers
(FFN ambassadors) actively engaged
istic tools & frameworks for
transformation
360° Models for environmental
protection
vory Institute
ntry: Turkey, UK, Germany, Spain, Sweden
mber of People in the community: 47 hubs and
45 land managers (households trained)
oregional
ntry: UK, France Switzerland and collaborations in
mark, Portugal, Sweden, Finland
mber of People in the community: +600.000 people
ely engaged
mmonland
ntry: Netherlands, Spain
ber of People in the community: +1.250 people
vely engaged
Rewilding the city:
eOdiversity
ntry: Belgium, France, UK, Germany, Bulgaria,
mbourg, Spain, Netherlands, Austria
mber of People in the community: 80 large corporations
public entities, +0 groups of farmers, 50 beekeepers, 20
O’s and 30.000 households actively engaged
Klub Gaja
Country: Poland, UK, Iceland
Number of People in the community: 760.000 people actively
engaged
Fundacja Laka
Country: Poland
Number of People in the community: 1,2 million households
and 25.000 school children actively engaged
Holistic environmental
protection:
Florin Stoican
Wietse van der Werf
Ignace Schops
Kogayon Association & Vacaresti
Natural Park Association
Country: Romania
Number of People in the community: +2 mln people actively
engaged
Hoge Kempen National Park
Country: Belgium
Number of People in the community: 250 jobs created and
5.000 community members actively engaged
Sea Ranger Service
Country: Netherlands, UK, Norway
Number of People in the community: 500 community members
actively engaged
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Antonio Sasi
Meet the Co-creators
Geert van der Veer
Allan Savo
Daniela Ibarra-Howell
Maciej Podyma
Pam Warhurst
J
Giuseppe Savino
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J
Jacek Bozek
Bach Kim Nguyen
Florin Stoican
Wietse van der Werf
Sue Riddlestone
vory
Michael Kelly
Durukan Dudu
Dieter van der Broeck
Brendan Dunford
Pieter Ploeg
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with Nature to
Active Citizenship:
Pam Warhurst, Geert van der Veer, Michael Kelly
Photo credit: Herenboeren
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Pam Warhurst
Incredible Edible
Mission
Incredible Edible is a food-focused movement inspiring citizens to
grow food and share it across their neighborhood and encourage
citizens to learn new skills and support local food businesses. It aims
to create kind, confident, and connected communities through the
power of small actions around local food and help change behavior
towards the environment through grassroots activity.
Impact & 4 returns
Inspiration
Incredible Edible believes that food as an
engagement tool has a universality that cuts
across age, income, culture, and ability. The model
is simple, and the actions understandable. The
only thing people need to do is start growing and
sharing. Soon enough, they will see the difference
they are making locally. Its model is considered a
best practice in diverse publications relating to
improved population health, urban regeneration,
and 21st-century sustainable urban planning.
Social Capital
Over the last twelve years, hundreds of groups and
thousands of people worked together to grow and
share food. Everything those people did, they did
it because they wanted to, not because someone
told them to. Self-confidence grew as well as food,
which of course was one of the main objectives.
Financial Capital
Natural Capital
Incredible Edible’s Propaganda Gardens are
edible landscapes that help people reconnect to
the environment and to other species. Through
hands-on activities, Incredible Edible and its
community members turn grey infrastructures
into green ones, understand the need for healthy
soil; understand one does not want to hurt any
species through one’s actions; collect rainwater,
and learn how to compost.
An essential element of Incredible Edible’s
model is how to support and invest in local food
enterprises. An increasing number of people have
started buying from local food producers and,
therefore, in the meantime, invest in the local
economic model. The leading cause of this change
is that people have a greater interest in how their
food is grown. Incredible Edible groups sometimes
create their own food enterprises, ranging
from veg box schemes to cafés and restaurants.
Additionally, IE has teaching programs for all
ages and conducts those across the local schools’
network to inspire the next generations of food
entrepreneurs.
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27
System Change
Incredible Edible’s twelve years of experience have highlighted the need for an increasing number of citizens to have
the right to use their local public area to feed and sustain themselves and their communities. IE thus promotes the
communities’ right to community spaces for food-related activities that spark active citizenship.
Frame Change: Mindset Shift Focus
Incredible Edible inspires and informs citizens to empower them to take a quantum leap of responsibility around
food. This, in turn, creates a sense of readiness and encourages organizations to welcome and support citizen-led
approaches.
Community-based Approach
Citizens’ Incredible Edible groups create edible plots that help everyone in the area re-imagine public space use, spark
conversations, and more significant community-action. In turn, this changes the way people relate to each other and
their local institutions, stimulates local economic activity, and ultimately paves the way for people and communities to
take care of their own future. IE believes the importance of wellbeing, healthy activity, and climate change continues
to rise in everyone’s agenda. Therefore, interest in IE’s grassroots approach is increasing too.
Scaling & Replication
Scaling & Replication Strategy:
IE has two main approaches to scale up:
1) Creating a grassroots governance model to spread the model and to inspire more groups to start their own
Incredible Edible.
2) Campaigning for a community right to community land by investing in citizens and anchor professionals’ readiness
to trust this grassroots approach. This aims to move from a permission-based model of land use to a rights-based one.
Scaling & Replication History:
Incredible Edible is based on twelve years of experience. From 2018 to 2020, IE groups contributed 127.500 hours to
local food activities and created 9.500 growing plots. In the UK alone, Incredible Edible has over 150 groups engaged.
The initiative has spread to towns and neighborhoods across the UK and hundreds of other settlements worldwide,
from Christchurch in New Zealand to Montreal in Canada. The incredible Edible team lacks capacity to fully engage
with the international liaisons but visits to the website originate from 160 countries and most inquiries came from
US, France, Canada, Germany, UAE, Australia, India, Hong Kong, Spain, Italy, Japan, Ireland, Netherlands, Philippines,
Belgium, China and Switzerland.
Scaling Interest:
IE wants to launch a pilot in the UK for a new form of governance around the public realm. The 3year program will
involve activities that inspire and inform citizens, including members of IE groups, and helps to build self belief and
create knowledge platforms needed to take decisions for themselves. The goal is to enable citizens, through actions
around food, to make informed decisions relating to climate change, environment and biodiversity and to be respected
partners in local decision making. To have agency around their local community spaces.
Scaling & Replication Needs:
IE has a concrete plan and experience. IE needs people that see the need and have the means to support it. IE is
entering a new scaling phase where more stakeholders are involved to start working jointly for collective impact. It is
about a cultural shift and starting to put things together that people can test together.
Challenges
Incredible Edible faces 5 main challenges:
• Apathy and passivity from citizens across society to respond and act upon the climate crisis and loss of
biodiversity;
• Dealing with top-down governance models, in which authority is still very much present;
• The communities’ lack of confidence to bring positive change;
• Dealing with rampant cynicism and pessimism about long term effectiveness of grassroots approaches;
• Scaling up the very much needed behavioral shift and reaching a more significant portion of society.
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U28
Geert van der Veer
Herenboeren
Mission
Herenboeren Netherlands is a citizen-driven organization. Its goal is to support
citizens in developing nature-driven cooperative farms and thus to grow
alternatives to current food and large scale production systems. Herenboeren
Netherlands develops a sustainable economic model and provides an excellent
way to produce and distribute food along nature-driven, socially connected,
and economically supported lines. It also initiates and conducts research, trains
farmers, and proposes amendments to laws and regulations. Ultimately, it hopes
for a place where food production coincides with the regeneration of the soil,
landscape, nature, community building, and economic renewal.
Through its initiative, Herenboeren Netherlands raises awareness about people’s
consumption habits by using the household’s farmland also to raise cows for beef
and milk. This often results in families ultimately changing their diet. Herenboeren
empowers consumers to step into the production-to-consumption system and to
start making a change. Additionally, it teaches the next generation of farmers and
agriculture experts inclusive farming practices. Herenboerens’ approach has led
to the landscape being regenerated and to regain its human scale. The landscape is
enjoyed and experienced, while both being lived in and lived off.
Impact & 4 returns
Inspiration
Herenboeren Netherlands consists of a learning
community (general and subgroups) exchanging
experience, knowledge, and wisdom. For instance
community members are farmers, farm-board
members, researchers, etc. Herenboeren has been
the catalyst for a landscape that is cherished and
nurtured, where regionally supported investments
are made, and where old and new values flourish
side by side.
Social Capital
Herenboeren farms offer a platform for people to
socialize and meet new friends by participating
in events. Through Herenboeren, the people
of the Netherlands, young and old, online and
offline, have reconnected in various ways with
their landscape and the places their food comes
from. The Herenboeren initiative creates job
opportunities for people with diverse educational
backgrounds and has a social impact on its
surrounding community.
Natural Capital
Financial Capital
Herenboerens’ actions result in 20 hectares/ per
farm of soil and landscape restoration, biodiversity
increase, animal welfare guaranteed, etc.
Herenboeren Netherlands is based on a costsharing-model.
Thus ensuring it is a longterm
financially-stable movement. In the end
Herenboeren believes sustainable food being
cheaper than food from the regular food system.
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System Change
As a result of the Herenboeren Netherlands initiative, consumers become farmers by taking care of the soil
and the environment and farmers become community-members. Additionally, the soil, nature, biodiversity,
and landscape become an integrated part of the community. Food is being produced in ecosystems that
provide communities with their actual needs, and it develops circular chains rather than linear ones.
Some Herenboeren farms have become part of a nature conservation area, thus exempting them from the
standard policy guidelines.
Frame Change: Mindset Shift Focus
Herenboeren Netherlands wants people to be directly involved with food production, as this raises the
awareness that we all depend on nature, water, soil, sunlight, and biodiversity. When one is aware, one
will make reasoned and informed choices in one’s life, hopefully becoming more respectful towards the
beautiful, tiny, and vulnerable planet we live on.
Community-based Approach
At Herenboeren Netherlands, each farm is a result of a local bottom-up process in the sense that it starts
with an action-group of at least 6 people that work towards a cooperative of 200 households per farm. The
cooperative then hires a farmer to do the farm’s daily work, but it is the cooperative that makes decisions
on how animals are treated and how vegetables are being grown. The cooperative must follow the three
principles of 1) nature-driven, 2) socially bonded, and 3) economically embedded. Up till now, Herenboeren
Netherlands has developed 9 Herenboeren farms, and over 20 initiatives are being serviced towards
setting up their own farm over the following years. Collectively, the Herenboeren farms set up the national
plan for lobbying, learning, and investing in areas.
Scaling & Replication
Scaling & Replication Strategy:
Herenboerens’ initiative is based on the belief that people’s lack of connection with their natural
surroundings - primarily agricultural land - should be restored. People’s social responsibility is vital to
inspire change. By developing a closer relationship to their natural surroundings, people understand their
food production position and their role to play in making this system more sustainable and nature inclusive.
Scaling & Replication History:
Herenboeren Netherlands was founded in 2012 and up till now, Herenboeren Netherlands has developed
9 Herenboeren farms, and over 20 initiatives are being serviced towards setting up their own farm over
the following years. Also collaborations are established in Belgium and Sweden, as an orientation towards
setting up new farms.
Scaling Interest:
Herenboeren has an interest in scaling up to reach consumers from regular supermarkets. Also interest in
scaling to other countries; France and Germany in particular.
Scaling & Replication Needs:
To implement its actions, Herenboeren needs additional funds and partnerships with diverse institutions
and organizations.
Challenges
Herenboerens’ challenges are the need for network and collaboration with researchers, scientific
communities, politicians, the private sector, and financing institutions to scale the initiative’s impact.
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Michael Kelly
GIY (Grow it Yourself)
Mission
GIY is a social enterprise that aims to inspire, educate, and enable
a global movement of food growers, whose collective actions will
help rebuild a sustainable food system. GIY utilizes the practical
skills of growing food as an entry point to larger consciousness
about the food chain and other environmental issues. By 2030,
GIY aims to reach 100 million GIY’ers worldwide through
campaigns, media projects, products, and educational resources.
Impact & 4 returns
Inspiration
Through food growing, GIY inspires and supports
people to take action in a world where they feel
increasingly powerless to act upon climate change
and biodiversity loss. For example, the GIY TV
series “GROW COOK EAT’’ is now available on
Amazon Prime globally and has been viewed over
5 million times.
Social Capital
In 2020 around 900.000 people participated in
the GIY programs in Ireland and the UK either in
a school setting, workplace, or growing at home.
By participating in GIY programs, food growers
interact with each other and have increased
knowledge about the food chain to change
attitudes and behaviors towards sustainability.
Natural Capital
Financial Capital
As a result of the GIY programs, food growers
make more sustainable choices in their homes
and gardens. These sustainable choices restore
biodiversity and soil quality but also results in
more significant conservation of water. The GIY
model of ‘Growing It Forward’, has the purpose of
inspiring others to take action.
GIY’s financial sustainability model is about
selling to people and companies the products and
services they need to grow food successfully and
sustainably.
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31
System Change
GIY attempts to change the global food system as it currently only serves short-term economic interests
at the expense of human health and the planet. According to the World Wildlife Fund (WWF) the current
food system is responsible for 25% of global GHG emissions, 69% of biodiversity loss, and 70% of water
use. At the same time, 20% of all deaths are associated with diet, while 2 billion people globally are
malnourished. GIY aims to replace the current system with a more sustainable one.
Frame Change: Mindset Shift Focus
GIY is changing peoples’ knowledge, behaviors, and attitudes about food. This impacts how sustainably
those people choose to live. GIY is convinced that food growing can help develop food-empathy and a
better understanding of food, leading to more sustainable food consumption. As a result of GIY programs,
participants are three to four times more likely to live on a plant-based diet than the average person.
Community-based Approach
GIY connects a community of everyday food activists to sustain and build the movement through programs
in homes, schools, workplaces, and communities. The programs empower participants in their own role to
address the issue; a political act without being political, aiming to resurrect the traditional Gaelic notion of
a meitheal*, or group effort (similar to Amish barn-raising).
*Meitheal: old Irish tradition where people in rural communities gathered together on a neighbour’s farm to
help save the hay or some other crop. They acted as a team and everybody benefited in some way
Scaling & Replication
Scaling & Replication Strategy:
GIY is targeting the population at large to get them to grow their own food. The portion of food the people
grow might be only 5-10% of their consumption, but if many people are doing that this is still a significant
impact. GIY developed itself as a movement and prospered through its programs, campaigns, and
community work in schools, workplaces, restaurants, and cafés.
Scaling & Replication History:
GIY has scaled up and replicated its programs in Ireland and the UK, and there are several hundred GIY
groups active in North America.
Scaling Interest:
GIY is interested in further scaling beyond Ireland and the UK. That includes schools, workplaces, and
community settings.
Scaling & Replication Needs:
To further scale up, GIY needs additional funds.
Challenges
GIY faces 3 main challenges:
1. Questions arise on what aspects of GIY work can be scaled up efficiently, which territories across
Europe would be best to scale up to and which scaling model should be used.
2. Local conditions and various languages are a barrier to GIY work expansion.
3. GIY has difficulties competing with for-profit companies in the retail space that operate in the area but
do not necessarily have a social mission.
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Ecosystem Service
Providers:
Giuseppe Savino & Antionio Sasi, Durukan Dudu, Brendan Dunford
Photo credit: Anatolian Grasslands
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Giuseppe Savino &
Antonio Stasi
Vazapp
Mission
Vazapp is a community of professionals with a widespread
network of agricultural knowledge. It provides a platform to
exchange experiences, to encourage cooperation and disseminate
knowledge among farmers. Vazapp’s fundamental element is the
friendly environment it creates, useful to put all the people of
different hierarchical and social standings at the same level.
Data collected about the community of farmers allow for
statistical analyses about needs, perceptions, social capital and
relationships. Outputs are then shared to policy makers and
discussed for policy actions development.
Impact & 4 returns
Inspiration
Vazzap aims to change the way farmers brand
themselves and their product; by using storytelling
strategies the farmers can put themself at the
center of their communication so people get a
better understanding about the story behind the
food they eat.
Social Capital
Vazapp is able to engage all kind of stakeholders
that otherwise wouldn’t necessarily interact with
one another (e.g. farmers with lower education
and limited network skills)
Natural Capital
Financial Capital
Vazapp ensures a healthy soil through pest control
for growing crops in a sustainable way.
Funds generated by Vazzap are used to train
farmers and to promote their products and
farms. The final aim is to generate a more aware
community that is better able to adapt to the new
world; by understanding how to innovate and how
to efficiently communicate and sell products in this
modern era.
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35
System Change
Vazapp transforms farmers life’s and farmland’s dignity by changing the communication, underlining the
importance, and understanding of humanity behind the production of agricultural products.
Frame Change: Mindset Shift Focus
Vazapp wishes to eliminate the belief that the farming sector is just about growing crops. It hopes to shed
light on the importance of manufacturing and business aspects of the agricultural industry. Vazapp is
convinced there is a need to mobilize the actors on its platform to take collective action and achieve better
conditions and prices for sustainably produced products.
Community-based Approach
Vazapp engages isolated and low-level educated farmers, equipping them with skills and strategies that
lead to economic sustainability, and enables farmers to collectively approach policymakers with a shared
vision. Over the past five years, Vazapp has been working with various stakeholders such as farmers,
policymakers,traders, universities, economists, designers, NGOs, and business coaches.
Scaling & Replication
Scaling & Replication Strategy:
Vazapp is creating a network of farmers, organizations and staff. The team developed a precise protocol to
generate and nurture these relationships. This standardization of operations allows the model to be applied
in other contexts and geographical areas as well. Vazapp is training young talents to deliver its initiative and
mission across borders.
Scaling & Replication History:
Vazzap originates from Italy but has set up collaborations across Europe, South America and Asia.
Scaling interest:
We aim to work with isolated Farmers across Europe. First countries to scale to could be Norway, Austria
and Spain. The project H2020 “Ruritage”, which counts more than 20 member across EU and the world,
sees our initiative as a role model and many partners are about to implement our approach in their local
context.
Scaling & Replication Needs:
To scale up, Vazapp needs funds to support farmers and to train people.
Challenges
Vazapp’s challenge is how to grow the community. Community growth is needed for three main reasons:
1. To collectively push for policy change in how agriculture is being financed, especially in marginalized
areas.
2. To bring back young people to the villages.
3. To change the dignity of the farming sector.
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Durukan Dudu
Anatolian Grasslands
Mission
Durukan co-founded Anatolian Grasslands (Anadolu Meraları), Savory
Institute’s autonomous hub in Turkey, in 2014.It promotes agriculture
that enriches the soil and makes village communities attractive and
viable living environments, reshaping rural life in Turkey. AG does that
by 1) localizing proven regenerative farming techniques, 2) recruiting
teams of local farmers and young individuals to own the production and
regeneration processes, and 3) connecting them to alternative markets
and supply-chains.
Additionally, Anatolian Grasslands developed its “learning site” for
application, demonstration, and collective learning of regenerative
agriculture practices. It also started Turkey’s first and only “grass-fed &
regenerative” food ecosystem/brand called SafiMera.
Through its actions, AG raises awareness amongst the general public
through organising events, webinars, and publications. Meanwhile, it
establishes capacity-building programs for existing and new farmers
and develops - with environmental preservation partners - big
landscape regeneration projects on common grasslands throughout
Turkey.
Impact & 4 returns
Inspiration
AG makes an inspirational impact through the
mutually enriching human and nature relationship
it fosters and by guiding the sustainable and
productive rural agricultural communities.
Social Capital
AG has a social impact by creating direct
interconnections between regenerative producers
and consumers.
Natural Capital
Financial Capital
AG contributes to a resilient ecosystem by
enabling more than 10 regenerative farms to
operate on a total of 1.000 hectares.
AG’s actions create financial value by creating a
new channel of sales for the farmers that cut the
middleman and enhances income generation.
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37
System Change
By implementing innovative regenerative agriculture models, AG creates a new blueprint for humanhuman
and human-nature relations that can fosters sustainable and productive rural agriculture
communities.
Frame Change: Mindset Shift Focus
AG’s activities stand by the belief that human capacity goes far beyond “not doing any harm” for the
ecosystem. Through collaboration between the communities and other stakeholders, AG intends to show
that humans have a crucial role to play in nature’s regeneration.
Community-based Approach
Anatolian Grasslands believes in the strength of enabling people to collaborate. For this to happen, it
tries to create solid, well-defined, context-based and antifragile collaboration structures from a holistic
approach. In its programs and models, AG’s strategy is based on diversity, efficiency and sustainability
of community-driven solutions. Examples of projects are SafiMera Food Ecosystem, OTAG (Network of
Regenerative Agriculture Academies), Rural Academy (in progress) and Rural Initiative to enable urban
communities to co-own & co-manage the farms.
Scaling & Replication
Scaling & Replication Strategy:
AG’s replication strategy enables the widespread adoption of initiatives based on 3 complementary pillars:
1. Spreading regenerative farming techniques.
2. Cultivating new farming communities.
3. Working to create more demand for regenerative products, primarily in urban centers
As of yet, international scaling is aimed at “setting up the environment” and resource base for local hubs to
emerge. One can define this as an “replication-to-enable” strategy.
Scaling & Replication History:
AG has previously replicated its activities in Turkey. It is currently expanding in Sweden and Asia.
Thanks to AG’s work, 1.000 hectares of land are under Holistic Management and RegAg influence (soon to
be 50.000 ha).
Scaling Interest:
AG has a scaling interest in communities where young people (urban dwellers) want to become land
managers.
Scaling & Replication Needs:
To scale up, AG needs funds.
Challenges
AG faces 3 main challenges:
1. To have a long-lasting impact on land management.
2. The difficulty to hire qualified institutional and human capacity. AG needs to look for its workforce itself
as there is no school preparing people to work with AG.
3. AG’s struggle to focus on only 1 or 2 projects/services. AG feels the need to change the whole system,
but it lacks the financial and non-financial resources to do so.
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Brendan Dunford
Farming for Nature
Mission
Farming for Nature (FFN) aims to recognize, support, and reward
farmers who work to improve their farms’ environmental health. FFN
encompasses a range of initiatives such as:
• sharing the stories of FFN ‘role models’ with other farmers;
• advocating for ‘results-based’ payment schemes for farmers who
deliver ecosystem services;
• supporting local, farmer-centered solutions to environmental
challenges;
• connecting with networks of researchers across Europe.
Impact & 4 returns
Inspiration
FFN’s business model has seen farmers paid
in accordance with the amount of ecosystem
services they deliver, while supporting them with
technical resources,advice and research. Based on
the success of this approach, FFN has made policy
submissions at an Irish and EU level, advocating
targeted agri-environment schemes that use
result-based payments. FFN has also created a
network of ambassadors across Ireland. These
ambassadors host regular farm walks, webinars,
and other events. Through the ambassador
initiative, the new role of farmers as ecosystem
service providers has been celebrated, acting as an
inspiration for other farmers to follow suit.
Financial Capital
Natural Capital
According to a recent evaluation (by AECON
consultants, 2020), the Burren Program generated
an estimated 33 million euros in landscape and
biodiversity improvements since 2010.
Since 2010, the Burren Program generated 23
million euros in income locally and thus 20 new job
opportunities per year. Between 2016 and 2020,
The Irish Dept of Agriculture allocated 72 million
euros to ‘locally-led schemes’ (including the Burren
Program).
Social Capital
Recent research (AECOM consultants, 2020) into
the impact of the Burren Programme (BP) has
reinforced the high social impact a local, farmcentered
approach has for nature. This approach
also results in new income and employment
opportunities, the building of new relationships
and networks, and the increase of the sense of
respect felt by farmers.
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39
System Change
FFN wants to change the system to conserve EU farmland biodiversity to a system where farmers are
rewarded when they deliver defined environmental outcomes. The Irish Government currently funds the
FFN Ambassador programme which celebrates those farmers who deliver for nature and shares their
stories. The Government have also funded a number of successful ‘locally-led’ projects across Ireland
where farmers and other stakeholders work together to preserve threatened habitats and species.
Increasingly, these targeted, farmer-centered schemes with their result-based payments are being
supported by the European Commission under the Common Agricultural Policy (CAP) as a result of the
work of FFN and other organisations.
Frame Change: Mindset Shift Focus
FFN Ambassadors have helped to create a real mindset shift in terms of how farmers view themselves and
how the public views them. They have helped redefine the farmer’s role and identity as not just one of ‘food
producers’ but a richer, broader identity as an ecosystem service provider, producing great food from a
healthy environment.
Community-based Approach
FFN sees farmers as the ‘first responders’ to our climate and biodiversity crisis. Targeting ‘high nature value’
(HNV) farmland across Europe, FFN seeks to recognize the positive role that farming communities can
play in sustaining biodiverse ecosystems and offsetting climate change’s impact on these areas. FFN puts
farming communities at the center of the solution, supported by targeted policies, research, and resources.
FFN operates jointly with several Irish projects, most notably the Burren Programme in western Ireland, in
which the farmer-centered approach to conservation is performed.
Scaling & Replication
Scaling & Replication Strategy:
FFN is scaling up by working with partners across the EU to introduce a FFN Ambassador program.
Additionally, it continues to advocate for Agri-environment policy change at the EU and the national level.
Lastly, FFN works with researchers across Europe to develop locally-targeted, farmer-centered agrienvironmental
programs, thus reaching a larger audience and community worldwide.
Scaling & Replication History:
FFN is currently ‘directly’ active within Ireland and ‘indirectly’ (through a range of networks) at the EU level.
Scaling Interest:
FFN is interested in scaling up to the EU level. In the short term this entails creating an EU network of FFN
Ambassadors with preliminary discussions already underway with three EU countries.
Scaling & Replication Needs:
To scale up or in case of replication, FFN is looking for additional funding, communication and business
planning support.
Challenges
FFN faces 3 main challenges:
1. Finding the time to manage a wide range of projects across a number of countries. Working with
farmers at a local level while also engaging with national and international partners, including
Government Ministries, is a continuous challenge.
2. The sourcing of reliable, long-term funding streams, enabling the development and implementation of a
strategy in the long run.
3. Meeting and networking with new partners is challenged by the current pandemic, ultimately putting
pressure on the available resources.
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Frameworks for
Transformation:
Daniela Ibarra Howell & Allan Savory, Sue Riddlestone,
Dieter van der Broeck & Pieter Ploeg, Bach Kim Nguyen
Photo credit: Beeodiversity
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Daniela Ibarra-Howell
& Allan Savory
Savory Institute
Mission
The SI believes that the holistic management of land, livestock, and people is a
valuable solution to carbon sequestration, and financially viable communities.
Therefore, the Savory Institute equips land managers with innovative tools
and curricula. Additionally, it researches the ecological, social, and financial
outcomes associated with Holistic Management. The Institute continues to
enhance its knowledge through its own practical learning sites. Through a
strategy rooted in collaboration, storytelling, market support, and cutting-edge
research, Savory is shifting the paradigm around agriculture’s role as a solution
to many of the world’s challenges. Savory Institute, its global network, and the
Land to Market program all harness the link between eco-regeneration and
human livelihoods. This sets in motion the virtuous cycle of increased Earth
healing and socioeconomic well-being.
Impact & 4 returns
Inspiration
The Savory Institute equips the local leaders
with knowledge and tools for taking charge of
their future and legacy in their communities and
regions. By connecting these changemakers in a
global community of learning and practice, they
are able to support and learn from each other to
transform the way we live, work, and relate.
Social Capital
The Savory Institute assembles producers, brands,
retailers, and consumers for education and
trade. More than 1 billion people work to derive
livelihoods from grasslands and, in the meantime,
increase their well-being and that of consumers
in normalizing regenerative, nature-inspired
management practices across the value network.
Natural Capital
Financial Capital
The initiative’s active projects have influenced
healing on more than 13 million hectares,
enhancing soil health, increasing production,
mitigating floods, enhancing drought resilience,
increasing the nutritional value of food,
sequestering carbon, and restoring wildlife
habitat.
There are 2 ways in which Savory Institute’s work
has created financial value:
• Via increased land production and resilience
(with a yield promise of x2)
• Via access to regenerative markets for food
and fashion - with price premiums and longer
contract commitments - conscious brands
in the program are committed to prioritize
sourcing of meats, dairy, leather, and fiber from
lands verified to be regenerating.
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43
System Change
Grasslands are vast landscapes that have the capacity, if properly managed, to address some of
humanity’s most urgent challenges such as water and food insecurity, poverty, and climate change.
Currently, grasslands are desertifying at alarming rates. Holistic Management of grasslands results in the
regeneration of soils, increased productivity and biological diversity, as well as economic and social wellbeing.The
Savory Institute is on the brink of affecting significant change at the landscape level globally.
Frame Change: Mindset Shift Focus
The Savory Institute brings the Holistic Management framework into universal consciousness and
facilitates a paradigm shift towards holism (vs. reductionism) and regeneration (vs. extraction). Additionally,
it promotes the emergence of a new symbiotic relationship between humans and the planet.
Community-based Approach
Savory equips a global network of locally owned Hubs that lead and manage land regeneration initiatives
worldwide. Holistic Management and Ecological Outcome Verification (EOV) are science-based
management and measuring methodologies that enhance and measure land health trends that contribute
to 1) inform management, 2) measure land regeneration, 3) support the recovery of traditional knowledge
and cultures, and 4) enhance skills and the abilities of the decision-making process. Savory’s Land-toMarket
Global Cooperative connects local EOV+ farmers with buyers committed to regenerative sourcing.
Scaling & Replication
Scaling & Replication Strategy:
The Savory Institute’s Hub approach is built on decentralization and on establishing hubs, designed to
scale through mindful, contextual replication. This replication is conducted with a growing network of
changemakers thriving locally while affecting transformative change globally through collective learning,
action, and inspiration.
Scaling & Replication History:
Savory’s Global Network currently consists of 47 Hubs - entrepreneurs dedicated to spreading the
knowledge and support the implementation of Holistic Management framework in their regions - in 27
countries, among others UK, Germany, Spain, France, Sweden, Finland, Hungary, Turkey, and Croatia.
NOTE: they are all already in the network, completed the 18-month program and most accredited,
others close to receive accreditation.
Scaling Interest:
Savory’s goal is to reach 100 Hubs in 2025 among others in The Netherlands, Italy, and Eastern Europe,
and other regions of the world. This will result in Savory influencing the healing of 1 billion hectares of
grasslands.
Scaling & Replication Needs:
To scale up, Savory needs robust methods, resources, and alignment for authentic community engagement
and grassroots empowerment. Savory also needs investment in nodal, distributed, shorter, relational supply
chains (processing and distribution), as well as means for environmental education of citizens.
Challenges
The Savory Institute believes there is a profound and growing disconnect between humans and Nature.
For that, a mindset shift of and around farmers and pastoralists is needed to elevate their social status
as potential true heroes in the transformation and healing of the Earth and climate. The initiative wishes
humans to reconnect, be inspired, love, and protect all that is sacred on this Earth. Getting people (land
stewards, youth, consumers, business, and policymakers) inspired to act and take care of the planet.
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Sue Riddlestone
Bioregional
Mission
Bioregional is an international award-winning social enterprise
and sustainability charity whose goal is for everyone to live
happy, healthy lives within our planet’s natural limits, leaving
space for wildlife and wilderness. From its experience on real-life
projects such as BedZED eco-village, it created One Planet Living.
One Planet Living is a framework and process for sustainable
living that enables companies, communities, city-regions, and
new building projects to make sustainable living actionable and
desirable. One Planet Living is free to use, with paid-for training
and expert support available.
Impact & 4 returns
Inspiration
Bioregional has been assisting countries’
communities, companies and municipalities like
retailers worldwide to implement innovative and
visionary sustainable strategies, products, and
services, for citizens and customers to consume
more sustainably. One Planet Living has a way
of engaging the general population of cities
or countries that take on this initiative in their
strategies. Bioregional is showing that sustainable
production and consumption is achievable by
following a set of basic principles.
Financial Capital
Natural Capital
Bioregional contributes to achieving a sustainable
human ecological footprint—this intending to
leave half the earth for nature.
Based on the One Planet Living framework
Bioregional advises companies on their
sustainability targets and impact measurement
resulting in e.g. 41% carbon reductions at B&Q
with annual sales of £11billion of eco-products at
parent company Kingfisher (Europe’s largest home
improvement retailer).
Social Capital
Bioregional’s social impact relates to emerging
new sustainable businesses and jobs. Additionally,
its impact results in stable neighborly
communities.
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45
System Change
Bioregional implements system change at two levels.
UK LEVEL - Bioregional collaborates with the built environment sector of the UK to co-create new policies
for sustainable homes and settlements.
UN/ MULTILATERAL LEVEL - Bioregional works with other social entrepreneurs and governments to scale
and implement our collective solutions for the SDGs.
Frame Change: Mindset Shift Focus
Bioregional stimulates people to think and consume differently (both as individuals and others through
their work) for happy, healthy lives within the natural limits of the planet while leaving space and resources
for other species and nature.
Community-based Approach
The Bioregional and One Planet living approach is that people co-create an action plan to have buy-in,
contribute to, and subsequently follow through with it. Working with social entrepreneurs, communities,
and companies to create sustainable communities, products, and services, and using these great examples
working with policymakers, government, and the UN system to inform and co-create policy and system
change. It leveraged the One Planet Living framework, from helping to create the SDGs to mass tourism
events such as the Olympics and the built environment.
Scaling & Replication
Scaling & Replication Strategy:
In Europe, it has people based in the UK, France, Switzerland, and are already working in Cities in
Denmark and the UK, and projects and initiatives in France, Portugal and Sweden and Finland. Bioregional
also has a network of professional associates across Europe.
Scaling Interest:
We aim for ecological city and community building in the UK and internationally through our partnerships.
Bioregional is open to and able to support others to use One Planet Living in any countries/cities anywhere
in the world; with training, digital and PDF documents/resources and advisory services if needed.
Scaling & Replication Needs:
Bioregional requires funding to expand its work on sustainability and sustainable living further. And
perhaps there is a need to translate the resources as it is all in English.
Challenges
1. Funds to scale up training and support to maintain personnels in the project.
2. How best to work with others and governments to create a working system where people take
responsibility for their actions and treat mother earth with care and respect.
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Dieter van der Broeck
& Pieter Ploeg
Commonland
Mission
Commonland is a fierce believer that the world needs viable solutions based on
social and ecological needs, science, and entrepreneurship. However, for this to
happen, one needs a practical holistic approach that everybody understands.
Therefore, Commonland has developed the ‘4 Returns framework’ to be
that common language. Commonland is on a mission to transform degraded
landscapes into thriving ecosystems and communities based on concrete
business cases and aligned with international policies and guidelines.
Commonland and its partners are committed to transforming 100 million
hectares of degraded land into thriving ecosystems and communities by 2040.
Additionally, Commonland thinks it can significantly contribute to all UN
Sustainable Development Goals and Decade on Ecosystem Restoration (20212030)
by supporting on-the-ground initiatives with the 4 Returns framework.
Impact & 4 returns
Inspiration
Commonland has inspirational impacts on the
landscape by connecting the various people
aware of landscape restoration, participating in
the 4 returns approach, and starting 4 returns
initiatives.
Social Capital
Thanks to Commonland, (in)direct employment
rates, entrepreneurial skills, and social landscape
network(s) have increased and improved. In 20182019,
264 direct and indirect jobs were created
and supported in total.
Natural Capital
Financial Capital
Commonland has seen an increased flow of funds
Thanks to Commonland, several hectares have
been regenerated under improved management
(aggregating the progress made on soil, water,
biodiversity, and carbon). In 2018-2019, 60 000 ha
were under direct regeneration/restoration
with early ripple effects to 2 million ha across 4
landscapes.
toward 4 returns initiatives in the landscape (grant
and commercial). In 2018-2019, 40 4 returns
business cases were identified or set up in total.
Together with our landscape partners we develop
business cases built on regenerative agriculture,
agroforestry and rotational grazing – from pilot to
scale.
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System Change
The world’s landscapes and ecosystems are degrading at an unprecedented pace. It’s in our common interest
to build resilient landscapes, restore healthy ecosystems and create regenerative businesses for generations to
come. Now more than ever, the world needs viable solutions based on social and ecological needs, science and
entrepreneurship. For this to happen, we need a practical holistic approach that everybody understands.
Frame Change: Mindset Shift Focus
Commonland uses a process based on Theory U as developed by the Presencing Institute. The initiative seeks
out the root causes behind problems. It explores new ways of collaboration, raising awareness amongst all
stakeholders to see our blind spots and open our minds, hearts, and efforts.
Community-based Approach
Since 2013, Commonland has built a universal concept that brings farmers, landowners, entrepreneurs,
communities, nature organizations, and legislators together to create real returns on investment per
hectare. Called 4 Returns, this framework can initiate, organize, and follow through on large-scale and longterm
restoration initiatives that integrate ecology, land use, and business. Commonland firmly believes in
collaboration; this is why it has an active network of proactive organizations, investors, experts, NGOs,
governments, and businesses. Those stakeholders advise the initiative and work beside it to help it fulfill its
mission.
Scaling & Replication
Scaling & Replication Strategy:
Commonland has worked out a strategy to reach its goal for 2040: aiming to create 100 million hectares of
thriving ecosystems and communities. We foster the exchange of knowledge through training and workshops
and Labs that bring people from different backgrounds and motivations together to seek out the root causes
behind problems and explore new ways of collaboration.
We are currently prototyping an online community platform called 4returns.earth. This online space caters to a
growing global community of practitioners and other professionals involved in large-scale landscape restoration
projects using our holistic 4 Returns framework. The 4 Returns platform connects you to a like-minded global
community that shares ideas, tools, courses, publications, events and stories. .
Scaling & Replication History:
Commonland had its beginnings in 2014. Since then, in 2018, it has had a major scaling. Now, in 2021,
Commonland is just at the point of scaling up again.
Scaling interest:
Commonland’s interest for scaling lies in 3 areas:
1. Commonland as “an enabler” of restoration: Influence restoration across 1.000 landscapes by 2040
2. Commonland as “a catalyst” of restoration: Organize restoration in 50 landscapes by 2040
3. Commonland as “an initiator” of restoration: Expand our track record from 4 to 8 core landscapes by 2040
Scaling & Replication Needs:
To scale up, Commonland needs 3 main elements: 1) new landscape partnerships, 2) co-facilitating Landscape
Labs, 3) online networking, and 4) collaboration learning communities.
Challenges
According to Commonland, our time’s great challenge is to restore Earth’s ecosystems and create resilient
landscapes. Commonland believes a new balance between the ecological foundation, human wellbeing, and
economics needs to be re-established. In accordance, challenges to restore land relate to human behavior. For
instance how to inspire people, have people commit to a shared vision, have stakeholders align on the ground,
and have them develop new concrete business cases.
47
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Bach Kim Nguyen
BeeOdiversity
Mission
Originally, BeeOdiversity wanted to save bees and pollinators. However, it
understood that to preserve bees, it needed to protect the environment by
improving biodiversity and reducing pollution. Therefore, BeeOdiversity has
first redefined the role of bees in our ecosystems, from honey producers to
protectors of biodiversity. BeeOdiversity has later developed an innovative
scientific, environmental monitoring tool, the BeeOmonitoring. The tool
analyzes samples collected by bees acting as natural drones and facilitates
assessing the quantity and quality of floral biodiversity, evaluating pollution
levels (e.g., heavy metals and pesticides), and identifying their sources.
BeeOdiveristy’s initiative combines scientific expertise, innovative tools
based on nature, and environmental coaching techniques.
Impact & 4 returns
Inspiration
BeeOdiversity has created an innovative common
vision that combines the preservation of the
environment with the needs and constraints of the
stakeholders, using bees as evidence gatherers.
Social Capital
BeeOdiversity’s models generate both
environmental improvement and revenue,
Natural Capital
BeeOdiveristy currently monitors more than
100,000 ha of land, from whom more than
50 pesticides were detected and are in their
reduction phase.
BeeOdiversity measures the quality of the
environment, and works to erase the negative
consequences, such as pollution and loss of
biodiversity. By doing so, the initiative is helping
to reduce the use of pesticides and industrial
pollution and as a result, the quality of the surface
and groundwater, as well as soil and air is restored.
Using environmental management modifications
or plantations, Beeodiversity recreates habitats
and ensures the preservation of endangered
species, including the bees.
allowing to increase positive impact on the planet,
and create and sustain jobs without subsidies.
Moreover, by bringing the environment closer
to the needs and constraints of its partners,
Beeodiversity gives everyone - the citizens,
beekeepers, farmers, businesses, etc - the
opportunity to be part of the community.
Financial Capital
BeeOdiversity’s models develop new naturebased
services and products that in addition to the
conservation of biodiversity also generate financial
income. Like improved taste of dairy produce
thanks to regeneration of biodiversity, or indoor
and outdoor planting schemes where people can
reconnect with themselves again through nature.
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System Change
BeeOdiveristy believes it is no longer useful to find the responsible ones for pollution, global warming, and the
disappearance of biodiversity. Instead, the initiative is convinced it is time to develop solutions and tools, allowing
people to act at their individual scale. Through its actions, BeeOdiveristy attempts to play a part in this.
Frame Change: Mindset Shift Focus
BeeOdiveristy considers itself social entrepreneurs who are aware that a sustainable system can only be sustainable
if it integrates people, the environment and the economy on an equal footing. It believes society should understand
the environmental - and economic sectors together rather than as two separate entities. This initiative aims to shift
peoples’ mindsets and make them realize that value can be created while preserving and enhancing biodiversity.
Additionally, it intends to recreate the link between - unfortunately - separated sectors.
Community-based Approach
BeeOdiversity is a fierce believer that everyone can be part of the solution. Therefore, the initiative strongly promotes
collaborative models and gathers various stakeholders such as local businesses, multinationals, public bodies, farmers,
scientists, citizens, and other community members for concerted action and lasting change. BeeOdiveristy wishes to
preserve and regenerate the environment by taking all stakeholders’ perspectives and challenges into account, thus truly cocreating
a shared vision on how to improve the environment. For most of these sites, BeeOdiversity suggests improvement
actions to clients that BeeOdiversity also implements or that they implement via a local partner (e.g. local NGO, etc). They
directly work for example with tens of farmers per year to change their practices and our food business clients define new
practices based on our results which are in turn applied by a much higher amount of producers. Results (directly or indirectly
via communication campaigns managed by our clients) are shared with thousands of local stakeholders (Municipality, local
NGOs, citizens, farmers, beekeepers, etc) and raise awareness regarding the improvement actions to be taken according
to the monitoring results. For example, we BeeOdiversity provides seeds to more than 30.000 households per year.
Communication of results also raise awareness towards clients’ employees which are companies of thousands of workers.
Scaling & Replication
Scaling & Replication Strategy:
BeeOdiversity’s approach believes that more than replication, its model needed adaption to increase their impact.
This has currently led them to work on a continuum “Bees - Pollinators - Natural Biodiversity - Food - Human Health”
in order to reach each stakeholder, and give them the opportunity to act at their own scale.
Scaling & Replication History:
Today, BeeOdiversity guides companies and public authorities across 11 countries to establish strategies and develop
environmental projects that have an added value for the territory, the partners, and its stakeholders
BeeOdiversity is currently working in Belgium, France, USA, UK, Germany, Switzerland, Bulgaria, Luxembourg, Spain,
Holland, Austria and has developed tools and methodologies that allow the replication of its projects everywhere.
They work with +80 clients which are large corporates or cities/regions/Municipalities and they monitor more than
+100 sites per year of 700ha each.
Scaling Interest:
BeeOdiversity will probably launch a monitor program for beekeepers as from 2022 which could involve hundreds/
thousands of them. They are also about to launch an app that will help citizens to act locally for biodiversity. Objective
is to provide information to thousands of citizens. BeeOdiversity is also trying to launch an AI web platform with
Microsoft and Accenture to provide very scalable information to thousands of Municipalities and Corporates.
Scaling & Replication Needs:
More partnerships and collaborations, more innovative models and tools to improve our environment while
responding to the expectations and evolution of our society.
Challenges
BeeOdiversity’s main challenge is the difficulty of impacting quickly, sustainably and on a large scale while taking into
account local specificities (different environment and climate, different stakeholders, different cultures, etc.). But as
Ashoka Fellows we have the solution: Think global - Act local. The union of 15 Fellows from different horizons around a
single project “Weaving for a Thriving Planet” is a real opportunity to mutualize and multiply exponentially our impact.
49
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Environmental
Protection:
Florin Stoican, Ignace Schops, Wietse van der Werf
Phot credit: Kogayon Association &
Vacarești Natural Park Association
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Florin Stoican
Kogayon Association & Vacarești
Natural Park Association
Mission
Kogayon Association is a citizen-driven organization that creates a
functional conservation system for environmentally protected areas
in Romania. The organization is concerned with the management
of protected natural areas as well as the conservation of bio- and
geodiversity. Additionally, Asociatia Kogayon addresses the importance of
ecotourism and public awareness as well as ecological education, research,
and information.
The objective of Văcărești Natural Park Association is to generate
more demand for nature in the cities while also activating sensitized
citizens and investors’ communities. Its intention goes beyond advocacy
campaigns and the protection of a specific natural area. Instead, it is
oriented towards a national demand for both nature conservation from
Impact & 4 returns
Inspiration
Reconnecting the local communities with nature
by creating opportunities and prosperity based on
sustainable usage of natural resources.
Social Capital
Creation of hundreds of job opportunities in the
area and multiplying 100 times the investment in
conservation as a return of investment for local
communities.
Natural Capital
Financial Capital
• 185 ha of abandoned communist regime
space in Bucharest will be turned into a nature
reserve, resulting in the protection of more
than 1200 flora & fauna species
• 15 additional urban protected areas realised
in Bucharest and in 10 other big cities of
Romania
• 4.500 ha of wilderness including 2.000 ha
of virgin forests in the South Carpathians is
transformed into a National Park
• 1 UNESCO geopark created and managed
• Investment of 300.000 euros for green
infrastructure with a return for the local
communities in Buila of over 30 million euros.
• An increase in eco-tourism in the Buila area
from a few hundred to 25.000 visits per year.
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53
System Change
Kogayon Association and Văcărești Natural Park Association want to wants to change how natural areas
are being protected and preserved. Both organisations are in the process of proposing a law change to the
parliament to construct the Romanian network of urban protected areas and a UNESCO Geopark around
its national park.
Frame Change: Mindset Shift Focus
Kogayon Association aims to shift the citizens’ and communities’ mindset to perceive the dangers of
extracting natural resources in non-sustainable ways. It does that by advocating for a more robust
environmental education to learn about the importance of biodiversity and by creating a green
infrastructure to recover humans’ and nature’s relationship.
Community-based Approach
Both organisations are working together with local authorities, NGOs, schools, local entrepreneurs, etc.
These institutions collaborate to develop a regional conservation strategy for the next ten years. They
consider it crucial to align stakeholders’ interests, to generate incentives and ensure engagement of all
stakeholders in natures’ preservation. Furthermore, They attempt to spread new conservation standards
and advocate for a more substantial commitment from the state. The activities led by Kogayon Association
have at present reached over 60.000 people.
Văcărești Natural Park Association works with 20 partners in Bucharest (administration, business,
NGOs, academics) and is starting similar projects of urban protected areas supported by relevant local
stakeholders in other big cities.
Scaling & Replication
Scaling & Replication Strategy:
Kogayon Association is wants to transfer the “know-how” acquired across the region and other states
confronted with similar challenges. Within ten years, the initiative envisions a massive replication of a
citizen-led and efficient conservation model. Consequently, this will push for a political vision and strategy
for conservation and inspire neighboring countries to also adopt bottom-up approaches.
Scaling & Replication History:
Kogayon Association established a 4500 ha National Park and is now working on a 65.000 ha Geopark
around the National Park.
Văcărești Natural Park Association established a 185 ha natural park in Bucharest and is now working on a
national network of urban protected areas, with 5 protected areas in Bucharest and another 10 protected
areas in other 10 big cities of Romania.
Scaling Interest:
Kogayon Association is focussing on replicating itself within Romania. It has, therefore, started a national
coalition for urban protected areas. In a next phase Asociatia Kogayon is also interested in scaling
internationally, in particular to Bulgaria, ex-Yugoslavian countries and Ukraine.
Scaling & Replication Needs:
Funds and partners.
Challenges
Kogayon Association’s challenge is to create a shared goal among NGOs and citizens in order to
influence the policies on local and global levels around biodiversity strategy, forestry strategy, resilience,
sustainability, and biodiversity conservation and climate change at large.
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Ignace Schops
(Re)connection Model
Mission
Hundreds of nature reserves in densely populated areas are
threatened by a lack of public funding. Ignace understood their
untapped potential and developed a model for Hoge Kempen
National Park, to reconnect society with nature. This (Re)
connection Model model aims to increase both the economic and
environmental value of nature reserves at the same time.
Impact & 4 returns
Inspiration
The (Re)connection Model was introduced in the
Hoge Kempen National Park resulting in resilient
natural ecosystems, increasing socio-economic
benefits and a reconnected community.
Social Capital
The (Re)onnection Model translates the natural
heritage values and proves that investing in
biodiversity is of added value and equal to
investing in an inclusive and socially just society.
It is a kind of “green deal” for sustainable regional
development.
Natural Capital
Financial Capital
Due to the (Re)connection Model’s success,
endangered species were better protected, and
new species like the wolf returned. Subsequently,
the region agreed to double the surface to 12.000
ha, increase natural habitats, and strengthen the
partnership. This results in the model being twice
as big, twice as beautiful, and twice as strong.
The (Re)connection Model increases the return
on investment. Based on ecosystem services, the
annual turnover of the Hoge Kempen National
Park (BE) is 191 million euros, with 5.000 jobs
connected.
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55
System Change
The (Re)connection Model reconnects communities with the natural environment. It shows the multiple
benefits of ecosystem services: more biodiversity through the restoration of natural ecosystems, carbon
sequestration, increasing socio-economic and health benefits.
Frame Change: Mindset Shift Focus
After the collapse of mine coals in the 1990s resulted in a spike of unemployment, The Hoge Kempen
National Park and its (Re)connection Model are about steering the local communities towards more
sustainable ecological goals while at the same time gaining economic benefit for the area.
Community-based Approach
Like the Hoge Kempen National Park, other parks and regions can serve as a model for reconnecting
society with biodiversity while also working on natural heritage, which is considered to be a solution for
social inclusion.
Scaling & Replication
Scaling & Replication Strategy:
The (Re)connection Model is an open-source model and is partially used as one of the guidelines for
protected areas in Europe, Asia and interest in the US. The Model is often used as best practice and
highlighted in international networks of protected areas.
Scaling & Replication History:
The model was replicated in protected areas of Europe and Asia (South Korea).
Scaling Interest:
The (Re)connection model is interested in scaling up to communities and regions, both governmental and
non-governmental, willing to invest in wildlife.
Scaling & Replication Needs:
To scale up, the initiative needs 2 main elements:
1. dedicated people and organisation in the target region
2. funding and seed money
Challenges
The (Re)connection model is a hands-on tool and a sustainable transition guideline based on natural
heritage. Helping other regions and communities to restore natural ecosystems is the key challenge.
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Wietse van der Werf
Sea Ranger Service
Mission
The Sea Ranger Service works with an innovative social business model
to train young unemployed people in becoming Sea Rangers and restore
ocean biodiversity at scale. The model has been piloted and validated
in close collaboration with the Dutch government since 2016. The Sea
Ranger Service is focussed on building zero-emission ships to ensure
its service is provided in a clean and cost-effective way. This then offers
a unique offshore capacity to accelerate the scale of seagrass, coral,
and oyster bed restoration significantly. The Sea Ranger Service is on a
mission to regenerate 1 million hectares of seascape while training 20.000
unemployed youths towards maritime careers - by 2040. Its impact is
measured by new jobs created, biodiversity restored, and CO2 absorbed
through regenerated seagrass.
Impact & 4 returns
Inspiration
By training and employing young people as Sea
Rangers, the Sea Ranger Service builds up the
workforce to restore oceans at scale.
Additionally, the Sea ranger Service ’s strength is its
ability to build unusual broad coalitions for ocean
conservation work.
For instance, the Sea Ranger Service has
partnerships with maritime companies, government
agencies, veteran organizations, shipbuilding
firms and youth workers. The large community
of stakeholders offers genuine hope for a broad
societal shift towards improved ocean conservation.
Financial Capital
The Sea Ranger Service conducts contracted
offshore work. It leverages its income to attract
further investment and scale up its ability to
Natural Capital
After 5 years of developing three new industry
standards, necessary to carry out cost-effective
offshore conservation work, the Sea Ranger
Service will start its first seagrass restoration pilot
in 2021.
expand ship capacity for ocean conservation and
ecological restoration work. All profits are being
reinvested back into the initiative’s work, ensuring
the Sea Ranger Service’s offshore services benefit
ocean health at an increasing rate. Fortunately,
Sea Ranger Service’s extensive business model has
managed to generate revenue from governmental
agency contracts, as well as offshore commercial
assignments. This income can - through banking
finance- then generate higher capital investment.
Social Capital
The Sea Ranger Service has trained 78 young
people so far and employed a third of them in a
full-time capacity. This impact will greatly increase
as the model scales to other countries.
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57
System Change
The Sea Ranger Service has introduced two new maritime industry standards; 1) a new type of zeroemission
offshore ship, 2) a new training standard to train Sea Rangers as professional seafarers. Those two
standards enable the ocean’s biodiversity restoration to be carried out with 94% less CO2 emissions and
30% fewer costs annually.
Frame Change: Mindset Shift Focus
For the Sea Ranger Service to conduct its work with a sailing vessel, the commercial offshore industry
needs a substantial mindset shift. The sector is, namely, inherently risk-averse. The Sea Ranger Service
reaffirms its effectiveness to the industry with extensive operational pilots at sea.
Community-based Approach
The initiative mobilizes young adults from coastal communities and offers them training by military
veterans as Sea Rangers.
The program fosters social cohesion and acts as a stepping stone towards maritime careers. Once trained,
Sea Rangers gain work experience as they are in full-time, paid employment to restore ocean biodiversity
and carry out additional offshore tasks to improve environmental management. Two vessels have already
been operational in the North Sea, with a third vessel currently under construction.
Scaling & Replication
Scaling & Replication Strategy:
The company’s scaling strategy is to replicate its model through a franchising programme, which has been
co-created by PwC, IKEA and Ashoka, and will launch in 2021.
Scaling & Replication History:
Sea Ranger Service’s model has been piloted in the Netherlands since 2018. In 2021, new franchises will be
started in the UK and Norway.
Scaling Interest:
The objective is to scale the model globally. Initial focus is on the UK and Norway. Beyond the North Sea
area, Spain and Greece are prime candidates. The governments of South Africa and Mauritius have also
expressed a keen interest.
Scaling & Replication Needs:
To scale up, Sea Ranger Service is seeking franchisee candidates in various countries.
Challenges
One of the main challenges faced by the Sea Ranger Service is the capital-intensive nature of its work.
Thanks to its contracted revenue from its offshore services to government agencies and commercial
maritime firms, the company is able to increasingly attract institutional and banking investment.
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the City:
Maciej Podyma, Jacek Bozek
Photo credit: Foundacia Laka
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Maciej Podyma
Fundacja Laka
Mission
Fundacja Łąka identifies two main issues affecting Poland’s’
natural resources:
Urbanization’s negative impact on biodiversity
Grass lawns monoculture’s dominance in Poland city-areas.
This initiative thus seeks to boost biodiversity while also
counteracting the devastation of natural resources. Rather
than using monoculture lawns, not regulating air, water, and
soil quality, Fundacja Łąka pushes for a more natural solution;
the growth of beautiful and bio-diverse flower meadows in city
centers, near roads, and on brownfields. Fundacja Łąka looksAA
at the natural qualities of wildflower meadows because of their
unique properties to increase biodiversity and counteract natural
resource devastation.
Impact & 4 returns
Inspiration
Fundacja Łąka noticed the potential where no one
else saw it. “Green carpet” lawns are the default
landscaping choice, but it is not beneficial to
nature and humans. The initiative thus started the
Social Capital
Fundacja Łąka enables non-gardeners to
contribute to the environment by teaching them to
set up meadows by themselves.
Natural Capital
Financial Capital
Fundacja Łąka boosts biodiversity and counteracts
the devastation of natural resources. Instead of
monoculture lawns, we set up beautiful and biodiverse
flower meadows in urbanized areas to help
regulate air, water, and soil quality.
The foundation created a whole branch of
landscaping services that didn’t exist before.
It needs special know-how, but technically
it is not overly complicated. Work can be
outsourced in many ways (seed contracting, new
job opportunities), even to socially excluded
communities. Parts of the financing comes from
municipalities, which often provide a stable
income.
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61
System Change
Fundacja Łąka influences local and national law to support the initiatives to restitute biodiversity in public areas. This law
will require the government and municipalities to provide funds and support the program. Some municipalities have already
passed local programs to set up flower meadows - For instance, Częstochowa.
Frame Change: Mindset Shift Focus
This initiative provides communities with resources and encourages them to work with meadows. This enables communities
to see the results of their actions; additionally, it changes their view of their city’s municipalities’ perspective. Flower
meadows are always popular projects in Polish cities’ participatory budgets because of their natural qualities, such as the
ability to boost and save insect populations, save water, counteract local flooding, etc.
Community-based Approach
Fundacja Łąka works with various stakeholders such as young local citizens, corporates, municipalities, Senators, parliament
members, ENSPA (European Native Seeds Producers Association), and volunteers to empower citizens to nurture
biodiversity sustainably and efficiently. This goal is reached through education, advocacy, research initiatives, services of
meadows setting up, and care.
Scaling & Replication
Scaling & Replication Strategy:
The foundation has set up pilot meadows in dozens of municipalities across Poland, promoting the idea with ever-growing
interest. Most of the cities are now using the experience to develop their ecological programs even further. Fundacja
Łąka shares its research’ findings with ENSPA (European Native Seeds Producers Association) and other producers. It
collaborates with corporates, such as the food industry, to educate their employees and carry out joint projects in local
communities (also providing toolkits and seeds for DIY meadows).
Fundacja Łąka is encouraging and empowering its communities through community-driven actions and convince their
municipalities to set up meadows. The foundation provides participatory budget templates, so the process is easy for
everyone. Additionally, Fundacja Łąka advocates directly through talks with mayors and council members, e.g., during
conferences.
Scaling & Replication History:
Fundacja Łąka has mainly expanded its actions in Europe through research, CSR actions and setting up pilot projects
showing the possibilities. This includes the cooperation with European ENSPA (European Native Seeds Producers
Association) on how to create and maintain local seed banks and how to grow wildflowers for seeds. Fundacja Łąka also
exchanges knowledge with British colleagues who have years of experience and observations.
Scaling Interest:
Fundacja Łąka scaling interest is bringing wild meadows flowers to communities and cities across Europe.Taking into
account that Fundacja Łąka works in a systemic context and under environmental conditions, the best countries to start new
projects would be probably Poland’s neighbour countries, e.g. Germany, the Czech Republic, Slovakia and maybe Austria,
Hungary, and Romania.
Scaling & Replication Needs:
To further replicate itself and scale up the initiative, Fundacja Łąka needs to hire additional qualified personnel, expand its
education programs, and increase its research.
Challenges
Fundacja Łąka faces 2 main challenges:
• Setting up flower meadows requires expertise; if they are not well set up, they don’t reach their full potential. There is
a need to gather all available knowledge about setting up and nurturing flower meadows into a practical guide. There is
also a need to get the definitions straight.
• Fundacja Łąka envisions to create an umbrella organisation for ensuring the quality and correct maintenance of all
meadow-related projects. The challenge is to collaborate with all required stakeholders; environmental NGOs, research
institutes and even competitors. How to make them understand and join the common goals?
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Jacek Bożek
Klub Gaja
Mission
Klub Gaja is a modern Polish environmental organization. For
over 30 years, Klub Gaja has been engaging people in Poland
in practical actions for the natural environment and animal
rights. The initiative keeps stirring a public debate on what it
means to be green. Klub Gaja consistently participates in civil
society construction and shapes new attitudes, highlighting how
crucial daily actions are to respect the natural world, and animal
realm. Consequently, this contributes to raising environmental
awareness, protecting biodiversity, reducing the effects of
climate change, and improving people’s quality of life. Klub Gaja
thus builds social capital around nature treasured as a common
good.
Impact & 4 returns
Inspiration
Klub Gaja supports and increases biodiversity,
creating natural habitats, and providing a food
base for animals.
Social Capital
The initiative offers active education (from
preschoolers to seniors) that combines ecological
and civic activities.
Natural Capital
Financial Capital
Active members of the initiative have planted
almost 940.000 trees and bushes in forests,
villages, and cities. Additionally, Klub Gaja has
been building nearly 1.700 shelters/ nesting boxes
for various wild animal species.
Klub Gaja invests the funds obtained from various
sources (including business, local governments,
foundations) in specific projects, e.g. establishing
and enriching green areas.
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63
System Change
As a result of the Klub Gaja initiative, local communities protect trees and value nature areas. Klub Gaja
would like to see its key program - the Święto Drzewa (Tree Day) - to become annually recurrent in the
calendar of schools, cities and corporates.
Frame Change: Mindset Shift Focus
Klub Gaja shifts people’s mindsets by highlighting the need to protect biodiversity in cities. It does that by
building partnerships and initiating specific activities such as planting and setting up parks.
Community-based Approach
Klub Gaja implements long-term programs and campaigns that bring specific benefits to nature and
animals. Those are conducted with local communities, kindergartens, schools, universities, local
governments, social organizations, and businesses. Klub Gaja’s key program Święto Drzewa (Tree Day)
program is an example of an educational activity requiring participants to develop a responsible society
that accepts sustained development and can cooperate for climate protection.
Scaling & Replication
Scaling & Replication Strategy:
Klub Gaja’s scaling up strategy is to further cooperate with key partners of the Święto Drzewa (Tree Day),
including State Forests (strategic partner), the City of Warsaw (nationwide inauguration of the program
in the capital), and the Czech organization of the Environmental Partnership Association (European Tree
of the Year competition). Additionally, Klub Gaja promotes the program and engages with new partners,
among which local governments and companies, in joint actions of planting trees and shrubs and their
protection.
Scaling & Replication History:
Klub Gaja has scaled up and replicated its initiative all around Poland and abroad, mostly in the UK and
Iceland.
Scaling Interest:
Interested in further replication across Europe and globally.
Scaling & Replication Needs:
To scale up, Klub Gaja needs funding and human resources. Klub Gaja is raising funds for 18 editions
of the Święto Drzewa (Tree Day), a national and international action to plant trees. This action requires
classes, workshops, events, organization of competitions, educational materials, and collaboration with
the media.
Challenges
Klub Gaja faces challenges in the Święto Drzewa (Tree Day) program’s amplification and engagement of
new partners - including local governments and businesses - in joint activities. Subsequently, the initiative
also struggles to expand the program’s scope and the variety of its activities.
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Initiators
Design Team
Weaving for a Thriving Planet is set up as a collective initiative,
rather than a traditional program. We co-create the Theory of
Change, the activities and desired outcomes together with all
Ashoka Fellows and partners.
We have put a Design Team in place that is developing the
framework for this initiative. The Design Team members are
Ignace Schops (Ashoka Fellow, founder Hoge Kempen National
Park & President Europarc Federation), Geert van de Veer
(Ashoka Fellow, Founder Herenboeren & Co-founder Aardpeer),
Karin Müller (Ashoka program manager) and Noa Lodeizen
(Ashoka Fellow, Ashoka director & Co-founder Weaving Lab).
Ashoka
Weaving for a Thriving Planet is led by Ashoka Netherlands and
is a collaboration with multiple teams from Ashoka around the
world. We collaborate with Next Now, a network of leads social
change in 4 interconnected areas that are essential to create a
thriving world for all: aging, gender, planet & climate and tech &
humanity.
Weaving for a Thriving Planet is alo part of the Ashoka Europe
Fellowship Program; the unique space where the Ashoka
community of leading changemakers in Europe comes together
to co-learn to increase their social impact and co-create
systemic solution. And finally, we work with other teams
like Ashoka Switzerland to identify new partners to join our
initative.
The Weaving Lab
The Weaving Lab is supporting the design & facilitation to weave
towards collective impact. It envisions a world in which every
neighborhood, network and organization is woven into a thriving
learning ecosystem where everyone is living for universal wellbeing
(of self, society and nature). The Weaving Lab is growing
the field of weaving – deepening its practice, advancing research,
and strengthening the community of practitioners – so that
together, we can create systems change that enable people and
the planet to thrive. They do this by training leaders, cultivating
research, building networks and advising organizations working
to weave thriving communities.
Noa Lodezein
Karin Muller
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65
Photo credit: BeeOdiversity
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co-created with Ashoka Fellows and partners. Together we are
a group of social innovators who aim to accelerate and scale
our systemic solutions to conserve and restore biodiversity by
leveraging the potential of our innovations and weave them
together to increase our collective impact.
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