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ׁׁr׈E_6ۮmIf-׉E
Issue 1
August 2020
In this issue
1 SIXTY BOOKS since our Humble
Beginnings in 2013.
2 PARTNERING with Print On Demand
2 WRITE-ON PUBLISHING Welcomes
Alison Bosman.
4 NEW SERVICES AND FACILITIES
4 THE TAKEALOT OPTION
5 EBOOKS VS PRINT BOOKS
6 A SELF-PUBLISHING SALES STRATEGY
7 YOU ARE INVITED to List Your Books
on our Indie eBookshop
8 COMING SOON! The IndieBookshelf
8 AFFORDABLE COLOUR PRINTING
Sixty+ Books since our
humble beginnings in 2013
S
elf-publishing facilitator Write-On Publishing of St Francis
Bay, has recently recorded yet another important milestone
- 60 books produced under the dual imprints, Write-On
Publishing and SA Catholic Online Books, since very humble
beginings in 2013.
The first book produced by SA Catholic Online in 2013
was what we would today call a
“chapbook”. It was a small, 60-page
collection of short stories called
“Via Dolorosa”, written by then St
Francis Bay poet and author, June
Ann Jansen. The stories were fictional
accounts by “eye-witnesses”
of the events around the Passion
and crucifixion of Jesus Christ.
“Via Dolorosa” was followed in
2013/14 by a seven-book series by Johannesburg Catholic
lay theologian Michael Mahony called the “One of Us”
collection. This series of books represented an incredible
editing and typographical challenge and learning curve
to fledgling editor and Adobe Indesign typographer,
Frank Nunan - interlinear Greek and English text, Hebrew
text, complicated tables and graphics, endnotes,
and much more! These books were all produced within
a two-year period.
August 2020 - Write-On News
The initial focus was on Catholic books, and there followed
a string of books by priests, a deacon and lay
Catholics, crowned by the production of a book for
Archbishop Buti Tlhagale OMI “Pastoral Letters on Mary
and Matters Ancestral”. An article in the Catholic weekly
newspaper called us “The Priest’s Publisher”!
Secular books - Write-On
Early in 2017, a decision was made to broaden operations
into the secular sector, and Write-On Publishing
was born. The first book under this imprint was also by a
local St Francis Bay author, Mike Silberbauer, for whom
we published “Secrets of a Walking Stick”, a collection of
whimsical reflections on “life in the Village.” This was immediately
followed by his second book “A Cottage in St
Francis Bay”.
Mike was so happy with the results
that he had no hesitation in referring
Write-On to renowned author of Eastern
Cape travel and history books,
Bartle Logie. Bart’s previous publisher
had retired and he was agreeably
surprised to find a replacement right
on his doorstep in St Francis Bay. The
association with Bart is on-going
and has resulted in the publication
of two books, “Toasted MarshmalContinued
on Page 3
1
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PRINT ON DEMAND
Print On Demand (POD) is a Cape
Town-based digital printing company
which is one of the most progressive
and innovative companies in its field
in South Africa.
The company was launched a short
five years ago by its current CEO Tertius
van Eeden, and has grown exponentially
since then. It was awarded
a Bronze medal for innovation in the
annual GAPP Awards, South Africa’s
“Oscars” for the printing industry, in
2018 – just three years after the company’s
inception.
ness process, which Tertius van Eeden
calls the “Book of One” philosophy,
in which copies of books and other
printed matter are not printed until
an order is received, allowing prints
of single copies or small quantities to
be undertaken. This has been made
possible by the advent of digital print
technologies.
This process was to a large extent
perfected and popularised by eCommerce
giant Amazon, which remains
one of the few companies worldwide
to offer it successfully. POD (the comWrite-On
Publishing
Welcomes
Alison
Bosman
Hear what Tertius van Eeden thinks about how the market for
digital books is evolving and accelerating and how he differentiates
to compete, with support from Xerox technologies.
Click on his picture to watch the interview.
SA Catholic Online Books was one of
the company’s very earliest customers
in 2015 and this partnership has
endured and prospered over the past
five years – we consider ourselves,
and are treated as such, part of the
POD family.
The company takes its name from
the printing technology and busipany
– not the process!) has been
building towards this model for a
number of years now, and, realising
it does not have the muscle to do so
itself, has entered into some strategic
partnerships to fast track the process,
providing unique benefits and opportunities
for self-published authors in
South Africa.
The relationship that SA
Catholic Online Books
and Write-On Publishing
has with POD puts us in
a position to offer our
author customers some
unique benefits, as will
be seen
2
Write-On Publishing and SA Catholic
Online Books are pleased to
announce a 100% increase in
their human resources – from
one person (me) to two!
I welcome Alison Bosman to
this extremely small family as a
proofreader and associate editor.
Alison has a BSc (Hons) degree
in zoology and botany from
UCT; a PhD in zoology, also from
UCT; a BA degree in English and
psychology from UNISA; and an
Honours Degree in psychology,
also from UNISA
She has completed two proofreading/copy-editing
courses;
the
first
through the Regent
Academy in London, and the second
through the South African
Writers’ College.
She has spent the past 20 years as
a high school teacher in Namibia,
South Africa and, most recently,
France. She taught at Woodridge
College near Thornhill, between
Jeffreys Bay and Port Elizabeth,
for 12 of those years.
She is also the author or coauthor
on 25 scientific research
papers, published in a variety of
scientific journals, both locally
and overseas.
As you can see, Alison is more
than qualified for the job, and is
sure to prove a very valuable addition
to the team. Her academic
qualifications and experience
will enable us to expand our
services into the academic field,
with thesis editing and the publication
of academic papers.
August 2020 - Write-On News
׉	 7cassandra://AyMWMzvR_BcAq_ZFruiW_3i2D1g9gLxpXB_N5UgeiBA$V`̵ _6ۮmIf-׉E“Genres published under the two imprints have included theology, religious
instruction, memoirs, inspirational books, poetry, recipes, travel, books of
photographs , finance, history, prayers, and even fiction!”
From Page 1
lows & Obies”
and “Tales from
an Unmapped
Country”,
as
well as the reissue
of two
older books.
New Books from Old
In 2018 we took a slightly different
turn - the re-construction and reissue
of old, out-of-print books.
We were approached by the Jeffreys
Bays
Seashell
Museum
(managed by
the Humansdorp
Museum Association)
to see if
we could re-do a
little book which
had gone out of
print: “The Sea Shells of Jeffreys
Bay”. This was a tricky assignment,
as the book consisted of high
quality colour plates of the shells,
the originals of which were not
available, as well as many columns
of Latin and technical names and
descriptions.
The book turned out so well -
some said it was an improvement
on the old one - that the Association
later approached us to reissue
“Humansdorp se Groei en
Bloei”, an Afrikaans history of the
town of Humansdorp.
Another four “new books from
old” were produced, inlcuding
“Okavango Memoirs”, a re-named
re-issue of the 1956 book “Always
Lightly Tread” by E Cronje Wilmot,
“A Taste of St Francis”
- the re-issue of
two little St Francis
Bay recipe books
from the 1990s,
amalgamated into
one book, and
“Recipes of BeAugust
2020 - Write-On News
Private Publishing
Our ability to offer very short run
printing and our competitive fee
structure has enabled us to produce
a number of books for people
who wish to write books for a
select, very small target audience
- just family and close friends, for
example. Our successes here have
included private recipe books,
and very personal memoirs.
Foreign & Multi-Lingual Books
Write-On Publishing has produced
two books in French, as
well as a prayer book in three languages
(English, Zulu and Sotho)
and a small poetry book in English,
Afrikaans and Xhosa.
Chapbooks
In 2019, WriteOn
Publishing
launched an initative
aimed at
first-time authors
for the prodction
of “Chapbooks”,
defined as publications
of up to about 48 pages,
usually poetry, short stories or children’s
stories. The name “Chapbook”
is derived from the 16th and 17th
Century when it referred to small
popular leaflets and pamphlets
sold by street peddlers known as
“Chapmen”. Four such little books
have been prodcued to date, with a
number in the pipeline.
Our Own Books
The Bechuanaland and St Francis
Bay recipe books were also our
first forays into producing our
own books “at risk” - that is, without
a customer/author to pay fees.
chuanaland”, the re-print of a 1958
community book. The final one
was “Black Review 1974/75”, the
re-issue of a previously banned
Black Consciousness annual.
December 2018
saw the launch
of “Impressions
of St Francis”, followed
in short
order by “Impressions
of Jeffreys
Bay” - both photographic
journeys through these
two seaside towns. The pictures
for the books were sourced from
locals and vistiors via web-based
competitions.
Most recently, Frank Nunan has
compiled the Catholic lexicon “Do
You Speak Catholic?”
which gives
meanings and
explanations for
words used in the
Catholic religion.
Genres
Genres published
under the two
imprints have included
theology,
religious instruction,
memoirs, inspirational
books,
poetry, recipes,
travel, books of
photographs, finance,
history,
prayers, and even fiction (“Jim is
Tired of Jo’burg”).
The 60th Book
The 60th Book was “Cock Tales on
the Kowie”, a 200 plus page book
by Sue Laburn Gordon and Ed
Cock, an historical documentary
of 1820 Settler
leader
and entrepreneur
William
Cock - the
man who
moved the
Kowie River
to create a
harbour!
3
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AND FACILITIES
Welcome to the NEW LOOK Write-On Publishing and SA Catholic Online
Books!
SA Catholic Online Books has been producing self-published books on behalf
of authors since 2013, and Write-On Publishing since 2016, to a set formula
– one which has been reasonably successful, with the two imprints having
produced more than 60 titles to date.
However, times change – witness the Coronavirus Pandemic - as does technology,
and we have to adapt to these circumstances or, metaphorically
speaking, perish. We have therefore restructured the way we offer services,
and added some new options.
The production phase has not changed a great deal. What has changed is the
manner in which parts of the production will be charged for. Handling of pictures
– a time-consuming process - will in future be charged as a separate line
item. Very few supplied pictures arrive in a suitable condition for the printing
process and each has to be digitally manipulated and enhanced.
The following graphic outlines our new range of services:
Here’s what some of our most
recent authors had to say:
Dear Frank
My deepest gratitude for the
good work done. I am really
grateful for this contribution.
Fr Blazio Manobo
* * *
Looks great far better than I envisaged.
Well done! You are a
dedicated facilitator.
Doug Sutherland
* * *
m
dti.
The
Takealot Option
Print On Demand’s (POD) initial strategy was to create its own online bookstore
to sell books on a print on demand basis, but the company quickly
realised that it did not have the marketing and logistical resources to do so
on a large scale.
As it did not necessarily wish to develop those resources, which would be a
distraction and deviation from its core business, it entered into a strategic
partnership with South Africa’s own eCommerce giant, Takealot.
This partnership allows POD customers to list their books on the Takealot
site exactly as they would on Amazon, and books would be sold and distributed
by Takealot in precisely the same way - one book produced at a time!
There is a slight difference between the way Amazon operates and the POD/
Takealot operates – you can list your book on Amazon for free, but listing on
Takealot is subject to a small upload fee, a monthly subscription fee and an
annual market access fee. This sounds daunting but the figures are in fact
so small as to be negligible. Contact us for more information in these fees
should you be interested.
You, the author, will receive a royalty on the sale of the book, which will be
based on (a) the cost to produce the book, and (b) the retail price, which you
will set.
You may view of of Write-On
Publishing’s own books on the
Takealot site by clicking on the
Takealot logo.
4
You are a fantastic proof-reader. I
have been slowly going through
your suggestions and corrections
one at a time, and am amazed
at how much I missed and how
much you spotted.
Thank you so much
Fr Joe Falkiner OP
* * *
Firstly,I would like to thank you
for the good work you have done
in compiling my book. I’m so impressed
and well pleased concerning
your services. I’m also
looking forward to working with
you on my next book.
Hlengiwe Mngadi
* * *
Thank you very much. Everything
is perfect, I can say.
Fr Benoit Djese
* * *
Thank you so much. I went
through the edited draft you
sent. I see you had a lot to do. I
am very satisfied with your work.
Rev Cebisa Shobede
August 2020 - Write-On News
׉	 7cassandra://zwS_60RtFG7e8AWiDDO83PRhOPGjlbjwMbiq4AWyDWE'J`̵ _6ۮmIf-׉EeBooks vs
Print Books
The Great Debate!
By Frank Nunan
I have always been a voracious reader. As a child, I
consumed every book I could get my hands on and
was probably the school library’s most consistent
customer.
At the age of about 11, I was severely reprimanded for attacking
books on my grandmother’s bookshelf that were
definitely not age-appropriate. At boarding school, I had
enough books confiscated
for reading in class or in
the study hall to fill a small
library!
So it is not surprising that
I find myself involved in
the publishing business at
this time of my life, having
qualified and practiced as
a journalist and editor in my younger days.
I love books – I love print books. I love the feel of a book, I
love it how a book falls out my hands as I am falling asleep.
I love browsing through a bookshop – my wife covers my
eyes when we walk a into mall and she sees a bookshop!
So what about eBooks then?
Well, I have resisted eBooks – they were not quite the
thing for me. But I have recently started experimenting
and my perspectives are changing. When they first
emerged, there were dire predictions that the print book
industry and bookshops and the like were doomed, but
it has not turned out that way – print books survived the
digital onslaught and are as popular as ever. However, eBooks
have also gained enormously in popularity and the
two now exist fairly comfortably side by side across the
world, with most authors and book sales platforms offering
both versions to the reading public.
eBooks definitely have their benefits. I
was stuck in a situation recently where I
had to wait in a socially-distanced queue
for medication. I hauled out my phone
and was soon happily reading a novel,
and I could have chosen to read any
one of about a dozen I currently have in
my online library, or if I didn’t like any
of them at that moment, I could either
have bought another one from Google
Play Books or searched for one of the
thousands of free eBooks available – all
while waiting in the queue!
August 2020 - Write-On News
So yes, print books have their place – and they will always
be close to my heart – but then so do eBooks.
In this Coronavirus world, it was almost impossible in the
first stages of the lockdown to get hold of new books –
even the online platforms like Takealot were have not able
to sell books because the couriers were not working, so
one alternative is of course eBooks!
On a page or on a screen?
Most readers have
an
opinion on this subject,
adamantly choosing either
reading eBooks or paper
books. Both options tell
the same stories, but the
experience of reading with
either is completely different.
So,
the answer to the question Print vs eBook? Both are
great and have their place!
Oh, by the way, I also recently discovered – mainly because
I hadn’t thought about it – another situation where
reading an eBook had a distinct advantage. We all recently
experienced a bout of loadshedding, and my response
to that, previously, was to read (my solution to any stressful
situation!) with the aid of a headlamp. As I had been
working on my new eBookshop website, I decided to try
reading an eBook on my phone. I was quite easily able to
read my eBook in the dark, without needing any light at
all, and with no particular strain to my eyes.
The video below gives a great comparison between the
two formats, and concludes that each has its place, according
to the situation! Click on the graphic to start the
video.
5
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Two Formats and Multiple Options
The debate
about which
format is preferable-
print or
eBook - is actually
moot from
a self-publishing
and independent
author’s
perspective.
It should not be a
question of Print
Books vs eBooks, but really a question
of how the two formats fit into
your overall marketing and sales
strategy, which should include both
formats.
For most authors, myself included,
nothing beats holding your “baby”
in your hands, so that is always first
prize as far as Write-On Publishing
and SA Catholic Online Books is
concerned - the production of print
books.
Write-On Publishing, thanks to its
partnership with Print On Demand,
is now in the very fortunate position
of being able to offer the self-publishing
author a two-format, multiple
pronged sales strategy.
The Print Option
The first format is and always will be
print, for which we can now offer
two options:
1. Bulk print
Authors should have printed copies
for themselves, and they make egoboosting
gifts for family and friends.
Most authors also have the capacity
to sell, within their immediate environments,
a number of books, often
sufficient to cover their total initial
investment in producing the books.
Wider distribution of physical books
becomes problematic - it requires
time, investment and the logistics
most authors lack, to get Indie books
into mainstream bookstores and
other outlets. This issue has been exacerbated
by the Coronavirus Pandemic.
The
use of the most modern and
6
up-to-date digital printing technology
allows the Write-On Publishing/
POD model to provide authors with
books in relatively small numbers at
prices that will enable them to recover
their investment without having
to print thousands of books, or
price themselves out of the market.
The downside of selling books personally
is that it often requires considerable
personal
logistical and
time consuming effort - packing and
dispatching orders, book signings
and so on.
2. Print on Demand Books
-
Local and International
Simultaneously with early sales of
printed books, authors can have
their books uploaded to local and
international Print On Demand platforms.
(The concept of Print On Demand
is explained elsewhere in this
publication).
These platforms are: Local - Takealot,
and International - Amazon).
The primary benefits of this option
for the author is that there is no (or
very little) up-front investment, and
absolutely no logistical effort.
However, authors should not fall into
the trap of assuming that once the
books are uploaded, you can sit back
and relax, and the royalties will come
streaming in. Your book will be one
of approximate
19 million books
on Amazon, and
without providing
potential readers
with road signs
to your books
through diligent
marketing, “ain’t
no one gonna find
it!” The same obviously
applies to
other platforms.
This article deals
with the options available, and not
with a detailed marketing strategy
on how best to utilise them, but
there are little things that you can
do. For example, the signature on
every email that you send out should
include the links to your sales pages
on the various platforms.
The eBook Option
Write-On Publishing has for some
time offered the Amazon Kindle option.
We converted authors’ print
books into the Kindle format and uploaded
them to Amazon.
This has really been an “add-on”, an
additional service we offered to customers.
However the pandemic, and
the resultant increased emphasis on
things digital, has prompted a new
look at eBooks, especially in the local
market, which has resulted in the development
of our own eBook sales
platform - The Indie eBookshop.
Why go for eBooks at all? Well, primarily
because it is a low, cost risk strategy
which could create a previously
untapped revenue stream, increase
awareness of your work, and could
actually stimulate print book sales.
eBooks, or electronic books, were
initially considered to be the death
of the printed book. However, they
have instead slipped into the book
market alongside traditional books.
Initially one needed a special reader
device such as a Kindle Fire or Kobo
in order to read eBooks, but they can
now be read on just about any smart
device, using any one of dozens of
eBook reader apps.
August 2020 - Write-On News
׉	 7cassandra://4qsgAWNCIRmjTbFFsjuYgUamzpqkDdlMCbGTux5J9ZM)`̵ _6ۮmIf-׉E5You are Invited. . .
. . .to List your Books on
Write-On Publishing and SA Catholic Online Books
invite you to list your books for sale as eBooks on
our new eBook sales site, The Indie eBookshop.
The Indie eBookshop was developed as a response to
two main a factors:
1. The lack of a dedicated sales platform for the eBooks
of independent and self-published authors in South
Africa;
2. The advent of the Coronavirus Pandemic, the
subsequent lockdown and heightened emphasis on
digital and online solutions, including the increasing
popularity of eBooks.
It was initially decided to create a platform for the sale
of the eBook versions of the books produced by Writeon
Publishing and SA Catholic Online authors. Upon
request, however, this facility has been extended to any
Independent or Self-published author who wishes to
make use of it.
Independent and/or Self-published authors may submit
their books for consideration to be placed on The Indie
eBookshop for sale.
Once accepted, a submission and upload fee of R400
per title will be levied.
The selling price of the eBook will be determined by The
Indie eBookshop in consultation with the author.
The proceeds of the sale of an eBook will be split on
the ratio of 60/40 between the author (60%) and The
Indie eBookshop (40%). Royalty Payments will be made
30 days after the month-end of the month in which the
books are sold.
eBooks can be sold in PDF and/or ePub versions, and
The Indie eBookshop will accept either or both formats.
If the author does not have the material in these
formats, books may be submitted in Word format and
an appropriate conversion fee will be levied, depending
on the complexity of the work. This fee will be subject to
a quote from The Indie eBookshop.
The Indie eBookshop can, if required, also sell eBooks in
the Mobi format (the format used by Kindle).
Once the book is uploaded and ready for sale, you as the
author can begin marketing its availability through your
social media and other platforms - The Indie eBookshop
will provide you with a link to your dedicated book page
on the site.
Just to show you how the process works, The Indie
eBookshop invites to “purchase” one of our eBooks
from the shop. You will get our little St Francis Bay
recipe book “A Taste of St Francis” absolutely free if
you apply the following coupon code to your purchase:
VPBGNNE6. Look for the “HAVE A COUPON?” tab on the
Checkout Page. Click HERE to “purchase” your free gift!
Would you like to place your book on the shelves of our
eBookshop?
Click HERE to email us for more information.
Some of the benefits of eBooks
eBooks are increasingly popular, eBpecially
now.
eBooks have a global reach. You can
easily distribute your book via global
retailers.
eBooks offer instant reader gratification.
Readers can purchase your
book and start reading it immediately.
An
eBook is portable. Readers take
their phones and digital devices with
them most places, so it is easy to carry
around multiple digital books.
eBooks are inexpensive to create,
especially if you have already produced
a print book.
eBooks can contain live links. Include
clickable URLs in your ebook.
This allows you to direct your readAugust
2020 - Write-On News
ers to your website, blog, and social
media networks but also to any
other external information source.
eBooks can also contain other interactive
elements: videos and animations,
audio files and so on.
eBooks can be revised and updated.
Given how quickly nonfiction information
changes, it’s essential to be
able to keep your book current and
accurate. Once you’ve updated your
text, it’s quick and easy to republish
your book. (Please note: This is also
true of our Print-On-Demand model.)
eBook copies can be given out for
free. Digital files are easy and free to
send to reviewers, readers, or anyone
else to whom you want to provide a
complimentary copy.
eBook copies are low-cost marketing
tools. Your book establishes your
subject-matter expertise, and, once
released, allows you to call yourself
an author.
eBooks have a flexible pricing strategy.
As there are no printing costs
associated with eBooks, you can
experiment with different discount
pricing strategies.
eBooks are inexpensive to purchase.
Readers who are reticent to buy a
book at the higher paperback price,
plus pay postage or courier fees, may
be persuaded to invest in your book
at the lower eBook price.
7
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The IndieBookshelf - your online directory and showcase for
Self-published Books and Independent Authors!
The Indie Bookshelf is an online preview catalogue
of eBooks and print books by Self-published
(“Indie”) authors.
The Indie Bookshelf lets authors and writers :
• List books on their very own Book Webpage
• Let readers know who they are on their own Author
Page
• Let people know where the book is for sale and
• Let potential readers to read and get a feel for their
books by allowing them access to few pages or a chapter.
read some of the content from inside the book.
It allows potential book and eBook purchasers to:
• Preview the inside of many different books, all at the
one place;
• Click through to view the websites for the book, publisher,
author and more;
• Click through to the author’s or publisher’s preferred
selling option/s;
• Find out where
the book can be
purchased from
a store or online
platform.
Who can list with
us?
Any self-published
author may
list a
book. This includes
authors who have made use of publishing facilitators and
non-traditional publishers.
As long as you have the rights to market/sell your own
book, you may list it on The Indie Bookshelf.
There is a once-off author registration fee, and each book
listing is subject to an annual listing fee. The author effectively
gets a basic website for a nominal amount!
No book sales are made from this site!
Interested in finding out more? Click HERE.
Affordable Full Colour Printing from POD
Anyone who knows anything about printing is aware
that colour printing is extremely expensive - a book
printed in full colour throughout is easily 100 – 150%
more expensive than a similar-sized book in black
and white.
The age of digital inkjet printing has changed that! Print
on Demand, always on the forefront of digital printing
technology, recently installed a full colour inkjet book
printer and can now offer full colour printing at a premium
of not more than about 20 – 25% over black and
white.
While not offering coffee table
book quality, this method allows
you to print your book with full
colour pictures throughout at an
extremely affordable price.
Two of Write-On Publishing’s
most recent releases, “Throw off
the Bowlines” by Doug Sutherland
and “Cock Tales on the Kowie”
by Sue Gordon, were printed using
this method and both authors are ecstatic about it
the outcome.
Our own book, “Do You Speak Catholic?”, was also printed
using this method, and it has turned out beautifully.
There is one proviso, though: the minimum print run is
100 copies.
AUDIO BOOKS FROM DOD
Have you ever wanted to turn your book into an audio
book? Printi On Demand has also recently launched a
new division called “Digital On Demand” (DOD) which
is a fully equipped professional Video and Audio Production
Studio. This studio can bring your book to life
as a professionally produced
audio book. It also
has the capability to produce
promo videos for
your books.
Contact us for more information
on this great service.
59
Tom Brown Boulevard
St Francis Bay, 6312
South Africa
Cel: +27 61 485 5491
frank@writeonpublishing.co.za
www.sacatholiconline.org
www.writeonpublishing.co.za
8
August 2020 - Write-On News
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